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USA Today Tells Facebook Its Services Are No Longer Needed For Super Bowl (FB)

Source: http://www.businessinsider.com/usa-today-tells-facebook-its-services-are-no-longer-needed-for-super-bowl-2012-12

eli manning super bowl trophy

Last year, USA Today partnered with Facebook to create its Super Bowl Ad Meter, which for better or worse has become the most prominent measure of a Super Bowl ad’s success.

The partnership was innovative because it asked all Facebook members to vote on ads, instead of just a panel of a handful of people selected by USA Today. And it brought the power of social media to an inherently social event on behalf of a stolidly traditional media property.

But no more.

This year the newspaper is going it alone — again. It’s told Facebook its services are no longer needed. Publisher Larry Kramer told Ad Age:

“We want to do this ourselves because we’re going to do a lot of these,” he said. “We need to build the apparatus ourselves do we’d own it.” 

“Look, Facebook is great and we like working with them, but if you look at this organization today top to bottom vs. a year ago, we’re a lot more digital … And we need to build that internally.”

The Ad Meter’s qualifications for being the nation’s top rater of Super Bowl ads have previously been called into question. It doesn’t measure halftime ads, even though those ads — such as Clint Eastwood’s “Halftime in America” spot for Chrysler — are some of the most talked-about commercials.

And it consists of a voting panel of just 300 people in two separate locations — even though dozens of social media analytics companies can measure chatter about the Super Bowl online from millions of people.

USA Today will replace Facebook with a “a password-protected microsite” that users will have to sign up for in order to vote.

If you can’t be bothered to do that, don’t worry: Business Insider will bring you our “Super Bowl For Quants” roundup of social media analyses of the ads the day after the game.

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Tuesday, December 11th, 2012 news No Comments

The SEC’s Attack On Netflix Is Ridiculous (NFLX)

Source: http://www.businessinsider.com/netflix-wells-notice-2012-12

Reed hastings

Netflix got a Wells notice from the SEC for a Facebook posting CEO Reed Hastings made.

This is ridiculous.

A Wells notice is a warning that the SEC is likely to bring charges against an individual or company. Typically, it’s done for a viable reason. In this case, the SEC is totally over-reaching, acting like a idiotic overly bureaucratic organization.

It’s moves like this that make it seem like government bureaucracy really does smother businesses.

Here’s what happened.

In July, Hastings posted to his Facebook page that Netflix had had 1 billion hours of streaming in June. The stock jumped that day.

If Hastings had just shared this information with a small circle of friends, you could make an argument that the information wasn’t publicly disseminated. But Hastings has 200,000 subscribers on Facebook, including journalists and analysts.

If the SEC wants to use this case to make a new rule about social media and what’s acceptable disclosure and what’s not, that’s fine. It should do that.

But to punish a company and executive for taking advantage of a new service to publicly disseminating information in a way that is vastly more public than SEC filings or press releases is unfair. Not to mention a waste of resources.

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Friday, December 7th, 2012 news No Comments

The Best And Worst Industries At Going Digital

Source: http://www.businessinsider.com/these-industries-wont-touch-digital-2012-11

Whether it’s because of regulation, a conservative outlook, or simply because they don’t see the benefit, some industries have been incredibly slow to embrace the digital age. 

However, even in the industries where it’s not widely adopted, making significant investments in digital technology and integrating it into an organization has a significant positive impact on the bottom line. Capgemeni Consulting estimates that ‘digital beginners,’ those companies who have barely touched digital technology are 24 percent less profitable than average. 

Capgemeni’s research divides companies into four categories based on digital adoption:

“‘Beginners’ have barely started, usually because they’re unaware of the opportunities, ‘Fashionistas’ adopt the newest or sexiest digital innovations, but without a cohesive strategy or eye to maximizing business value, ‘Digital Conservatives’ have a cohesive vision, but are slow to invest in new technology, and finally, the ‘Digirati,’ who both invest in digital and integrate it with their whole organization.” 

