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Here’s The Big Problem With Facebook’s New E-Commerce Effort (FB)

Source: http://www.businessinsider.com/heres-the-big-problem-with-facebooks-new-ecommerce-effort-2012-9

facebook gifts

Yesterday, Facebook announced that it will sell gifts users can send to their friends.

Chris Dixon, a successful serial investor and one of New York’s most visible startup investors is skeptical it’ll work.

“Getting users to switch ‘modes’ from online to offline (& vice versa) has historically yielded very low conversion rates,” he tweets.

His point is that when people go to people go to Website for one reason, it’s hard to get them to do anything else.

Users go to Amazon to shop, Match.com for a date, and Craigslist for a free sofa. Users go to Facebook to share photos and maybe read news, not buy things.

Just because a new feature from Facebook appears, doesn’t mean users are going to suddenly start going there to use it.

“It’s all about the mental state. Are you sharing photos online [or] giving something offline? The numbers show it’s hard to switch.”

Other cases in which getting users to switch “modes” from offline to online or back again, that hasn’t worked include “showing URLs in TV ads or magazines” or “trying to sell anything on [a] social network.”

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Friday, September 28th, 2012 news No Comments

Source: http://gizmodo.com/5930773/amazon-instant-video-lands-on-ipad-as-prime-members-weep-with-joy

Amazon Instant Video Lands on iPad As Prime Members Weep With JoyThe fact that Amazon’s Instant Video service—which, while no Netflix, is starting to catch up—is just thrown in as an add-on to the already wonderful Amazon Prime is a little astonishing, when you think about it. And now, with iPad compatibility that some of us thought would never get here, it’s gotten dangerously close to being the best streaming deal around.

There are still problems with Instant Video; the selection struggles at times, and even if it were quality it’s a nightmare to navigate. But that’s just the Prime streaming side. Amazon’s selection of movies and TV shows for purchase matches anyone’s, and its prices are always competitive with—and very often lower than—Apple’s.

A quick run-through of both a movie that I own through Instant Video and one that I streamed through my Prime membership showed that the service works quickly, smoothly, and crisply. You can also download movies that you own to your device for offline viewing. It’s a little bit magical.

The only additional downside is that because of Apple takes 30% of any in-app purchase, you can’t buy movies directly through the Instant Video iPad app. Instead, you’ll have to head to Amazon in a browser, complete your purchase, then head back to your app. Which is silly! But worth the inconvenience, especially given Amazon’s daily video sales.

If you’re a Prime member, you need to download this app immediately. If you’re not Prime but are tired of paying iTunes prices, you need to download this app immediately. If you’re a Fringe or West Wing fan—both Amazon Prime Instant Video exclusives—you need to sign up for Prime. And then download this app immediately. [iTunes via 9to5Mac]

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Wednesday, August 1st, 2012 Uncategorized No Comments

Microsoft Store hacked in India, passwords stored in plain text

Source: http://www.engadget.com/2012/02/12/microsoft-store-hacked-in-india-leaked-passwords-stored-in-plai/

Frequenters of India’s online Microsoft Store were briefly greeted with the suspicious visage of a Guy Fawkes mask this morning, following a hack that compromised the site’s user database. According to WPSauce, Microsoft Store India’s landing page was briefly taken over by a hacker group called Evil Shadow Team, who, in addition to putting a new face on Windows products, revealed that user passwords were saved in plain text. The group’s motivations are unknown, though the hacked page warned that an “unsafe system will be baptized.” The store is now offline, suggesting that Microsoft may have regained control. Read on for a look at the compromised password database.

[Thanks to everyone who sent this in]

Continue reading Microsoft Store hacked in India, passwords stored in plain text

Microsoft Store hacked in India, passwords stored in plain text originally appeared on Engadget on Sun, 12 Feb 2012 14:19:00 EDT. Please see our terms for use of feeds.

Permalink   |  sourceWPSauce, HackTeach  | Email this | Comments

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Sunday, February 12th, 2012 news No Comments

Moo.com makes business cards from your Facebook Timeline, strangely offers no Like button on its site

Source: http://www.engadget.com/2012/01/05/moo-business-cards-from-your-facebook-timeline/

It’s a new year, which probably means that you’re due for new business cards. And look, your card design from last year is precisely that — so last year. Moo has announced a clever new design, which allows you to “take your Facebook Timeline offline, and hand it out to new friends, contacts and potential clients.” Wildly enough, creating ‘em is as easy as tweaking your Timeline. Once you’re ready to roll, just sign in and allow Moo to access your data (cue privacy advocate yelling), check that you spelled your name right and hand over $15 for a stack of 50 cards. Once you receive ‘em, you can navigate back to the site and Like its page as a reward… oh, wait.

Moo.com makes business cards from your Facebook Timeline, strangely offers no Like button on its site originally appeared on Engadget on Thu, 05 Jan 2012 17:52:00 EDT. Please see our terms for use of feeds.

