owner
Source: http://www.businessinsider.com/facebooks-entire-brand-advertising-business-boils-down-to-one-number-16-2012-3

One secret reason why Facebook ad revenues haven’t quite taken off like they should – and are, in fact, decelerating – is that for years now, brands have advertised on Facebook without paying Facebook.
Here’s how they’ve been doing it:
- Brands build a “page” on Facebook.
- Facebook users become “fans” of that brand page, thanks in part to ad campaigns off Facebook.
- The brands post video, photos, or text to the page.
- That content goes into fans’ News Feeds.
Yesterday, in front of more than 1,000 advertising executives here in New York, Facebook announced a new ad product it hopes will finally convince brands to do more than use Facebook’s free features.
The pitch boils down to a number: 16%
When a Facebook page owner posts a piece of content to their page, and that content gets disperse red into the News Feeds of that page’s fans, only 16% of those fans will actually see that piece of content.
Facebook’s new ad product, called Reach Generator, is supposed to take that number, 16%, and push it toward 100%. Test campaigns pushed it past 95% in some cases.
Basically, when a brand buys into a Reach Generator campaign, Facebook will push posts from that brands page into its fans’ News Feeds, mobile News Feeds, and log-out screen until almost all of that brand’s fans see it.
Tags: ad campaigns, advertising, brand, Brands, Campaign, content, disperse, Facebook, fact, Feeds, free features, front, generator, magic, magic number, mobile news, news, number, owner, page, page thanks, part, piece, pitch, post, Product, reach, reason, screen, secret reason, test, text, use, video, video photos, yesterday
Source: http://www.businessinsider.com/heres-the-math-formula-for-structuring-a-groupon-deal-that-doesnt-lose-money-2011-12

We’ve all heard the nightmare stories about Groupon merchants who lost tons of money because they were suddenly overwhelmed with thousands of customers whom they were forced to serve at a loss: The British bakery that made 102,000 cupcakes. The Irish hairdressers whose customer base now consists entirely of people who only want their hair cut a discount. The Portland cafe that lost $8,000 because the owner failed to cap the number of deals she offered.
It’s not just Groupon, of course. There are loads of other daily deal sites — Living Social, Thrillist, Google Offers, etc — but they all present merchants with the same problem: The conflict between offering below-cost deals to customers in hopes of attracting long-term “regulars” and structuring a deal so that you can still make a profit. The math can be tricky because merchants have to account for two different sets of discounts: The discount to the customer and share of the payment taken by the daily deal site for publicizing the offer.
Now TheDealMix, a site that aggregates daily deals into an impressively complicated map of your neighborhood, has produced an infographic that can help businesses calculate daily deal offers so th! at they won’t accidentally go bankrupt.
And, yes, The DealMix has presented its formulas in the form of cupcakes — particularly useful given the number of bakery-related Groupon disasters that have made the headlines.
The formulas include:
Offer Price – Cost of Goods > $0
Average Customer Spend – Value of Offer + Price > Cost of Goods
See the rest of the story at Business Insider
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Tags: aggregates, Allegedly, average, Bakery, business, business insider, cafe, conflict, cost, course, customer, customer base, deal, DealMix, demo, disasters, discount, email, Facebook, fame, Ferrell, form, Formula, Goods, google, groupon, GRPN, Hacked, hair, hairdressers, hall of fame, headlines, infographic, Insider, Lose, LOSS, map, math, math formula, merchant, merchants, neighborhood, nightmare, Nineteen, number, Offers, Old, owner, price, profit, regulars, rest, rest of the story, share, site, Social, story, Thrillist, tons of money, twitter, value
Source: http://www.engadget.com/2011/12/09/watson-now-hunting-down-patent-trolls-plans-ken-jennings-elabo/

The Watson supercomputer used its speech recognition, natural language processing, machine learning and data mining abilities to crush puny human Ken Jennings’ dreams of winning at “Jeopardy!”, but now Big Blue has it chasing down medical patent trolls for fun. Incorporating the Strategic IP Insight Platform, IBM has now programmed Watson to scan millions of pharmaceutical patents and biomedical journals to discover, analyze, and record any info pertaining to drug discovery. SIIP can then look for the names of chemical compounds, related diagrams, the company and scientist who invented and works with the compounds and related words to determine a patent’s rightful owner. The SIIP function can also highlight which patents could be targeted for acquisition by trolls looking to control a property via a lawsuit or licensing agreement. Click past the break for a video outlining the project, along with Watson’s announcement of its engagement to “Skynet“.