Here’s where major industries fit on the spectrum of going digital, from high technology at the top, to the pharmaceutical industry way at the bottom:

Digital

Read the full report here

NOW READ: The 10 Most Innovative Companies In The World

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Wednesday, November 7th, 2012 news No Comments

It’s Unbelievable How Similar This Market Is Compared To The Average Election Year

Source: http://www.businessinsider.com/chart-sp-500-during-election-years-2012-11

Here’s an interesting chart from Bespoke Investment Group that Jeff Saut included in his weekly market commentary.

It marks the average election performance of the S&P 500 and compares it to the index this year.

It’s remarkable.

“[T]he Presidential trading pattern identified by our friends at the brainy Bespoke organization indicates stocks should firm from here,” writes Saut.

election year market

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Monday, November 5th, 2012 news No Comments

Source: http://gizmodo.com/5930178/infuriating-riaa-knew-that-sopa-and-pipa-were-useless-all-along

Infuriating RIAA Knew That SOPA and PIPA Were Useless All AlongTorrentFreak has posted a supposedly leaked presentation by the RIAA’s chief lawyer that says that it defended SOPA and PIPA even though it knew the censorship legislation wouldn’t be effective against music piracy. Is the RIAA for real or are they just covering their asses, and what does it mean for your freedom going forward?

Massive Internet protests forced the RIAA’s puppets in Washington to back down from SOPA and PIPA, delivering a major blow the the RIAA’s crusade against Internet freedom. The leaked presentation called “U.S. Copyright Alert System and Other Voluntary Initiatives” was given in April to industry bigwigs, and it finds RIAA Deputy General Counsel Victoria Sheckler backpeddling from the organization’s legislative attacks on piracy. Just look at this slide. How pathetic:

Infuriating RIAA Knew That SOPA and PIPA Were Useless All Along

In other words, the presentation all but admits what opponents of SOPA and PIPA knew all along; that the legislation would be useless. Now remember, this legislation jeopardized free speech on the Internet. If this is posturing, it’s an infuriating stance. It’s inconceivable that the RIAA would support legislation that so blatantly threatened your rights for nothing, but it’s the unfortunate truth

Since legislating censorship didn’t work, the RIAA has pivoted back to the Copyright Alert System, an anti-privacy initiative it’s been pursuing with ISPs. The new initiative was finally agreed upon last summer after years of debate. It was supposed to launch this month, but it’s been indefinitely delayed because all of the stakeholders—you aren’t one of them, by the way—can’t agree on how to implement it. Under the system, Internet users would be governed by a six strike system. The RIAA (or MPAA) would submit complaints of infringement to ISPs on behalf of copyright holders, after which the ISPs follow up with users using what’s called “graduated response.” In short, infringers are warned and warned again before anyone launches any significant legal action. The emphasis, the RIAA says, is on education. Bullshit.

You should be just as worried about this ISP monitoring as you were about SOPA and PIPA. Instead of bullying the government into restricting your freedom, the RIAA is bullying the ISPs into creating an Internet nanny state to intimidate you into compliance with whatever it wants. As the RIAA points out in the slide above, the only thing legislation would have have accomplished is increased policing by ISPs. With the Copyright Alert System it’s happening anyway. It’s unprecedented. And for what? There’s no evidence it’ll work. The RIAA says it will, but after this leak do you really want to take its word for it? [TorrentFreak via ITWorld via Slashdot]

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Monday, July 30th, 2012 Uncategorized No Comments

The Key To Effective Mobile Ads On Social Networks

Source: http://www.businessinsider.com/chart-of-the-day-mobile-ads-on-social-networks-2012-7

This chart comes from Business Insider Intelligence, a new research and and analysis service focused on the mobile and Internet industries. Sign up for a free trial here.

Mobile ads on social networks can work, but only if they’re subtly presented.

As we reveal in our upcoming report, “Social And Mobile: The Intersection Of Two Defining Trends,” only ~30 percent of all U.S. mobile users click on an ad when visiting a social network on their phones. That’s according to comScore, and measures monthly averages over the three-month period ending in May 2012.

