Intel Capital announced today a $100 million fund devoted to cars.
So what’s a chip company doing betting on technology in cars?
Intel estimates that by 2014, cars will be one of the top three fastest-growing markets for connected devices and Internet content. That eventually gives Intel an opportunity to put more of its chips in a whole new place: cars.
As an Intel manager put it in the press release announcing the fund: “The car is the ultimate mobile device.”
The Intel Capital Connected Car Fund will invest in technologies such as advanced driver assistance systems, speech recognition, gesture recognition, and eye tracking.
But there’s no mention of self-driving cars just yet. That is all Google for now.
Intel’s about to get its peanut butter all over Motorola’s chocolate. And, in addition to the Reese’s Pieces, we’ll see the first Intel-powered, Android smartphone in the second half of this year.
The two companies announced today that they’ve signed on for a multi-year strategic relationship which will span multiple platforms—including tablets and phones. Specifically, Motorola hopes to employ Intel’s low power system-on-chip architecture. “With Android as the leading smartphone OS globally and advancements in computing technology we see tremendous opportunity.” Sanjay Jha, Chairman and CEO of Motorola Mobility told Business wire. Intel’s new Medfield chip could to be on-board.
And, while the phones may not end up as sleek as the Intel design reference above, with the Medfield’s ability to support up to a 24MP camera and 1080p playback, Apple may have some real competition on its hands. What’s more, given that Google owns Motorola, these phones could very well have an inside track to the latest and greatest Android OS builds. [Marketwatch]
Through the first 124 games of the regular season (~10%), average attendance in the NHL is down more than 400 fans per game, averaging just 16,684. Capacity is also down with arenas filling just 91.0 percent of available seats. And this number is heavily influenced by the opening night attendance figures which are typically a big draw.
On the other hand, the New York Rangers are yet to play a home game, and their attendance will pull the league average up slightly.
But with the NBA in disarray, these numbers must be a disappointment for the NHL no matter how they are spun…
Data via ESPN.com
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This chart isn’t perfect since Facebook is just one company, and the rest of the chart is made up of entire industries. But, the essential point of this chart remains: Facebook has an opportunity to capture many more ad dollars in the future.
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A video on YouTube gets 50% of its views in the first 6 days it is on the site, according to data from analytics firm TubeMogul. After 20 days, a YouTube video has had 75% of its total views.
That’s a really short life span for YouTube videos, and it’s probably getting shorter. In 2008, it took 14 days for a video to get 50% of its views and 44 days to get 75% of its views.
Why? In the last two years, YouTube has improved its user interface, which helps videos get seen early on. Also, the world has gotten more adept at embedding and sharing videos in real-time via Twitter and Facebook. (And there’s probably more video to choose from.)
What’s this mean for publishers? For one thing, publishers should have advertising/monetization schemes ready to go for their videos right when they’re published, because the hits come early.
It also means companies should be actively uploading videos to YouTube, says David Burch, a rep at TubeMogul. He notes that major companies like the NBA have been good at getting clips on YouTube quickly. If they didn’t act fast, then they could miss an opportunity to get eyeballs.
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List of 2009 Superbowl spots on AdAge.com
Lift in search is a great indicator of interest. Modern consumers may be inspired by TV ads, but they usually go online to do more research for themselves, to inform their own purchase decision. The following examples show the lift in search after Superbowl commercials or for launch of products like Subway Footlongs. The use of unique, made-up words makes it easier to detect lift in search (see related post: made up words are great for tracking buzz and search volume ). There is now a correlation between offline paid advertising and online behaviors of modern consumers that can be tracked and ultimately related to sales.
What is harder to do is track lift in search from smaller TV media buys or from terms which are generic — e.g. American Express OPEN, Proctor & Gamble’s TAG (men’s deoorant), etc. And furthermore, people may or may not remember the brand name itself and may type in a more general search query — e.g. “talking baby” instead of” e-Trade” or “dancing lizards” instead of “SoBe LifeWater.” And most people usually forget to type in special URLs specified in the ads. So the opportunity is to 1) use made-up words which can be used to detect lift in search and 2) search-optimize around other more generic terms that people may search for if they remembered the ad, but did not remember the brand name itself.
key learnings include:
1. only the superbowl TV ads generates enough awareness to drive lift in search volume detectable above the noise or normal levels
2. made up words are useful in correlating paid advertising and subsequent online actions (e.g. search) because most users forget or are too lazy to type special URLs
3. is is always better to have real analytics from the site to see when paid campaigns hit; site analytics will also reveal more information about users including demographic information, what they are looking for, and even whether they “convert” to a sale or a desired action — like print off a coupon, etc.
Notice the January spikes for several of the examples below — these are their Superbowl ads in action. But also notice how sharp the spikes are — most of them go back to prior levels within 1 – 3 days (see related post: the ephemerality of the Superbowl halo )
Source: Google Insights for Search
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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