pay tv

TV Cord-Cutting: Consideration High, But Few Forgo Subscriptions in Favor of Online Video

source: http://www.marketingcharts.com/wp/television/tv-cord-cutting-consideration-high-but-few-forgo-subscriptions-in-favor-of-online-video-36867/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

Altman-Cable-TV-Subscription-Trends-Sept2013The number of TV cord-cutters has been rising more quickly than expected of late, but represented only about 1% of pay-TV subscribers last year, per recent research. Now, new survey data from Altman Vilandrie & Company indicates that while 40% of subscribers aged under 35 have “seriously considered” dropping cable TV service, less than 5% of respondents overall watch online video regularly instead of subscribing to a service.

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As prior research has found, cost was the main reason for non-subscribers to have canceled their service, rather than a feeling that online video would provide a complete substitute. For those sticking to their cable TV services, the main reasons are the desire to watch live news (75%), new TV shows (66%) and live sports (59%), indicating again that while cost drives cord-cutting, content dulls the knife.

Although the survey found few cord-cutters, it did see a greater inclination towards “cord-shaving,” or cutting back on the amount of money spent on pay-TV. 26% of respondents professed to have cut back in this way, more than double the proportion from 2010. This tends to be the direction the media industry sees pay-TV taking: a recent survey of executives found them feeling that that over-the-top (OTT) video services such as Netflix are more likel! y to lead! to cord-shaving than cord-cutting behavior.

In all, 8 in 10 respondents to the Altman survey said they watch TV during normal broadcast time at least weekly, essentially unchanged from 81% in 2010. While traditional TV’s reach appears to have remained steady, other devices have become more popular for watching TV shows and movies. For example, 8 in 10 respondents under 35 claim to watch TV shows and movies online on a weekly basis. More than one-quarter of those under 45 watch on a tablet weekly, as do 1 in 5 35-44-year-olds on a smartphone.

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Monday, September 23rd, 2013 news No Comments

Cord-Cutting Intent Higher Among Connected TV Users

source: http://www.marketingcharts.com/wp/television/cord-cutting-intent-higher-among-connected-tv-users-35786/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

TDG-Cord-Cutting-Intent-Connected-TV-Users-Aug2013It seems like a fairly obvious step: connected TV users cutting the pay-TV cord and relying solely on over-the-top programming and other sources. But the relationship between those connected TV use and cord-cutting intent has been the subject of debate for some time, according to The Diffusion Group (TDG), which has released new research suggesting that such a relationship does indeed exist.

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Wednesday, August 14th, 2013 news No Comments

4 in 10 Netflix Subscribers Aged 30-44 Already Cut Pay TV

source: http://www.emarketer.com/Article/Will-Netflix-Subscribers-Keep-Their-Pay-TV-Services/1010054

Cord-cutting is typically associated with those in the youngest age bracket, and the survey found this to hold somewhat true. However, there was also a notable propensity to cut the cord among Netflix subscribers between 30 to 44 years old, with 41% having cut pay TV. Overall, this age group was more likely to subscribe to Netflix than 18- to 29-year-old respondents.

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Wednesday, July 24th, 2013 news No Comments

Will Netflix Subscribers Keep Their Pay TV Services

source: http://www.emarketer.com/Article/Will-Netflix-Subscribers-Keep-Their-Pay-TV-Services/1010054

One in five Netflix subscribers has canceled pay TV

Nearly three-quarters of Netflix subscribers in the US still kept their cable, satellite or telecom pay TV subscriptions, according to a June 2013 study from Cowen and Company. But another 20% reported having gotten rid of their pay TV subscription, raising questions about whether more Netflix subscribers could soon become cord-cutters.

Cord-cutting is typically associated with those in the youngest age bracket, and the survey found this to hold somewhat true. However, there was also a notable propensity to cut the cord among Netflix subscribers between 30 to 44 years old, with 41% having cut pay TV. Overall, this age group was more likely to subscribe to Netflix than 18- to 29-year-old respondents.

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Friday, July 19th, 2013 news No Comments

Almost 1 in 5 TV Homes Are Now Broadcast-Only

source: http://www.marketingcharts.com/wp/television/almost-1-in-5-tv-homes-are-now-broadcast-only-30631/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

GfK-Broadcast-Only-TV-Homes-2009-2013-June2013A recent cross-platform report from Nielsen indicated that the number of broadcast-only TV homes is rising, albeit relatively slowly. The data from that report suggested that cable is losing subscribers, but more so to satellite than to the internet, with that trend supported by recent data from Leichtman Research Group. Nevertheless, the Leichtman report showed a net loss in pay-TV subscribers in Q1, and new figures from GfK indeed show that broadcast-only TV homes are on the rise.

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Thursday, June 27th, 2013 news No Comments

Cost Drives Cord-Cutting; Content Dulls The Knife

source: http://www.marketingcharts.com/wp/television/cost-drives-cord-cutting-content-dulls-the-knife-30594/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

pivot-Attitudes-to-Pay-TV-Subscriptions-June2013A recent study [pdf] commissioned by pivot concerning Millennial’s consumption of TV content suggests that viewers stick with pay-TV or considering returning to a subscription because of an affinity for their favorite shows, while cost is a major driver of cord-cutting intent. The study, conducted by Beagle Insight and Miner & Co. Studio looked at 4 segments of TV viewers whose attitudes could signal future trends in pay-TV subscription intent.

