Pandora

Song Played 1.5 Million Times On Pandora Earns A Shockingly Trivial Amount Of Money (P)

Source: http://www.businessinsider.com/having-your-song-played-15-million-times-on-pandora-earns-a-shockingly-trivial-amount-of-money-2013-1
zo keating Song Played 1.5 Million Times On Pandora Earns A Shockingly Trivial Amount Of Money (P)

Obviously, the digital revolution hasn’t been very good for the music business.

Not even apps like Spotify and Pandora are helping.

Sure, Spotify and Pandora pay musicians every time one of their songs are played – but they don’t pay much.

Take cellist Zoë Keating, for example.

In a blog post which is cited in today’s New York Times, Keating says that one of her songs was played 1.5 million times during a recent six month span?

Guess how much money she made from that…

…$1,652.74.

Shocking!

 

 

Tags: , , , , , , , , , , , ,

Tuesday, January 29th, 2013 news No Comments

Mobile Accounts For Over 60 Percent Of Pandora’s Ad Revenues

Source: https://intelligence.businessinsider.com/welcome

Mobile continues to drive Pandora’s ad business.

Mobile ad revenues for its fiscal third quarter were $66 million, up from an estimated $53 million a quarter prior. Mobile accounted for 62 percent of total ad revenues, compared to 59 percent in the second quarter. 

Overall mobile revenues, including subscriptions, increased $15 million in the quarter to $74 million.

Pandora is a prime example of how mobile is transforming what were once Web-based companies. With 77 percent of usage now coming from mobile— not to mention a majority of revenues— Pandora is essentially a mobile company.  

pandora%20ad%20revs Mobile Accounts For Over 60 Percent Of Pandoras Ad Revenues 

Please follow BI Intelligence on Twitter.

Join the conversation about this story »

mf Mobile Accounts For Over 60 Percent Of Pandoras Ad Revenues

Digital Consigliere

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing