order

Source: http://gizmodo.com/5950527/facebook-crazy-statistics

Facebook's Crazy Facts and FiguresThey have 1 billion users, but that’s not Facebook’s only amazing statistic. There are a lot more, starting with a staggering 1.13 trillion likes. One point thirteen trillion likes, people. It’s crazy. Here are the rest of their stats, compiled since the first day of Facebook:

Over 1.13 trillion likes

since launch in February 2009. Wow.

140.3 billion friend connections

to one billion total users. Is everyone connected to everyone or what, Kevin Bacon?

219 billion photos.

These are photos actually in the system, not including the deleted ones. They believe they have had 265 billion photos in their servers since fall 2005. Flickr is weeping.

17 billion location-tagged posts,

including check-ins as of September 10, 2012—since August 2010.

210,000 years of music played so far.

62.6 million songs that have been played 22 billion times. The most staggering fact about this: their music-listening app only started in September 2011 and this data is from September 11, 2012.

More useless but neat facts:

• Facebook says that the median age of the user is about 22 years.

• The top five countries, in alphabetical order, where people connected from since the 1 billion user record was achieved: Brazil, India, Indonesia, Mexico and the United States.

• Of that 1 billion, there are 600 million mobile users. Not bad.

Head? Spinning!

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Wednesday, October 10th, 2012 Uncategorized No Comments

Urban Outfitters Says It Will Never Buy Another Cash Register Again

Source: http://www.businessinsider.com/urban-outfitters-replaces-all-cash-registers-with-ipads-2012-9

urban outfitters ipad

Retailer Urban Outfitters had its first ever annual analyst day today.

You can listen to the whole presentation here, but about halfway through CIO Calvin Hollinger makes some interesting comments about the future of point-of-sales systems in retail.

Specifically, the company is going all Apple devices for its stores. Sales people will have iPod touches, and cash registers are being phased out in favor of iPads on a swivel.

In fact, he says: “Two or three weeks ago, we placed our very last register order… once we make sure this ipad works.. all stores will be equipped with iPod touches and iPads.”

iPads, he explained, cost about 1/5th as much as a cash register, and can be used for so much. As shown in the picture, they can be turned towards the customer, who can view content, put in personal information, use it as a gift registry and so forth.

What’s more, it makes a lot more sense from a space usage standpoint. An iPad on a swivel that’s not in use can quickly be taken off, with that space being used for packing or more merchandising or anything else.

SEE ALSO: The 29 best stocks in the market right now >

(Via @montoyan)

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Gesture control as we know it is rudimentary at best. But a new San Francisco startup called Leap Motion has just announced a new 3D motion control system that its claims is 200 times more accurate than anything else on the market—and it’s set to cost just $70.

CNET reports that Leap Motion’s technology uses a small USB input device—though the company doesn’t reveal what kinds of sensors it uses—and some sophisticated software in order to provide accuracy of around a hundredth of a millimeter. That means that their gesture control system can handle touch-style gestures, like pinch-to-zoom. Leap Motion plans to launch the device early next year.

The device monitors a space four cubic feet in size, and can deftly track individual finger tips, the whole hand, or inanimate objects. It’s well worth watching the video to get a feel for how it works—because it’s really impressive. In particular, the gestures we’ve come to expect on touch-screen devices look incredibly smooth.

It’s immediately obvious that there are some applications that it would be well suited to—for, say, the likes of surgeons or engineers—but at $70 it will no doubt land in a lot of homes. Including mine. Michael Buckwald, Leap Motion CEO, explained to CNET:

“We want there to be world-changing applications that fundamentally transform how people interact with their operating system or browse the Web…. The goal is to fundamentally transform how people interact with computers and to do so in the same way that the mouse did, which means that the transformation affects everyone, both from the most basic use case all the way up to the most advanced use cases you can imagine for computing technology.”

While Kinect piqued the world’s interest in gesture control, it’s always been relatively clunky. Whether it’s Leap Motion or some other manufacturer that finally releases a fine-grained system to market, at least this evidence suggests that it won’t be long before it’s actually useful. [CNET]

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Monday, May 21st, 2012 Uncategorized No Comments

The New iPad is Hot Because Its Processor is 310 Percent Huger

Source: http://gizmodo.com/5895299/maybe-the-new-ipad-is-hot-because-its-processor-is-310-huger

Maybe the New iPad Is Hot Because Its Processor Is 310% HugerApple’s unapologetically selling a new iPad that’ll go up to 116 degrees in your hands while playing a game. Maybe they should have done something about that, yeah. But the tablet’s new processor is so massive, we shouldn’t be surprised.

Chipworks, which compared the new hotness (am I right?) on the right to the first iPad’s A4 processor on left, has a pretty striking comparison on its hands:

The Apple A4, which by all accounts is still commercially viable given the price of used Apple products on craigslist, measured in at 53.3 mm². Only two (and a half?) generations later, we have the Apple A5X weighing in at 165 mm² – a whopping 310% larger.

