percent
Google Was The Most Shared Brand Of 2012
Source: http://www.businessinsider.com/google-was-the-most-shared-brand-of-2012-2012-12
According to Unruly Media, which tracks not only what people watch but also what they share, Google was the most shared social video brand of 2012.
Thanks to campaigns like “Project Glass: One Day,” the company’s videos were shared a whopping 196.8 percent more than last year. Someone’s been doing his YouTube homework.
Five newcomers broke the top 10, including TNT, Coca-Cola, Abercrombie & Fitch, Samsung, and P&G. Volkswagen, which went viral last year with its Super Bowl sensation, “The Force,” dropped nine spots to number 10.
SEE ALSO: The 10 most viral ads of 2012>
Please follow Advertising on Twitter and Facebook.
Join the conversation about this story »
Mobile Accounts For Over 60 Percent Of Pandora’s Ad Revenues
Source: https://intelligence.businessinsider.com/welcome
Mobile continues to drive Pandora’s ad business.
Mobile ad revenues for its fiscal third quarter were $66 million, up from an estimated $53 million a quarter prior. Mobile accounted for 62 percent of total ad revenues, compared to 59 percent in the second quarter.
Overall mobile revenues, including subscriptions, increased $15 million in the quarter to $74 million.
Pandora is a prime example of how mobile is transforming what were once Web-based companies. With 77 percent of usage now coming from mobile— not to mention a majority of revenues— Pandora is essentially a mobile company.
Please follow BI Intelligence on Twitter.
Join the conversation about this story »
Games Are The Leading Mobile App Category For Advertising
Source: https://intelligence.businessinsider.com/welcome
Games are the top destination for mobile advertisers, according to data compiled from Millennial Media’s Mobile Mix reports.
In fact, games have held the top rank in mobile ad impressions since Millennial started tracking the quarterly data in Q2 2011.
The number two spot has been consistently occupied by the Music and entertainment category. Meanwhile, two mobile app categories, Social and Communications, have jockeyed for the third position.
Games’ supremacy in mobile advertising follows on their success in app stores. According to data analyzed by BI Intelligence, games account for 33 percent of the top 200 free iPhone apps by downloads, 55 percent of the top 200 paid iPhone apps, and a whopping 70 percent of the top 200 grossing iPhone apps.
Please follow BI Intelligence on Twitter.
Join the conversation about this story »
How Public Policy Polling Hilariously Proved That People Lie To Pollsters
Public Policy Polling, the firm that consistently asks the quirkiest and most provocative questions, offered in its latest national survey a revealing way to prove that, well, people will lie to make themselves seem more knowledgeable.
PPP tested people’s reaction to the Simpson-Bowles plan to reduce the national deficit. It found that overall, respondents had a positive view of the plan, despite an overwhelming 60 percent that did not offer an opinion.
To compare, the firm also gau ged the reaction to the so-called “Panetta-Burns plan,” which isn’t a real plan. It’s based on a mythical combination of Leon Panetta, the current Secretary of Defense and former chief of staff under President Bill Clinton, and Conrad Burns, a former Republican Senator from Montana.
Despite the fact that there is no such thing as the “Panetta-Burns” plan, 25 percent of respondents offered an opinion on it. Eight percent said they view it favorably, while 17 percent said they do not have a favorable opinion of the “plan.”
This has led to a snarky Twitter hashtag, in which users speculate on the mythical proposals in “Panetta-Burns.”
Please follow Politics on Twitter and Facebook.
Join the conversation about this story »
How Public Policy Polling Hilariously Proved That People Lie To Pollsters
Public Policy Polling, the firm that consistently asks the quirkiest and most provocative questions, offered in its latest national survey a revealing way to prove that, well, people will lie to make themselves seem more knowledgeable.
PPP tested people’s reaction to the Simpson-Bowles plan to reduce the national deficit. It found that overall, respondents had a positive view of the plan, despite an overwhelming 60 percent that did not offer an opinion.
To compare, the firm also gau ged the reaction to the so-called “Panetta-Burns plan,” which isn’t a real plan. It’s based on a mythical combination of Leon Panetta, the current Secretary of Defense and former chief of staff under President Bill Clinton, and Conrad Burns, a former Republican Senator from Montana.
Despite the fact that there is no such thing as the “Panetta-Burns” plan, 25 percent of respondents offered an opinion on it. Eight percent said they view it favorably, while 17 percent said they do not have a favorable opinion of the “plan.”
This has led to a snarky Twitter hashtag, in which users speculate on the mythical proposals in “Panetta-Burns.”
Please follow Politics on Twitter and Facebook.
