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Zynga Is About To Lose Its Global Director Of Brand Advertising

Source: http://www.businessinsider.com/sources-zynga-is-about-to-lose-its-global-director-of-brand-advertising-2012-2


manny anekalManny Anekal, the global director of brand advertising at Zynga, is leaving the company to become COO of Kiip, a firm that operates a network that places branded rewards inside mobile games for advertisers, according to two sources.

Anekal’s Linkedin page currently states he has been on extended medical leave from Zynga. He is expected at Kiip next week.

Kiip has 20 employees, is based in San Francisco, and its clients include Best Buy, Disney and Sony. The company inserts branded rewards inside mobile games for advertisers. When players reach a new level, for instance, Kiip can reward them with free merchandise from advertisers.

Anekal leaves Zynga after its sales and marketing budget rose to $234 million, according to its Q4 2011 results.

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Wednesday, February 15th, 2012 Uncategorized No Comments

Cee Lo Was More Popular Than Madonna In The Super Bowl Halftime Show

Source: http://www.businessinsider.com/stats-cee-lo-was-more-popular-than-madonna-in-the-super-bowl-halftime-show-2012-2


Ceelo Madonna

Think headliner Madonna was the highlight of Sunday night’s Super Bowl halftime show performance?

Think again.

According to ClearSpring, the most tweeted about/Facebooked/e-mailed/printed/overall social-media’s most clicked upon celeb of the night was none other than Cee Lo Green.

Cee Lo beat out not only Madonna as the most talked about on the internet during the big game, but also Kelly Clarkson, M.I.A. and Nicki Minaj.

After taking the stage dressed as a band leader and dueting with Madonna on “Express Yourself” and the grand finale, “Like a Prayer,” Cee Lo fans freaked, causing his online presence to surge to over 2,000 percent above normal—and nearly double any other Super Bowl act.

Cee Lo couldn’t be reached for comment but we have a feeling we know what he would say to his competition and haters: “Forget You.”

Check out the chart below that proves Cee Lo’s online popularity:

Super Bowl Chart

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Monday, February 6th, 2012 Uncategorized No Comments

I Read 21 Books About The Financial Crisis And They Explained Nothing

Source: http://www.businessinsider.com/andrew-lo-21-books-financial-crisis-2012-2


andrew lo

Ever thought you would have to read 21 books to get to the bottom of what caused the financial crisis?

Andrew Lo, an economist at MIT, has some bad news: it’s going to take at least 22.

Lo, a leading expert on hedge funds and financial engineering, has written a paper (h/t NPR) for the Journal of Economic Literature describing his experience reading 21 books on the crisis — nine by journalists, 11 by academics and one by a former Treasury Secretary.

His conclusion: In a field that prides itself on its scientific rigor (however dismal), the books reveal that alarmingly few facts about the crisis have been agreed upon. Was there too little or too much regulation? How much of a factor were low interest rates? No one’s been able to say conclusively.

“After each book, I felt like I knew less,” Lo told NPR’s Planet Money.

Economics, he says, has fallen well short of that standard when it comes to understanding the crisis:

“Many of us like to think of financial economics as a science, but complex events like the financial crisis suggest that this conceit may be more wishful thinking than reality.”

Read Andrew Lo’s Reading About the Financial Crisis: A 21-Book Review >

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Monday, February 6th, 2012 news No Comments

P&G To Lay Off 1,600 After Discovering It’s Free To Advertise On Facebook (PG)

Source: http://www.businessinsider.com/pg-ceo-to-lay-off-1600-after-discovering-its-free-to-advertise-on-facebook-and-google-2012-1


old spice

Reality appears to have finally arrived at Procter & Gamble, the world’s largest marketer, whose $10 billion annual ad budget has hurt the company’s margins.

P&G said it would lay off 1,600 staffers, including marketers, as part of a cost-cutting exercise. More interestingly, CEO Robert McDonald finally seems to have woken up to the fact that he cannot keep increasing P&G’s ad budget forever, regardless of what happens to its sales.