It’s worth noting that the A5X is still built using a 45 nm fabrication process—which in human English refers to the size of the tiniest parts each chip is made out of. The smaller the number, the more transistors can be packed onto a processor, which generally translates into a more efficient, cooler chip. Apple didn’t make its CPU more sophisticated in order to crank out more retina display-filling power—it just made it humungous. [Chipworks via Cult of Mac]

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Wednesday, March 21st, 2012 digital No Comments

What You Need To Know About The Technology Driving Advertising Right Now

Source: http://www.businessinsider.com/what-you-need-to-know-about-the-technology-driving-advertising-right-now-2012-3

 

your ad here, advertising, marketing

Media buying today is no easy task – it has to be simple, effective, and relevant.

Ask any buyer and they will tell you there are seemingly infinite choices available to them in selecting media for their clients.

How do they reach a final decision?  Price? Relationship? Brand? Environment? Big idea?

All of these are good reasons, but I’d postulate that information or insights that can be learned from the partner are increasingly an important part of the final buying process.

Buyers want and need to learn more about what is and isn’t working for their clients across all media channels in order to best optimize existing and future campaigns.

Many vendors and start-ups are trying to apply new technology to media in an effort to make inventory more valuable and effective for publishers and advertisers alike.

And, ideally, they are trying to use technology to fuse data with inventory, not only to differentiate themselves from the crowd pre-sale but also to generate post-campaign “learnings” to share with the client.

Top media and technology companies have long been optimizing campaigns from the start (the day the campaign goes live) to ensure clients get the results they are looking for.

Additionally, they are working with an array of technologies and partners, such as Compete and Dimestore, to provide actionable “learnings” during the campaign and afterwards.

By integrating post-buy reports with most branding programs, these companies are able to give marketers a view of their audience they rarely see and, more importantly, work hand and hand with them to build repeatable programs that work for clients.

Using data and technology to improve media effectiveness can be very rewarding – often clients see a tremendous lift in key brand measures.

But the application of technology takes patience, experience and a bit of art to find the right mix of capabilities to work for each client.   When media meets technology the impact can be impressive, but don’t assume just because you apply data or technology to media that you will get the desired result.

You need to work with a partner that has the people, platform and knowledge to apply technology appropriately and deliver the insights and results you expect.

What do you think?

The views expressed here reflect the views of the author alone, and do not necessarily reflect the views of 24/7 Real Media, its affiliates, subsidiaries or its parent company, WPP plc.

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Wednesday, March 7th, 2012 news No Comments

PepsiCo Discovers Consumers Will Pay More For Orange Juice With Less Juice (PEP)

Source: http://www.businessinsider.com/pepscico-discovers-consumers-will-pay-more-for-watered-down-orange-juice-2012-2


tropicana carton redesignThis post originally appeared at Newser

PepsiCo’s plan to increase profit margins for its Tropicana orange juice is simple: Just add water. Apparently some consumers are already doing that on their own, in order to get a less-thick or lower-calorie beverage. “They themselves add water before drinking OJ,” a PepsiCo exec tells Bloomberg. “So why not add the water ourselves and charge for it?” Tropicana lost market share to Coca-Cola Co.’s Minute Maid and Simply Orange brands after PepsiCo repackaged its juice three years ago.

Now, instead of continuing to compete in the 100% juice category, PepsiCo will focus on different products with higher profit margins. One such product—Trop50, which contains 42% orange juice and uses a low-calorie stevia-based sweetener—has already been successful. Says the exec, “We have lost perspective here on the primary reason we are in business, which is to make money.” Consumers will always know what they’re getting, thanks to strict FDA juice labeling guidelines.

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kindle ipad

Amazon just kicked off a new TV campaign for the Kindle Fire, which it doubtless hopes will further dent sales of Apple’s iPad. But Kindle has a long way to go before it starts threatening the iPad as a device for serving online ads to consumers.

Data from Rimm-Kaufmann Group, an online marketing agency, show that the iPad maintains its total dominance of the tablet market when it comes to ad traffic. Kindle is slowly making progress, but it only has 3.48 percent of the market to iPad’s 88.1 percent.

iPad had a 93.44 percent share of the market late last year, so share is being traded quickly in this category.

With iPad 3 on the way, even those small gains for Kindle may be in jeopardy.

When it comes to ad performance, the iPad also has a significant edge. If you index the data to the average ad displayed on a desktop computer, ads on iPad get 10 percent more revenue per click, the same level of overall clicks, and a greater average order value.

All the other tablets, including Kindle, perform much worse than ads displayed on PCs.

iPad dominates ad traffic on tablets, but its dominance is slipping.




The Kindle is gaining share of ad traffic the fastest against the iPad.




But the iPad is still the most effective tablet device by far, for advertisers.



See the rest of the story at Business Insider

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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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