opportunity

Slideshare – Social Amplification Blows Up the Good, Bad, and Ugly

“Before you do ‘trial-and-error’ social media marketing, you’d better plan ahead and be ready for it to blow up – good OR bad. The opportunity for marketers is to leverage social amplification instead of sticking ads in social media sites.” – Augustine Fou
Social Amplification Blows Up the Good, Bad, and Ugly
View more presentations from Augustine Fou

Tags: , , , , , , , , , , , , , ,

Intel Creates $100 Million Fund To Make Your Car Smarter (INTC)

Source: http://www.businessinsider.com/intel-creates-100-million-fund-to-make-your-car-smarter-2012-2

 

Ferrari F12berlinetta CarIntel Capital announced today a $100 million fund devoted to cars.

So what’s a chip company doing betting on technology in cars?

Intel estimates that by 2014, cars will be one of the top three fastest-growing markets for connected devices and Internet content. That eventually gives Intel an opportunity to put more of its chips in a whole new place: cars.

As an Intel manager put it in the press release announcing the fund: “The car is the ultimate mobile device.”

The Intel Capital Connected Car Fund will invest in technologies such as advanced driver assistance systems, speech recognition, gesture recognition, and eye tracking.

But there’s no mention of self-driving cars just yet. That is all Google for now.

 

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Wednesday, February 29th, 2012 news No Comments

Motorola’s Releasing Intel-Powered Androids Later This Year [Intel]

Source: http://gizmodo.com/5875005/motorolas-releasing-intel+powered-androids-later-this-year

Motorola's Releasing Intel-Powered Androids Later This YearIntel’s about to get its peanut butter all over Motorola’s chocolate. And, in addition to the Reese’s Pieces, we’ll see the first Intel-powered, Android smartphone in the second half of this year.

The two companies announced today that they’ve signed on for a multi-year strategic relationship which will span multiple platforms—including tablets and phones. Specifically, Motorola hopes to employ Intel’s low power system-on-chip architecture. “With Android as the leading smartphone OS globally and advancements in computing technology we see tremendous opportunity.” Sanjay Jha, Chairman and CEO of Motorola Mobility told Business wire. Intel’s new Medfield chip could to be on-board.

And, while the phones may not end up as sleek as the Intel design reference above, with the Medfield’s ability to support up to a 24MP camera and 1080p playback, Apple may have some real competition on its hands. What’s more, given that Google owns Motorola, these phones could very well have an inside track to the latest and greatest Android OS builds. [Marketwatch]


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Wednesday, January 11th, 2012 news No Comments

The Best Days of the Week to Buy Big-Ticket Items Online [Buying]

Source: http://lifehacker.com/5855776/the-best-days-of-the-week-to-buy-big+ticket-items-online

The Best Days of the Week to Buy Big-Ticket Items OnlineWe’ve looked at the best times to buy throughout the year, but when shopping online prices tend to fluctuate on a day-to-day basis. Discounts, deals, and price-comparison site Extrabux calculated the statistics and figured out when certain items are cheaper during the week.

Computers are cheapest on Mondays because manufacturers apply their rebates early in the week. This means online retailers can purchase computers for less and pass the savings on to you. This is not the case with every manufacturer, but Dell and Sony are among the companies that do this with their computers.

Mondays are also cheap days for TVs (and Tuesdays aren’t bad either) not only because of the same rebate situation, but because big sales days tend to be earlier in the week. This gives retailers an opportunity to draw more buyers in, and lower prices are a good way to do that. Cameras and video games also benefit from lower prices earlier in the week for the same reasons.

Major appliances tend to be cheapest on Sundays because that’s when the majority of people are searching for them. Washers, dryers, ovens, microwaves, refrigerators, and more are all Googled like crazy at the end of the week, so online retailers adjust their prices to draw people in.

Jewelry prices drop down on Wednesdays because that’s when searches take place as well. Apparently women tend to shop online most often in the middle of the week, and since women are the target market for most jewelry we see price drops to help attract buyers.

Books are at their lowest on Saturdays, although there isn’t a solid reason why. Perhaps people read more on Saturdays, or at least thing they should be reading more when the weekend finally rolls around.

For more information on why these prices fluctuate online on certain days, plus lots of pretty graphs, check out the full post over on Extrabux.

The Cheapest Days of the Week to Shop Online | Extrabux Blog


You can follow Adam Dachis, the author of this post, on Twitter, Google+, and Facebook.  Twitter’s the best way to contact him, too.


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Thursday, November 3rd, 2011 news No Comments

NHL Attendance Is A Huge Disappointment So Far

Source: http://www.businessinsider.com/chart-nhl-attendance-is-down-despite-nba-lockout-2011-10

With the NBA lockout still in full-swing, now would seem like a golden opportunity for the NHL. But early returns from the ticket office are not encouraging.

Through the first 124 games of the regular season (~10%), average attendance in the NHL is down more than 400 fans per game, averaging just 16,684. Capacity is also down with arenas filling just 91.0 percent of available seats. And this number is heavily influenced by the opening night attendance figures which are typically a big draw.

