partnership

drag2share: Windows Phone Market Share Since Microsoft Partnered With Nokia (MSFT)

source: http://feedproxy.google.com/~r/businessinsider/~3/-SUiy4rCVwA/windows-phone-market-share-since-microsoft-partnered-with-nokia-2013-9

Microsoft is paying $7 billion for Nokia’s handset business.

The two companies have been in a partnership since 2011. The first product of their partnership, the Nokia Lumia 900, was out in November of 2011.

In this chart, you can see how Microsoft’s share of the smartphone market has fared since it released that phone.

Microsoft remains stuck in a distant third with just 3.7% of the market, though it’s up from 1.5% when the Lumia launched.

Microsoft reportedly acquired Nokia because it was unhappy with the partnership. CEO Steve Ballmer thought Microsoft needed to completely control the smartphone branding. He thought that Microsoft and Nokia were wasting energy with two marketing plans.

Those might be problems, but really, they seem very small. The big problem for Microsoft is that its platform is at a disadvantage because it has fewer applications than Apple’s iOS or Google’s Android. It doesn’t offer anything that’s significantly better than those other platforms to make up for the lack of apps.

Owning Nokia does nothing to change that.

chart of the day smartphone operating system


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Tuesday, September 3rd, 2013 news No Comments

Facebook Ads Are About To Get A Whole Lot More Attractive

Source: http://www.businessinsider.com/facebook-gives-advertisers-shutterstock-access-2013-8

Shutterstock multiple image selection feature

Facebook announced a partnership with Shutterstock today that will allow ad makers to use the site’s images for free. 

Marketers can now access Shutterstock’s inventory of millions of high-quality images directly through Facebook’s ad creation tool. The social network says the new feature will be particularly helpful for small businesses, which may not have previously had the resources to procure quality images for their ads.

This is also good news for Facebook users: Those sidebar ads are probably going to start looking a lot more attractive.

Advertisers will also now be able to upload multiple images with the ad creation tool in order to test which one works best.

“As the digital world becomes increasingly visual, businesses need images to stand out and reach new audiences,” said David Fraga, Shutterstock’s vice president of corporate development. “Not every business has a team of designers to help communicate their message, and so the Shutterstock integration allows Facebook advertisers of all sizes to search and choose from millions of high-quality images at the point of ad creation.”

Here’s what marketers will be looking at in Facebook’s page manager app on iOS:

Facebook Pages Manager App With Shutterstock

 


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Thursday, August 22nd, 2013 news No Comments

How Are Retail Advertisers Engaging Mobile Audiences?

source: http://www.marketingcharts.com/wp/interactive/how-are-retailer-advertisers-engaging-mobile-audiences-35801/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

MillennialMedia-Restaurants-Mobile-Ad-Post-Click-Campaign-Action-Mix-in-Q12013-Aug2013Millennial Media has released [download page] the latest study in its “Mobile Intel” series, produced in partnership with comScore. As part of the study, Millennial Media shows how retail advertisers are employing a number of postclick actions that differ significantly from the average advertiser on the platform. Mobile commerce, store locator and site search are among the top actions they’re using to drive web and foot traffic.

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Wednesday, August 14th, 2013 news No Comments

B2B CMOs Say Marketing’s Role is Expanding Quickly

source: http://www.marketingcharts.com/wp/topics/business-to-business/b2b-cmos-say-marketings-role-is-expanding-quickly-35824/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

ForresterBMA-B2B-Marketings-Changing-Role-Aug2013Almost all B2B marketing leaders agree that marketing must do things that it hasn’t dont ever before to be successful, finds Forrester Research in a recent study [download page] conducted in partnership with the Business Marketing Association. Along with their expanding responsibilities, 78% say the marketing organization’s influence on corporate strategy is much greater, and 56% agree that they’re spending more time in front of the board of directors. Interestingly, CMOs express great confidence in their ability to handle what amounts to a rapidly changing environment.

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Wednesday, August 14th, 2013 news No Comments

Teachers on Pinterest initiative could make lesson planning halfway enjoyable

Source: http://www.engadget.com/2013/08/13/teachers-on-pinterest-project-planning/

Teachers on Pinterest initiative could make lesson planning halfway enjoyable

Oh, education. So necessary, but so grueling. Particularly for oodles of grade-school instructors who are forced to swallow their fresh-out-of-college ambitions and fall into the system if they ever hope to level up in academia. We’ve seen glimmers of hope here and there, with certain schools getting outside of their comfort zones long enough to try new methodologies, and Pinterest’s latest project certainly holds a lot of promise. Teachers on Pinterest is a hub that showcases a variety of lesson plans and teaching tools, and through a partnership with Edutopia, it’s hoping to build out a full-bodied community for instructors. Hit up the source link below for a closer look, and remember: teachers rule.

