October
USPTO tentatively invalidates key Apple multitouch patent
Source: http://www.engadget.com/2012/12/07/uspto-tentatively-invalidates-all-claims-of-key-apple-multitouch/
The US Patent and Trademark Office tentatively invalidated Apple’s so-called rubber-banding patent back in October, and it looks like it’s now done so again with one of the company’s key multitouch-related patents. According to FOSS Patents, the USPTO has issued an Office Action rejecting all 20 claims of patent 7,479,949, which is specifically related to scrolling and is described as “Touch screen device, method, and graphical user interface for determining commands by applying heuristics.” Unlike the rubber-banding patent, though, this one did not figure in Apple’s recent trial with Samsung, although it has been used in cases against Motorola and HTC.
Filed under: Cellphones, Mobile, Apple
Source: FOSS Patents
Facebook Posts Get Half Their Reach Within 30 Minutes of Being Published
A Facebook brand post will get half of its reach in the 30 minutes after it is published, according to updated data provided to MarketingCharts by Socialbakers. Socialbakers analyzed a select group of brand posts published on October 31st, finding that an average of one-third of post reach was obtained in just the first 10 [...]
Why Moms Recommend Brands
Source: http://www.marketingcharts.com/wp/interactive/why-moms-recommend-brands-and-why-it-matters-24256/
7 in 10 American mothers with children up to 12 years old make recommendations about brands, products and services to other mothers at least monthly, according to [download page] a study released October 2012 by The 360PR MomSquad and Mom It Forward. Fully half make brand recommendations daily. But what motivates them to recommend? Some [...]
Less Than 2 in 10 Facebook Users Willing To Pay For Promoted Posts
Source: http://feeds.marketingcharts.com/~r/marketingcharts/~3/EVzpim8svXE/
An overwhelming 83.6% of users are unwilling to pay to use Facebook’s promoted posts feature that guarantees an important post is seen by friends, according to Sterne Agee in October 2012 survey results. Another 11.5% would pay $1 or less, and only 1.2% would pay more than $5, suggesting that Facebook faces an uphill battle [...]
Content Marketing Getting More Attention; B2B Sees Lead Gen Potential
Content marketing is becoming increasingly popular among B2B and B2C marketers, finds a pair of studies released in October. 84% of B2B marketers are planning to increase their content marketing over the next 12 months, reports Optify [download page], while 9 in 10 B2C and B2B marketers and agencies say they believe content marketing will [...]
Ad-Supported Internet Ecosystem Contributes 5.1% of US GDP
Source: http://www.marketingcharts.com/wp/interactive/ad-supported-internet-valued-at-5-1-of-us-gdp-23744/
The ad-supported internet ecosystem contributed roughly $742 billion to the US economy in 2011, equating to 5.1% of total GDP ($14.5 billion), finds the IAB in a new study [pdf] released in October, conducted by researchers at Harvard University. That $742 billion figure is up from $475 billion in 2007. To reach those dollar figures, [...]
Ad-Supported Internet Ecosystem Contributes 5.1% of US GDP
Source: http://www.marketingcharts.com/wp/interactive/ad-supported-internet-valued-at-5-1-of-us-gdp-23744/
The ad-supported internet ecosystem contributed roughly $742 billion to the US economy in 2011, equating to 5.1% of total GDP ($14.5 billion), finds the IAB in a new study [pdf] released in October, conducted by researchers at Harvard University. That $742 billion figure is up from $475 billion in 2007. To reach those dollar figures, [...]
Ad-Supported Internet Ecosystem Contributes 5.1% of US GDP
Source: http://www.marketingcharts.com/wp/interactive/ad-supported-internet-valued-at-5-1-of-us-gdp-23744/
The ad-supported internet ecosystem contributed roughly $742 billion to the US economy in 2011, equating to 5.1% of total GDP ($14.5 billion), finds the IAB in a new study [pdf] released in October, conducted by researchers at Harvard University. That $742 billion figure is up from $475 billion in 2007. To reach those dollar figures, [...]
Digital Consigliere
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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