Oprah Winfrey

Social “media” is created – the total quantity, reach, frequency, and intensity are not pre-known

Social “media” is created – the total quantity, reach, frequency, and intensity are not pre-known. The “media” that is generated can be positive or negative or both. Extremity or “extreme-ness” is usually a necessary ingredient. Extremely positive, extremely entertaining, extremely negative, etc.

Oprah Winfrey KFC Grilled Chicken disaster, coupon debacle. Her reputation may have been permanently tarnished because she was found out to have been paid by KFC to promote the coupon tied to the launch of KFC grilled chicken.

oprah-kfc-blog-volume

Dominos was on the hot seat when 2 employees shot a video of them sticking mozzarella cheese up their nose and then putting it into the pizza.

dominos-blog-mentions

Motrin offended the sensibilities of moms when they implied that a baby was a cool “accessory.” ┬áThe blogosphere and twitter lit up with people taking exception to that.

motrin-blog-mentions

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Wednesday, July 29th, 2009 social networks No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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