one-fifth

Personal Care Brands Slow to Take Advantage of Digital Opportunities

source: http://www.emarketer.com/Article/Personal-Care-Brands-Slow-Take-Advantage-of-Digital-Opportunities/1010199

Many do not require personal info to access digital coupons

Among consumer packaged goods (CPG) categories, personal care brands have been among the slowest to capitalize on the advantages offered by digital media. Further, a lackadaisical attitude among brands towards digital upkeep may have a damaging effect. A July 2013 study from L2 Think Tank found that a significant minority of US personal care brands failed to maintain their website—more than one-third had faulty content links, while almost one-fifth had broken ecommerce links.

The number of sites that offered coupons online was also relatively small. Only 33% of sites offered printable coupons, while 24% sent customers to a parent site for such discounts. And only one in five studied sites asked customers to share an email address before releasing a coupon.

While 85% of personal care brands had a presence on Facebook, attention to other social networks was not evident. Almost six in 10 were on Twitter, while just under half had an active YouTube channel. However, researchers found that personal care brands had largely limited their use of the video platform to archiving existing videos such as television commercials.

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Wednesday, September 11th, 2013 news No Comments

Major US Digital Players Shift Revenues to Mobile – eMarketer

source: http://www.emarketer.com/Article/Major-US-Digital-Players-Shift-Revenues-Mobile/1010173

Nearly one-fifth of Google’s revenues will come from mobile search

Major players in the US digital ad market are shifting more of their revenues to mobile, as consumers in the US spend more time than ever with portable connected devices.

Search is the largest single format when it comes to mobile ad spending, and search giant Google is already garnering nearly one-fifth of its total US ad revenues from mobile search, eMarketer estimates. This year, 19.1% of Google’s ad revenues will come from mobile search, up from 12.3% last year and rising to nearly 31% by 2015.

While search drives much of Google’s mobile monetization, on the display side YouTube is a major reason more mobile dollars are going to Google. Google has moved display dollars to mobile at a similar pace as for search, though display makes up less of Google’s overall ad revenues. This year, eMarketer projects, 3.8% of Google’s net US ad revenues will come from mobile display, vs. 13.8% coming from desktop display ads. By 2015, the mix will be 9.4% mobile display and 16.6% desktop display, more than doubling mobile display’s share of total ad revenues while still growing display dollars on the desktop.

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Thursday, August 29th, 2013 news No Comments

Consumers Won’t Settle For Cheap, Discounted Products

Source: http://www.businessinsider.com/consumers-are-not-willing-to-settle-with-discounted-cheap-products-2011-10


sam's club shopping

No matter how thin your wallet is, you’re probably not willing to sacrifice beauty to save. 

Less than one-fifth of 25,000 respondents from 51 countries say they’d buy cheaper health and beauty products for the price, according to a survey by Nielsen, a global information company

Meanwhile, 61% chose “good value” over “low price” for any retail products their families may need, meaning a generic brand of bread may get passed over for a loaf of tastier (and possibly healthier) Pepperidge Farm bread.

“Value is not about price alone,” James Russo, vice president of Nielsen’s Global Consumer Insights, said in a statement. “Retailers and manufacturers who offer good values tailored around benefits of the product beyond price will resonate with consumers who continue to look for ways to stretch their money in a tough economy.”

The study found product preference also depends on where the respondents live, with those in Asia Pacific, Europe, Latin America, and North America preferring good value over lower prices, and those living in Africa and the Middle East choosing price over value.

But just because North Americans prefer value over lower prices doesn’t mean that they’re willing to pay full price. In fact, Americans are among the world’s leading coupon-users, followed closely by China and Hong Kong.

We also buy in bulk more than anyone else in the world. According to Nielsen’s chart below, the main reason Americans visit the grocery store is to stock up, whereas a quick trip to replenish products is more popular in other parts of the world.

consumers Nielsen

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Monday, October 17th, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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