pair
Content Marketing Getting More Attention; B2B Sees Lead Gen Potential
Content marketing is becoming increasingly popular among B2B and B2C marketers, finds a pair of studies released in October. 84% of B2B marketers are planning to increase their content marketing over the next 12 months, reports Optify [download page], while 9 in 10 B2C and B2B marketers and agencies say they believe content marketing will [...]
Facebook Just Went Heavy Into E-Commerce (FB)
Source: http://www.businessinsider.com/facebook-just-went-heavy-into-e-commerce-2012-9
In May, Facebook spent $80 million on one of its largest acquisitions yet, Karma.
Karma was a gift buying startup that used Facebook to alert you of major upcoming dates in your friends’ lives (birthdays, weddings, graduations, etc).
Today, Facebook’s use for Karma was made clear as it dove head-first into e-commerce with a new feature, “Gifts.”
With Gifts, you can buy a friend everything from a bottle of champagne to a pair of glasses, while Facebook takes a percent of all sales.
It’s available in a few US cities beginning today on Facebook’s website and Android devices; it will roll out on iOS later. Gifts will either be physically sent or come in the form of gift cards to giftees. Some gifts, like Uber rides, can be redeemed instantly on the giftee’s phone.
Gift cards are a $100 billion industry and Facebook knows its up against steep competition from the likes of Amazon and eBay. “Our goal is to make this the best way to send a gift,” Karma’s co-founder Lee Linden tells TechCrunch. And once Facebook has all of our credit card information and addresses, it will be even more powerful. We already login to tons of other sites via Facebook, would it really be such a big stretch to pay on them with Facebook too? It’d be a lot easier than whipping out a credit card every time.
Here’s a picture of what Facebook Gifts look like (click to expand):
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Try On Five Pairs of Glasses for Free at Home
You can save a boatload of money by buying eyeglasses online, but it’s a bit of a gamble because you can’t actually try them on. That is, until now. Previously mentioned Warby Parker will now ship you five pairs to try for five days, no obligation to buy.
Select any 5 pairs of glasses that you’d like to try and the company will send them to you for free. (For those wondering, the program is available for contiguous US residents only.) You can try them on in the comfort of your home and ask your friends and family for their opinions or get feedback from Warby Parker experts on Facebook over the next five days.
Send the glasses back (return shipping is free), and if you like any of them, order the frame(s) with your prescription. Glasses cost $95 including prescription lenses.
As an added feel good bonus, for every pair Warby Parker sells, the company donates a pair of glasses to a person in need.
Warby Parker Home Try-On Program | Warby Parker
Teenage Engineering introduces Oplab musical prototyping platform
Source: http://www.engadget.com/2012/01/23/teenage-engineering-introduces-oplab-musical-prototyping-platfor/
After finally getting the OP-1 up for order last January, Teenage Engineering is getting its second product to market — Oplab. The latest offering is meant to compliment its slick synth, but we can see plenty people falling in love with it on its own. The Oplab is a tinker kit and DIY platform, akin to Arduino or Microsoft’s .NET Gadgeteer, but designed explicitly for generating and manipulating sound. The main board, which retails for $299, is home to a trio of USB ports (two of them hosts), three MIDI connections (one in, one out and one sync) and a pair of CV in and CV out jacks. There’s also a bank of switches for changing settings and a host of connectors for plugging in various sensors. The Swedish company is offering a number of add-ons for $49 apiece: an accelerometer (Flip), a piezo microphone (Tap) and a pressure sensor (Poke). Strangely enough, there’s also a $149 a sneaker that has a rubber pouch that you can slip one of the aforementioned sensors into. Hit up the source link for more details and to order yours now.
Teenage Engineering introduces Oplab musical prototyping platform originally appeared on Engadg et on Mon, 23 Jan 2012 17:11:00 EDT. Please see our terms for use of feeds.
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Most Valuable Pitchman
Source: http://blog.compete.com/2011/10/25/tom-brady-most-valuable-pitchman/
I had been eagerly awaiting the start of the Patriots season since their heartbreaking loss at the start of the year. The first Monday night game in September I got to see my favorite team back in action, along with my favorite player. What I wasn’t expecting was to see Tom Brady off the field as well, advertising footwear during one of the game’s commercial breaks.
I loved the commercial, and not just because it made walking around aimlessly look incredibly cool. It brought a new dimension to a brand that I remember seeing only on girls walking around campus in the winter. Forgetting their origin as Australian surfers’ footwear, Uggs are now so tied to their classic boot look for the female demographic that I can’t imagine them breaking into the male market significantly.