Join the conversation about this story »
Online Doctor’s Sick Visits Could Be Coming To A Computer Near You
Source: http://www.businessinsider.com/online-doctors-sick-visits-2012-11
Could we be seeing the end of routine doctor visits?
Scientific American reports that researchers are testing a new system for electronic doctor visits that could potentially eliminate the need for patients to see a doctor for routine illnesses.
Patients would simply enter their symptoms and health record into an online system, and doctors would use this information to send a diagnosis and, when necessary, a prescription.
Early reports suggest that such diagnoses were just as accurate as those given in person, although there are still some kinks that need to be ironed out:
Researchers analyzed some 5,000 doctor visits for sinus infections and 3,000 visits for urinary tract infection. Less than 10 percent of all visits were electronic. One possible e-visit drawback: doctors were more likely to prescribe antibiotics after an e-visit than a face-to-face.
But patients with an e-visit had just about the same rate of follow up as those who had an office visit. Which suggests that there was not a higher rate of misdiagnosis or treatment failure online. E-visits were also cheaper.
Detractors will note that this program only applies to relatively routine illnesses, but even so, this is nothing to sneeze at.
One of the primary goals of Obamacare was to cut down on the use of expensive emergency room visits for routine medical care, which was clogging up emergency rooms and leading to millions of dollars in unpaid medical bills. This looks like a much cheaper and simpler way to accomplish the same thing.
Naturally, we’ll need to see more studies before these programs can be rolled out on a national scale, but this looks like a good place to start toward improving the ! efficien cy of the health care system. Massive, top-down reforms like Obamacare get most of the attention, but it is smaller innovations like these will do the most to shape the healthcare of the future.
It also seems clear that letting consumers benefit from cheaper prices is a way to push the health care system as a whole toward less costly methods. E-visits for routine problems (and ultimately, perhaps, e-visits to nurses rather than to physicians) can offer better, faster, more convenient service at a lower price. Moving in directions like this is the kind of health care reform we desperately need.
Please follow Science on Twitter and Facebook.
Join the conversation about this story »
Small Businesses Are Backing Away From Groupon This Holiday Season
Source: http://www.businessinsider.com/small-shops-skip-groupon-for-holidays-2012-11
This holiday season, small retailers are leaving Groupon off their lists as far as sales strategy goes.
This shopping season is the biggest one of the year, and small businesses often rely on sales made during this period to bring them into the black as the year comes to a close.
A sales strategy that didn’t work during the rest of the year is out of the question for the holidays, says Pamela Springer, CEO of online small business network Manta.
This doesn’t bode well for Groupon and other daily deals sites. Only 3percent of retailers got repeat customers out of daily deals promotions, according to a survey Manta released Oct. 30.
“They’re doubling down on things that work, and leaving things that are less proven or they’ve had experience with and didn’t work off to the side,” says Springer.
If businesses aren’t getting repeat customers out of Groupon deals, they’re losing money, says Anthony Bruce, CEO of retail data analyzer Applied Predictive Technology. Groupon often charges businesses as much as half the revenue of a deal sale, which is usually a drastic discount already.
“If there are future purchases that occur because of a Groupon, that’s great,” says Bruce. “If it’s an incremental visit I wouldn’t have gotten anyway, it’s bad. If it’s a visit I would have gotten anyway but did it with a Groupon, that’s terrible.”
Jennifer Untermeyer says she won’t use Groupon this holiday season, because she lost money on the five daily deals she ran last year for her business, TravelKiddy, an online store that sells toys and games to keep kids busy during road trips or plane rides. She ran her first $10 deal for $20 of merchandise on Eversave last November, trying to snag holiday travelers, and ran four more similar deals on niche mom-! themed d eals sites, hoping to score new customers.
It didn’t work.
“We can tell how many people we’ve had repeat, and it’s eight or nine out of 3,000 deals,” she says. “We ended up in an overall loss, even factoring in the marketing benefits.”
Sales chief Kal Raman says Groupon helps businesses retain customers through its reward program, which is sort of like a frequent-flier program for customers. The program helps businesses track purchases a Groupon customer has made, and after a certain level of spending is reached, Groupon automatically sends the customer a free deal.
“We effectively become their loyalty-management company,” says Raman, who sees Groupon as a great way for retailers to sell inventory they’d otherwise be sitting on. “As a small-business owner, you can aim high, and we can hedge that risk.”
Will Ander, senior partner of retail strategy firm McMillan Doolittle, says liquidation is the only good thing Groupon does for small retailers. “It’s more effective than giving it to the Salvation Army.”
Please follow Retail on Twitter and Facebook.
