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Kodak agrees to sell Gallery online photo service to Shutterfly for $24 million

Source: http://www.engadget.com/2012/03/02/kodak-agrees-to-sell-gallery-online-photo-service-to-shutterfly/

Remember that Kodak Photo Gallery online picture service that we didn’t use? It appears that years of shipping packed-in with the company’s cameras have netted it some 75 million users, making it an asset that now-bankrupt Kodak has agreed to sell off to Shutterfly for $23.8 million. The deal isn’t quite done yet, with Shutterfly’s offer entered as a stalking horse bid while other buyers may also submit proposals before the process is targeted to close in the spring. This is all a part of Kodak’s pivot away from digital cameras and related products as it focuses on enterprise services and desktop printers instead. Under the current agreement, current gallery customers uncomfortable with being shipped off to Shutterfly will be able to opt out and either download their stored pics or buy them on DVDs. Otherwise, their accounts will be transferred in a way that is “preserved, and protected” — that is to say, almost entirely unlike the way they’re handled on iOS and Android.

Continue reading Kodak agrees to sell Gallery online photo service to Shutterfly for $24 million

Kodak agrees to sell Gallery online photo servic! e to Shu tterfly for $24 million originally appeared on Engadget on Fri, 02 Mar 2012 06:56:00 EDT. Please see our terms for use of feeds.

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Friday, March 2nd, 2012 news No Comments

Facebook’s Magic Number 16%

Source: http://www.businessinsider.com/facebooks-entire-brand-advertising-business-boils-down-to-one-number-16-2012-3

 

Sheryl Sandberg at Facebook

One secret reason why Facebook ad revenues haven’t quite taken off like they should – and are, in fact, decelerating – is that for years now, brands have advertised on Facebook without paying Facebook.

Here’s how they’ve been doing it:

  • Brands build a “page” on Facebook.
  • Facebook users become “fans” of that brand page, thanks in part to ad campaigns off Facebook.
  • The brands post video, photos, or text to the page.
  • That content goes into fans’ News Feeds.
Yesterday, in front of more than 1,000 advertising executives here in New York, Facebook announced a new ad product it hopes will finally convince brands to do more than use Facebook’s free features.
The pitch boils down to a number: 16%
When a Facebook page owner posts a piece of content to their page, and that content gets disperse red into the News Feeds of that page’s fans, only 16% of those fans will actually see that piece of content.
Facebook’s new ad product, called Reach Generator, is supposed to take that number, 16%, and push it toward 100%. Test campaigns pushed it past 95% in some cases.
Basically, when a brand buys into a Reach Generator campaign, Facebook will push posts from that brands page into its fans’ News Feeds, mobile News Feeds, and log-out screen until almost all of that brand’s fans see it.

 

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Thursday, March 1st, 2012 display advertising No Comments

Google tests the ‘do not track’ waters with a Chrome extension

Source: http://www.engadget.com/2012/02/24/google-tests-the-do-not-track-waters-with-a-chrome-extension/

Keep My Opt-Outs

Well, that didn’t take long. One day after agreeing to implement a do not track button as part of a new consumer bill of rights, Google has given the people what they want… sort of. Keep My Opt-Outs is a Chrome extension, developed by the Mountain View team, that will prevent advertisers from using your browsing history against you. Presumably, this function will get built straight into the browser one day but, for now, you have to go dig it up in the Chrome Web Store — far from an ideal solution. Still, a tepid step into the shallow end is better than no step at all. You can install the extension yourself at the source.

Google tests the ‘do not track’ waters with a Chrome extension originally appeared on Engadget on Fri, 24 Feb 2012 16:41:00 EDT. Please see our terms for use of feeds.

Permalink The Register  |  sourceKeep My Opt-Outs (Chrome Web Store)  | Email this | Comments

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Friday, February 24th, 2012 news No Comments

Source: http://gizmodo.com/5882173/the-dominos-super-bowl-pizza-war-room-oozes-pepperoni-cheese-and-sadness

The Domino's Super Bowl Pizza War Room Oozes Pepperoni, Cheese, and SadnessOn Super Bowl Sunday, 55 IT specialists will huddle together in a dark room to keep their company’s website afloat on the biggest day of its entire year, since it’s going to be bombarded by millions of ravenous fans. But the company they work for isn’t the NFL.

