offer

Google PLAs Offer 25% Higher Return On Spend Than Text Search Ads

Source: http://feeds.marketingcharts.com/~r/marketingcharts/~3/YS2HOphGcx0/

US Google Product Listing Ads (PLAs) outperform text search ads in click-through rates by 47%, in conversion rates by 38%, and in return on ad spend (ROAS) by 25%, according to [download page] an October 2012 report from Kenshoo covering Q3 activity. The average ROAS among the select merchants examined was $3.96 from PLAs versus [...]

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Tuesday, October 16th, 2012 news No Comments

Facebook Just Launched ANOTHER New Revenue Stream, Goes After Groupon (FB)

Source: http://www.businessinsider.com/facebook-offers-ads-are-no-longer-free-2012-9

mark zuckerberg, disrupt 2012,

Facebook Inc said it will start charging businesses to run Offers on its social network, turning a previously free service into a potential revenue generator at a time when Wall Street is demanding new sources of growth and profit from the company.

Facebook launched Facebook Offers earlier this year, letting retailers and other local merchants send deals to their Facebook fans.

Users claim the offers from their News Feeds and redeem the vouchers at stores to get discounts.

The service has been free, but in coming weeks Facebook will require merchants to pay at least $5 on related ads to promote each Facebook Offer to a targeted audience of fans and friends of fans. The cost will vary based on the size of a company’s Facebook pages.

Since Facebook went public in May, the company has been under pressure from Wall Street to show how it can turn its giant social network into a money machine. Facebook shares have lost about 40 percent of their value since the IPO.

The commerce potential of Facebook, known as f-commerce, has yet to materialize, partly because retailers have been able to feast on a host of free tools on the social network to attract customers.

Tying Facebook Offers to a paid ad service suggests the company is working to change this.

“We think this aligns incentives nicely,” said Gokul Rajaram, director of product management for Facebook’s advertising and Pages businesses. “The best results on Facebook Offers will come from organic distribution plus paid distribution.”

In the past, some Facebook Offers have not been relevant to all users, partly because some people saw deals in their News Feeds from merchants located far away from where they live, Rajaram ad! ded.

“The requirement to pay for related ads will focus merchants on who and where they want the offer to reach,” he said.

Facebook is also expanding Offers to online-only businesses, he added. Before, the service was available only to merchants with physical locations.

Facebook is also adding barcodes for offers, so customers can redeem offers more easily. The barcodes work globally, Rajaram noted.

The executive declined to disclose how many Facebook Offers have been run so far, how many merchants have taken part, or how many deals have been claimed and redeemed by consumers.

However, he said Facebook is “very happy” with the success of its Offers business.

“That’s why we’re expanding and investing more in it,” Rajaram said.

(Reporting by Alistair Barr and Alexei Oreskovic; Editing by Phil Berlowitz)

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Friday, March 2nd, 2012 news No Comments

Use Amazon’s Price Check App and Get Up to $15 Off Your Purchases [Deals]

Source: http://lifehacker.com/5865572/use-amazons-price-check-app-and-get-up-to-15-off-your-purchases

Use Amazon's Price Check App and Get Up to $15 Off Your PurchasesiPhone/Android: This Saturday, December 10 would be a good day to go shopping. Amazon’s offering 5% off (up to $5) for select items if you barcode scan them using its Price Check app; the offer can be used three times.

To get the discount, you’ll need to check prices on a qualifying item in one of these categories: Electronics, toys, sports, music, and DVDs. After putting it in your shopping cart with the Price Check App, you’ll have 24 hours to buy it (you can do it from the Amazon website or other Amazon apps) and get the 5% discount automatically applied.

As we’ve noted before Amazon Price Check is a really versatile price checking app you can use to look up products using your voice, photos, barcodes, or old-fashioned text search.

The promotion starts at 9pm PST December 9 and runs through 11:59pm PST December 10. So go download the app by the weekend, if you haven’t already.

Price Check for iPhone and Android | in the iTunes App Store | in Android Market


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Tuesday, December 6th, 2011 news No Comments

A False Groupon Offer Ruined Christmas In This British City

Source: http://www.businessinsider.com/groupon-uk-christmas-york-2011-12


york

A false Groupon offer for a Santa’s grotto in the English city of York has lead to the resignation of one of Santa’s elves, reports the Telegraph.

Groupon mistakenly sent out an email to parents saying that the grotto would be offering a festive train ride. It wasn’t, and when 2,000 families turned up with vouchers from the website and learned of no train ride, it wasn’t a pretty scene.

