Youth, New Living Arrangements and Pay-TV: Does Behavior Match Intent?


TDG-Millennials-Pay-TV-After-Moving-Out-Aug2013Recent research from The Diffusion Group (TDG) has indicated that few “late Millennials” (aged 18-24) living at home are highly inclined to subscribe to a pay-TV service once they strike out on their own. Those results were an interesting potential lead indicator of pay-TV penetration trends, particularly given the increasing number of Millennials living at home. Now TDG has released some follow-up data suggesting that these Millennials’ stated intentions may not translate into actual behavior.

The first data set suggested that fully 1 in 4 18-24-year-olds living with their parents were “highly disinclined” to get pay-TV when moving out. But, in its survey of 18-24-year-old broadband users who had moved into a non-college residence, TDG found that only 10.6% said they had never signed up for a cable or satellite service since moving out on their own for the first time.

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Monday, August 26th, 2013 news No Comments

Few Youth Living With Parents Highly Inclined to Get Pay-TV When They Strike Out on Their Own


TDG-Millennials-at-Home-and-Pay-TV-Intent-Aug2013More Millennials are living at home, per recent research, and that could mean bad news for the pay-TV industry. That’s because 18-24-year-old broadband subscribers don’t show much of an interest in signing up for pay-TV services once they move into their own residences, according to new data from The Diffusion Group (TDG). Just 31.3% of this group said they’d be highly inclined to do so, suggesting that they might join the group of “cord-nevers.”

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Friday, August 16th, 2013 news No Comments

Hesitant Parents Can’t Keep Kids Away From Smartphones – eMarketer


Zact, a mobile phone services company, surveyed US parents in April 2013 on the smartphone habits of their children and found that for kids between 10 and 13 years old, having a smartphone was more common than not. In addition, two-thirds of those between ages 14 and 17 had their own smartphone.

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Thursday, July 25th, 2013 news No Comments

How Technology Actually Saved A Paper-Based Small Business


Jason Cohen

People have predicted that technology would destroy Jason Cohen’s family’s company for decades. Document management does sound pretty old-fashioned. But Cohen, recently named Virginia’s Small Business Administration Small Business Person of the Year, has managed  not just to keep his company alive, but also to turn technology into an opportunity.

ILM Corporation was started in 1976 with technology for converting hardcopy materials into electronic files and manage them. As more companies started keeping their own digital files, however, business started drying up.

Soon after Cohen joined ILM in 1992, the staff had shrunk from hundreds to only six people. It was a rough period.

“You don’t avoid the pitfalls,” Cohen told Business Insider. “We all go through them and a good friend of mine once said, ‘tell me what change isn’t bloody, ugly, and messy.'”

Cohen started turning things around after buying the company from his parents in 2001. While technology had killed some jobs, like picking  up The Washington Post at 2 A.M. to digitize it, technology also opened new opportunities.

“Our love affair with paper has diminished somewhat in terms of how we’re using it,” Cohen says, “but the amount of information has expanded exponentially.”

These days people expect that information to be accessible faster than ever.


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Monday, June 24th, 2013 news No Comments

drag2share: These Victoria’s Secret Panties Have Parents Freaking Out


These Victoria’s Secret Panties Have Parents Freaking Out

Mar 26, 2013

call me thong pantiesParents protesting the Victoria’s Secret‘s Pink line and its marketing toward teens have taken over the internet.

While most of Pink’s merchandise includes sweatpants, t-shirts, and hoodies, one item of clothing in particular has parents incensed.

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Tuesday, March 26th, 2013 news No Comments

Hate To Be Rude, But Facebook Is Not The Next Google. It’s Not Even Close (GOOG)


Information about Facebook’s 2011 revenues and operating profits leaked last week, just ahead of this week’s expected IPO filing.

If CNBC’s reporting is accurate, the numbers are disappointing for a company that’s supposed to be valued at $75 billion to $100 billion when its shares start trading.

Revenues came in at $3.8 billion, less than an expected $4+ billion. Operating profits were $1.5 billion, less than an expected $2 billion.

Facebook’s results look particularly disappointing in comparison to Google’s first seven years of business. We’ve drawn out that comparison below. 

The comparison is actually worse than it looks. Remember, Google was born at time when Internet usage, and online ad spending, wasn’t even half of what it is today. 

The fact is, Facebook is a huge consumer hit – 850 million people us the site each month – but it’s ad products are not, really. 

Google’s ad products are business magic. Consumers see ads for products that they literally want to see. 

So far, Facebook hasn’t found that kind of magic. Investors looking at Facebook’s S1 filing this week will have to wonder if it ever will.

chart of the day, revenue after launch for tech companies, 01/31/12

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Wednesday, February 1st, 2012 news No Comments

Another predictable failure — the .xxx top-level domain

Despite the creation of the .xxx top-level domain (TLD), no one will use it. Porn purveyors will not use it for sure because they want to avoid parental control software which can easily block the entire TLD. And regular citizens won’t know to type it in or will simply add a .com after it because of force of habit. This is a perfect example of a lot of work that went into creating something that no one will use.


A new top-level porn domain, XXX (e.g.,, was approved today by ICANN, the non-profit organization responsible for managing the assignment of domain names and approval of new top-level domains like .com, .org, and so on. This doesn’t mean that all porn sites will leave their current cushy URLs for XXX, but it’ll be an easy block for concerned parents. [PC World]

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Saturday, June 26th, 2010 news No Comments

Why Job Seekers Should Worry About Their Online Reputation


If you are looking for a job or are a potential job-seeker, be very careful of what you write or share online because HR departments and recruitment professionals are scanning tweets, blog posts, photos, and other online profiles of job candidates before offering them positions.

Why Online Reputation Management is Important

Around 70% of hiring managers in in US have rejected candidate just because of their online reputation. The chart looks at the various types of online information that have led companies to reject candidates.

Why Companies Reject Candidates

Tomorrow is Data Privacy Day and this research (download PPT) was originally commissioned by Microsoft as part of the same initiative.

Other than Microsoft, Google, Intel, AT&T are also part of the Data Privacy Day group. You should also check their site as it contains some excellent resources on how companies, students and parents can better protect their online information.

Why Job Seekers Should Worry About Their Online Reputation

Originally published at Digital Inspiration by Amit Agarwal.

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Tuesday, February 2nd, 2010 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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