It’s freaking Domino’s.

Here’s how Domino’s social media specialist explained the roles of who’s in the room to The Atlantic:

* Application owners check the initial code of our applications, making up our defensive line.
* Those watching our operating systems are our second line of defense, or “line backers”… who react to every situation on the “field.”
* Those observing the network will jump in and “cover” if anything looks dicey on a larger scale, serving as our “cornerbacks.”
* In case someone tries a “Hail Mary” play to hack into part of our system, we have our Security team there as our “safeties” – our last line of defense!

Which is about the caliber of sports metaphor you’d expect from a social media specialist. But it doesn’t make it any less cool that Dominos stuffs bunch of nerds into a room during the super bowl to make sure you get your pizza. [Dominos via The Atlantic]

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Sunday, February 5th, 2012 Uncategorized No Comments

Google strikes deal to bring 27,000 Chromebooks to US schools in three states

Source: http://www.engadget.com/2012/01/26/google-strikes-deal-to-bring-27-000-chromebooks-to-us-schools-in/

It remains to be seen if they’ll be the big game-changer in education that Google hopes they will be, but the company is making some progress at getting its Chromebooks into schools. The latest push is a deal with three US school districts, which will see some 27,000 Chromebooks land in the hand of students in Iowa, Illinois and South Carolina. As CNET reports, South Carolina’s Richland School District Two is making by far the biggest investment of the lot, ordering 19,000 Chromebooks that will be used as part of a three-year program for students in the third through twelfth grades. As for Google itself, it still isn’t being too specific on the total number of Chromebooks now being used by schools, noting only that “hundreds” of schools across 41 states are using them in at least one classroom.

Google strikes deal to bring 27,000 Chromebooks to US schools in three states originally appeared on Engadget on Thu, 26 Jan 2012 00:15:00 EDT. Please see our terms for use of feeds.

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Thursday, January 26th, 2012 news No Comments

The White House joins Google+, invites you to Hangout

Source: http://www.engadget.com/2012/01/22/white-house-google-plus-hangouts/

President Obama may have been on Google+ since November, but the administration is now stepping up its presence on the social network even further in anticipation of next week’s State of the Union address and the forthcoming presidential campaign. It now has an official White House Google+ page, where it plans to post the usual news, photos and videos, and also host regular Hangout video chats. There’s no promises yet that the President himself will take part, but the White House says it will regularly have administration officials and policy experts take part in the conversations, which will also be streamed on YouTube and WhiteHouse.gov. Those interested can click the link below to add the page to their Circles.

The White House joins Google+, invites you to Hangout originally appeared on Engadget on Sun, 22 Jan 2012 15:23:00 EDT. Please see our terms for use of feeds.

Permalink The Verge  |  sourceThe White House (Google+), The White House Blog  | Email this | Comments


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Monday, January 23rd, 2012 news No Comments

The White House joins Google+, invites you to Hangout

Source: http://www.engadget.com/2012/01/22/white-house-google-plus-hangouts/

President Obama may have been on Google+ since November, but the administration is now stepping up its presence on the social network even further in anticipation of next week’s State of the Union address and the forthcoming presidential campaign. It now has an official White House Google+ page, where it plans to post the usual news, photos and videos, and also host regular Hangout video chats. There’s no promises yet that the President himself will take part, but the White House says it will regularly have administration officials and policy experts take part in the conversations, which will also be streamed on YouTube and WhiteHouse.gov. Those interested can click the link below to add the page to their Circles.

The White House joins Google+, invites you to Hangout originally appeared on Engadget on Sun, 22 Jan 2012 15:23:00 EDT. Please see our terms for use of feeds.

Permalink The Verge  |  sourceThe White House (Google+), The White House Blog  | Email this | Comments


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Monday, January 23rd, 2012 news No Comments

Google Violated Its Own Evil-Free Policies While Promoting Chrome [Google]

Source: http://gizmodo.com/5872566/google-violated-its-own-evil+free-policies-while-promoting-chrome

Google Violated Its Own Evil-Free Policies While Promoting Chrome

The first rule of not being evil is: don’t do things you think are evil. So it’s a shame that Google has violated its own policy by giving bloggers cash in exchanges for writing about its browser, Chrome.