Continue reading Watson now hunting down patent trolls, plans Ken Jennings’ elaborate demise
Watson now hunting down patent trolls, plans Ken Jennings’ elaborate demise originally appeared on Engadget on Fri, 09 Dec 2011 05:20:00 EDT. Please see our terms for use of feeds.
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Source: http://www.businessinsider.com/london-baker-makes-102000-cupcakes-groupon-deal-2011-11

A London bakery recently experienced the worst-case scenario of offering a Groupon for a small business, and it cost the owner thousands (via NBC Chicago).
Need a Cake bakery owner Rachel Brown decided to put up a 75% discount on a dozen cupcakes on the site, which dropped the price down to $10 from $40.
Apparently, people really love getting cupcakes cheap, because she was rushed by throngs of customers in a cupcake frenzy. 8,500 people signed up, and her crew of eight had to make 102,000 cupcakes to meet the orders.
Brown lost $3 per batch because she had to hire 25 extra workers to help, and she ended up losing $20,000 because of it, which a ton for a small biz. It wiped out her profits for the year, reports the Daily Mail.
“Without doubt, it was my worst ever business decision,” she told the BBC. “We had thousands of orders pouring in that really we hadn’t expected to have. A much larger company would have difficulty coping.”
This is just the latest in Groupon small business horror stories. A story popped up in September about a Portland cafe losing $8,000 because of a Groupon, which prompted a personal letter from founder and CEO Andrew Mason.
It brings up the always-present question about the daily deals site: does Groupon suck for small businesses?
Well, it looks like most small businesses think so. An overwhelming majority of 70% hate Groupon, if the latest survey from iContact is to be believed.
As for Brown and her bakery, the experience may have cost her 20 grand, but what about all the exposure she’s getting for her store? Great, right? It doesn’t hurt, but it probably wasn’t worth the cost.
Small businesses like this bakery thrive on relationships with their local customers, not crowds of outsiders coming in to snatch up a free lunch.
Getting new customers is great, but in this case, the bakery rewarded the wrong customers. Those 8,500 people that rushed for the Groupon probably won’t be coming back to pay for the same cupcakes at quadruple the price.
Only those the store has nurtured relationships with for a long time (in Brown’s case, 25 years), should be the ones rewarded. They’re the ones that keep coming back for more.
NOW SEE: The 10 Largest Family Businesses In The US >
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Source: http://lifehacker.com/5559357/iphone-vs-android-showdown-which-phone-is-best-for-power-users
The newest iPhone comes out in two weeks; the Android OS continues to deploy on better and better hardware; and both operating systems roll out exciting new features and innovations with each release. So which deserves your hard-earned cash?
A Starting Point
You can evaluate iPhone and Android devices from countless angles,[1] so rather than pretend that we’ve got the One True Comparison, it only seems appropriate to highlight that we’re not necessarily your average user. For more specifics on how we judge these devices, read this footnote.
For our purposes, we’re measuring each phone OS against 20 features we care about most, declaring a winner (or a tie) for each category, and adding it all up. The extent to which our measurements match up with what you most care about may vary, but we suspect that many of you share similar values when it comes to your smartphone.
Note: The table below indicates the device we think “wins” each category. A happy Android means we think Android is better in that category; an Apple means iPhone outperforms Android; categories with both an Android and Apple are ties.
![Which Phone Is Best for Power Users? [Showdown] 500x iPhone versus Android Which Phone Is Best for Power Users? [Showdown]](http://cache.gawkerassets.com/assets/images/17/2010/06/500x_iPhone-versus-Android.jpg)
Artwork by Adam Dachis
Below, we’ve broken down the categories above and explained whey we chose the winners as we did.