It is reported that the grotto’s staff received so much abuse from angry parents that one of Santa’s elves resigned, unhappy at the treatment he had been subject to.

It is thought that Groupon may have confused the grotto in York with another one in the nearby city of Hull, which did have a train ride.

The mistake comes as Groupon is under investigation by the British Office of Fair Trade with the company reportedly violating 50 advertising regulations this year.

The Telegraph reports that the company could be taken to court over the violations and may face both criminal and civil charges.

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Friday, December 2nd, 2011 news No Comments

Google Is Getting Ready To Take On Amazon…In Shipping? (GOOG, AMZN)

Source: http://www.businessinsider.com/google-is-getting-ready-to-take-on-amazon-in-shipping-2011-12


shippingboxes.jpg

Google is talking to major retailers like Macy’s, the Gap, and OfficeMax to offer customers one-day shipping when they buy products after finding them through Google searches.

It sounds a lot like Amazon Prime, Amazon’s $79-per-year service that offers fast shipping and other benefits.

The Wall Street Journal first reported the service, and confirmed that Macy’s had been approached by Google to participate.

The next-day shipping will apparently be combined with Google Product Search, which today lets users find products and compare them across different e-commerce sites to get the lowest price. When people buy a product from one of the sites after finding it on Google Product Search, they’ll get an offer for one day shipping for a low fee, the Journal says.

Google won’t be running an e-commerce site or stocking products in warehouses like Amazon does, but will instead create a system that figures out which retail partner’s stores are nearest to a customer and have the product in stock. Then it would team up with UPS and local couriers for delivery.

Still, e-commerce fulfillment is a pretty big step removed from Google’s core mission of organizing the world’s information. Lack of focus has been a problem for the company, and CEO Larry Page has killed a lot of non-core products this year

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Thursday, December 1st, 2011 news No Comments

Amazon bringing 400 magazines, newspapers, flame retardants to Kindle Fire

Source: http://www.engadget.com/2011/11/12/amazon-bringing-400-magazines-newspapers-flame-retardants-to-k/

It’s been a busy week for the Kindle Fire. First came news that Amazon would be bringing Facebook, Hulu and “several thousand” other apps to its forthcoming tablet, and now, we’ve got confirmation that hundreds of magazines and newspapers are on their way, as well. Yesterday, the company announced that more than 400 “full-color” titles will be available on the Kindle Fire Newsstand, including Us Weekly, The New Yorker and Reader’s Digest, among others. Users who subscriber before March 1st, meanwhile, will be able to access a full 17 Condé Nast titles for free, as part of a three-month offer. Amazon is also promising plenty of interactive editions with built-in video and audio, which you’ll be able to check out for yourself next week, when the Fire begins shipping. For more details, check out the full press release after the break.

Continue reading Amazon bringing 400 magazines, newspapers, flame retardants to Kindle Fire

Amazon bringing 400 magazines, newspapers, flame retardants to Kindle Fire originally appeared on Engadget on Sat, 12 Nov 2011 13:11:00 EDT. Please see our terms for use of feeds.

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Saturday, November 12th, 2011 news No Comments

More and more tools to block ads and other “distractions”

As more and more users adopt tools to de-clutter web pages and remove all distractions (such as ads) the effectiveness of display ads will continue to decline, despite innovations and advancements in targeting technologies.

Source: http://lifehacker.com/5568752/add-safari-reader+like-powers-to-firefox-and-chrome

Add Safari Reader-Like Powers to Firefox and ChromeThe Safari 5 feature that’s caught the web’s attention is the Reader button, which strips down articles and blog posts into an ad-free, highly readable format. Two add-ons for Firefox and Chrome do a good job of recreating that convenience.

Add Safari Reader-Like Powers to Firefox and ChromeIf you missed our round-up of what’s new in Safari 5, the short explanation of Reader is that, while many bookmarklets have come along to offer a simplified, less-cluttered reading experience, Safari is the first major browser to go ahead and offer that kind of feature by default, as an address bar button. If you’re a fan of bookmarklets, and your bookmarks aren’t too cluttered to lose them in, we recommend the tools from arc90′s Readability, the Instapaper Text bookmarklet, and the Readable app for highly customized formatting.

