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Field Sales Reps Seen Underrepresented In B2B Content, Message Creation

Source: http://www.marketingcharts.com/wp/topics/business-to-business/field-sales-reps-seen-underrepresented-in-b2b-content-message-creation-23863/

Just one-third of business-to-business (B2B) companies report involving field sales representatives in messaging and tool creation, according to [pdf] October 2012 findings from Corporate Visions. Marketing management personnel (75%) are the most likely to be involved, followed by product managers and sales management (60%) and marketing associates (54%), while C-level executives (27%) mostly stay uninvolved. The […]

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Thursday, October 4th, 2012 news No Comments

Ad-Supported Internet Ecosystem Contributes 5.1% of US GDP

Source: http://www.marketingcharts.com/wp/interactive/ad-supported-internet-valued-at-5-1-of-us-gdp-23744/

The ad-supported internet ecosystem contributed roughly $742 billion to the US economy in 2011, equating to 5.1% of total GDP ($14.5 billion), finds the IAB in a new study [pdf] released in October, conducted by researchers at Harvard University. That $742 billion figure is up from $475 billion in 2007. To reach those dollar figures, […]

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Thursday, October 4th, 2012 news No Comments

Ad-Supported Internet Ecosystem Contributes 5.1% of US GDP

Source: http://www.marketingcharts.com/wp/interactive/ad-supported-internet-valued-at-5-1-of-us-gdp-23744/

The ad-supported internet ecosystem contributed roughly $742 billion to the US economy in 2011, equating to 5.1% of total GDP ($14.5 billion), finds the IAB in a new study [pdf] released in October, conducted by researchers at Harvard University. That $742 billion figure is up from $475 billion in 2007. To reach those dollar figures, […]

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Thursday, October 4th, 2012 news No Comments

Ad-Supported Internet Ecosystem Contributes 5.1% of US GDP

Source: http://www.marketingcharts.com/wp/interactive/ad-supported-internet-valued-at-5-1-of-us-gdp-23744/

The ad-supported internet ecosystem contributed roughly $742 billion to the US economy in 2011, equating to 5.1% of total GDP ($14.5 billion), finds the IAB in a new study [pdf] released in October, conducted by researchers at Harvard University. That $742 billion figure is up from $475 billion in 2007. To reach those dollar figures, […]

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Thursday, October 4th, 2012 news No Comments

Luxury Ad Dollars Moving From TV to Online Video

Source: http://www.marketingcharts.com/television/luxury-ad-dollars-moving-from-tv-to-online-video-23067/

Luxury brands plan to ramp up spending on online video and rich media at the expense of traditional media (e.g., magazine and TV ads), per findings [pdf] from an August 2012 study by Martini Media, in partnership with Digiday. Some 14% of agency respondents described the amount of money their luxury clients will shift from […]

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Monday, August 27th, 2012 news No Comments

CMOs Prioritize Digital Presence

Source: http://www.marketingcharts.com/direct/cmos-see-strong-revenue-growth-overseas-prioritize-digital-presence-23053

August 24, 2012

dukecmosurvey-average-percent-growth-intl-markets-aug2012.pngCMOs are seeing big sales growth in international markets, with revenue from Korea (75%), China (51.5%), and Brazil (49.7%) all increasing markedly over the past 12 months, according to [pdf] the latest CMO Survey from Duke University’s Fuqua School of Business, released in August 2012. A separate survey of CMOs from Limelight Networks finds 9 in 10 reporting moderate or significant improvement in site engagement, lead generation, or revenue after implementing websites with regional content.

Overall, CMOs responding to the Duke University survey said that sales revenue from the leading international markets had grown by an average of 23.7% over the past 12 months.

 

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Saturday, August 25th, 2012 news No Comments

Source: http://gizmodo.com/5903321/googles-cloud-print-now-lets-you-send-documents-direct-to-fedex

Google's Cloud Print Now Lets You Send Documents Direct to FedExGoogle’s Cloud Print service might not be the most exciting thing in the world, but it is damn useful. And it just got even more practical: it now lets you print documents to other Android devices as a PDF, or even print off documents at a local FedEx store.

The service allows you to print off documents at one of 1,800 FedEx locations in the US, and then go pick them up with a retrieval code at one of their Print & Go machines. Smart.

