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USA Today Tells Facebook Its Services Are No Longer Needed For Super Bowl (FB)
Last year, USA Today partnered with Facebook to create its Super Bowl Ad Meter, which for better or worse has become the most prominent measure of a Super Bowl ad’s success.
The partnership was innovative because it asked all Facebook members to vote on ads, instead of just a panel of a handful of people selected by USA Today. And it brought the power of social media to an inherently social event on behalf of a stolidly traditional media property.
But no more.
This year the newspaper is going it alone — again. It’s told Facebook its services are no longer needed. Publisher Larry Kramer told Ad Age:
“We want to do this ourselves because we’re going to do a lot of these,” he said. “We need to build the apparatus ourselves do we’d own it.”
“Look, Facebook is great and we like working with them, but if you look at this organization today top to bottom vs. a year ago, we’re a lot more digital … And we need to build that internally.”
The Ad Meter’s qualifications for being the nation’s top rater of Super Bowl ads have previously been called into question. It doesn’t measure halftime ads, even though those ads — such as Clint Eastwood’s “Halftime in America” spot for Chrysler — are some of the most talked-about commercials.
And it consists of a voting panel of just 300 people in two separate locations — even though dozens of social media analytics companies can measure chatter about the Super Bowl online from millions of people.
USA Today will replace Facebook with a “a password-protected microsite” that users will have to sign up for in order to vote.
If you can’t be bothered to do that, don’t worry: Business Insider will bring you our “Super Bowl For Quants” roundup of social media analyses of the ads the day after the game.
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Source: Variety
Source: http://gizmodo.com/5953002/this-no+name-chinese-company-could-kick-sonys-4k-ass
There’s little doubt Sony’s monstrous 84-inch 4k TV will be a high resolution atom bomb of a TV. There’s also no doubt it costs $25,000, about as much as an actual atom bomb. Hisense is selling a 4k unit for under $6,000. Do the math.
Major, major caveat: Hisense’s XT880 is 50 inches, whereas Sony’s 4k offering is 84. Thirty four inches is a lot of inches, and could account for the price disparity—and maybe preclude as huge a rift between Hisense’s as-of-yet-not-priced 65-inch 4k set and Sony’s closest equivalent.
Close up. Derp.
Second major caveat: 4k might not make sense at 50 inches. If you’re sitting far enough away, odds are you probably can’t notice the pixels in your 1080p television. But for those in smaller spaces, where the screen door effect pops up, Hisense will give you a (relatively) cheap way to never, ever notice pixels again, thanks to the fact that the company manufactures its own panel straight outta China, cutting out middle men. And indeed, smushing my face right up against the panel yielded not a single discernable pixel. There was some flicker at certain angles, and what looked like compression artifacts along image edges, but that could just as well be attributed to the source material.
SUPER CLOSE. WAY CLOSE THAN YOU WILL EVER ACTUALLY BE TO A TV.
We’ll see more from Hisense at CES, but in the mean time, don’t panic: there might actually be a way for you to afford the next great leap in HDTV.
Instagram’s Daily Users Blow Past Twitter’s (FB)
Source: http://www.businessinsider.com/chart-instagram-twitter-2012-9
Daily Instagram users has surpassed daily Twitter users in the U.S., according to comScore’s Mobile Metrix, which tracks app and web usage through a metered panel of users,
Instagram usage has exploded since March. It really kinked higher in May, which is a month after it was launched on Android and Facebook acquired it.
Please follow SAI on Twitter and Facebook.
Digital Consigliere
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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