It’s not all grim though. More than 50 percent of mobile users read posts from “an organization, event, or brand.” This is the basis behind “sponsored stories”—brands pay to make sure their post ends up in your feed. They have been wildly successful for Twitter and Facebook is making it easier for potential advertisers to buy them.

chart of the day, mobile social activity, july 2012

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Tuesday, July 10th, 2012 news No Comments

CSIRO snatches $220m windfall in WiFi patent dispute with AT&T, T-Mobile and Verizon

Source: http://www.engadget.com/2012/04/02/csiro-snatches-220m-windfall-in-wifi-patent-dispute/

Australia's CSRIO snatches $220m windfall in WiFi patent dispute with AT&T, T-Mobile and Verizon

Australia’s Commonwealth Scientific and Industrial Research Organization keeps bowling ’em over — in the courtroom, anyway — with its hardy WiFi patent. The government-funded research group has chalked up another $220 million win after AT&T, T-Mobile, Verizon, Acer, Lenovo and Sony each agreed to establish licenses with the litigious group. CSIRO now holds agreements with 23 companies and has pocketed more than $430 million from its courtroom activities. Australian Senator Chris Evans estimates that 90 percent of the industry is now paying licensing fees for the technology, but with the patent set to expire next year, we’d be mighty paranoid to be among that final ten percent. You’ll find the full PR, chock-full of Aussie pride, after the break.

Continue reading CSIRO snatches $220m windfall in WiFi patent dispute with AT&T, T-Mobile and Verizon

CSIRO snatches $220m windfall in WiFi patent dispute with AT&T, T-Mobile and Verizon originally appeared on Engadget on Mon, 02 Apr 2012 22:06:00 EDT. Please see our terms for use of feeds.

Permalink Ars Technica, The Register  |   | Email this | Comments

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Tuesday, April 3rd, 2012 news No Comments

Facebook loses friends in Germany over privacy breaches

Source: http://www.engadget.com/2012/03/08/facebook-privacy-breaches/

Facebook 'Friend Finder' breaches privacy laws, says German judgeBefore you’ve even sipped your morning brew, a regional German court has delivered yet another stern judgement affecting a multinational organization. This time it’s Facebook back in the dock over the Friend Finder feature, which uploads a user’s contact list to Zuckerberg’s bunker without proper warning. Another offense involves the ownership of data — any original photo or music track uploaded to Facebook supposedly belongs to the company and can be used however it likes, which has now been deemed to breach data protection laws. Someone ought to add this to the Harvard Student Handbook.

Facebook loses friends in Germany over privacy breaches originally appeared on Engadget on Thu, 08 Mar 2012 08:34:00 EDT. Please see our terms for use of feeds.

Permalink MacWorld  |  sourceVZBV (German), Berlin.de (German)  | Email this | Comments

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Thursday, March 8th, 2012 news No Comments

‘App Economy’ has created 500,000 jobs since 2007

Source: http://www.engadget.com/2012/02/08/study-app-economy-has-created-500-000-jobs-since-2007/

It’s no secret that the rise of smartphones, tablets and social networking has fostered an entirely new market for app developers, but a freshly released study has now attempted to quantify this impact, in terms of real jobs. According to TechNet, a bipartisan network of tech execs, the so-called “App Economy” has created an estimated 466,000 jobs since 2007, when the iPhone was first unveiled. The report specifies that this estimate includes all jobs at Facebook-focused companies like Zynga, as well as dev gigs at Amazon, AT&T and Electronic Arts, in addition to the obvious heavyweights, Apple and Google. As far as geography goes, California leads the way as the most app-friendly state, though New York City tops the list of metropolitan areas. It’s not an entirely bi-coastal affair, though, with some two-thirds of all app-related jobs located outside of California and New York. TechNet acknowledges that the App Economy “is only four years old and extremely fluid,” so it’s likely that these numbers will fluctuate in the years to come, though the organization says these numbers underscore a fundamental principle: “Innovation creates jobs, and in this case, lots of them.” Read the full report at the source link below.

Study: ‘App Economy’ has created 500,000 jobs since 2007 originally appeared on Engadge! t on Wed, 08 Feb 2012 08:32:00 EDT. Please see our terms for use of feeds.

Permalink CNET  |  sourceTechNet (PDF)  | Email this | Comments

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Wednesday, February 8th, 2012 Uncategorized No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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