Ease of Use; Winner: iPhone ![Which Phone Is Best for Power Users? [Showdown] AppleLogoIcon1 Which Phone Is Best for Power Users? [Showdown]](http://cache.gawker.com/assets/images/lifehacker/2010/06/AppleLogoIcon1.png)
Android has come a long way in a short time, but from an ease-of-use perspective, the iPhone wins out. You can pick up any iPhone and quickly, easily understand what’s going on. It’s got one main button on the front of the device, and everything you do consists of tapping app icons from the home screen. Android devices have several buttons on the front of the device that perform a variety of functions, and once you unlock the screen (and depending on which Android device you have), you’re confronted with many different possible home screens and ways of doing things from those home screens.
Openness; Winner: Android ![Which Phone Is Best for Power Users? [Showdown] AndroidLogoIcon1 Which Phone Is Best for Power Users? [Showdown]](http://cache.gawker.com/assets/images/lifehacker/2010/06/AndroidLogoIcon1.png)
We really like that the Android operating system open source, but what’s more important to most end users is openness in terms of what you can run on these devices. The operating systems themselves are clearly important, but one thing’s abundantly clear: the applications make the phone. And while Google has yet to get in hot water for rejecting apps based on anti-competitive fear or censorship, Apple’s has. A lot.
Battery Life; Winner: iPhone ![Which Phone Is Best for Power Users? [Showdown] AppleLogoIcon1 Which Phone Is Best for Power Users? [Showdown]](http://cache.gawker.com/assets/images/lifehacker/2010/06/AppleLogoIcon1.png)
Apple has taken battery life extremely seriously in their careful development of the iPhone, and it’s shown. While Android devices get a kitchen-sink’s worth of features that you may consider to be a fair tradeoff for battery life, there’s little question that the iPhone’s battery life outlasts that of most Android devices. Battery performance definitely varies from Android handset to Android handset (the recently released EVO is taking big hits for its poor battery performance), but the iPhone’s battery performance—particularly the new iPhone’s performance—generally outlasts Android’s.
Multitasking; Tie
![Which Phone Is Best for Power Users? [Showdown] AndroidLogoIcon1 Which Phone Is Best for Power Users? [Showdown]](http://cache.gawker.com/assets/images/lifehacker/2010/06/AndroidLogoIcon1.png)
It’s a big deal that the iPhone is finally getting some multitasking support in iOS4, and while it’s still not as true of multitasking as Android users enjoy, the tradeoff in terms off battery life improvements is important enough that, overall, we’d consider multitasking to be a wash.
Software Keyboard; Winner: iPhone ![Which Phone Is Best for Power Users? [Showdown] AppleLogoIcon1 Which Phone Is Best for Power Users? [Showdown]](http://cache.gawker.com/assets/images/lifehacker/2010/06/AppleLogoIcon1.png)
If you talk to anyone who’s used both the iPhone and Android with some frequency, the general consensus is that the iPhone’s software keyboard is a good deal better than Android’s default keyboard. That’s unfortunate for Android users, but the consolation is that you can install any custom keyboard as your default keyboard on Android, and we’ve seen some solid keyboard alternatives. Still, the advantage, if only by virtue of being better out of the box, goes to the iPhone.
System-Wide Search; Tie
![Which Phone Is Best for Power Users? [Showdown] AndroidLogoIcon1 Which Phone Is Best for Power Users? [Showdown]](http://cache.gawker.com/assets/images/lifehacker/2010/06/AndroidLogoIcon1.png)
Apple’s implementation of Spotlight on the iPhone searches contacts, media, email, applications, notes, and calendar. Android searches most of that (but notably not email), but also integrates with auto-suggest web searches; it also lets other applications plug into it, so the more supported apps you install, the more robust the universal search becomes.