Join the conversation about this story »
iOS Drives The Vast Majority Of E-commerce Mobile Traffic
Source: https://intelligence.businessinsider.com/welcome
iOS users are much more active on their devices than Android users, judging by traffic to U.S. e-commerce websites.
iOS accounted for over 70 percent of e-commerce websites’ mobile traffic last quarter, according to Monetate, which includes international visitors in its data.
Android, with a commanding 65 percent of global mobile platform market share last quarter—more than three times that of iOS— drove a relatively weak 23 percent of traffic.
Apple’s strength is partly the result of the iPad’s continued dominance in the tablet market. The iPad accounted for 89 percent of tablet traffic and is the largest single driver of mobile traffic, reflecting tablets’ strength as a consumption device.
However, even among smartphones, which drive more overall traffic than tablets, the iPhone drove 61 percent of e-commerce traffic last quarter to Android’s 38 percent. (Android had a 72 percent global smartphone market share to the iPhone’s 14 percent.)
It’s unclear why Android users are so much less active on their devices, but it is probably also why app developers make four times as much money on iOS and significantly favor the platform.
Please follow BI Intelligence on Twitter.
Join the conversation about this story »
Digital Consigliere
Collaborators – Digital Profs
Pages
Popular Posts
- Netflix vs Blockbuster - Perfect example of an industry replaced by a more efficient version of itself
- What is Web 3.0? Characteristics of Web 3.0
- The JKWeddingDance video was real; the viral effect was MANUFACTURED - Post 1 of 2
- Try On New Glasses in Warby Parker's Virtual Booth
- Samsung 52 inch HDTV $9.99 at BestBuy - purchase receipt below (6:21a eastern time August 12, 2009)
- Coke vs Pepsi vs Dr Pepper
- Marketing Costs Normalized to CPM Basis for Comparison
- drag2share: This Chart Shows Gap's Biggest Problem
- Facebook advertising metrics and benchmarks
Tags
Prototype Web Services
- drag2share – quickly share news items by drag and drop on email addresses
- LivePhotoFrame – upload and remotely manage a digital photo frame via unique URL
- MedleyTuner – create a continuous listening experience by uploading mp3s
- MusicSamplr – discover new artists and music, listen to samples
- SharedMost – what links on ANY webpage are shared most?
- Signatory – sign and date a document and verify it hasn't been altered since that exact time.
- WebTeleprompter – just what it says it is
Archives
- February 2016 (2)
- January 2016 (6)
- October 2015 (2)
- September 2015 (7)
- August 2015 (6)
- July 2015 (2)
- June 2015 (5)
- May 2015 (4)
- April 2015 (32)
- March 2015 (57)
- February 2015 (79)
- January 2015 (86)
- December 2014 (69)
- November 2014 (98)
- October 2014 (150)
- September 2014 (109)
- August 2014 (44)
- July 2014 (92)
- June 2014 (118)
- May 2014 (173)
- April 2014 (130)
- March 2014 (247)
- February 2014 (167)
- January 2014 (222)
- December 2013 (167)
- November 2013 (111)
- October 2013 (116)
- September 2013 (214)
- August 2013 (210)
- July 2013 (200)
- June 2013 (87)
- May 2013 (87)
- April 2013 (70)
- March 2013 (114)
- February 2013 (89)
- January 2013 (136)
- December 2012 (96)
- November 2012 (130)
- October 2012 (147)
- September 2012 (93)
- August 2012 (93)
- July 2012 (112)
- June 2012 (71)
- May 2012 (82)
- April 2012 (80)
- March 2012 (122)
- February 2012 (114)
- January 2012 (129)
- December 2011 (60)
- November 2011 (54)
- October 2011 (29)
- September 2011 (17)
- August 2011 (30)
- July 2011 (18)
- June 2011 (19)
- May 2011 (22)
- April 2011 (23)
- March 2011 (52)
- February 2011 (69)
- January 2011 (108)
- December 2010 (82)
- November 2010 (67)
- October 2010 (68)
- September 2010 (44)
- August 2010 (101)
- July 2010 (61)
- June 2010 (28)
- May 2010 (28)
- April 2010 (26)
- March 2010 (33)
- February 2010 (21)
- January 2010 (13)
- December 2009 (4)
- November 2009 (2)
- October 2009 (14)
- September 2009 (6)
- August 2009 (19)
- July 2009 (34)
- June 2009 (11)
- May 2009 (4)
- April 2009 (6)
- March 2009 (13)
- February 2009 (32)
- January 2009 (25)
- December 2008 (1)
- October 2008 (1)
- June 2008 (1)
- November 2007 (1)