Well after a month of walking around Boston seeing Brady’s image posted on buildings (and I’ve heard they’re in other cities, as well) I wondered what kind of boost the brand is getting from the campaign.
While the trend looks the same, with the traffic starting to pick up for the holiday season, uggsaustralia.com has a whopping 237,887 more unique visitors than it did in September last year, a 48% increase. There has been an overall increase in traffic year over year, but that difference was only 23% in July before the ad campaign started.
Also, more people online seem to be going to the site. The trend has steadily been on the rise, with some significant peaks since the commercial started airing in September.
The most important question, though, is what kind of effect is Brady having on driving the male demographic to the site? There isn’t a major increase during September, but it’s up 2% year over year in the male demographic. The beauty of the campaign is it may be targeting females just as much to get the shoes for their guys as gifts during the upcoming holiday season.
After all this, it’s still hard to tell if the campaign is having a significant effect—the next few months will give us a better idea.
But I think I might get a pair. If Tom wears them they must be cool, right?
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Try On New Glasses in Warby Parker’s Virtual Booth
Source: http://lifehacker.com/5533311/try-on-new-glasses-in-warby-parkers-virtual-booth
Buying glasses online can save you tons of money but the downside is you don’t get to try the glasses on and see how they look on your face. Upload a picture to Warby Parker and see different styles on your face.
Last year we shared out exploits in buying super cheap glasses online—it was awesome and we got great glasses for only $8!—but as we noted then it’s a gamble, albeit a cheap one, to buy glasses without trying them on.
Eyeglass retailer Warby Parker has an excellent virtual try on booth on their site which alleviates the can’t-try-it-on shoppers anxiety. Upload a picture of yourself, try out the different frames, and get a feel for how they look on your face. If you absolutely love a pair you find there you can snag them for $95 or just take the style and go shopping on other sites. Make sure to read our guide to scoring cheap eye glasses before you go shopping for some important pointers.
This Is What Your Wikipedia Edits Look Like
Source: http://gizmodo.com/5495353/this-is-what-your-wikipedia-edits-look-like
Normally I’d file this image under our “what is this” image cache, but as you’ve already clocked, it’s somehow related to our Memory [Forever] theme. Those pretty colors are a visualization of the thousands of Wikipedia edits made by a bot.
It’s not just a one-off visualization for adding to our Tumblrs either. It’s the work of Many Eyes, a website set up by a pair of computer scientists at IBM, to catalog visual representations of data. Looking at the site now, two years after Wired brought it to light and interviewed founder Martin Wattenberg, recent artworks tackle the issue of migration in the US, and cremations.
When asked by Wired back then why he’s so keen to visualize data, Watterberg responded that:
“Language is one of the best data-compression mechanisms we have. The information contained in literature, or even email, encodes our identity as human beings. The entire literary canon may be smaller than what comes out of particle accelerators or models of the human brain, but the meaning coded into words can’t be measured in bytes. It’s deeply compressed. Twelve words from Voltaire can hold a lifetime of experience.”
Wikipedia data remains a favorite for them though, thanks to the “idea of completeness” Watterberg talks about, that even though all the data on Wikipedia equals a terabyte or so, “it’s huge in terms of encompassing human knowledge.” [Many Eyes via Wired]
Memory [Forever] is our week-long consideration of what it really means when our memories, encoded in bits, flow in a million directions, and might truly live forever.
Digital Consigliere
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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Google, LG seeing more Nexus 4 demand than expected
Source: http://www.engadget.com/2012/12/06/shocker-google-lg-seeing-more-nexus-4-demand-than-expected/
Who’d have thought that pricing a high-end smartphone like the Nexus 4 at $350 or less would lead to strong sales? Google and LG certainly appear to have been caught off-guard. LG’s UK mobile lead Andy Coughlin tells CNET that the pair estimated Nexus 4 shipments in the way you’d expect for any phone, but have been rocked by “huge demand” — in short, they didn’t realize that offering such a giant bargain would lead to sellouts within minutes. While we don’t have tangible shipping numbers, that the spending sprees happen over and over again suggests that LG is producing more than a handful of Nexus 4s as it tries to keep up. We suspect that many of you reading this just want to know when sales resume; sadly, Coughlin’s not telling.
Filed under: Cellphones, Mobile, Google, LG
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Via: TmoNews
Source: CNET UK
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Tags: 4s, Bargain, Cellphones, CNet, coughlin, Engadget, Filed, google, handful, lead, LGCommentsVia, Nexus, offering, pair, phone, shocker, smartphone, strong sales, uk mobile, way