Google, or perhaps more likely its advertising firm Unruly, has managed to sponsor bloggers to chew the fat over Chrome, reports SEO Book. Some of them talk about how great Chrome is for small businesses, and most contain a Google promo video.

Meh, that’s kind of fine, right? Mmm, the thing is, paid-for links to the Chrome download page would be just fine according to Google’s rules — as long as they were tagged up as “nofollow” links. That’s supposed to let PageRank know that a link was paid for so as to exclude it from search rankings.

But, uh, some of the links didn’t follow that guideline.

OK, so this isn’t too bad: it isn’t like Google is culling small kittens, granted. And it could in fact be an innocent mistake on the part of the bloggers. But what it more likely indicates is that Google is getting so large that it can’t help but trip over its own policies. And at that point, it becomes difficult to hold an entire organisation up to its existing ethical codes.

So, don’t be evil. At least, if you can remember what you mean by evil. [SEO Book via TechCrunch; Image: brionv]


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Tuesday, January 3rd, 2012 news No Comments

On your mark, get set, GOMC!

Source: http://googleblog.blogspot.com/2011/12/on-your-mark-get-set-gomc.html

Professor registration for the 2012 Google Online Marketing Challenge (GOMC) is now open.
GOMC is a global online marketing competition open to professors and their students in any higher education institution. Professors sign up for the contest and then serve as guides and mentors to their student participants throughout the competition. Over the course of three weeks, student teams are tasked with developing and running a successful online advertising campaign for real businesses or nonprofit organizations using Google AdWords. In the process, they sharpen their advertising, consulting and data analysis skills. (Note: student registration will open on January 31, 2012 and students can only enter if their professors have signed up already and must sign up under their own professors).

After running their online advertising campaign for three weeks, students summarize their experiences in campaign reports, which they submit online. Based on the performance of the campaigns and the quality of the reports, Googlers on the GOMC team and a panel of independent academics select the winning teams.

The global winners and their professor will receive a trip to Google headquarters in Mountain View, Calif. The regional winners (and their professor) will win a trip to local Google offices, and the social impact award winners will be able to make donations to nonprofit organizations that were part of the GOMC competition.

Last year’s challenge had 50,000 participants representing 100 countries, and this year we expect even more. For more information, visit www.google.com/onlinechallenge. Professors, here is a chance to help your students sharpen their marketing skills and make a global impact!

Posted by AJ Pascua, GOMC Team


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Wednesday, December 28th, 2011 news No Comments

Gamers spending more time streaming video to their consoles, Nielsen finds

Source: http://www.engadget.com/2011/12/16/gamers-spending-more-time-streaming-video-to-their-consoles-nie/

Nielsen, the purveyor of all things statistical and demographic, published a new study this week on game console usage within the US. According to the report, released on Wednesday, gamers this year spent notably more time streaming video to their consoles than they did in 2010, due in large part to the growing availability of services like Netflix, Hulu, MLB Network and ESPN3. Xbox 360 users spent 14 percent of their console time streaming video this year (compared with ten percent last year), PlayStation 3 owners devoted 15 percent (nine percent in 2010), and Nintendo Wii users spent a whopping 33 percent — a 13 percent increase over last year’s study. Each console, moreover, seems to appeal to different functions. Xbox 360 users, for example, devoted 34 percent of their time to online gaming, Wii owners spent 55 percent of their console time on offline gaming, and the PS3 was the device of choice for DVD and Blu-Ray viewing, comprising 22 percent of usage. Overall, Nielsen found that usage increased by seven percent over the last year across all three platforms, which suggests that streaming may be keeping us glued to our consoles for even longer. Read more at the source link below.

Gamers spending more time streaming video to their consoles, Nielsen finds originally appeared on Engadget on Fri, 16 Dec 2011 06:33:00 EDT. Please see our terms for use of feeds.

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Friday, December 16th, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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