Pepsi

Twitter Makes Its Biggest Partnership Deal Ever

Source: http://www.businessinsider.com/pepsi-and-twitter-make-a-global-music-partnership

jack dorsey twitter money suitcasePepsi and Twitter have made a year-long global campaign that is the biggest partnership a marketer has made with Twitter to date. It will include video (live streaming and original), pop-up concerts to be announced on Twitter, compiling trending topics into a weekly video digest, and free music downloads at @Pepsi.

Here’s what Jaguar had to say about being depicted bartering sex for selecting a creative agency on “Mad Men.”

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After BMW’s Mini completed its ad review, which started in January, the company decided to stick with its incumbent agency: Butler Shine Stern & Partners.

Discovery Channel TV show “Dirty Jobs” has inspired a line of cleaning products of the same name. The cleaning products’ promotional campaign has an estimated cost of between $20 and $25  million.

Mobile marketing tech firm FunMobility is set to release an integrated mobile marketing suite that is designed to help brands amp up user engagement June 12. 

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Wednesday, May 30th, 2012 news No Comments

PepsiCo Discovers Consumers Will Pay More For Orange Juice With Less Juice (PEP)

Source: http://www.businessinsider.com/pepscico-discovers-consumers-will-pay-more-for-watered-down-orange-juice-2012-2


tropicana carton redesignThis post originally appeared at Newser

PepsiCo’s plan to increase profit margins for its Tropicana orange juice is simple: Just add water. Apparently some consumers are already doing that on their own, in order to get a less-thick or lower-calorie beverage. “They themselves add water before drinking OJ,” a PepsiCo exec tells Bloomberg. “So why not add the water ourselves and charge for it?” Tropicana lost market share to Coca-Cola Co.’s Minute Maid and Simply Orange brands after PepsiCo repackaged its juice three years ago.

Now, instead of continuing to compete in the 100% juice category, PepsiCo will focus on different products with higher profit margins. One such product—Trop50, which contains 42% orange juice and uses a low-calorie stevia-based sweetener—has already been successful. Says the exec, “We have lost perspective here on the primary reason we are in business, which is to make money.” Consumers will always know what they’re getting, thanks to strict FDA juice labeling guidelines.

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