Notification system; Winner: Android ![Which Phone Is Best for Power Users? [Showdown] AndroidLogoIcon1 Which Phone Is Best for Power Users? [Showdown]](http://cache.gawker.com/assets/images/lifehacker/2010/06/AndroidLogoIcon1.png)
This may seem like a silly thing to care too much about, but the iPhone’s modal notification system is particularly user un-friendly, especially for a device as friendly as the iPhone. You have to act on a notification, and you can only see one notification at a time before the next one dismisses the previous one entirely. Android’s brilliant pull-down window shade notification tray, on the other hand, is a beautiful thing that could make any iPhone owner jealous.
Voice-to-Text; Winner: Android ![Which Phone Is Best for Power Users? [Showdown] AndroidLogoIcon1 Which Phone Is Best for Power Users? [Showdown]](http://cache.gawker.com/assets/images/lifehacker/2010/06/AndroidLogoIcon1.png)
Nearly every text field on an Android device can be filled with a few words from your mouth, and it works surprisingly well. You can respond to emails by voice, send long text messages by voice while you’re walking around Target, respond to your editor’s IMs while you’re at a graduation ceremony, and so on, as long as you’re comfortable talking to your phone (it is a phone, so you should be). Apart from voice-to-text in third party apps, iOS doesn’t support voice-to-text at all.
Syncing; Winner: Android ![Which Phone Is Best for Power Users? [Showdown] AndroidLogoIcon1 Which Phone Is Best for Power Users? [Showdown]](http://cache.gawker.com/assets/images/lifehacker/2010/06/AndroidLogoIcon1.png)
iPhones can be incredible standalone devices, but they’re surprisingly old-fashioned when it comes to syncing, requiring users to plug into their computers and connect to iTunes to do all sorts of syncing and activating that could be more conveniently done wirelessly. Android phones support pretty great over-the-air syncing with your Google account, so much so that if you were to lose your previous Android phone, simply entering your Google account into a new one can get you up and running with a usable phone in a jiffy.
Non-Google Sync; Winner: iPhone ![Which Phone Is Best for Power Users? [Showdown] AppleLogoIcon1 Which Phone Is Best for Power Users? [Showdown]](http://cache.gawker.com/assets/images/lifehacker/2010/06/AppleLogoIcon1.png)
Android’s great at syncing seamlessly with Google’s servers, but it’s not so keen on syncing with other popular sources of data—like, say, Outlook, Address Book, or iTunes. If you’re a heavy user of any of those applications, the iPhone is the easiest option.
Tethering; Winner: Android ![Which Phone Is Best for Power Users? [Showdown] AndroidLogoIcon1 Which Phone Is Best for Power Users? [Showdown]](http://cache.gawker.com/assets/images/lifehacker/2010/06/AndroidLogoIcon1.png)
The cost of tethering on Android devices varies depending on the provider, but so far the Android tethering situation is better off than what AT&T is offering on the iPhone. In the States, AT&T will charge you $20/month just for the privilege of tethering your iPhone’s data connection to a computer—despite the fact that you’re already paying for a metered data plan. The situation isn’t necessarily much better across the Android-sphere (Sprint is also planning to charge for tethering on the EVO, for example), but currently most Android carriers are sticking with “unlimited” plans, versus AT&T/iPhone’s 2GB limit. It’s still a close race on this point, but Android edges ahead with the ability to turn your handset into a Wi-Fi hotspot that can deliver wireless to you and seven of your closest friends.
Release and Update Consistency; Winner: iPhone ![Which Phone Is Best for Power Users? [Showdown] AppleLogoIcon1 Which Phone Is Best for Power Users? [Showdown]](http://cache.gawker.com/assets/images/lifehacker/2010/06/AppleLogoIcon1.png)
These days, your mobile OS is just as important (if not more) than mobile hardware, and Apple has set the consumer expectation to expect that their device will receive new feature updates even if it isn’t the latest phone. To that end, it’s extremely easy to keep track of what’s going on in the iPhone ecosystem. Apple releases one new phone a year, and one major update each year. When an update rolls out, every phone receives the update at the same time (unless it’s particularly old; the original iPhone won’t upgrade to iOS4, for example). In contrast, Android runs on a lot of different devices, and when Google pushes out a new update, there’s no telling when or if it’s going to make its way to your phone. In the future Google is planning to change to yearly Android updates similar to iPhone OS updates, which will likely help this situation, but in the meantime, it’s a source of frustration for Android users.
