ORIGINAL

YouTube takes to the skies with Virgin America content deal

Source: http://www.engadget.com/2012/12/07/youtube-virgin-america/

YouTube takes to the skies with Virgin America content deal

Admittedly, we’re more likely to hit up YouTube for its hilarious and bizarre amateur content than to pop in on one of those well-funded Original Channels, but that won’t necessarily be the case going forward. Several of the site’s original programming venues will soon be available through Virgin America’s in-flight entertainment system — “H+ The Digital Series,” “Blue,” “Written by a Kid,” “Crash Course” and “The Key of Awesome” are expected to hit aircraft beginning December 15th, according to Variety.

Sure, you could navigate to YouTube on your own through the carrier’s in-flight WiFi, but you’ll soon be able to enjoy at least a few titles in (presumably) higher quality through the 9-inch panel mounted to the seat in front of you, while freeing up bandwidth for those hardworking business travelers (and a few occasional Engadget editors) in the process. These latest YouTube selections join a variety of other content unique to Virgin, and considering that legacy carriers stock their IFE with “classic” flicks and a dismal selection of dated TV shows (assuming they offer the service at all), the nation’s “fun” alternative airline is starting to look even more appealing.

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Via: < a target="_blank" href="https://twitter.com/skiftnews/status/277138197446795264">Skift (Twitter)

Source: Variety

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Friday, December 7th, 2012 news No Comments

YouTube Axing 60 Percent of Its Original Content Channels

Source: http://gizmodo.com/5959691/youtube-axing-60-percent-of-its-original-content-channels

YouTube Axing 60 Percent of Its Original Content ChannelsBack in January, YouTube announced that it was launching around 160 channels of fresh, original content, that it would invest in to help it compete with traditional cable and network programming. Less than a year on, it’s axing over half of them.

YouTube injected $200 million into the project, which includes channels like The Onion and Jay-Z’s Life and Times. Seems the rewards haven’t been as forthcoming as they’d like: 60 percent are being axed, and YouTube will cream off 100 percent of incoming revenue from the ones that aren’t renewed.

As for what will and won’t make the cut, All Things D reports that it’s not revenue that’s the deciding factor, but watch time of the channels instead. [All Things D via Verge]

Image by Rego – d4u.hu under Creative Commons license

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Monday, November 12th, 2012 news No Comments

This Wendy’s Coupon Offering A ‘Free Small Hot Original Redhead’ Is Confusing Everybody

Source: http://www.businessinsider.com/wendys-coupon-fail-2012-5

redhead wendys coupon

Ah, the perils of confusing coupons.

This coupon from Wendy’s recently caused quite a fuss when it was posted on Reddit. The general reaction was: what (or who) the heck is the “Redhead” that it’s selling?

No, Wendy’s isn’t peddling crimson-haired humans with any purchase.

Luckily, some of the more well-informed Redditors shared their knowledge:

“A “redhead” is their stupid coffee 🙁 I got all excited when I saw the sign thinking it was a red, spicy buffalo sandwich (or a real redhead which I would have preferred 😉 ) But it is just coffee :(“

And now we know.

On Wendy’s end, it shows a disconnect in its marketing. Something like the Redhead, which obviously isn’t a commonly known brand, needs a bit of context.

NOW SEE: 13 Epic Twitter Fails By Big Brands >

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Thursday, May 17th, 2012 news No Comments

Saatchi Where’s The Creativity?

 

T-Mobile Royal Wedding, created by Saatchi & Saatchi

Launched April 15, 2011

 

JK Wedding Dance, Original

Posted July 19, 2009.

 

 

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Thursday, April 26th, 2012 digital No Comments

Source: http://gizmodo.com/5891192/is-amazon-moving-into-original-tv

Is Amazon Moving Into Original TV?Original TV content is proving popular among the internet set right now, with Netflix, Hulu and YouTube all betting big on it. Now, it looks like Amazon might be jumping aboard the bandwagon.

What makes us say that? Two pieces of evidence. Let’s take them in turn.

First, and most importantly, Joe Lewis—a new executive with Amazon based in Los Angeles—briefly listed his title as Vice President of Original Television at Amazon yesterday. It’s since been changed to Vice-President, Production at Amazon Studios, but the original posting certainly suggests that his position is focussed on producing new, original content.

Is Amazon Moving Into Original TV?

