October

USPTO tentatively invalidates key Apple multitouch patent

Source: http://www.engadget.com/2012/12/07/uspto-tentatively-invalidates-all-claims-of-key-apple-multitouch/

USPTO tentatively invalidates all claims of key Apple multitouch patent

The US Patent and Trademark Office tentatively invalidated Apple’s so-called rubber-banding patent back in October, and it looks like it’s now done so again with one of the company’s key multitouch-related patents. According to FOSS Patents, the USPTO has issued an Office Action rejecting all 20 claims of patent 7,479,949, which is specifically related to scrolling and is described as “Touch screen device, method, and graphical user interface for determining commands by applying heuristics.” Unlike the rubber-banding patent, though, this one did not figure in Apple’s recent trial with Samsung, although it has been used in cases against Motorola and HTC.

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Source: FOSS Patents

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Friday, December 7th, 2012 news No Comments

Facebook Posts Get Half Their Reach Within 30 Minutes of Being Published

Source: http://www.marketingcharts.com/wp/direct/facebook-posts-get-half-their-reach-within-30-minutes-of-being-published-24453/

A Facebook brand post will get half of its reach in the 30 minutes after it is published, according to updated data provided to MarketingCharts by Socialbakers. Socialbakers analyzed a select group of brand posts published on October 31st, finding that an average of one-third of post reach was obtained in just the first 10 […]

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Monday, November 5th, 2012 news No Comments

Why Moms Recommend Brands

Source: http://www.marketingcharts.com/wp/interactive/why-moms-recommend-brands-and-why-it-matters-24256/

7 in 10 American mothers with children up to 12 years old make recommendations about brands, products and services to other mothers at least monthly, according to [download page] a study released October 2012 by The 360PR MomSquad and Mom It Forward. Fully half make brand recommendations daily. But what motivates them to recommend? Some […]

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Saturday, October 27th, 2012 news No Comments

Google PLAs Offer 25% Higher Return On Spend Than Text Search Ads

Source: http://feeds.marketingcharts.com/~r/marketingcharts/~3/YS2HOphGcx0/

US Google Product Listing Ads (PLAs) outperform text search ads in click-through rates by 47%, in conversion rates by 38%, and in return on ad spend (ROAS) by 25%, according to [download page] an October 2012 report from Kenshoo covering Q3 activity. The average ROAS among the select merchants examined was $3.96 from PLAs versus […]

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Tuesday, October 16th, 2012 news No Comments

Less Than 2 in 10 Facebook Users Willing To Pay For Promoted Posts

Source: http://feeds.marketingcharts.com/~r/marketingcharts/~3/EVzpim8svXE/

An overwhelming 83.6% of users are unwilling to pay to use Facebook’s promoted posts feature that guarantees an important post is seen by friends, according to Sterne Agee in October 2012 survey results. Another 11.5% would pay $1 or less, and only 1.2% would pay more than $5, suggesting that Facebook faces an uphill battle […]

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Tuesday, October 16th, 2012 news No Comments

Content Marketing Getting More Attention; B2B Sees Lead Gen Potential

Source: http://www.marketingcharts.com/wp/direct/content-marketing-getting-more-attention-b2b-sees-lead-gen-potential-23856/

Content marketing is becoming increasingly popular among B2B and B2C marketers, finds a pair of studies released in October. 84% of B2B marketers are planning to increase their content marketing over the next 12 months, reports Optify [download page], while 9 in 10 B2C and B2B marketers and agencies say they believe content marketing will […]

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Thursday, October 4th, 2012 news No Comments

Field Sales Reps Seen Underrepresented In B2B Content, Message Creation

Source: http://www.marketingcharts.com/wp/topics/business-to-business/field-sales-reps-seen-underrepresented-in-b2b-content-message-creation-23863/

Just one-third of business-to-business (B2B) companies report involving field sales representatives in messaging and tool creation, according to [pdf] October 2012 findings from Corporate Visions. Marketing management personnel (75%) are the most likely to be involved, followed by product managers and sales management (60%) and marketing associates (54%), while C-level executives (27%) mostly stay uninvolved. The […]

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Thursday, October 4th, 2012 news No Comments

Ad-Supported Internet Ecosystem Contributes 5.1% of US GDP

Source: http://www.marketingcharts.com/wp/interactive/ad-supported-internet-valued-at-5-1-of-us-gdp-23744/

The ad-supported internet ecosystem contributed roughly $742 billion to the US economy in 2011, equating to 5.1% of total GDP ($14.5 billion), finds the IAB in a new study [pdf] released in October, conducted by researchers at Harvard University. That $742 billion figure is up from $475 billion in 2007. To reach those dollar figures, […]

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Thursday, October 4th, 2012 news No Comments

Ad-Supported Internet Ecosystem Contributes 5.1% of US GDP

Source: http://www.marketingcharts.com/wp/interactive/ad-supported-internet-valued-at-5-1-of-us-gdp-23744/

The ad-supported internet ecosystem contributed roughly $742 billion to the US economy in 2011, equating to 5.1% of total GDP ($14.5 billion), finds the IAB in a new study [pdf] released in October, conducted by researchers at Harvard University. That $742 billion figure is up from $475 billion in 2007. To reach those dollar figures, […]

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Thursday, October 4th, 2012 news No Comments

Ad-Supported Internet Ecosystem Contributes 5.1% of US GDP

Source: http://www.marketingcharts.com/wp/interactive/ad-supported-internet-valued-at-5-1-of-us-gdp-23744/

The ad-supported internet ecosystem contributed roughly $742 billion to the US economy in 2011, equating to 5.1% of total GDP ($14.5 billion), finds the IAB in a new study [pdf] released in October, conducted by researchers at Harvard University. That $742 billion figure is up from $475 billion in 2007. To reach those dollar figures, […]

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Thursday, October 4th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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