Apps; Tie
![Which Phone Is Best for Power Users? [Showdown] AndroidLogoIcon1 Which Phone Is Best for Power Users? [Showdown]](http://cache.gawker.com/assets/images/lifehacker/2010/06/AndroidLogoIcon1.png)
A lot of people may disagree on this assessment, given that Apple’s App Store has around four times the number of applications the Android Market does, but there’s also a lot of crap in the App Store, and at this point, most popular, mission-critical applications have been developed for both the iPhone and Android. What’s more, some potentially very popular applications end up locked out of the App Store for, if we’re being generous, arbitrary reasons. At the end of the day, it may be a big deal that your must-have application X is missing from the Android Market/App Store, and those may end up to be dealbreakers for you, but overall we’d call them pretty even.
Web browsing; Tie
![Which Phone Is Best for Power Users? [Showdown] AndroidLogoIcon1 Which Phone Is Best for Power Users? [Showdown]](http://cache.gawker.com/assets/images/lifehacker/2010/06/AndroidLogoIcon1.png)
The iPhone’s Mobile Safari browser, while not without its faults, is a very nice, very usable mobile browser. Android’s browser, while not as smooth an operator as Safari, supports (or can support) Flash. The extent to which that matters to you may vary, but it’s big enough that we’re considering it a tie.
Gaming; Winner: iPhone ![Which Phone Is Best for Power Users? [Showdown] AppleLogoIcon1 Which Phone Is Best for Power Users? [Showdown]](http://cache.gawker.com/assets/images/lifehacker/2010/06/AppleLogoIcon1.png)
We’re frugal productivity nerds at Lifehacker, so we don’t really care all that much about gaming. And while the number of solid gaming options available in the Android Market continue to grow, it’s still not on par with what’s available for the iPhone.
Music Player; Winner: iPhone ![Which Phone Is Best for Power Users? [Showdown] AppleLogoIcon1 Which Phone Is Best for Power Users? [Showdown]](http://cache.gawker.com/assets/images/lifehacker/2010/06/AppleLogoIcon1.png)
Android may do a lot of things well, but one arena where its users regularly voice complaint is with its default media player. Where the iPhone comes with a very solid iPod app, most Android users quickly go looking for alternative players. Google is hyping over-the-internet streaming of all your music from your desktop computer eventually, but until we see something great there, the iPhone still wins out.
Free Turn-by-Turn Navigation; Winner: Android ![Which Phone Is Best for Power Users? [Showdown] AndroidLogoIcon1 Which Phone Is Best for Power Users? [Showdown]](http://cache.gawker.com/assets/images/lifehacker/2010/06/AndroidLogoIcon1.png)
After the Google Voice debacle from last year, it’s looking less and less likely that Google will ever develop another new app for the iPhone. Unfortunately, that means that extremely cool applications like Google Maps Navigation, Google’s free turn-by-turn GPS application, will never make it to the iPhone, and so far there isn’t anything as good for the iPhone that’s also free. The iPhone does have its share of solid for-a-price GPS utilities in the App Store (and some decent inexpensive-to-free options), but Maps Navigation is built into Android and outshines the iPhone’s free alternatives.
Integration with Google Apps; Winner: Android ![Which Phone Is Best for Power Users? [Showdown] AndroidLogoIcon1 Which Phone Is Best for Power Users? [Showdown]](http://cache.gawker.com/assets/images/lifehacker/2010/06/AndroidLogoIcon1.png)
If you rely on Google tools like Gmail, Google Contacts, Google Calendar, and the like, Android just does it better. The iPhone’s still no slouch, and can sync over-the-air with Contacts, Calendar, and even does Gmail push for instant new message notifications, but if you’re a serious Google or even just Gmail user, the iPhone doesn’t stack up to Android.