He told Wall Street analysts that he would have to “moderate” his ad budget because Facebook and Google can be “more efficient” than the traditional media that usually eats the lion’s share of P&G’s ad budget.

This is coming from the man who increased P&G’s adspend by a staggering 24 percent over the two years through October 2011, even though sales rose only 6 percent in the same period.

Note that P&G’s revenues were up 4 percent to $22 billion in the quarter but the company’s costs for sales, general and administrative work were flat.

P&G’s staggering ad budget has become a bit of an issue among analysts. On the call, McDonald and his crew were asked about ad costs three different times! . McDonald eventually said:

As we’ve said historically, the 9% to 11% range [for advertising as a percentage of sales] has been what we have spent. Actually, I believe that over time, we will see the increase in the cost of advertising moderate. There are just so many different media available today and we’re quickly moving more and more of our businesses into digital. And in that space, there are lots of different avenues available.

In the digital space, with things like Facebook and Google and others, we find that the return on investment of the advertising, when properly designed, when the big idea is there, can be much more efficient. One example is our Old Spice campaign, where we had 1.8 billion free impressions and there are many other examples I can cite from all over the world. So while there may be pressure on advertising, particularly in the United States, for example, during the year of a presidential election, there are mitigating factors like the plethora of media available.

P&G’s Old Spice campaign is a textbook example of what the entire company should be doing. The problem is that the entire company isn’t doing it. Check out Mr. Clean’s Twitter stream, for instance. Oh, right—he doesn’t have one.

McDonald’s recent discovery that digital media is free comes after the long-delayed launch of Tide Pods, now scheduled for a month from now but with only a limited supply. It was originally planned for July 2011. The ad budget for that campaign is estimated at $150 million and will come from agency Saatchi & Saatchi.

The problem is that while P&G has struggled to get a single U.S. pod out the factory door, several of its competitors have already launched competing laundry pod products.

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Monday, January 30th, 2012 news No Comments

I Really Want to Drink This Wine Aged with a 4.5 Billion-Year-Old Meteorite [Booze]

Source: http://gizmodo.com/5878273/i-really-want-to-drink-this-wine-aged-with-a-45-billion+year+old-meteorite

I Really Want to Drink This Wine Aged with a 4.5 Billion-Year-Old MeteoriteI’m not that big a fan of the vino but I really want to drink the Cabernet Sauvignon from Ian Hutchinson’s vineyard in Chile’s Cachapoal Valley. Why? Well, for some reason, it’s aged with a three-inch, 4.5 billion years old meteor from the asteroid belt between Mars and Jupiter. SPACEWINE.

The meteorite hit Earth around 6,000 years ago and sits with the Cabernet in a wooden barrel for 12 months. I’m not sure my unsophisticated tastes could discern any sort of flavor from the meteorite but Hutchinson claims the rock gives the wine a “livelier taste”. Whatever it is, it’s always awesome to get drunk from something that doesn’t exist on this planet. Or always awesome to find new excuses to get drunk. [Discovery News via Foodbeast]


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Monday, January 23rd, 2012 news No Comments

I Really Want to Drink This Wine Aged with a 4.5 Billion-Year-Old Meteorite [Booze]

Source: http://gizmodo.com/5878273/i-really-want-to-drink-this-wine-aged-with-a-45-billion+year+old-meteorite

I Really Want to Drink This Wine Aged with a 4.5 Billion-Year-Old MeteoriteI’m not that big a fan of the vino but I really want to drink the Cabernet Sauvignon from Ian Hutchinson’s vineyard in Chile’s Cachapoal Valley. Why? Well, for some reason, it’s aged with a three-inch, 4.5 billion years old meteor from the asteroid belt between Mars and Jupiter. SPACEWINE.

