penetration
Smartphone Penetration Hits 60% of the US Mobile Market; Facebook Top App
source: http://www.marketingcharts.com/wp/interactive/smartphone-penetration-hits-60-of-the-us-mobile-market-facebook-top-app-36550/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink
Smartphone penetration hit 60% of the US mobile subscriber market during the 3-month average ending in July, according to new figures from comScore. Penetration had most recently stood at 59% for the prior 2 months, although Nielsen had pegged the figure at 62%. Compared to the 3-month period ending in April (one quarter earlier), Apple’s share of the market grew by 1.2% points to 40.4%, while Android slipped by 0.2% points to 51.8% share.
Comparing the latest figures to the Q2 average (ending in June), Apple’s gain was 0.5% points, while Android’s dip was 0.2% points.
Although Apple continues to hold the lead among smartphone manufacturers, Samsung has been enjoying some movement of late. Compared to the period ending in April, these latest figures show Samsung’s share up 2.1% points to 24.1%, still trailing Apple (40.4%) by a considerable margin of course.
HTC (-0.9% points to 8%), Motorola (-1.4% points to 6.9%) and LG (+0.1% points to 6.8%) are further behind.
Who Doesn’t Use a Smartphone?
Smartphone penetration stood at roughly 60% of the US mobile market in Q2, according to recent reports from comScore and Nielsen. That still leaves a sizable 40% chunk of the mobile market that hasn’t yet made the switch. So who is still using a feature phone? The demographics of the feature phone user are broken down in a new study [download page] released by Jumptap. As one might expect, the typical feature phone user tends to be older and come from a lower-income household.QR Code Scanner Age and Gender Breakdowns in Q2
ScanLife is out with its latest quarterly Mobile Barcode Trend Report [pdf] in which it reports 4 million new users around the world and 6 million active scanners, impressive figures even as research suggests that within the US the amount of scanners isn’t keeping up with the growth in smartphone penetration. Nevertheless, ScanLife’s latest study reveals some interesting demographic breakdowns of the barcode scanner.drag2share: Facebook Remains The Largest Social Media Crowd Draw On iOS, But It May Be Slipping
Facebook remains by far the most popular social media platform on Apple’s mobile operating system. But recent data indicates Facebook’s app may be losing some of its grip on iOS users.
In June 2013, 73% of U.S. iOS users opened the Facebook app at least once on their tablets or smartphones. That’s an impressive number, since it means that three-fourths of the iOS population can be counted as Facebook monthly active users.
But that figure was actually a six percentage point decline from July 2012, when 79% of iOS users opened the Facebook app.
The findings were in U.S. data provided by Onavo Insights. Onavo’s data is aggregated from users of its data management apps such as Onavo Count and Onavo Extend, and does not include Android usage.
Also since the data is from users of a single company’s apps, it’s necessary to take it with a grain of salt. (Onavo’s data-conscious iOS customer base may have different habits than the general mobile population.)
However, Onavo does offer a rare glimpse across a large swath of the U.S. iOS user base. The company’s apps have “hundreds of thousands of U.S. users” on iOS, including iPad users, Onavo said.
Meanwhile, some of the smaller social media platforms have been growing or maintaining their penetration into the iOS user base.
- Twitter has kept its numbers steady, with 25% to 27% of iOS users over the previous 12-month period.
- Pinterest’s mobile app was opened at least once by 11.4% of U.S. iOS users during June 2013, compared to 7.7% who did so in July 2012.
- LinkedIn’s mobile app was opened at least once by 9.7% of! U.S. iO S users during June 2013, compared to 5.1% who did so in July 2012. The company launched a redesigned iOS app in April of this year, which could be helping to draw in more iOS users.
As a large, multi-featured social media service, Facebook may be experiencing the first signs of user loss to more focused competitors, such as social photo messaging app, SnapChat.
Download the chart and data in Excel.
Global Mobile Phone Penetration Nears 100 Percent
Source: https://intelligence.businessinsider.com/welcome
Few technologies in the world have created as immediate and widespread an impact as cell phones. Hand-held phones have completely changed how the world communicates in the span of a decade or so.
We are only a few years from there being a mobile phone subscription for every human being on earth.
According to the International Telecommunications Union, there were 6.4 billion mobile phone subscriptions at the end of 2012, translating to 91% penetration globally. That’s up from a mere 662 million subscriptions a decade ago.
(The world has some 7 billion human inhabitants.)