The update also means that a heap of Canon printers now work with Google’s Cloud Print service, too. [Ars Technica]

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Thursday, April 19th, 2012 Uncategorized No Comments

‘App Economy’ has created 500,000 jobs since 2007

Source: http://www.engadget.com/2012/02/08/study-app-economy-has-created-500-000-jobs-since-2007/

It’s no secret that the rise of smartphones, tablets and social networking has fostered an entirely new market for app developers, but a freshly released study has now attempted to quantify this impact, in terms of real jobs. According to TechNet, a bipartisan network of tech execs, the so-called “App Economy” has created an estimated 466,000 jobs since 2007, when the iPhone was first unveiled. The report specifies that this estimate includes all jobs at Facebook-focused companies like Zynga, as well as dev gigs at Amazon, AT&T and Electronic Arts, in addition to the obvious heavyweights, Apple and Google. As far as geography goes, California leads the way as the most app-friendly state, though New York City tops the list of metropolitan areas. It’s not an entirely bi-coastal affair, though, with some two-thirds of all app-related jobs located outside of California and New York. TechNet acknowledges that the App Economy “is only four years old and extremely fluid,” so it’s likely that these numbers will fluctuate in the years to come, though the organization says these numbers underscore a fundamental principle: “Innovation creates jobs, and in this case, lots of them.” Read the full report at the source link below.

Study: ‘App Economy’ has created 500,000 jobs since 2007 originally appeared on Engadge! t on Wed, 08 Feb 2012 08:32:00 EDT. Please see our terms for use of feeds.

Permalink CNET  |  sourceTechNet (PDF)  | Email this | Comments

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Wednesday, February 8th, 2012 Uncategorized No Comments

37 million iPhones, 15.43 million iPads, 5.2 million Macs, 15.4 million iPods

Source: http://www.engadget.com/2012/01/24/apple-q1-2012-iphone-ipad-ipod-mac-hardware-sales/

We touched on the numbers in our report on Apple’s Q1 earnings, but the company’s throwing out a lot of “record” figures so we thought we’d take a moment to focus on just how its hardware sales stack up. The standout number is, of course, the 37.04 million iPhones sold during the quarter, which is up 128 percent from the same quarter a year ago (and up from 17 million in the previous quarter, a jump of 117 percent). That notably puts Apple back ahead of Samsung, which sold a total of 35 million smartphones in its most recent quarter. And as if that wasn’t enough, Apple’s Tim Cook also said on the company’s earnings call that it could have sold even more if it had more supply.

iPad sales also set a new record with 15.43 million units sold during the quarter, which is a 111 percent jump from the 7.3 million sold a year ago, and a 39 percent increase from the 11.1 million moved in Q4 2011. Once again, however, iPods are the one category that continues to decline in the face of the growth of smartphones. Apple sold a total of 15.4 million iPods — over half of which were iPod touches — which represents a 21 percent decline from the 19.4 million sold a year ago. The holiday shopping season did boost sales considerably from the 6.6 million sold in the previous quarter, though.

Mac sales were also on the upswing, totaling 5.2 million units — a 26 percent increase year-over-year. Breaking things down further, that translates to 1.48 million desktops (including iMac, Mac Mini and Mac Pro), and 3.7 million laptops (including the basic MacBook, MacBook Air and MacBook Pro). As for the company’s “h! obby,” t he Apple TV, it rang up 1.4 million in sales for the quarter, and 2.8 million for the 2011 fiscal year. Fans of charts can get their fix after the break.

Continue reading Apple’s Q1 hardware sales: 37 million iPhones, 15.43 million iPads, 5.2 million Macs, 15.4 million iPods

Apple’s Q1 hardware sales: 37 million iPhones, 15.43 million iPads, 5.2 million Macs, 15.4 million iPods originally appeared on Engadget on Tue, 24 Jan 2012 17:30:00 EDT. Please see our terms for use of feeds.

Permalink   |  sourceApple, Data summary (PDF)  | Email this | Comments

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Tuesday, January 24th, 2012 news No Comments

Print Publishers Cultivate Mobile Presence

Source: http://www.marketingcharts.com/print/print-publishers-cultivate-mobile-presence-20098/

85% of US and Canadian print publishers say they currently have mobile content for smartphones, e-readers, or tablet computers, representing a 12% increase from 76% in 2010, according to [pdf] a study released in November 2011 by the Audit Bureau of Circulations (ABC). Data from “Going Mobile: How Publishers are Maturing and Monetizing Their Offerings” […]


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Thursday, November 17th, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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