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CPMs Hold Strong as the Standard for Digital Ad Measurement – eMarketer

source: http://www.emarketer.com/Article/CPMs-Hold-Strong-Standard-Digital-Ad-Measurement/1010302

Though all of these value-adds justify the command for higher CPMs called for by publishers offering native advertising opportunities, the greater focus on engagement might have brands calling for pricing that follows suit. One such model is CPE, which native ad providers such as YouTube and Twitter offer. Such a pricing structure is a direct reflection of the metric an Online Publishers Association (OPA) and Radar Research study found the majority of US marketers used to measure native advertising: engagement.

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Wednesday, October 16th, 2013 news No Comments

Amazon Becomes The Remora Of The Retail World, Operates Within Supplier Warehouses

Amazon has a strong advantage over other retailers when it comes to prices, and a new report from The Wall Street Journal shows one reason why. In addition to not having to maintain expensive, huge retail stores like competitors including Best Buy and Walmart, Amazon is also now experimenting wit…

http://techcrunch.com/2013/10/15/amazon-supplier-warehouses/

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Tuesday, October 15th, 2013 digital No Comments

Facebook Now Controls Nearly One-Fifth Of U.S. Mobile Display Ad Revenue

Source: https://intelligence.businessinsider.com/welcome

Facebook has vaulted past its competitors to control 18.4 percent of U.S. mobile display ad revenues.

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Thursday, December 27th, 2012 news No Comments

Apple Is Suddenly Spending Billions Of Dollars On Secret Projects (AAPL)

Source: http://www.businessinsider.com/apple-is-suddenly-spending-billions-of-dollars-on-secret-projects-2012-12

In the quarter ending June 2011, Apple spent less than $1 billion on property, plants, and equipment.

By March 2012, the number had spiked beyond $2 billion, beyond $3 billion, and approached $4 billion.

Horace Dediu thinks that number will zoom past $4 billion in 2013.

Here’s a chart he made to show what the spike looks like so far:

Apple Spike

Here’s the the interesting part about all this massive spending.

No one outside of Apple knows where it’s going.

“The capital is being deployed almost silently and, though vast in scale, barely gets a mention from analysts,” writes Dediu. “Not even a single question has been raised at any earnings call about this spending.”

His theory is that Apple, which prefers an “integrated” approach in everything it does, will soon make more of the components inside its gadgets, like chips.

That would explain why Apple has been so busy hiring former Texas Instruments employees, for example.

The truth is, Apple is a very secret company and it doesn’t have to say, specifically, where it’s spending that money.

For all we know, it could be building TV set factories.

One thing one know for sure is the Apple is always working on products that would cannibalize its current lineup. 

Maybe Apple is investing billions in a product that could kill the iPhone, like computerized glasses.

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Thursday, December 13th, 2012 news No Comments

How China’s Web Censorship Is Driving Traffic to a Miami Pet Spa Website

Source: http://gizmodo.com/5964199/how-chinas-web-censorship-is-driving-traffic-to-a-miami-pet-spa-website

How China's Web Censorship Is Driving Traffic to a Miami Pet Spa WebsiteChina’s well-known for its long and illustrious history of censoring the web. But rather than just blocking sites, it’s employing some rather strange techniques—which means the online home of a small pet spa in Miami is receiving an insane number of hits every day.

New Scientist has taken a peek inside the sinister world of Chinese web censoring, and it makes for fascinating reading. Richard Fisher explains that, far from simply blocking websites, Chinese authorities are employing all kinds of techniques to prevent their population from seeing the real web.

Often that involves subtle tricks, like giving the appearance of a slow internet connection. But sometimes the country uses DNS poisoning, which uses cheeky redirection to throw up a website that wasn’t requested. In particular, a Miami pet spa, known as The Pet Club, is one of the chosen sites. New Scientist explains:

[W]hen people in China try to access torproject.org – a tool that prevents online tracking – they instead often get the IP address of thepetclubfl.net

No one knows why the censors picked The Pet Club’s website. Until now, Dennis Bost of Universal Merchant Solutions in Hollywood, Florida, who set up the website for the salon owners, had been puzzled by the web traffic he’d been seeing. “I’m amazed at the number of hits they get from China,” he says. “They’re a grooming salon. No one is popping over from Beijing to have their Shar Pei groomed.”

Sounds likes a good idea, if you’re a Chinese official hell-bent on censoring the web without generating too much suspicion. Or at least, it used to seem like a good idea: let’s hope, for the sake of China’s online community, that Gizmodo and New Scientist aren’t routed to The Pet Club, too. [New Scientist]

Image by Shutterstock / Andersphoto

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Thursday, November 29th, 2012 news No Comments

This Chart Is Why A Lot Of People Think HP Is Totally Screwed (HPQ)

Source: http://www.businessinsider.com/hps-rd-spending-2012-11

This week, we ran a chart showing HP’s crashing stock price since Mark Hurd was forced out of the company.