 

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Tuesday, August 13th, 2013 news No Comments

Havas CEO Thinks Surprise Omnicom-Publicis Merger Might Be Bad For Clients And Staff

Source: http://www.businessinsider.com/havas-ceo-thinks-surprise-omnicom-publicis-merger-might-be-bad-for-clients-and-staff-2013-7

David Jones Havas

Earlier today, rivals Publicis Groupe and Omnicom announced a surprise merger that makes the new entity the biggest holding company in the world. Now totaling $23 billion in revenues, the newly minted Publicis Omnicom Groupe surpasses WPP, which used to be number one.

But some ad execs are questioning if the new partnership will actually hurt staff and clients.

Havas CEO David Jones said in a statement, “I’m not sure this is in the best interests of their clients or their talent. Clients today want us to be faster, more agile, more nimble and more entrepreneurial, not bigger and more bureaucratic and more complex.”

And can it be more agile at such a large scale? Particularly “in a world where digital and technology have made scale irrelevant.”

Jones continued, “Our business is very simple – it’s about clients and talented employees – and as I said, I’m not sure this move is good for either of them.”

But Omnicom CEO John Wren said at the press conference today that “anyone who is concerned about any of this should not be.”

 

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Sunday, July 28th, 2013 news No Comments

Local Searches On Smartphones Lead To The Most Walk-In Customers

Source: https://intelligence.businessinsider.com/welcome

People who conduct a successful local search on their smartphone are much more likely to make an in-store visit than PC and tablet users, according to a recent Neustar Localeze survey.

Perhaps surprisingly, especially since there are so many click-to-call search ads floating around the mobile Web, smartphone users are actually more likely to contact a business online after completing a local search, while tablet and PC users prefer to contact a business over the telephone.

The 3,000-person survey also found that overall conversion rates are higher among mobile users, whether they contacted a local business online, over the phone, or in-person

An impressive 78% of them ended up making a purchase. Similarly, 77% of tablet users converted into buyers, whereas only 59% of PC users did.

When it comes to performing additional research on a product or service after an initial local business search, tablets lead. This supports previous studies which found that people prefer to conduct more complex activities— such as browsing social networks, reading, and writing — on their tablet than on their smartphone. Also, probably due to this habit of conducting additional research before buying, tablet users tend to spend slightly more on a purchase.

The Neustar Localeze Local Search Usage Study was conducted in partnership with comScore and 15 Miles.

Click here for a larger version of this chart.

BII_LocalSearch_2013

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Wednesday, May 22nd, 2013 news No Comments

drag2share: Social Media is the New Normal for Marketing Budgets

source: http://feedproxy.google.com/~r/businessinsider/~3/PO93uIUbkU8/netflix-rolls-out-facebook-partnership-2013-3

Social Media Is The New Normal For Marketing Budgets (Technorati via AT&T)
Here we are in the present day and social media is now the new normal in terms of marketing.

Marketing Budget social media

Technorati Media’s 2013 Digital Influence Report might have the answers or offer some insights that might help paint a clearer picture.

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Thursday, March 14th, 2013 news No Comments

Luxury Ad Dollars Moving From TV to Online Video

Source: http://www.marketingcharts.com/television/luxury-ad-dollars-moving-from-tv-to-online-video-23067/

Luxury brands plan to ramp up spending on online video and rich media at the expense of traditional media (e.g., magazine and TV ads), per findings [pdf] from an August 2012 study by Martini Media, in partnership with Digiday. Some 14% of agency respondents described the amount of money their luxury clients will shift from […]

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Monday, August 27th, 2012 news No Comments

Private Facebook Data Powering Ads Outside Of Facebook

Source: http://techcrunch.com/2012/06/22/we-are-not-afraid/

Because investors sure are. Facebook’s share price jumped up 3.8% to $33.05 today on news that it’s now showing its ads on Zynga.com in a revenue sharing partnership. Most amazingly, neither the press nor users seem to be freaking out that their private, personal data is now being used to target them with ads outside of Facebook.

That means Mark Zuckerberg waited just long enough, proving he’s even smarter than he used to be.

Click here to read more >>

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Monday, June 25th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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