Google Voice; Winner: Android ![Which Phone Is Best for Power Users? [Showdown] AndroidLogoIcon1 Which Phone Is Best for Power Users? [Showdown]](http://cache.gawker.com/assets/images/lifehacker/2010/06/AndroidLogoIcon1.png)
It may seem absurd to make this a separate point of comparison from Google Apps, but Voice is a very phone-centric app with potentially huge influence over how you use your phone. Apple had the option to approve a Google Voice app for the iPhone and completely blew it. And since we really love Google Voice, it only makes Android look that much more attractive.
Customizable; Winner: Android ![Which Phone Is Best for Power Users? [Showdown] AndroidLogoIcon1 Which Phone Is Best for Power Users? [Showdown]](http://cache.gawker.com/assets/images/lifehacker/2010/06/AndroidLogoIcon1.png)
You may be able to add a wallpaper to your iPhone desktop when iOS4 rolls out, but beyond that, there’s not much you can do to tweak your iPhone to exactly how you like it—without jailbreaking, that is. In comparison, Android devices are Mr. Potato Heads of customizability.
Overall Score: Android: 13; iPhone: 11 ![Which Phone Is Best for Power Users? [Showdown] AndroidLogoIcon1 Which Phone Is Best for Power Users? [Showdown]](http://cache.gawker.com/assets/images/lifehacker/2010/06/AndroidLogoIcon1.png)
Clearly our scorecard is extremely subjective, so take this evaluation with a grain of salt, and consider how important the features we listed (and maybe those we didn’t list) are to you and come up with your own assessment. If your priorities are similar to ours, you’re likely looking at an Android for your next purchase. Frankly, it feels a little like a draw overall. (My ideal would be Android running on the iPhone 4, which is actually possible, eventually.)
In fact, in our recent poll on the subject, 66 percent of Lifehacker readers said they prefer Android; 30 percent prefer the iPhone, and 4 percent preferred neither. Whichever end of the spectrum you fall on, we’d love to hear more about what’s driving your decision in the comments.
Why just Android and iPhone? The iPhone and Android operating systems are not the only mobile OSes on the block, but they’re what we’re focusing on in this post. It’s cool if you’re really into Windows Mobile/Phone 7 or webOS. For the purpose of this post, we’re focusing on what we consider to be the most popular options among our readers. [
go back up]
How we judge: We consider ourselves power users who care about things like openness, user control, and customizability; we also care about ease of use, high quality design, and quality hardware. For better or worse (usually worse), these qualities often end up at odds with one another in the current smartphone market, but they make up the measuring stick against which we’re evaluating these devices.
It’s also probably worth noting that, Android OS and hardware aside, we’re big fans of several of Google’s services, and so some of those play an important role in some of the categories above. It may not seem fair to Apple and the iPhone to do so, but in most instances (like Google Voice), Apple had the opportunity to accept Google-focused applications to the App Store.
Finally, the state of Android devices can be somewhat confusing because they’re released by different carriers and on lots of different hardware. We tried to strike a balance between acknowledging faults on some of the worst incarnations of Android hardware while also keeping in mind the best. To the extent that older iPhones aren’t up to snuff compared to the new iPhone, we’ve done the same thing in discussing the iPhone. [go back up]
Adam Pash is the editor of Lifehacker; you can read more of his stuff here at Lifehacker and follow him on Twitter.
Tags: account, amp, android, angles, app, apple, application, Artwork, browser, computer, device, email, end, example, extent, field, footnote, gaming, google, hand, home screens, innovations, iOS, iPhone, lot, market, mdash, measurements, modal, mouth, music, navigation, new features, Notification, number, openness, operating systems, owner, perspective, phone, player, point, power users, Safari, search, shade, short time, situation, specifics, store, system, text, thing, Tie, ties, time, tray, true comparison, update, user, voice, Voice-to, Web, window, Winner, year
Source: http://gizmodo.com/5556346/iphone-os-triples-androids-market-share-for-now
Nielsen’s new “iPhone vs. Android” report offers up the latest numbers in the big mobile battle: Both platforms have loyal users, but Apple’s still on top by a long shot.
They don’t come as much of a surprise, but with all the talk of Android’s surging popularity and explosive app growth, Nielsen’s numbers do serve as a reminder that Apple still has a comfortable lead. Versus Android, that is—nationally, the iPhone’s still in second place, with a 28% market share compared to RIM’s 35% (Android has 9%; Windows Mobile has 19%).
