page views

Search Still King of E-Commerce Referrals in Q2, But Email Traffic Converts Best

source: http://www.marketingcharts.com/wp/topics/e-commerce/search-still-king-of-e-commerce-referrals-in-q2-but-email-traffic-converts-best-36704/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

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These trends have held for some time, with search easily besting the other sources for traffic in Q1 and Q4 2012, and email sporting the best conversion rates. The latest data suggests that conversion rates are declining for search traffic, while remaining generally steady for email and social. In terms of e-commerce visits, Q2 marked the lowest share in at least 5 quarters for both social and email.

Meanwhile, search continues to have a leg-up on email and social in one other metric: average order value. During Q2, average order value for search traffic was $111.18, its highest point in several quarters, ahead of email ($99.93) and social ($86.80). While social trailed in this regard, it should be noted that its result this past quarter represented a significant 13% hike from an average value of $76.59 in Q1.

Other Findings:

  • The add-to-cart rate was significantly higher for traffic referred by email (1! 0.73%) th! an search (6.81%) and social (3.37%).
  • Average page views was slightly higher for email than search traffic (8.84 and 8.71, respectively), both close to double social’s average (4.82).

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Tuesday, September 17th, 2013 news No Comments

News Reading Shifts To Tablets

Source: http://www.businessinsider.com/news-reading-moves-to-tablets-2013-6

Mobile Insights is a daily newsletter from BI Intelligence that collects and delivers the top mobile industry news. It is delivered first thing every morning exclusively to BI Intelligence subscribers.


nook tablet new york times appNews Readers Spend As Much Time on Tablets as Print (Journalism.co.uk)
Consumers in the U.S., Germany, and France are spending as much time reading news on tablets as they are reading printed newspapers, according to a new report from World Press Trends. That’s not surprising: tablets are an ideal reading device and, unlike newspapers, the news doesn’t go stale and is constantly refreshed. Overall, the report found that mobile accounts for 20% of page views in many markets. Read >

Android Owners Are Younger, Less Wealthy (Pew)
New research from Pew finds Android has a larger proportion of younger users than rival iOS. Perhaps not coincidentally, Android owners, on the whole, appear to be less wealthy. Overall, Pew found that 56% of Americans now own a smartphone. Read >

Screen Shot 2013 06 05 at 5.47.06 PM

Apple To Sell Audio Ads on iRadio (Ad Age)
Just like Pandora, Apple will sell streaming ads on its forthcoming Internet radio station, straying from its core capabilities: software and hardware design. The ads will be sold through iAd, its mobile ad network, which hasn’t been a sterling success thus far.
Read >

 

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Thursday, June 6th, 2013 news No Comments

drag2share: Facebook on Desktop in Serious Decline

source: http://feedproxy.google.com/~r/businessinsider/~3/T1uAAlg6vyw/facebook-news-feeds-are-getting-video-ads-2013-5

 

Facebook On Desktop In Serious Decline (BTIG Research)
Facebook page views from laptops and desktops in the U.S. are down 28% in April compared to April 2012. That’s a steeper year-over-year declne than in March when the decline in page views was 26% compared to March 2012, according to BTIG. As desktop usage declines more rapidly, the pressure will be on Facebook to drive mobile monetization. Read > 

Facebook Rolling Out Video Ads To News Feeds (Ad Week)
The world’s largest social network is now going after TV revenues with its plan to roll out video ads, the Financial Timesis reporting. It’s believed Facebook will allow advertisers to select four demographics to target with 15-second video ads (that means advertisers will have to decide whether they want to produce entirely new 15-second spots for Facebook, or shorten existing 30-second spots). The videos will likely be autop lay and mute by default, and expand to cover the width of the News Feed and part of the right rail. Testing will begin in July, according to the FT. Read >


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

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Thursday, May 9th, 2013 news No Comments

CPM (cost per thousand) compression YOY

SOURCE:  Demand Media (DMD) 2011 Annual 10K  ( http://bit.ly/zBiIVF  )

 
 
 
 
 
 
2009 to
2010
 
2010 to
2011
 
Year ended December 31,
 
%
Change
 
%
Change
 
2009
 
2010
 
2011
 
Content & Media Metrics (1)
 
 
 
 
 
 
 
 
 
Owned & operated
 
 
 
 
 
 
 
 
 
Page views (in millions)
6,849

 
8,234

 
10,378

 
20
 %
 
26
 %
RPM
$
10.69

 
$
13.45

 
$
15.14

 
26
 %
 
13
 %
Network of customer websites
 
 
 
 
 
 
 
 
 
Page views (in millions)
10,009

 
13,155

 
17,436

 
31
 %
 
33
 %
RPM
$
3.45

 
$
3.20

 
$
2.77

 
(7
)%
 
(13
)%
RPM ex-TAC
$
2.39

 
$
2.28

 
$
2.06

 
(5
)%
 
(10
)%

 

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Friday, March 9th, 2012 digital No Comments

Fight!

Source: http://blog.compete.com/2011/10/26/tumblr-vs-wordpress-vs-blogger-fight/

Image from: Digital Genetics/Shutterstock

Tumblr has been in the news a lot recently because of their huge user numbers (there’s also been some question of whether or not they are a “bot fest” – but I’ll leave that for others to analyze.) Back in 2009, I compared Tumblr to Posterous – but since that time Tumblr has just pulled away. So much so that Posterous seems to have seen the writing on the wall and is now pivoting in a new direction. But I thought it would be good to take a look at how Tumblr fairs against the larger, more established blogging networks – namely WordPress.com and Blogger.com (now part of Google).

In terms of unique visitors, there isn’t any comparison – WordPress continues to dominate. Blogger has seen attrition in their numbers and has now fallen to third place (maybe the recent move to integrate Blogger into Google+ will help here).

In terms of visits, while Tumblr passed Blogger more than a year ago, it has now moved into a tie with WordPress.

But while Tumblr has many fewer unique visitors, those visitors are viewing a lot of pages. In fact, Tumblr is now completely dominating WordPress and Blogger in this area.

And in terms of attention, Tumblr is once again dominant.

I think the reason for the higher level of engagement on Tumblr (as measured in Page Views and Attention) probably comes down to a couple of key properties of Tumblr:

1. Tumblr functions more like a social network – thus people that use Tumblr tend to also subscribe/follow other Tumblrs – creating a strong network effect.
2. Cross-blog tagging – this brings a bit of Twitter to the blog network – allowing people to easily aggregate content, by tag, across blogs. This also, no doubt, aids in content discovery.
3. Tumblr reduces barriers to publishing content – unlike a traditional blog, where people feel the need to provide richer content, Tumblr tends to encourage simple posts.

What do you think? Are you using Tumblr now in place of other blogging networks? How do you decide which one to use, and for what purpose?


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

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Friday, October 28th, 2011 news No Comments

Smaller social networks are losing even the few users they have…

…to larger social networks like facebook where more of the users’ friends actually are.

Hi5, Bebo, and even Ning — the social network predicted to “host some 4 million social networks serving up billions of page views daily” by Gina Bianchini (FastCompany: http://www.fastcompany.com/magazine/125/nings-infinite-ambition.html) — are losing traction.

hi5-bebo-ning-unique-visitors

Related:  “If you’re just a feature, someone else will just add you and your raison d’être vanishes (you “tweet” your status in Facebook, LinkedIn, MySpace, etc.)

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Thursday, July 9th, 2009 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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