On the other hand, the New York Rangers are yet to play a home game, and their attendance will pull the league average up slightly.

But with the NBA in disarray, these numbers must be a disappointment for the NHL no matter how they are spun…

NHL Attendance

Data via ESPN.com

Please follow Sports Page on Twitter and Facebook.

Join the conversation about this story »

See Also:


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Friday, October 28th, 2011 news No Comments

The Millions Of Ad Spending On Facebook In Context

Source: http://www.businessinsider.com/chart-of-the-day-us-ad-spend-per-usersubscriber-2011-10


Facebook’s U.S. ad spending per user is tiny, when you compare it to other big ad-reliant industries, as you can see in this chart from Nanigans, a Facebook marketing company.

This chart isn’t perfect since Facebook is just one company, and the rest of the chart is made up of entire industries. But, the essential point of this chart remains: Facebook has an opportunity to capture many more ad dollars in the future.

chart of the day, U.S. Ad Spend Per User/Subscriber, oct 2011

Follow the Chart Of The Day on Twitter: www.twitter.com/chartoftheday

Please follow SAI on Twitter and Facebook.

Join the conversation about this story »

See Also:




drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Wednesday, October 12th, 2011 news No Comments

Google Blimp Ads! Awesome!!! Google Adwords On A Giant Screen

launches in May!!  gotta get some before they are gone – click here to sign up http://www.google.com/adwords/blimpads/

talk about awesome branding opportunity

google blimpads - 2011 April Fools

large advertising for small text ads

blimpAds by google

It is April 1, 2011, folks

Google is also hiring autocompleters – sign up right away
google autocompleters april fools #aprilfools

Tags: , , , , , , , , , , , , , , , , , , , , ,

Friday, April 1st, 2011 Branding, digital, integrated marketing No Comments

The Half-Life Of A YouTube Video Is 6 Days (GOOG)

Source: http://www.businessinsider.com/chart-of-the-day-the-lifecycle-of-a-youtube-video-2010-5

button more charts
button chart prev button chart next

A video on YouTube gets 50% of its views in the first 6 days it is on the site, according to data from analytics firm TubeMogul. After 20 days, a YouTube video has had 75% of its total views.

That’s a really short life span for YouTube videos, and it’s probably getting shorter. In 2008, it took 14 days for a video to get 50% of its views and 44 days to get 75% of its views.

Why? In the last two years, YouTube has improved its user interface, which helps videos get seen early on. Also, the world has gotten more adept at embedding and sharing videos in real-time via Twitter and Facebook. (And there’s probably more video to choose from.)

What’s this mean for publishers? For one thing, publishers should have advertising/monetization schemes ready to go for their videos right when they’re published, because the hits come early.

It also means companies should be actively uploading videos to YouTube, says David Burch, a rep at TubeMogul. He notes that major companies like the NBA have been good at getting clips on YouTube quickly. If they didn’t act fast, then they could miss an opportunity to get eyeballs.

chart of the day, youtube video lifecycle, may 2010

Follow the Chart Of The Day on Twitter: www.twitter.com/chartoftheday

Join the conversation about this story »

See Also:

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Friday, May 28th, 2010 news No Comments

lift in search due to paid TV advertising

List of 2009 Superbowl spots on AdAge.com

http://adage.com/superbowl09/article?article_id=134136

Lift in search is a great indicator of interest. Modern consumers may be inspired by TV ads, but they usually go online to do more research for themselves, to inform their own purchase decision. The following examples show the lift in search after Superbowl commercials or for launch of products like Subway Footlongs. The use of unique, made-up words makes it easier to detect lift in search (see related post: made up words are great for tracking buzz and search volume ). There is now a correlation between offline paid advertising and online behaviors of modern consumers that can be tracked and ultimately related to sales.

What is harder to do is track lift in search from smaller TV media buys or from terms which are generic — e.g. American Express OPEN, Proctor & Gamble’s TAG (men’s deoorant), etc. And furthermore, people may or may not remember the brand name itself and may type in a more general search query — e.g. “talking baby” instead of” e-Trade” or “dancing lizards” instead of “SoBe LifeWater.” And most people usually forget to type in special URLs specified in the ads. So the opportunity is to 1) use made-up words which can be used to detect lift in search and 2) search-optimize around other more generic terms that people may search for if they remembered the ad, but did not remember the brand name itself.

key learnings include:

1. only the superbowl TV ads generates enough awareness to drive lift in search volume detectable above the noise or normal levels

2. made up words are useful in correlating paid advertising and subsequent online actions (e.g. search) because most users forget or are too lazy to type special URLs

3. is is always better to have real analytics from the site to see when paid campaigns hit; site analytics will also reveal more information about users including demographic information, what they are looking for, and even whether they “convert” to a sale or a desired action — like print off a coupon, etc.

Notice the January spikes for several of the examples below — these are their Superbowl ads in action. But also notice how sharp the spikes are — most of them go back to prior levels within 1 – 3 days (see related post: the ephemerality of the Superbowl halo )

Source: Google Insights for Search

footlongs

jackinthebox

dennys

ecoimagination

godaddy1

lifewater

drinkability

etrade

cash4gold

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing