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USA Today Tells Facebook Its Services Are No Longer Needed For Super Bowl (FB)

Source: http://www.businessinsider.com/usa-today-tells-facebook-its-services-are-no-longer-needed-for-super-bowl-2012-12

eli manning super bowl trophy

Last year, USA Today partnered with Facebook to create its Super Bowl Ad Meter, which for better or worse has become the most prominent measure of a Super Bowl ad’s success.

The partnership was innovative because it asked all Facebook members to vote on ads, instead of just a panel of a handful of people selected by USA Today. And it brought the power of social media to an inherently social event on behalf of a stolidly traditional media property.

But no more.

This year the newspaper is going it alone — again. It’s told Facebook its services are no longer needed. Publisher Larry Kramer told Ad Age:

“We want to do this ourselves because we’re going to do a lot of these,” he said. “We need to build the apparatus ourselves do we’d own it.” 

“Look, Facebook is great and we like working with them, but if you look at this organization today top to bottom vs. a year ago, we’re a lot more digital … And we need to build that internally.”

The Ad Meter’s qualifications for being the nation’s top rater of Super Bowl ads have previously been called into question. It doesn’t measure halftime ads, even though those ads — such as Clint Eastwood’s “Halftime in America” spot for Chrysler — are some of the most talked-about commercials.

And it consists of a voting panel of just 300 people in two separate locations — even though dozens of social media analytics companies can measure chatter about the Super Bowl online from millions of people.

USA Today will replace Facebook with a “a password-protected microsite” that users will have to sign up for in order to vote.

If you can’t be bothered to do that, don’t worry: Business Insider will bring you our “Super Bowl For Quants” roundup of social media analyses of the ads the day after the game.

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Tuesday, December 11th, 2012 news No Comments

YouTube takes to the skies with Virgin America content deal

Source: http://www.engadget.com/2012/12/07/youtube-virgin-america/

YouTube takes to the skies with Virgin America content deal

Admittedly, we’re more likely to hit up YouTube for its hilarious and bizarre amateur content than to pop in on one of those well-funded Original Channels, but that won’t necessarily be the case going forward. Several of the site’s original programming venues will soon be available through Virgin America’s in-flight entertainment system — “H+ The Digital Series,” “Blue,” “Written by a Kid,” “Crash Course” and “The Key of Awesome” are expected to hit aircraft beginning December 15th, according to Variety.

Sure, you could navigate to YouTube on your own through the carrier’s in-flight WiFi, but you’ll soon be able to enjoy at least a few titles in (presumably) higher quality through the 9-inch panel mounted to the seat in front of you, while freeing up bandwidth for those hardworking business travelers (and a few occasional Engadget editors) in the process. These latest YouTube selections join a variety of other content unique to Virgin, and considering that legacy carriers stock their IFE with “classic” flicks and a dismal selection of dated TV shows (assuming they offer the service at all), the nation’s “fun” alternative airline is starting to look even more appealing.

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Via: < a target="_blank" href="https://twitter.com/skiftnews/status/277138197446795264">Skift (Twitter)

Source: Variety

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Friday, December 7th, 2012 news No Comments

Source: http://gizmodo.com/5953002/this-no+name-chinese-company-could-kick-sonys-4k-ass

This No-Name Chinese Company Could Kick Sony's 4k AssThere’s little doubt Sony’s monstrous 84-inch 4k TV will be a high resolution atom bomb of a TV. There’s also no doubt it costs $25,000, about as much as an actual atom bomb. Hisense is selling a 4k unit for under $6,000. Do the math.

Major, major caveat: Hisense’s XT880 is 50 inches, whereas Sony’s 4k offering is 84. Thirty four inches is a lot of inches, and could account for the price disparity—and maybe preclude as huge a rift between Hisense’s as-of-yet-not-priced 65-inch 4k set and Sony’s closest equivalent.

This No-Name Chinese Company Could Kick Sony's 4k Ass Close up. Derp.

Second major caveat: 4k might not make sense at 50 inches. If you’re sitting far enough away, odds are you probably can’t notice the pixels in your 1080p television. But for those in smaller spaces, where the screen door effect pops up, Hisense will give you a (relatively) cheap way to never, ever notice pixels again, thanks to the fact that the company manufactures its own panel straight outta China, cutting out middle men. And indeed, smushing my face right up against the panel yielded not a single discernable pixel. There was some flicker at certain angles, and what looked like compression artifacts along image edges, but that could just as well be attributed to the source material.