Second, Wired reported last month that Amazon was “looking for television executives to develop original half-hour kids’ and comedy series for both online and traditional distribution”. At least, that’s according to a job advert that appeared online and was then passed around on Twitter. Is Amazon Moving Into Original TV?

Both scraps of evidence hint that Amazon is at least investigating the possibility of launching its own original content. Indeed, Joe Lewis sounds like just the man for the job: his Linkedin account points out that his previous experience includes stints as Director of Production at 20th Century Fox and Manager of Development at Comedy Central.

With so many online players deciding to take on the original TV challenge, it will be interesting to see what Amazon comes up with. Perhaps more importantly, it will be interesting to see whether it’s actually any good. [Fortune and Wired; Base Image: gothopotam]

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Wednesday, March 7th, 2012 Uncategorized No Comments

Source: http://lifehacker.com/5882940/the-best-sites-to-raise-money-and-get-your-ideas-off-the-ground

The Best Sites to Raise Money and Get Your Ideas Off the Ground If you have a brilliant new idea for an mobile app, a handy gadget, a smartphone case that does something cool, an album you want to produce, or even a comic book you want to publish, it’s never been easier to get your idea in front of a lot of people and raise money to make it a reality. There are dozens of free and cheap sites designed to boost new ideas, but not all of them are best for your idea. Here’s how to pick the best one for you.

Sites like Kickstarter and many others all cater to people with ideas they believe can make it big, but who need money to get them off the ground. The community supports the idea, everyone chips in, and with luck and enough interest and the right amount of money, the product gets made and the contributors usually get first cut or a special perk. Still, even though Kickstarter gets a lot of press, it’s not necessarily the best one for your idea.

Photo remixed with an original by dinadesign/Shutterstock.

The Best Sites to Raise Money and Get Your Ideas Off the Ground

For The Most Attention: Kickstarter

Kickstarter is the major player in this space, and for good reason. The service gets a lot of media attention, and even though the majority of Kickstarter projects don’t go anywhere, it’s become the go-to destination for anyone looking to crowd-fund their projects thanks to a few high-profile projects that managed to raise a lot of money. It’s not the biggest crowd-funding community, and it’s not even the one with the best track record, but it’s incredibly easy to use, popular with angel investors and people looking for the next big idea to invest in and get behind, and well organized. Idea creators can set up their profiles for free, founders can pledge as much or as little as they choose, and no money changes hands until time runs out or the project is fully-funded. If the project is fully funded, Kickstarter takes 5% off the top, and the rest goes to the inventor or creator to make their idea happen.

The Best Sites to Raise Money and Get Your Ideas Off the Ground

For App-Builders, Game Designers, and Developers: IndieGoGo

IndieGoGo is actually larger than Kickstarter, and more people there use it for more types of projects. The site takes 4% off the top of your fundraising if you reach your funding goal, and encourages creators and developers to offer perks to the community for funding their projects. Unlike some of its competition, IndieGoGo also has its doors open to charities and non-profits. The site is particularly popular with software and app developers, although all sorts of creative projects are up on the site for funding, including documentary and independant films, education projects, and international aid projects. IndieGoGo also has the benefit of being a global site, available to users around the world.

The Best Sites to Raise Money and Get Your Ideas Off the Ground

For Inventors and Gadget Creators: Quirky

Quirky has an excellent track record, and some of our favorite gadgets started as Quirky ideas. The process of getting your idea in front of the Quirky community is a bit more involved than at other sites. You submit your idea, the community weighs in first on whether or not it’s an idea that could be made into an actual product before it goes in front of the world for fundraising. That’s the key, while other sites focus on creative endeavors, most Quirky projects are tangible products that can be manufactured and sold. The Quirky community is active and engaged in idea building and product design and development, and a lot goes on long before the idea ever gets on the site for presale fundraising. Pricing is on a sliding scale—people who get in early can get lower prices than people who get in later, and once the product is made, Quirky can work to manufacture it themselves, or work with a major retail partner to get it on store shelves everywhere.

The Best Sites to Raise Money and Get Your Ideas Off the Ground

For Musicians: Bandcamp

We touched on this topic a bit in our previous story on how to release music online so music-lovers can get to it, but while SoundCloud was one of our favorite options for releasing your music for free, allowing people to remix it, and comment on it, Bandcamp is another great solution for musicians looking to set up a free storefront on the web to allow people to buy and download their music directly. Artists and fans both love Bandcamp, and the service handles the entire payment platform, from set-your-own-price albums and songs to artists with a mix of free and paid songs in their discography. Artists can also sell merchandise through their stores, and Bandcamp takes a slice off the top depending on the artist’s sales. Fans and music lovers on the other hand get a social platform where they can follow and interact with their favorite artists, get alerts when new music is released, and discover new artists through their friends.

