online retailers

drag2share: Which Digital Channels are Most Effective at Customer Acquisition

source: http://feedproxy.google.com/~r/businessinsider/~3/L5igeZYUM74/social-media-lags-as-direct-customer-referrer-but-could-be-fueling-organic-purchases-2013-7

E-commerce retail sites are acquiring just .18% of their online customers via Facebook and Twitter, according to a study released June 25 by Custora.

The study analyzed Google Analytics data linked to 72 million customers — an online visitor who purchased something — from 86 U.S. online retailers across 14 industries.

(E-commerce sites typically add tags to their links across the Web, in both paid and non-paid placements, in order to track the source of their leads and sales in Google Analytics.)

Organic search continues to grow as a channel, accounting for nearly 17.53% of customers acquired in the first half of 2013, according to the study, led by data scientist Aaron Goodman.

E-mail has more than quadrupled its share of customer acquisition volume over the last four years, making it the fastest-growing among all the channels tracked in the study.

Other search-related channels also performed well.

Social media ranked low as a customer-generation channel. That said, Facebook is showing some potential. In 2009, less than .01% of new online retail customers came from Facebook, compared to .17% so far this year.

Twitter has never accounted for more than .01% of new retail customers during the five-year study. Worse, a Twitter customer’s lifetime value was 23% less than the average across all customer sources.

There is more than one way to interpret Custora’s data.

One could conclude that social! media i s ineffective as an e-commerce customer acquisition tool. But another way to look at it is that online retail sites simply aren’t putting a lot of resources into marketing themselves on social media, and are favoring search and e-mail channels instead.

Also, even if social media still isn’t there yet as a reliable direct source of customers, there’s no way to tell how many customers were in fact influenced by content they saw on social media, and visited retailers’ sites later.

Download the chart and data in Excel.

BII customer acquisition channels


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Wednesday, July 17th, 2013 news No Comments

Source: http://gizmodo.com/5944045/google-developer-hints-at-possibility-of-an-internet-without-site-log+ins

Google Developer Hints at Possibility of an Internet Without Site Log-insToday in a post on his personal blog, Google developer Tim Bray wrote elliptically of a project he’s working on that could—if he means what I think he means—radically change our experience of using the Internet—for the better.

Logging in is annoying and slows you down. My job these days is mostly about reducing that pain, ideally to zero by eliminating it. Google really wants this to happen.”

Logging in is annoying. Between your various online banking passwords and user names, Amazon, eBay, every social network you belong to, Netflix, however many accounts you have with online retailers like ShopBop or Sephora or Petco or where ever—it can be a sort of nightmare trying to keep track of all your passwords and user names.

Sure, it isn’t sooo bad, now that more sites will ask if you’d like have them remember your password for future visits. But still.

What an Internet free of log-ins would look like, exactly, it’s difficult to imagine. Just how literally does Google want to execute this plan? At this point, it’s all speculation off an early-stage project. But if Bray’s post is any indication of where Google is in fact headed, we certainly have something to look forward to. [BGR]

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Tuesday, September 18th, 2012 news No Comments

How People Are Using Their Smartphones To Save Money

Source: http://www.businessinsider.com/how-people-use-their-smartphones-to-save-2012-6

The way shoppers search for coupons is changing. While the days of tearing apart the Sunday paper for coupons haven’t passed just yet, we are seeing a lot more people switch to their smartphones to look for deals.

To help with the growing demand for mobile coupons, Coupon Cabin just launched an all new app that lets users search for coupons by category for hundreds of online retailers.

Check out the graphic from Coupon Cabin below for more facts about our mobile coupon habits:

infographic-smart-phone-coupons

DON’T MISS: This former Olympian turned to minimalism to pay off $82,000 in debt >

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Tuesday, June 26th, 2012 Uncategorized No Comments

Google rolls out Trusted Stores verification program for online retailers

Source: http://www.engadget.com/2012/06/07/google-rolls-out-trusted-stores-program/

Google rolls out Trusted Stores verification program for online retailers

Along with talking up 3D images and other new features for Maps, Google is pushing its new Trusted Stores program this week. The service, which has been in testing for the last nine months, monitors online retailers and awards those with good shipping and service records a “trusted” badge. In addition to giving online shoppers some reassurance that a vendor is, well, trustworthy, Trusted Stores will offer users assistance in resolving issues with sellers, plus up to $1,000 of purchase protection. For the retailers, the company says the value proposition is an increase in sales “by showing you’re a great place to shop.” Google will be rolling out badges for approved stores in the US starting today, and clicking on those little seals of approval will let you view a merchant’s “report card” for shipping and customer service reliability.

Google rolls out Trusted Stores verification program for online retailers originally appeared on Engadget on Thu, 07 Jun 2012 19:18:00 EDT. Please see our terms for use of feeds.

Permalink   |  sourceGoogle Trusted Stores &nbsp ;| Email this | Comments

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Friday, June 8th, 2012 news No Comments

Google rolls out Trusted Stores verification program for online retailers

Source: http://www.engadget.com/2012/06/07/google-rolls-out-trusted-stores-program/

Google rolls out Trusted Stores verification program for online retailers

Along with talking up 3D images and other new features for Maps, Google is pushing its new Trusted Stores program this week. The service, which has been in testing for the last nine months, monitors online retailers and awards those with good shipping and service records a “trusted” badge. In addition to giving online shoppers some reassurance that a vendor is, well, trustworthy, Trusted Stores will offer users assistance in resolving issues with sellers, plus up to $1,000 of purchase protection. For the retailers, the company says the value proposition is an increase in sales “by showing you’re a great place to shop.” Google will be rolling out badges for approved stores in the US starting today, and clicking on those little seals of approval will let you view a merchant’s “report card” for shipping and customer service reliability.

Google rolls out Trusted Stores verification program for online retailers originally appeared on Engadget on Thu, 07 Jun 2012 19:18:00 EDT. Please see our terms for use of feeds.

Permalink   |  sourceGoogle Trusted Stores &nbsp ;| Email this | Comments

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Friday, June 8th, 2012 news No Comments

Target Realizes There Are Only Two Ways To Compete With The Internet (TGT)

Source: http://www.businessinsider.com/target-realizes-there-are-only-two-ways-to-compete-with-the-internet-2012-1


Target

Target is sick and tired of customers who browse its stores and then go and buy products for cheaper prices from online retailers.

To reduce so-called “showrooming,” Target has asked its vendors to adopt one of two practices, according to the WSJ:

Last week, in an urgent letter to vendors, the Minneapolis-based chain suggested that suppliers create special products that would set it apart from competitors and shield it from the price comparisons that have become so easy for shoppers to perform on their computers and smartphones.

Where special products aren’t possible, Target asked the suppliers to help it match rivals’ prices. It also said it might create a subscription service that would give shoppers a discount on regularly purchased merchandise.

Target’s troubles with showrooming are shared by brick and mortar stores everywhere. Unfortunately small retailers may not have the clout to demand special products (see: Missoni) or help in price matching — and price matching without support from the supplier can be a losing proposition.

Don’t miss: See how big retails stores are spread across America >

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Monday, January 23rd, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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