This No-Name Chinese Company Could Kick Sony's 4k Ass SUPER CLOSE. WAY CLOSE THAN YOU WILL EVER ACTUALLY BE TO A TV.

We’ll see more from Hisense at CES, but in the mean time, don’t panic: there might actually be a way for you to afford the next great leap in HDTV.

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Thursday, October 18th, 2012 Uncategorized No Comments

Instagram’s Daily Users Blow Past Twitter’s (FB)

Source: http://www.businessinsider.com/chart-instagram-twitter-2012-9

Daily Instagram users has surpassed daily Twitter users in the U.S., according to comScore’s Mobile Metrix, which tracks app and web usage through a metered panel of users,

Instagram usage has exploded since March. It really kinked higher in May, which is a month after it was launched on Android and Facebook acquired it.

chart of the day twitter instagram

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Thursday, September 27th, 2012 news No Comments

How To Block Ads On YouTube And 6 Other Cool Tricks (GOOG)

Source: http://www.businessinsider.com/best-youtube-plugins-2012-8

A college girl sings about YouTube editing

We love YouTube, but there’s a lot we’d change about it, too.

The ads are a little too obtrusive for us, we’d love to set a default video quality, and the famously obnoxious comments are often better left out completely.

Thankfully there are browser plugins that make it a snap to change the way you interact with the definitive video-sharing site for the better.

Stop YouTube videos from autoplaying

If you’d rather manually start YouTube videos yourself, a plugin called Flashblock can do the trick. It will keep all Flash videos from playing until you click on it.

It’s a little complicated though — it does this for all Flash video, no matter what site it appears on.

Still undeterred? Get it here >




YouTube High Definition

YouTube High Definition is a plugin that automatically plays videos at the highest possible quality. You don’t have to toggle the quality from the control panel on each YouTube video you watch.

Get it here >




Use AdBlock Plus to get rid of YouTube comments in Firefox

Adblock Plus is already one of the best plugins for killing ads on the web. But it has anot! her grea t application as well — crushing those vitriolic YouTube comments into dust.

Lifehacker offers the following instructions on how to make it work:

On Adblock Plus…just head to YouTube, click on the Adblock icon in your navigation bar, and hit “Easy Create Filter”. Then, just click on one of the comments and it should highlight all of them. After hitting “Add”, you should be free of YouTube comments forever.

Get it here >



See the rest of the story at Business Insider

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Wednesday, August 22nd, 2012 news No Comments

The World’s Biggest Consumer Goods Company Shows That Growth In Developed Markets Is Tanking (PG)

Source: http://www.businessinsider.com/chart-of-the-day-developed-market-growth-for-proctor-and-gamble-2012-6

Proctor and Gamble unexpectedly cut guidance this morning, sending shares down in pre-market trade.

In a statement, Procter said “the revisions to the Company’s fourth quarter outlook are primarily driven by slower than anticipated top-line growth from slower than expected market growth rates and market share softness in developed regions and negative impacts from foreign exchange rate changes.”

Translation: high unemployment coupled with slow-to-no GDP growth in developed markets are destroying the top line.

At a Deutsche Bank panel today, Procter plans to show this slide that sums it up pretty nicely.

Procter & Gamble Guidance

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Wednesday, June 20th, 2012 news No Comments

VC Explains Why A Founder’s Initial Idea Often Doesn’t Matter At All

Source: http://www.businessinsider.com/vc-explains-why-a-founders-initial-idea-often-doesnt-matter-at-all-2012-6

laura sacharInvestor Laura Sachar says she can spot entrepreneurs who have ideas, but don’t know how to execute them.

Sachar, general partner and founder of StarVest Partners, has been involved in early stage companies since the mid-’90s. She shared her insights on a panel at Business Insider’s Startup 2012 conference:

Sachar focuses on people in the early stage, because it’s about the belief that the person can figure out what to do with the business to make it successful.

Often, the initial idea is not how the company succeeds and drives revenue,” says Sachar. “Focusing on the people first, and a belief that they can develop attractive ideas and move from there, makes sense.”

There needs to be a clear path that shows that the person can turn the idea into something real.

“If you can’t execute, you don’t have a company,” she says. “A lot of people have ideas.”