Permalink Pocket-lint, The Verge  |  sourceMoo.com  | Email this | Comments


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Thursday, January 5th, 2012 news No Comments

Moo.com makes business cards from your Facebook Timeline, strangely offers no Like button on its site

Source: http://www.engadget.com/2012/01/05/moo-business-cards-from-your-facebook-timeline/

It’s a new year, which probably means that you’re due for new business cards. And look, your card design from last year is precisely that — so last year. Moo has announced a clever new design, which allows you to “take your Facebook Timeline offline, and hand it out to new friends, contacts and potential clients.” Wildly enough, creating ‘em is as easy as tweaking your Timeline. Once you’re ready to roll, just sign in and allow Moo to access your data (cue privacy advocate yelling), check that you spelled your name right and hand over $15 for a stack of 50 cards. Once you receive ‘em, you can navigate back to the site and Like its page as a reward… oh, wait.

Moo.com makes business cards from your Facebook Timeline, strangely offers no Like button on its site originally appeared on Engadget on Thu, 05 Jan 2012 17:52:00 EDT. Please see our terms for use of feeds.

Permalink Pocket-lint, The Verge  |  sourceMoo.com  | Email this | Comments


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Thursday, January 5th, 2012 news No Comments

Gamers spending more time streaming video to their consoles, Nielsen finds

Source: http://www.engadget.com/2011/12/16/gamers-spending-more-time-streaming-video-to-their-consoles-nie/

Nielsen, the purveyor of all things statistical and demographic, published a new study this week on game console usage within the US. According to the report, released on Wednesday, gamers this year spent notably more time streaming video to their consoles than they did in 2010, due in large part to the growing availability of services like Netflix, Hulu, MLB Network and ESPN3. Xbox 360 users spent 14 percent of their console time streaming video this year (compared with ten percent last year), PlayStation 3 owners devoted 15 percent (nine percent in 2010), and Nintendo Wii users spent a whopping 33 percent — a 13 percent increase over last year’s study. Each console, moreover, seems to appeal to different functions. Xbox 360 users, for example, devoted 34 percent of their time to online gaming, Wii owners spent 55 percent of their console time on offline gaming, and the PS3 was the device of choice for DVD and Blu-Ray viewing, comprising 22 percent of usage. Overall, Nielsen found that usage increased by seven percent over the last year across all three platforms, which suggests that streaming may be keeping us glued to our consoles for even longer. Read more at the source link below.

Gamers spending more time streaming video to their consoles, Nielsen finds originally appeared on Engadget on Fri, 16 Dec 2011 06:33:00 EDT. Please see our terms for use of feeds.

Permalink   |  sourceNielsen  | Email this | Comments


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Friday, December 16th, 2011 news No Comments

What Cliched Work Phrases Would You Retire? [Communication]

Source: http://lifehacker.com/5866409/avoid-using-these-cliched-phrases

What Cliched Work Phrases Would You Retire?If you’ve worked in an office, chances are you’re surrounded by people who use cliched phrases like “touch base” and “circle back” every time they’re in a meeting, delivering a presentation, or giving a speech. Whether or not these phrases once had meaning, they’ve long since lost their meaning for many. They’ve actually got the opposite effect now, because they’re so cliched. So which phrases should you avoid? Meeting Boy has a list.

Here are the top ten in his poll of 25 (hit his site to see more).

  • think outside the box (16%)
  • circle back (15%)
  • synergy (14%)
  • it is what it is (13%)
  • touch base (13%)
  • at the end of the day (13%)
  • let’s take this offline (12%)
  • low-hanging fruit (11%)
  • value-added (11%)
  • proactive (10%)

If you know anyone who uses these phrases feel free to show them this post. You can’t blame the words, but it’s worth keeping your language fresh and cliche-free when possible to avoid weakening the point you’re trying to make. You’ve heard my take (and Meeting Boy’s), but let’s hear your most hated work cliches.

The Most Hated Buzzword | Meeting Boy


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Thursday, December 8th, 2011 news No Comments

Compete Holiday Insights

Source: http://blog.compete.com/2011/11/04/compete-holiday-insights%e2%84%a2-2011/

With Halloween behind us, retailers are now full swing into the Holiday shopping season.  And consumers aren’t too far behind.  By the end of October, a little more than half of consumers surveyed said that they have begun their Holiday shopping.  In fact, 1 out of 10 consumers have completed at least half of their expected Holiday shopping.

Toys and games, electronics, and gift cards were popular gift items to purchase last week.  And while 1 in 3 consumers bought books the week end Oct 16, only 14 percent purchased books last week.  Santa was in a part mood last week, as can be seen by the jump in event ticket purchases.

Overall spend increased, probably do to the increase in higher ticket value items.  The average consumer spent $190 dollar online and $264 dollars in-stores on Holiday gift and items.  At this point in the season, consumers are still favoring in-store purchasing.

And where are consumers spending all of those in-store dollars?  Walmart, Best Buy, and Kohl’s were the most popular retailers to shop at last week.  Macy’s saw a large jump in foot traffic, probably due to their Party & Holiday Home sale.

Compete Holiday Insights™ will be your source for tracking consumers’ online and offline holiday shopping, so stay tuned for more posts like this in the coming weeks.


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Wednesday, November 9th, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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