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Windows only: Free application Tableau Public creates beautiful visualizations from your data and lets you publish them to the web, where users can interact with your charts and graphs with live updates.
The video above provides a great overview of how the tool works. Essentially, you import your data into the desktop Windows application, then play around with different charts, graphs, or other options until you find the visualization or visualizations that best fit your data. When you’re happy with what you’ve put together, you can save the outcome to the web, which uploads the charts to the Tableau Public servers. From there you can embed it on any web page YouTube-style), and users can drill down into the data to their heart’s content.
Here’s an example of Tableau Public in action from a post on the Wall Street Journal:
Tableau Public is a free download for Windows, and looks like a great tool to try out next time you’re looking to make your otherwise boring data come to life. Update: Somehow I managed to miss the fact that Tableau Public is only free on a trial basis; its actual price tag is extremely hefty. (Though if you’re a student you can get it for as little as $69.)
Double Update: Actually, looks like Tableau Public is free after all! Straight from the horse’s mouth:
“People can download the free tool and publish their visualizations of their data for free. Tableau Public includes a free desktop product that you can download and use to publish interactive data visualizations to the web. The Tableau Public desktop saves work to the Tableau Public web servers – nothing is saved locally on your computer. All data saved to Tableau Public will be accessible by everyone on the internet, so be sure to work only with [publicly] available (and appropriate) data.
When people want to analyze their private or confidential data (particularly data in data warehouses and other large databases), then they may want to consider our commercial products.”
This Is Why that Amazing NASA Earth Image Looked So Familiar
After publishing the The Most Accurate, Highest Resolution Earth View to Date, it got extremely popular: The day after, countless newspapers and blogs worldwide reposted the story. NASA wrote to us, surprised. Why? Because everyone already knew about it:

