Ogilvy

Google Lets Advertisers Track Consumers In New Ways On iOS6 – Today’s Ad Brief

Source: http://www.businessinsider.com/google-lets-advertisers-track-consumers-on-ios6-2012-10

magnifying glassMarketers and advertisers using iOS applications can now monitor app downloads on Google’s AdWords This function has been available on Android phones since April. 

Gap is no longer planning to work with just Ogilvy on its advertising campaigns. While the company told Ad Age that it is not doing an agency review, Gap has reached out to PNH and AKQA to do new campaigns.

Think you’ve seen enough political ads? Well get ready because one-third of all political spots will air between now and November 6.

The Martin Agency chose Joe Alexander, formerly an ECD at the shop, to be its new CCO. Alexander has worked on campaigns for UPS and Wal-Mart.

TED launched “Ads Worth Spreading” for the third time.

Months after retiring as chairman of Siegel & Gale, Alan Siegel opened a brand and corporate identity consulting firm called Siegelvision.

There’s! talk th at LG’s bottomless elevator stunt is actually fake.

Previously on Business Insider

 

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Thursday, October 25th, 2012 news No Comments

John Bell, Managing Director, Oglivy 360

Source: http://blog.compete.com/2011/11/14/digital-cmo-series-john-bell-managing-director-oglivy-360/

“Even Social Media needs brand management.”

At the 2011 Digital CMO Summit, John Bell, Managing Director at Ogilvy 360 shared his thought provoking presentation – Overcoming the CMO’s Dilemma. John discussed a number of key questions and challenges that CMO’s are facing as brands begin to move from experimentation into operationalizing” social media.  It’s not as simple as senior marketing executives finally “getting it.” CMOs and their immediate teams are faced with some organizational issues, capability gaps, and the unforeseen consequences of embracing social media marketing and communications. Below are the 7 big challenges that must be overcome in order to reap the largest business value from social media:

1. Challenge: The Curse of the Channel Mindset

Solution: Plan around owned, earned and paid ‘engagement’
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2. Challenge: Understanding what to value

Solution: Adopt a new model that values behavior
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3. Challenge: Uncontrolled growth

Solution: Social Brand Management
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4. Challenge: What do I do with my Web site

Solution: Develop a content strategy
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5. Challenge: Assigning the right roles

Solution: Form a “center for excellence”
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6. Challenge: Building knowledge and capacity

Solution: Train, train, train
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7. Challenge: How else does social media drive value?

Solution: Develop a social business strategy
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Hear from John as he discusses the 7 big challenges and more on the CMO’s Dilemma on the Compete YouTube Channel.

About John: John Bell, managing director at Ogilvy, developed and leads 360° Digital Influence, the world’s largest, award-winning network of social media strategists, with team members in more than 27 countries. Bell and his team have designed integrated social media strategy and programs for B2B and B2C businesses as diverse as Unilever, American Express, Dupont, LG, and Lenovo. Bell has also received recognition for his enterprise social media strategy for The Ford Motor Company.


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Thursday, November 17th, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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