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Wednesday, June 26th, 2013 news No Comments

Pay TV May Not Be Dead, But It’s Dead In The Water

Source: http://www.businessinsider.com/chart-of-the-day-pay-net-additions-2012-11

Some people think the pay TV business is on its deathbed. These numbers from Bernstein Research’s Craig Moffett, via Peter Kafka, don’t hurt that argument.

As you can see, subscriber growth has been just about flat for the last two years. This is good news because it means people aren’t ditching pay TV in droves. But it’s bad news because it means the industry is stuck.

chart of the day, pay tv net additions, total yoy subscribers growth, nov 2012

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Friday, November 9th, 2012 news No Comments

1 in 3 Viewers Despises Television And Wants To See It Die

Source: http://www.businessinsider.com/poll-results-1-in-3-viewers-despises-television-and-wants-to-see-it-die-2011-12


tv death

We recently polled Business Insider readers on their attitudes to paying for cable and satellite TV, and we asked for your comments on the future of television itself.

The survey was prompted by the news that a generation of “cord-nevers” and “cord-cutters” is forming — young people who don’t want to pay for cable TV because their laptops and mobile devices provide plenty of free video.

By late Friday, 910 votes had been cast and the result was overwhelming:

  • One third of you (307) said you had already given up pay TV and were not going back.
  • Only 94 voters said they paid for basic cable.
  • Another 103 owned up to buying premium TV service.
  • Those low numbers were equalled by the 95 voters who said they could not ever imagine watching regular TV again.

Here are the full results:

tv death

(The live poll is still open, incidentally.) Obviously, the poll is biased: It’s a self-selecting audience of people who are already getting their news from the web.

Meet the “cord-haters”

Having said that, it indicates that “cord-nevers” may not be the TV industry’s main problem. Rather, judging by the comment boards underneath both the poll and the original story about the death of TV, it is the “cord-haters”: People who actively despise traditional television with its clutter of irrelevant advertising and brainless programming. They are overjoyed that the web now offers an alternative way to watch shows and movies at a fraction of the cost.

The Credit Suisse report identified new technology as the culprit that is now eating TV’s business. But as far as B.I. readers are concerned, it’s not just about the ease of watching movies on an iPad. Rather, it’s that they find TV to be of such low quality that they just don’t want to watch any more of it. Only now has new technology allowed them to watch shows and movies without all of TV’s baggage, such as paying for 500 channels when you really only watch about 10.

Here are some comments from the cord-haters (more here):

Steven: The thing I hate about TV is you only watch a couple stations 99% of the time, but you pay for 150+ stations.

dargoola: This year I cut most of the digital premium channels with on demand add-ons because I never have time to watch them.

There’s a core Of TV channels I watch but it’s shrinking. I’m getting more of my news from the Internet, i blog a lot, and spend more time socially on the net. But TV is still it for the pure pleasure of vegging out and being entertained.

realchuck: I’ve stopped paying some 5 years ago. I installed a ‘seedbox’ with a friendly 3rd-world country hosting provider and just leech torrents (automatically). It costs me some $50 per month including unlimited traffic. So I get TV-shows on the next day, auto-downloaded, and any blu-ray movie – also on the next day. I don’t have to respect any delays imposed by the assholes in the industry.

flubber: TV will fail because of the parent companies and advertisers. How many infomercials do we need?
How many times do they need to cut to commercial during a football game? Quite frankly I do not watch a lot of TV anymore because the amount of real content being aired is a joke and the amount of commercials is just downright insulting. I download everything or watch it on the net.

Dean Wormer: The traditional TV folks are stuck. But they think this is about Netflix, Hulu etc. It’s not. Their product stinks. It’s been this way for years and its getting worse. Hulu is just methadone to get you off the crack pipe.

Krissy: Let us be real here, most regular network TV on now is pure unadulterated shite.

iWonder: Cable isn’t what it used to be. I had cable primarily for channels like Discovery, Science and History but now it seems those networks are being overrun by the same trash programming that took over the big networks a decade ago. Cable isn’t worth it now, 150+ channels and nothing worth watching, that’s why I’m done with it.

jasno: I abandoned broadcast TV because of the incessant commercials. Even on the discovery channel it’s too much. Worse, the commercials are pretty much never for anything that I might possibly buy. For example, I am never going to buy a Chevy Silverado pickup, or any truck, but I have been subjected to about 97,391 commercials for pickup trucks.

Some readers defended TV, saying it still played a useful role in their lives:

rusty syringe: Gave it up for awhile but came back this year. Direct TV’s free Sunday Ticket offer was to good to pass up.

As with most guys I know, if it weren’t for ESPN, NFL, and NBA I wouldn’t get cable. Sports is all I watch on TV.

Frank Castle: I’ve tried all the streaming services and the image quality is crap. With Comcast I have a crystal clear 1080 signal with Dolby digital sound. I have no desire to gather everyone around the laptop to view a show. All these services also are geared to the solo viewer. What do you do when Mom wants to watch HGTV, I’m watching a game, the kids have on disney channel. Your telling me running all those sevices seperately is going to be cheaper then another cable connection?

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Monday, December 12th, 2011 news No Comments

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