Of course, mobile subscriptions are not spread evenly between the developed and developing world, and there are many people in the developing world without mobile phone service. Penetration was 124% in the developed world, as a significant number of users have more than one phone. Nonetheless, penetration was still 84% in the developing world.
The ITU forecasts that penetration will take another jump this year. It expects there to be 6.8 billion mobile subscriptions at year-end 2013, good for 96% penetration. It forecasts penetration in the developing world will grow to 89% this year.
Elsewhere, the ITU forecasts there will be 2.1 billion mobile broadband subscriptions (i.e., smartphones) by the end of 2013, suggesting global smartphone penetration of 30%.
Click here to download chart and data in Excel.
Android Halts iPhone’s Advance In The U.S. Smartphone Market
Source: https://intelligence.businessinsider.com/welcome
For the first time since October 2012, the iPhone failed to notch a monthly gain in U.S. smartphone market share, standing unchanged at 39% at the end of May, according to comScore. That’s up from 32% a year prior.
Android eked out a minor gain, finishing May with a 52% share of the U.S. smartphone market, up slightly from 51% a year prior.
Despite the relatively flat market share growth, the broader expansion of the U.S. smartphone market means Android still has 17 million more U.S. users than it did a year before. The iPhone picked up 19 million users in the 12-month period.
Windows Phone continues to show no growth in the U.S. market, with only a 3% share. It actually has less users than it did a year ago, and that was before the release of Windows Phone 8, Microsoft’s latest attempt to launch a popular mobile operating system.
Click here to download chart and data in Excel.
Overall, U.S. smartphone penetration tipped past 60% for the first time, with 141 million Americans owning smartphone at the end of May.
80 Million Americans Now Own Tablets
Source: https://intelligence.businessinsider.com/welcome
Tablet penetration is skyrocketing in the U.S.
According to Pew, U.S. tablet penetration stood at 34% in May, up from 25% in November.
In more concrete terms, that means roughly 80 million Americans now own a tablet. The most recently available smartphone penetration numbers, from comScore in April, show 139 million Americans owning a smartphone.
Click here to download chart and data in Excel.
Click here to view a larger version of this chart.
Tablet penetration is still highest, unsurprisingly, among households with an income over $75,000.
Interestingly, however, penetration is highest among Americans aged 35 to 44, followed by those aged 45 to 54 — not among the youngest demographics.
That represents a divergence from smartphone penetration growth, which skewed towards younger demographics first. There are a few possible reasons for this:
- Older consumers have more money to spend on electronics.
- Tablets, with their touch screens and simple navigation, are easy to use for older consumers, who tend to be less tech-fluent.
- In any case, older consumers are now familiar with mobile-connected devices — it’s not a large jump from smartphones to tablets. A tablet isn’t an entry-level smart device for them.
- Tablets don’t have as much utility for younger consumers as laptops, so if cash-strapped younger consumers want to own one device in addition to a smartphone, it’s likely to be a PC.
Click here to view a larger version of this chart.
Join the conversation about this story »
Android Bounces Back From U.S. Market Share Declines
Source: https://intelligence.businessinsider.com/welcome
Android gained in the U.S. market in March after three months of consecutive declines, increasing its market share slightly to 52%, according to comScore.
That’s still down nearly 2 percentage points from Android’s market share peak in November and is only up 1 percentage point from a year ago.
Rival Apple continues to pick up market share on the back of a strong iPhone 5 release. At the end of March, Apple accounted for 39% of U.S. smartphone users, up from 31% a year ago.
comScore measures market share by installed base, not shipments. It looks at U.S. smartphone subscribers over the age of 13.
Given the healthy growth of the overall smartphone market, however, Android still has 17 million more net users in the U.S. than a year ago. Apple picked up 21 million net users in the same period.
Microsoft‘s Windows Phone 8 operating system has yet to gain traction. Its market share fell slightly to 3% last month, which means it actually shed 200,000 net users in March.
Since its introduction in late October, Windows Phone has only added 400,000 net American users. Nokia is expected to release the Lumia 928 this week in the U.S. market! , which may help Windows Phone a bit, but we don’t see evidence of a turnaround yet.
Meanwhile, the overall U.S. market continues to see robust penetration growth. Smartphone penetration is now 58 percent, a 13 percentage point increase over a year prior, and an acceleration of growth. However, we don’t believe the acceleration is sustainable. Eventually, penetration growth will slow.