The meteorite hit Earth around 6,000 years ago and sits with the Cabernet in a wooden barrel for 12 months. I’m not sure my unsophisticated tastes could discern any sort of flavor from the meteorite but Hutchinson claims the rock gives the wine a “livelier taste”. Whatever it is, it’s always awesome to get drunk from something that doesn’t exist on this planet. Or always awesome to find new excuses to get drunk. [Discovery News via Foodbeast]


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Monday, January 23rd, 2012 news No Comments

Tumblr Blows Past 15 Billion Pageviews Per Month, Thumbing Nose At Old Media Thinking As It Goes

Source: http://www.businessinsider.com/tumblr-blows-past-15-billion-pageviews-per-month-2012-1


david%20karp%20wallstrip

The latest social-media phenomenon, Tumblr, continues to post astounding traffic metrics.

Founder and CEO David Karp spoke at the DLD conference in Munich this morning, where he reiterated some of the company’s recent milestones:

  • 100+ million uniques per month
  • 15+ billion pageviews per month

Tumblr, which is basically halfway between a blogging platform and Twitter, allows users to post photos, videos, and text. Critically, it also allows users to “follow” each other and “re-blog” the posts of others.

The latter concepts, which Twitter has also capitalized on with amazing success (through “following” and “re-tweets”), inserts reblogged posts into each user’s timeline stream. Thus, anyone who “follows” a user, also sees the re-blogged posts.

This turns Tumblr users into editors and curators in addition to content creators. The sharing functionality allows posts to spread rapidly, just as links and headlines do on Facebook and Twitter. In Tumblr’s case, though, the whole post is shared, not just the headline and link.

It’s worth noting that this whole concept makes a mockery of the idea of traditional content “theft.” If someone “re-blogged” a traditional newspaper story, inserting it into their own site, the newspaper would probably scream bloody murder and sic lawyers on them. And yet, on Tumblr, those whose posts are “re-blogged” feel nothing but gratitude and pride (thanks for sharing my work!).

Some other stats from David Karp’s talk this morning (as tweeted by idealab founder Bill Gross and digital journalism guru Jeff Jarvis):

  • The average post is “re-blogged” 9 times
  • 90% of the posts on Tumblr are reblogs or groups (curation). 10% are original content creation.

In another DLD panel, Glam Media CEO Samir Arora remarked that the “old version of media was that you needed editors that work for you. In new era they don’t.”

Nowhere is that more clear than at Tumblr.

SEE ALSO: Check Out Tumblr’s Amazing New York Headquarters, Where All Those Pageviews Are Made

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Monday, January 23rd, 2012 news No Comments

Tumblr Blows Past 15 Billion Pageviews Per Month, Thumbing Nose At Old Media Thinking As It Goes

Source: http://www.businessinsider.com/tumblr-blows-past-15-billion-pageviews-per-month-2012-1


david%20karp%20wallstrip

The latest social-media phenomenon, Tumblr, continues to post astounding traffic metrics.

Founder and CEO David Karp spoke at the DLD conference in Munich this morning, where he reiterated some of the company’s recent milestones:

  • 100+ million uniques per month
  • 15+ billion pageviews per month

Tumblr, which is basically halfway between a blogging platform and Twitter, allows users to post photos, videos, and text. Critically, it also allows users to “follow” each other and “re-blog” the posts of others.

The latter concepts, which Twitter has also capitalized on with amazing success (through “following” and “re-tweets”), inserts reblogged posts into each user’s timeline stream. Thus, anyone who “follows” a user, also sees the re-blogged posts.

This turns Tumblr users into editors and curators in addition to content creators. The sharing functionality allows posts to spread rapidly, just as links and headlines do on Facebook and Twitter. In Tumblr’s case, though, the whole post is shared, not just the headline and link.

It’s worth noting that this whole concept makes a mockery of the idea of traditional content “theft.” If someone “re-blogged” a traditional newspaper story, inserting it into their own site, the newspaper would probably scream bloody murder and sic lawyers on them. And yet, on Tumblr, those whose posts are “re-blogged” feel nothing but gratitude and pride (thanks for sharing my work!).

