How Many People Actually Buy Groupons

Source: http://www.businessinsider.com/chart-of-the-day-how-many-people-actually-buy-groupons-2011-6

Of Groupon’s 83 million email subscribers, just 19%, or 16 million have actually bought a Groupon, according to its S1 filing.

(It sounds like a small percentage, but it’s improving! In 2010 Groupon had 9 million paying customers, which was 18% of its total email subscribers for the year.)

chart of the day groupon

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Monday, June 6th, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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