Nowadays, companies don’t need as much money to get momentum. She suggests that you take more money than you think you need (if it’s available), because so many investors are looking for the companies that are gaining tons of velocity in the early going. By having that money, you have more resources to pull that off.

NOW SEE: 10 VCs And Founders Give Their Best Advice For Raising Money >

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Monday, June 18th, 2012 news No Comments

OMMA Social Panel – Going Beyond the “Like” Social Media Marketing

OMMA Social Panel Moderated by Augustine Fou, Chief Digital Strategist, Marketing Science Consulting Group, Inc. @acfou

Tim FogartySenior StrategistM80, a GroupM Company @n0her0es

Tom GeraceFounder & CEOSkyword @tomgerace

Matt GoddardCEOR2i @R2iMatt

Sandra LopezGlobal Marketing Strategy Director for New BusinessIntel @nycsf

Samantha SkeyChief Revenue OfficerRecycleBank @samskey7

Source:  Recorded Video of Panel Discussion – http://www.ustream.tv/recorded/22604393

dr augustine fou moderator with Tim Fogarty, Tom Gerace, Matt Goddard, Sandra Lopez, Samantha Skey

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Tuesday, May 15th, 2012 digital No Comments

Walmart Is Using Twitter To Find Out About New Products

Source: http://www.businessinsider.com/walmart-is-using-twitter-to-find-out-about-new-products-2012-3

 

Walmart-sign-blue-outside-retailWalmart’s (WMT) new effort to again change the retail industry has encountered early success.

The retail giant is the first chain to use social media to create an American Idol-style competition for new products, and its “Get on the Shelf” Contest has attracted 274,000 votes in four days after kicking off on March 7.

No, there won’t be a panel with a condescending British judge criticizing product presentations.

Instead, Walmart promotes the work of companies and entrepreneurs in the U.S. and its territories by uploading their self-made product videos that feature everything from home appliances to apparel to beauty products on this contest website. Contest hopefuls need to fight their way into the top 10 by April 3 to qualify for the second round, which will last from April 11 to April 24.

From that point, one lucky winner will get his or her product promoted at selected Walmart stores across the country along with being featured on the homepage of Walmart.com. Two other first place winners will also win space on the store’s website.

Walmart sees the potential for social media to revolutionize the retail industry as principal Engineer Guhu Jayachandran at @WalmartLabs, the social media branch of Walmart, in Silicon Valley created the concept. Co-head of @WalmartLabs and Senior Vice President of Walmart Global e-Commerce Venky Harinarayan says they want to locate “undiscovered products that have not yet reached our shelves.” He also stated, “For a long time, the ability to get a product into a retail store was at the sole discretion of the store buyer. Today, we are removing these barriers by giving anyone a chance to launch their product at Walmart and reach millions of shoppers at Walmart nationwide.”

So far, there has been no response from its rivals like Target (TGT) and Sears ( SHLD), but they will most likely imitate the store if this contest continues to catch the public’s attention and turns into a hit. On average, the products receive 55,000 daily votes and the website receives 92,000 daily page visits.

So, tell all your friends and start cheering for your favorite contestants outside of Walmart stores.

This post originally appeared at Minyanville.

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Wednesday, March 14th, 2012 news No Comments

Early estimates say new iPad cuts Apple’s profit margins

Source: http://www.engadget.com/2012/03/09/early-estimates-say-new-ipad-cuts-apples-profit-margins/

the new iPad

These estimates are always to be taken with a grain of salt but, if UBM TechInsights is to be believed, Apple is cutting into its precious profit margins to keep the price of the iPad flat. According to the research firm, the total cost of components in the 16GB 4G model is around $310 — not including assembly and shipping. With a final price of $629, Cupertino is pulling in about a 51 percent profit, a sizable drop from the estimated 56 percent profit margin on the similarly specced iPad 2 at launch. A large chunk of that increased cost of production is made up by the new retina display, which is estimated to cost around $70, and the LTE chipset, which UBM priced at $21. In contrast, current pricing on the panel in the iPad 2 and its 3G radio rest at around $50 and $10, respectively. We’re sure Tim Cook isn’t losing any sleep though, there are plenty of other ways to make up that lost dough — like selling more iPads.

Early estimates say new iPad cuts Apple’s profit margins originally appeared on Engadget on Fri, 09 Mar 2012 10:17:00 EDT. Please see our terms for use of feeds.

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Saturday, March 10th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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