After we published the chart, a friend emailed to say, “Hurd destroyed the company. Gutted R&D, which was the cardinal sin. It was always an engineer’s company. He financialized it. And in so doing, set in motion the wheels of doom.”

From 2010, here’s a look at how R&D as a percentage of revenue fell under Hurd’s watch.

chart of the day, hp r&d expenses, 2005-2010

But, is the R&D budget really why HP is hosed? Probably not. Look at this chart, also from 2010:

chart of the day, r&d for tech companies, 2009

Anything jump out in that chart?

Apple spent less on R&D than HP, Google, and Microsoft in 2009. No one is going to accuse Apple of not producing great innovative products, despite a small R&D budget.

When Hurd was pushed out, an ex-HP engineer told Joe Nocera slashes in the R&D department was, “why H.P. had no response to the iPad! . ” Apple managed to make the iPad while spending less on R&D, so we’re not sure that totally adds up.

It’s not how much you spend on R&D, it’s what comes of it.

As for the charge that Hurd “financialized” HP, well, that may be true. But, he seemed to be at least somewhat in control of where the company was going. The two CEOs since Hurd have no clue, it seems, about what to do with HP.

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Sunday, November 25th, 2012 news No Comments

Staples Is Getting Amazon Lockers

Source: http://gizmodo.com/5958020/staples-is-getting-amazon-lockers

Amazon lockers are a great new idea, allowing people to pick up their parcels when it suits them. Now, Amazon has announced that it’s rolling out the scheme across the Staples chain, too.

Reuters reports that the office supply stores will be the latest string of locations to feature Amazon’s ultra-convenient pick-up system. When we tried them out last month, we were convinced:

The lockers are stupidly simple. You can even have your locker code texted to you when your order arrives. It doesn’t cost anything-standard, one-, and two-day shipping is available for free if you’re on Prime. If you have the need for a surrogate mailbox, using Lockers is pretty much a no-brainer.

Amazon has already partnered with other stores in the US— including 7-Eleven, Rite-Aid, Safeway, and Walgreen’s—but Staples is a biggy. Just don’t mention that Amazon is stealing custom from right under its nose, because that would be rude—and at any rate, you can be sure some serious cash is changing hands to set this scheme up. [Reuters]

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Tuesday, November 6th, 2012 news No Comments

Office and School Supplies

Source: http://blog.compete.com/2012/07/29/sunday-series-office-and-school-supplies/

Colored Pencils

Image from: Colored Pencils / Shutterstock

I love office supplies. No one should ever leave me alone in a supply closet of office supplies unless they want to return to the sight of me hoarding fresh notebooks and pens. This Sunday Series I decided to take a look at June’s data for the industry profile of Shopping>Office and School Supplies, and I noticed that a few of the biggest movers were related to ink supplies.  It looks like offices aren’t feeling the drowsiness of summer and are keeping their ink supplies stocked and ready. Next month I’ll check back in to see if the impending school year has shifted the top 10, or if ink is still reigning supreme.

10 Gains in Monthly Unique Visitors for Office Supplies

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Wednesday, August 1st, 2012 news No Comments

Jeremy Lin Is Causing Knicks Ticket Prices To Skyrocket

Source: http://www.businessinsider.com/chart-jeremy-lin-knicks-ticket-prices-skyrocket-2012-2

We have already seen what Jeremy Lin’s popularity means on a world-wide scale. But there has also been a huge impact at the local level. And one of those factors is the cost of going to see the Knicks play.

Courtesy of SeatGeek.com, is a look at how prices for last night’s game between the New York Knicks and Sacramento Kings on the secondary-market changed over the last week. In the six days leading up to the game, prices rose 245%.

So if you were hoping to see the Lincredible Circus, it is going to cost ya…

Knicks ticket prices

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Friday, February 17th, 2012 news No Comments

I Read 21 Books About The Financial Crisis And They Explained Nothing

Source: http://www.businessinsider.com/andrew-lo-21-books-financial-crisis-2012-2


andrew lo

Ever thought you would have to read 21 books to get to the bottom of what caused the financial crisis?

Andrew Lo, an economist at MIT, has some bad news: it’s going to take at least 22.

Lo, a leading expert on hedge funds and financial engineering, has written a paper (h/t NPR) for the Journal of Economic Literature describing his experience reading 21 books on the crisis — nine by journalists, 11 by academics and one by a former Treasury Secretary.

His conclusion: In a field that prides itself on its scientific rigor (however dismal), the books reveal that alarmingly few facts about the crisis have been agreed upon. Was there too little or too much regulation? How much of a factor were low interest rates? No one’s been able to say conclusively.

“After each book, I felt like I knew less,” Lo told NPR’s Planet Money.

Economics, he says, has fallen well short of that standard when it comes to understanding the crisis:

“Many of us like to think of financial economics as a science, but complex events like the financial crisis suggest that this conceit may be more wishful thinking than reality.”

Read Andrew Lo’s Reading About the Financial Crisis: A 21-Book Review >

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Monday, February 6th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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