But it will be interesting to see how things shake out over the course of the year. With the new iPhone dropping in a matter of weeks, prospective smart phone buyers (23% of U.S. mobile customers now have them) will be faced with the choice of hopping on the Apple wagon or exploring the multitude of Android options. As Matt noted in his Froyo review, Android is as polished as it’s ever been and is likely to improve even more in coming months. And while it’s hard to top the iPhone hype machine, reception to early versions of iPhone OS 4 hasn’t exactly been rapturous.

Another Nielsen graph shows that both platforms enjoy loyal users—80% of iPhone users want another iPhone; 70% of Android users want another Android phone—with Android’s group slightly more curious about the iPhone than the other way around. But in my experience, it seems like things are trending to the opposite. With Android’s app offerings increasingly matching up with the iPhone’s, I’m seeing more and more people considering Android a viable option for themselves, as well as one they can recommend to others.
Though still on top, Blackberry’s loyalty is only 47%, and as current Bold owner, I’m definitely of the 53% that’s planning on jumping ship when it comes time to buy my next phone. I’m just not sure what ship I want to jump into. [Nielsen via CNET]
Tags: android, app, apple, battle, BlackBerry, Bold, choice, CNet, course, experience, Froyo, graph, Group, growth, hype, hype machine, iPhone, lead, loyal users, loyalty, machine, market, market share, matt, matter, mdash, Mobile, mobile customers, multitude, Nielsen, offerings, opposite, option, owner, phone, place, planning, platforms, popularity, reception, reminder, report, review, RIM, share, ship, shot, smart phone, surprise, talk, time, U.S., Versus, viable option, wagon, way, Windows, windows mobile, year
Source: http://www.engadget.com/2010/05/07/mark-cuban-foretells-netflix-demise-sees-a-future-filled-with-o/
To call Mark Cuban eccentric would be akin to describing the ocean as wet, but what’s not so often acknowledged about the Dallas Mavericks owner is the sharp mind and commercial nous that have gotten him to the position of hiring and firing millionaire ball players. One of Mark’s recent blog posts, entitled “The future of TV … is TV,” got the attention of NewTeeVee, who sought to debunk his contention that VOD (video on demand) services from cable operators would become the primary means by which we consume digital media in the future. They cite the growing success story of Netflix’s digital distribution model, as well as the 12 million hours of March Madness video consumed via CBS’ web portal, in arguing that web streaming is indeed the great new hotness.
Mark’s response tackles Netflix head on, and points out that the company’s rapid growth is about to start working against it, with movie studios and other content providers likely to jack up prices and demand further concessions from the streaming service as it turns into a real competitor to cable companies. According to him, Netflix is presently getting its content at prices that are unsustainable, and his prognostication is that content owners seeking bigger levies — together with the expansion of VOD choice, which he sees as foolproof compared to the overwhelming complexity that web streaming entails — will lead to Netflix passing costs on to the consumers and losing out to cable operators. Irrespective of whether you agree with him, the whole exchange is well worth a read. Use the links below to get filled in.
Mark Cuban foretells Netflix demise, sees a future filled with on-demand video originally appeared on Engadget on Fri, 07 May 2010 10:09:00 EST. Please see our terms for use of feeds.
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many clients ask what is the value of a Facebook fanpage. The answer can go one of 2 ways — 1) a lot, or 2) absolutely nothing.
It’s all in the execution. Most brands have a Facebook fan page which they put up with just a logo slapped on the page. Others, like Netflix, use it as a vibrant community of users and enthusiasts, who ask questions, make complaints, provide suggestions and new ideas, etc. Netflix has employees dedicated to listening and interacting with their fans. They even thank fans for their new ideas! imagine that!
Beyond the good Netflix example, when people become fans on the fan page, they also give permission to the owner of the page to send them updates. More brands should take this “permission given” to continue to earn loyalty and advocacy through well-thought-out CRM program — Facebook CRM. It’s like email marketing, except it’s free!
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