Some other stats from David Karp’s talk this morning (as tweeted by idealab founder Bill Gross and digital journalism guru Jeff Jarvis):

  • The average post is “re-blogged” 9 times
  • 90% of the posts on Tumblr are reblogs or groups (curation). 10% are original content creation.

In another DLD panel, Glam Media CEO Samir Arora remarked that the “old version of media was that you needed editors that work for you. In new era they don’t.”

Nowhere is that more clear than at Tumblr.

SEE ALSO: Check Out Tumblr’s Amazing New York Headquarters, Where All Those Pageviews Are Made

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Join the conversation about this story »

See Also:




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Monday, January 23rd, 2012 news No Comments

Former CP+B Digital Producer is Ready to

Source: http://www.mediabistro.com/agencyspy/boutique-call-former-cpb-digital-producer-is-ready-to-supply_b28129

It’s been a little while since we’ve rolled out a Boutique Call post, but since the category seems somewhat wide open at this point, we’ll let you know that Shaz Sedighzadeh has started up a new operation called The Supply.

Sedighzadeh set up the new shop, which is being dubbed as a “a resource representation entity for digital and creative talent,” following a two-year stint as a digital producer at CP+B, where he helped produce work for Old Navy, Coke Zero and Microsoft Windows. Prior to Crispin, the new entrepreneur spent a few months on the digital production side at Tool of North America.

Want an explanation of what The Supply does? Well, regarding his new operation, here’s a statement from Sedighzadeh, who lives in Denver but shuttles between NY and LA often: “The world of traditional staffing, simply matching keywords on a resume, has been a working model for some time, and may continue to be in some capacity. But in the digital advertising world today, things are shifting way too fast to solely be supported by the standard candidate sourcing methods. Talent specialists and reps now need to think like experienced digital producers and strategists; they need to ‘get it’, knowing what the project/campaign consists of, what type/level of specific talent is needed, matching resources with the timeline/budget, identifying what design aesthetic needs to be applied, whether it’s a job for a vendor or a couple of freelancers, and the list goes on.”

New Career Opportunities Daily: The best jobs in media.


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Monday, January 16th, 2012 news No Comments

Here’s The Math Formula For Structuring A Groupon Deal That Doesn’t Lose Money (GRPN)

Source: http://www.businessinsider.com/heres-the-math-formula-for-structuring-a-groupon-deal-that-doesnt-lose-money-2011-12


groupon cupcake girl

We’ve all heard the nightmare stories about Groupon merchants who lost tons of money because they were suddenly overwhelmed with thousands of customers whom they were forced to serve at a loss: The British bakery that made 102,000 cupcakes. The Irish hairdressers whose customer base now consists entirely of people who only want their hair cut a discount. The Portland cafe that lost $8,000 because the owner failed to cap the number of deals she offered.

It’s not just Groupon, of course. There are loads of other daily deal sites — Living Social, Thrillist, Google Offers, etc — but they all present merchants with the same problem: The conflict between offering below-cost deals to customers in hopes of attracting long-term “regulars” and structuring a deal so that you can still make a profit. The math can be tricky because merchants have to account for two different sets of discounts: The discount to the customer and share of the payment taken by the daily deal site for publicizing the offer.

Now TheDealMix, a site that aggregates daily deals into an impressively complicated map of your neighborhood, has produced an infographic that can help businesses calculate daily deal offers so th! at they won’t accidentally go bankrupt.

And, yes, The DealMix has presented its formulas in the form of cupcakes — particularly useful given the number of bakery-related Groupon disasters that have made the headlines.

The formulas include:

Offer Price – Cost of Goods > $0

Average Customer Spend – Value of Offer + Price > Cost of Goods

See the rest of the story at Business Insider

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Monday, December 12th, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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