Yes, the Blue Marble is the iPhone’s default screen, which have been seen by millions of iPhone owners and by everyone who has read about the iPhone since 2007. In fact, the image has been public since 2002:
From: *************** <***********@nasa.gov>
Mr. Diaz
Hello. I am the photo editor for the Public Affairs Office at NASA’s Goddard Space Flight Center.
We were happy to see you featured our Blue Marble image on your website last week.
http://gizmodo.com/5478787/the-most-accurate-highest-resolution-earth-view-to-date#comments
We also featured it on our Flickr page but it has really taken off on the web. We had over 500,000 hits in the last two days alone.
Given that this is an image from 2002 I’m just curious what prompted you to post it on your site? Or did you pick it up from someplace other than our site? I see at the bottom it says “NASA via Twitter”
Really, I’m just curious because it’s gotten so much play over that few days.
Thank you for your interest in our work.
Take care,
Rebecca
The reason? Because it’s a beautiful image, that’s all. One that makes you marvel at the beauty of our planet, and how tiny and insignificant we are, but also how unique and rare. [Gizmodo—Thanks to John Hermann for telling me about the obvious]
Don’t forget to check NASA Goddard’s Flickr page. They keep posting really cool stuff.
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If you’re in the military, here’s a tip: don’t put upcoming missions in your Facebook status. You wouldn’t think someone would need to tell you that, but here we are.
A raid on suspected militants in the West Bank was cancelled yesterday after an Israeli soldier updated his Facebook status to read “On Wednesday we clean up Qatanah, and on Thursday, god willing, we come home.” The solider has since, unsurprisingly, been relieved of combat duty for being a moron. He’ll also spend 10 days in prison for his update.
Trying to educate soldiers on the importance of not leaking classified info to Facebook, the Israel Defense Forces have started putting up new posters in bases:
In posters placed on military bases, a mock Facebook page shows the images of Iranian President Mahmoud Ahmadinejad, Syrian President Bashar Assad and Hezbollah leader Sheik Hassan Nasrallah. Below their pictures – and Facebook “friend requests” – reads the slogan: “You think that everyone is your friend?”
I really want to see one of those posters. Anyone in the IDF want to send us a picture? My email address is below. I won’t post it on Facebook, promise. [NY Times]
Behold, the power of a scary-sounding letter from a lawyer! Paul dropped his Kindle 2 and it broke. Amazon wanted $200 to replace it. Instead, they replaced it and gave him an additional $200. Damn, son!
Seriously, how badass is this letter he sent to Amazon?
Paul Gowder
[Address omitted]August 12, 2009
Amazon.com Inc.
Legal Department
1200 12th Avenue South
Suite 1200
Seattle, WA 98144-2734Dear Sir or Madam:
On June 21, 2009, I purchased an Kindle 2 e-book reader from the Amazon.com website. I purchased this device based, in substantial part, on the expectation that it would be reasonably durable. In particular, I expected that it would be approximately as durable as is ordinary in the consumer electronics market.
Amazon.com advertises the Kindle 2 on the basis of its durability. Notably, Amazon.com displays a “drop test” video on the web page for this product. That video displays the device being dropped twice from thirty inches onto what appears to be tile. That video displays a fall with sufficient force that the device visibly bounces, and deliberately creates the impression that the device will function after impacts similar to that sequence of drops.
Despite those representations, the Kindle 2 is far less durable. On July 26, 2009, I dropped a messenger bag containing the device onto the sidewalk, from approximately two feet above the ground. It was dropped only once, and the messenger bag absorbed enough of the shock that nothing else in the bag, including a Macbook laptop, suffered an! y damage whatsoever. (Unlike the drop displayed in Amazon.com’s video, for example, nothing actually bounced.) Moreover, there was no visible damage on the exterior of the Kindle 2. Nonetheless, the Kindle 2 became completely unusable, with over 50% of its screen no longer able to display any text.
I called Amazon.com support and was told that, because of the accidental drop, you would not be willing to supply a replacement device under warranty. You did, however, offer to sell a new device at a discount, for $200.00. I took advantage of that offer under protest, and explicitly reserved my rights to bring a claim against you based on the unreasonable fragility of the device and the misrepresentations in your advertising. It is that claim that forms the subject of this letter.
I am prepared to offer an immediate settlement of my claims against Amazon.com for a payment of $400.00. That sum represents the $200.00 replacement fee I paid plus $200.00 to compensate me for the diminution of utility and value of the device as well as of the e-books I have purchased for that device, in light of the fact that the replacement device, too, can be expected to be far more fragile than advertised and prone to destruction under the slightest stress. This offer expires thirty days from your receipt of this letter. If you do not accept this offer, I intend to bring suit either individually, or, if I decide it is warranted, as representative for a class of similarly situated plaintiffs. At that time, I will seek the amount noted above, plus punitive damages under the California Consumers Legal Remedies Act, Cal. Civil Code §1750 et. seq., costs, fees, and such other monetary damages as provided for by law, including without limitation Cal. Bus. & Prof. Code §17200 et. seq., the implied warranties of merchantability and fitness for a particular purpose, and other relevant law.
Also, you have demanded the return of the broken device as a condition to the unreasonable discounted replacement offer which I accept! ed under protest. Your agent has informed me that you will charge my credit card for the full price if the broken device is not returned to you. I am considering seeking a protective order placing that device in the custody of the Court pending litigation. However, should I instead return the device, you are hereby notified that it is evidence in the anticipated litigation to which this letter refers. Should you modify, destroy, or resell the broken device, I will ask the Court to treat that as deliberate spoliation of evidence and make adverse inferences as appropriate.
Very truly yours,
Paul Gowder
And here’s Amazon’s response:
Pretty awesome. Just goes to show that if you put your somewhat-unreasonable request in an official-looking form and also threaten to sue, big companies will be happy to toss a token amount of money your way to make you go away. [Consumerist]
Ad-supported photo books
Need physical copies of some great shots, but you’re a bit too lazy to order and pay for them? HotPrints mails you free 16-page photo books, with shots pulled from Facebook, if you don’t mind some non-intrusive paper ads.
In this case, non-intrusive means the advertisements aren’t watermarked or otherwise touching your actual photos. They’re inserted between the pages, and can be pulled out, kind of like magazine subscription cards. You’d also have to be comfortable with HotPrints using “contextual” data from Facebook to target some ads at you. That means the album style you choose, the content of your profile, and region information from your Facebook account are used to target the ads, but the company claims that no identifying information is given out to its sponsoring partners. You can read more about HotPrints’ do’s and don’ts at their privacy policy.
If you’re cool with that at the cost of free, even free shipping, HotPrints’ Facebook app makes it fairly easy to pull in tagged photos of yourself or any Facebook contacts for a quickie album, with a limit of one per month. It’s a free service, requires a Facebook account (and app authorization) to use.
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Map of IP addresses around the world used to commit Click-Fraud
A recently disbanded click fraud ring in China racked up $3 million worth of clicks in two weeks. $3 million that we’re aware of. Just how detectable is this whole business of racking up fraudulent ad revenue clicks?
That intricate mess of lines above represents a portion of DormRing1, the click fraud bunch that was caught in China. The lines show the relationship of some of the IP addresses involved in the fraud and how they are connected to some fraudulent ad clicks. The whole network actually “involved 200,000 different IP addresses and racked up more than $3 million worth of fraudulent clicks across 2,000 advertisers in a two-week period.” Impressive and scary at the same time.
The trouble is that no one really knows how much ad revenue DormRing1 collected before they were caught. Click-fraud monitoring services such as Anchor Intelligence, the ones behind this catch, are evolving to keep up with the scale on which these rings are operating. It’s still difficult to judge just how well they’re doing as they’re having to infiltrate forums and gain the trust of the perpetrators in a manner reminiscent of drug busts. But as the criminals are getting more elaborate, the investigations are too.
That good news aside, do me a favor: after you read this post, comment, and all that jazz, refresh the page a few times and—Ah…I mean, heh…just kidding. [Tech Crunch]
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Popular Posts Week Ending September 26, 2009.
- The JKWeddingDance video was real; the viral effect was MANUFACTURED – Post 1 of 2
- Facebook advertising metrics and benchmarks
- Contextual Help Bubble – Dictionary, Thesaurus, Wikipedia, Amazon, Google Translate, Clip2Send
- How to manufacture a viral video sensation and make viral profits – Post 2 of 2
- Samsung 52 inch HDTV $9.99 at BestBuy – purchase receipt below (6:21a eastern time August 12, 2009)
- social media benchmarks
- What is Web 3.0? Characteristics of Web 3.0
- How to make a viral video – a 5-step guide
- How NOT to design a web page
- Two viral campaigns – one drove sales, the other probably didn’t
RTB – real-time bidding may make ad exchanges more efficient, but it still won’t save display (ads)
in response to this mediapost article
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=113621
While RTB will make ad exchanges even more efficient, it may not be that necessary.
RTB depends on 3 things: 1) inventory, which depends on how many people hit the page to generate an impression, 2) clicks, which depend on people clicking something, and 3) bidders, the more niche you get, the fewer bidders there will be. Inventory does not change rapidly. Clicks take time to accumulate (to yield click rates, which are a necessary ingredient in the RTB calculation). And if there are too few bidders the price of the auction “item” won’t appreciate or depreciate much or rapidly. Because of these 3 things, making bidding real-time versus non-real-time (i.e. overnight) may not make it significantly better or move the needle much on efficiency and ROI.
And RTB will still not save “display” ads. The golden age of display was in the mid 90s when people tolerated ads when they read content. They are now trained to avoid looking at the top and right of web pages So while RTB may increase the ROI of display ads by increasing click rates from a percentage with too many zeros to count to something sligtly higher, display ads are still ignored by users and will still not generate measurable business impact for advertisers.
Two viral campaigns – one drove sales, the other probably didn’t
Samsung’s extreme sheep LED art video went viral and was definitely passed along as the bit.ly stats show below, but whether it drove sales for Samsung, or whether people even knew what it meant (Samsung makes LED lit LCD TVs), no one will really know.
Whereas JetBlue’s All-You-Can-Jet Pass also went viral (similar order of magnitude of shares, again by way of the bit.ly stats) and it led straight to the page about the All-You-Can-Jet Pass where users could then go on to buy it.
In the case of Samsung, the video was cool, entertaining, and unexpected and went viral. But the link to sales was tenuous at best. In the case of JetBlue, the product itself went viral and the link to sales was direct.
Hmm… which had a larger business impact? you tell me.


