partnership
Local Searches On Smartphones Lead To The Most Walk-In Customers
Source: https://intelligence.businessinsider.com/welcome
People who conduct a successful local search on their smartphone are much more likely to make an in-store visit than PC and tablet users, according to a recent Neustar Localeze survey.
Perhaps surprisingly, especially since there are so many click-to-call search ads floating around the mobile Web, smartphone users are actually more likely to contact a business online after completing a local search, while tablet and PC users prefer to contact a business over the telephone.
The 3,000-person survey also found that overall conversion rates are higher among mobile users, whether they contacted a local business online, over the phone, or in-person
An impressive 78% of them ended up making a purchase. Similarly, 77% of tablet users converted into buyers, whereas only 59% of PC users did.
When it comes to performing additional research on a product or service after an initial local business search, tablets lead. This supports previous studies which found that people prefer to conduct more complex activities— such as browsing social networks, reading, and writing — on their tablet than on their smartphone. Also, probably due to this habit of conducting additional research before buying, tablet users tend to spend slightly more on a purchase.
The Neustar Localeze Local Search Usage Study was conducted in partnership with comScore and 15 Miles.
Click here for a larger version of this chart.
Please follow BI Intelligence on Twitter.
Join the conversation about this story »
|
Plyfe is a New York startup that rewards people for engaging with brands on social media. Fueled by $1,000,000 in funding from General Catalyst and the Playfish founding team, it launched 10 days ago and has 17,000 users. Plyfe is a platform that creates games for brands and helps them interact more with the users they already have. When users play the advertiser’s games, they’re rewarded with tangible gifts. Current prizes include a free trip to Las Vegas via the Tropicana resort. Brands can create games for free; their task is to encourage users to join Plyfe and play them. Overtime, the Plyfe network will grow and brands will gain access to new engaged users too. Plyfe plans to generate revenue through research products and lead generation campaigns for advertisers. Co-founder Jeff Arbour has been in the social media business for a decade. He was the first US employee at The Hyper Factory before it sold to Meredith Corporation. Now he’s helping consumers get rewarded for all of the data they’re producing online. A lot of social media rewards companies exist, like CrowdTwist and Badgeville, but Arbour says those are made for the advertisers. Plyfe is a platform that puts consumers first. “People are giving up a lot of information about themselves online, like where they are, for free,” says Arbour. “We want to give back to them. We reward users for sharing and producing data.” Next week, the United Nations Foundation and a major animation company are creating Plyfe promotions. Ten more brands will be launching on Plyfe over the next month. HAULERdeals is currently running a Plyfe promotion. Arbour says it has tripled their Facebook user engagement numbers and grown their total Facebook fans by 10,000. Users have already answered 13,000 questions and viewed videos 3,000 times on Plyfe.
Please follow SAI on Twitter and Facebook. Join the conversation about this story » See Also:
— Monster and Beats Electronics discontinue partnership, audiophiles rejoiceSource: http://www.engadget.com/2012/01/12/monster-and-beats-electronics-discontinue-partnership-/  Color us surprised, but word on the street is that Monster and Beats By Dr. Dre are soon going to be a thing of the past. After years of pumping out fashion-forward, bass and treble pumping headphones that (debatably) changed the landscape of personal audio products — and spawned a slew of imitators — both companies have reportedly decided not to renew their five-year contract. Businessweek notes that two sources have confirmed that disagreements over “revenue share” and “who deserved the most credit for the line’s success” stemmed the decision between the companies — not surprisingly, Beats Electronics wanted more of both.
In the the followup, Monster will pump eight new headphone lineups featuring due out this year, Monster is also noted to have brought in 60% of its own revenue from Beats by Dre, and now plans to shift its focus on older demographics, such as executive types, which the brand never exactly catered to. Notably, Businessweek also states that Beats Electronics will retain to the rights to the headphone’s iconic design, sound-signature and branding. Considering Beats’ partnerships reign far with companies like HP and HTC, things probably won’t be all doom and gloom for the company — but the amount of time left to pick up your very own JustBeats likely just got slim. Hit up the source link below for more details. Monster and Beats Electronics discontinue partnership, audiophiles rejoice originally appeared on Engadget on Thu, 12 Jan 2012 20:04:00 EDT. Please see our terms for use of feeds. Permalink — Digital ConsigliereDr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
Tagsadvertising
Amazon
android
apple
business
business insider
chart
com
company
conversation
day
demo
EDT
email
email contacts
Engadget
Facebook
Goog
google
iPad
iPhone
Join
market
marketing
mdash
money
news
news items
online
percent
Permalink
phone
report
search
share
SOURCE
store
story
time
today
twitter
use
video
way
year
Popular Posts
|