But maybe you want your Firefox or Chrome rig to offer that kind of button-click functionality. You’re in luck. First off, here’s the Top 10 feature we’ll try our reading tools out on—click the image for a larger view:

Add Safari Reader-Like Powers to Firefox and Chrome

Now here are two add-ons for Firefox and Chrome, and a look at how they do at getting all minimalist with the text and pics. Click any of the images below, too, for a larger view

Readability (Firefox)

Add Safari Reader-Like Powers to Firefox and Chrome
Baris Derin rolled the Readability bookmarklet into a full-fledged add-on for Firefox, but also added in a pretty neat auto-scrolling feature for the true lean-back-and-read experience. Readability tends to keep more of the text and formatting in and around the page, but strips out all the marketing and navigation material. It places an “R” button in the lower-right status area of Firefox, which isn’t the most convenient spot for our use, but some may prefer having it hidden away until needed. Notice the transparent icons, too, that provide printing, email, and refresh functions for live-updating posts.

iReader (Chrome)

Add Safari Reader-Like Powers to Firefox and ChromeMhd Hejazi’s iReader is directly inspired by Safari’s Reader function, offering the same kind of pop-out white box that darkens the rest of the page, a button right in the address bar, and very, very minimal decoration—as you can see, it pared down our Top 10 feature quite a bit. There are also keyboard shortcuts for Windows and Mac to activate iReader, and options to change the background opacity, font and formatting, and add a “Send with Gmail” link to your articles. Neat stuff.


Both add-ons are free downloads. Know of another reading/simplifying extension that gets the job done? Tell us about it in the comments. Thanks to emmikkelsen for the inspiration!

Readability [Add-ons for Firefox]
iReader [Google Chrome extension gallery]

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Monday, June 21st, 2010 news No Comments

Android ousts iPhone OS for second place in US smartphone market

Source: http://www.engadget.com/2010/05/10/npd-android-ousts-iphone-os-for-second-place-in-us-smartphone-m/

“We’re number two” might not be the chant everyone’s after, but we have a feeling that Google is more than satisfied with that in this case… for now. According to market research firm NPD, Google’s Android operating system edged up into second place in the US smartphone market during the first quarter of the year, leaving it still well behind RIM’s BlackBerry OS, but marking the first time that it has moved ahead of Apple’s iPhone OS. Specifically, NPD found that RIM maintained a strong 36 percent market share for the quarter, with Android coming in at 28 percent, and iPhone OS in third at 21 percent. The growth for Android was attributed largely to strong carrier support — like Verizon’s buy-one-get-one free offer which, incidentally, also helped Verizon maintain a 30 percent smartphone market share, which is just slightly behind AT&T at 32 percent, and ahead of T-Mobile and Sprint at 17 and 15 percent, respectively.

Disclaimer: NPD’s Ross Rubin is a contributor to Engadget.

Continue reading NPD: Android ousts iPhone OS for second place in US smartphone market

NPD: Android ousts iPhone OS for second place in US smartphone market originally appeared on Engadget on Mon, 10 May 2010 12:23:00 EST. Please see our terms for use of feeds.

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Monday, May 10th, 2010 news No Comments

Offermatic Gives You Sizeable Discounts Based on Your Spending Habits

Source: http://lifehacker.com/5532835/offermatic-gives-you-sizeable-discounts-based-on-your-spending-habits

Offermatic Gives You Sizeable Discounts Based on Your Spending HabitsThe best discounts are for things you actually buy. Free web service Offermatic uses your credit card, through the same back-end as Mint.com, to offer 40-90 percent discounts on products similar to what you’ve already purchased.

If you’re not squeamish about providing financial information to financial scanning sites like Mint.com, Offermatic is a pretty sweet deal. You register your credit cards with Offermatic through their secure system, which then scans your purchases and spits back out high-discount offers from their advertisers, made to match your interests. You won’t necessarily get coupons for the exact stores you shop at, but the examples seem to be highly related.

Depending on how much you spend, you can also make up to $15 a year back per card (though, to be honest, we’re not about to spend $1,000 a month just to get $15 back at the end of the year, and we wouldn’t recommend you do either). But getting 40-90 percent off some pretty popular stores isn’t bad for a free service. For the folks on the fence about how Offermatic makes their cut, here’s what their FAQ has to say:

  • If your service is free, how do you make money?
    We make money by saving you money. We get a commission from the advertiser when our users purchase their offer through us.
  • Do you sell my personal or individual data?
    Never. When we send you an offer from one of our advertisers, it’s based on your anonymous purchase history. Advertisers do not know your name, email address, or location. Only if you choose to purchase an offer will that information be provided to the offer merchant so you can redeem the offer with them. We do not – and will not – provide or sell any personally identifiable information in order to present you an offer.

So, if you’re less than frightened about card-watching sites like Mint or Blippy, Offermatic is a deal you’ll want to take a closer look at.

Offermatic [via TechCrunch]

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Friday, May 7th, 2010 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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