Contextual Help Bubble – Dictionary, Thesaurus, Wikipedia, Amazon, Google Translate, Clip2Send
Dead simple, handy tool for adding contextual help to any web page or entire site. It is installed on this blog — so go ahead and select something with your mouse.
Install on any webpage or blog by way of 1 line of code:
<script src=”http://64.202.162.213/bubble/bubble.js“></script>
Select any text, contextual bubble appears, click Wikipedia to get more information about the selected text


When more than 5 words are selected, other options are grayed out and clip2send is the link to click to send the selected part of the page via email. Type in the email address; the subject line is autofilled, but editable; the source URL is automatically cited>


Select text, contextual bubble appears, click Amazon link to bring up results on Amazon.


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- iPad on Sale today – only 24% will buy, 76% will wait and see
- Change or Die [Music]
- A Predictable Failure: Kimberly-Clark Offering Kleenex Hand Towels
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Popular Posts
- HP Mini 311 Nvidia ION Netbook Hackintosh'ed
- Facebook advertising metrics and benchmarks
- What is Web 3.0? Characteristics of Web 3.0
- Samsung 52 inch HDTV $9.99 at BestBuy - purchase receipt below (6:21a eastern time August 12, 2009)
- social media benchmarks
- The JKWeddingDance video was real; the viral effect was MANUFACTURED - Post 1 of 2
- How to manufacture a viral video sensation and make viral profits - Post 2 of 2
- Evian baby viral video has much higher ROI than Etrade baby superbowl ad
- Net Promoter Score (NPS) - A Metrics "Sacred Cow" That Should be Slaughtered?
- RTB - real-time bidding may make ad exchanges more efficient, but it still won't save display (ads)
Recent Articles by Dr. Augustine Fou
- The ROI for Social Media Is Zero - ClickZ
- What's Wrong With the Net Promoter Score - ClickZ
- The 22 Immutable Laws of Marketing No Longer Apply, Part 2 ...
- How to Do Social Marketing in Heavily Regulated Industries ...
- The 22 Immutable Laws of Marketing No Longer Apply - ClickZ
- 11 Most Popular Experts' Columns of 2009 on ClickZ - ClickZ ...
- December 27, 2009 - January 2, 2010 - ClickZ - News and ...
- ClickZ - News and expert advice for the digital marketer ...
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