It is important to remember that with the rapid emergence of China, the U.S. is no longer as central to the global smartphone market as it previously was.
Click here to view a larger version of this chart.
Here’s a look at U.S. smartphone penetration growth:
Click here for a larger version of this chart.
Please follow BI Intelligence on Twitter.
Join the conversation about this story »
drag2share: Smartphone Penetration Reaccelerates In The U.S.
Handset manufacturers will have to find new markets as U.S. smartphone sales growth slows. U.S.-focused developers will start to refocus on monetization as audience growth will no longer be robust. Mobile platform operators will need to focus on converting users of rival platforms to their ecosystem as they can no longer lean on a steady stream of new smartphone owners to boost usage.
Click here for a larger version of this chart.
Across Markets, Smartphone Penetration Skews Young
Source: https://intelligence.businessinsider.com/welcome
Smartphone penetration skews higher in younger demographics.
According to Nielsen’s research across ten top smartphone markets,
Digital Consigliere
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing
Collaborators – Digital Profs
Pages
Popular Posts
- Samsung 52 inch HDTV $9.99 at BestBuy - purchase receipt below (6:21a eastern time August 12, 2009)
- The Grand Unified Theory of Marketing(tm) - Digital String Theory
- The Perfect Babe - Megan Fox (pics)
- Facebook advertising metrics and benchmarks
- How-To View Gmail for iPad on Your Regular Computer - Chrome and Safari
- Marketing Costs Normalized to CPM Basis for Comparison
- Netflix vs Blockbuster - Perfect example of an industry replaced by a more efficient version of itself
- The JKWeddingDance video was real; the viral effect was MANUFACTURED - Post 1 of 2
- drag2share: McDonald's Is Fighting An Uphill Battle With Breakfast
Tags
Prototype Web Services
- drag2share – quickly share news items by drag and drop on email addresses
- LivePhotoFrame – upload and remotely manage a digital photo frame via unique URL
- MedleyTuner – create a continuous listening experience by uploading mp3s
- MusicSamplr – discover new artists and music, listen to samples
- SharedMost – what links on ANY webpage are shared most?
- Signatory – sign and date a document and verify it hasn't been altered since that exact time.
- WebTeleprompter – just what it says it is
Archives
- February 2016 (2)
- January 2016 (6)
- October 2015 (2)
- September 2015 (7)
- August 2015 (6)
- July 2015 (2)
- June 2015 (5)
- May 2015 (4)
- April 2015 (32)
- March 2015 (57)
- February 2015 (79)
- January 2015 (86)
- December 2014 (69)
- November 2014 (98)
- October 2014 (150)
- September 2014 (109)
- August 2014 (44)
- July 2014 (92)
- June 2014 (118)
- May 2014 (173)
- April 2014 (130)
- March 2014 (247)
- February 2014 (167)
- January 2014 (222)
- December 2013 (167)
- November 2013 (111)
- October 2013 (116)
- September 2013 (214)
- August 2013 (210)
- July 2013 (200)
- June 2013 (87)
- May 2013 (87)
- April 2013 (70)
- March 2013 (114)
- February 2013 (89)
- January 2013 (136)
- December 2012 (96)
- November 2012 (130)
- October 2012 (147)
- September 2012 (93)
- August 2012 (93)
- July 2012 (112)
- June 2012 (71)
- May 2012 (82)
- April 2012 (80)
- March 2012 (122)
- February 2012 (114)
- January 2012 (129)
- December 2011 (60)
- November 2011 (54)
- October 2011 (29)
- September 2011 (17)
- August 2011 (30)
- July 2011 (18)
- June 2011 (19)
- May 2011 (22)
- April 2011 (23)
- March 2011 (52)
- February 2011 (69)
- January 2011 (108)
- December 2010 (82)
- November 2010 (67)
- October 2010 (68)
- September 2010 (44)
- August 2010 (101)
- July 2010 (61)
- June 2010 (28)
- May 2010 (28)
- April 2010 (26)
- March 2010 (33)
- February 2010 (21)
- January 2010 (13)
- December 2009 (4)
- November 2009 (2)
- October 2009 (14)
- September 2009 (6)
- August 2009 (19)
- July 2009 (34)
- June 2009 (11)
- May 2009 (4)
- April 2009 (6)
- March 2009 (13)
- February 2009 (32)
- January 2009 (25)
- December 2008 (1)
- October 2008 (1)
- June 2008 (1)
- November 2007 (1)