The Best Sites to Raise Money and Get Your Ideas Off the Ground

For Crafty Types: Etsy

Crafty types are already well aware of Etsy and how the platform works. When people who made their own hand-made goods, arts, and custom crafts wanted an online storefront that catered more to their needs than a general auction site like eBay, Etsy was born. The site has dozens of categories, including clothing, art, jewelry, household accessories, and more. While most people know Etsy as a craft-lovers haven, the site is also home to a number of stores that manufacture products you wouldn’t associate with “arts and crafts,” like wall decals, custom motorcycle helmets, and even edible crafts like homemade cookies and beef jerky. Where other similar sites help you get seed money for an idea, Etsy is more of a traditional store, meaning you have to have your idea off the ground and your product ready for sale—even if it’s a single item—before you can sell it.

The Best Sites to Raise Money and Get Your Ideas Off the Ground

For Global Users: RocketHub

Many of these sites limit their membership to users in the United States, but RocketHub is one of the largest global communities dedicated to crowd-funding new ideas. RocketHub combines a traditional crowd-funding site where individuals can promote and raise money for their own ideas and pet projects with a funding bank where people with inspired ideas can connect with sponsors, non-profits, and funding groups who are willing to share some cash with a particularly motivated or passionate individual. The service works much like Kickstarter or IndieGoGo—sign-ups are free, and the site takes a 4% cut.


Different crowd-funding sites have different goals and different audiences. Depending on the type of idea you have and the audience you want to reach, you have an array of sites to choose from, and this is just the beginning. For example, if you have a random request or want to get the crowd’s help in funding a life event like a wedding or a vacation, you can try GoGetFunding, and if you’re an industrial designer, Yanko Design is a great resource for like-minded designers.

Whichever site you choose to get your ideas off the ground, make sure it’s one where the community is aligned with and supportive of your ideas, and you’ll have no trouble raising the funds needed to make it a reality. Have you used any of these sites to crowd-fund a project or idea? Share your experiences in the comments below.

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Tuesday, February 7th, 2012 Uncategorized No Comments

Here’s A Sneak Peek At Netflix’s First Big Bet On Original Programming (NFLX)

Source: http://www.businessinsider.com/netflix-original-series-lilyhammer-2012-1


Netflix has been talking up their new original programming quite a bit, and now they’ve actually released some footage.

“Lilyhammer” tells the story of an East Coast mobster, played by “The Sopranos” actor Steven Van Zandt, who’s relocated to a small town in Norway as part of the witness protection program.

Unlike most TV shows, you’ll be able to see all eight episodes of “Lilyhammer” at once — Netflix is putting the whole series online February 6.

This seems to be a risky strategy: shows often build buzz over the course of the season, especially with a new series, and if “Lilyhammer” doesn’t catch on immediately it could have a hard time building viewership.

Netflix might be counting on a viral audience, with subscribers passing it between each other and telling their friends they need to see it. If that’s the case, it better be good.

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Tuesday, January 3rd, 2012 news No Comments

Spend polarization

UPDATED: November 28, 2011.Dollar Tree (DLTR) Whole Foods (WFMI)

The 2011 year-to-date stock performance of retail stocks show that “ultra low end” Dollar Tree (DLTR) and “ultra high end”Whole Foods (WFM) are the best performers whereas companies that are in the “practically undifferentiated middle” are down — Target (TGT) and Saks (SKS).

 

ORIGINAL POST:  February 23, 2009.

Spend polarization – in this economy, people will try to save every last penny so they will spend more at Wal-mart (low prices). But when they do treat themselves, they will spend on even higher end items like $40 balsamic vinegar, or high end chocolate (high prices).

Jacques Torres was packed before Valentines this year

low end
1. people buying private label, generics, or store brands (quality of which are pretty comparable to name brands)
Private Labels winning the battle of the brands
http://adage.com/article?article_id=134791

high end
2.we were at Williams Sonoma yesterday and I watched 3 families buy Shun knives (super expensive) and Shun has just released an even higher end series of knives by Michel Bras

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Monday, February 23rd, 2009 analytics No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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