percentage point

Android Continues To Crowd Apple Out Of The Global Smartphone Market


Updated global smartphone platform shipment numbers show that nearly 80% of the smartphones shipped during the last quarter run on Android.

That’s a significant climb from just under 70% a year ago.

The strong jump can be attributed to the immediate success of Samsung’s flagship device, the Galaxy S4. But the predominantly Android-centric Chinese manufacturers — Huawei, ZTE, and Lenovo — also helped spur growth. Each manufacturer shipped around 11 million units last quarter, according to the latest data from IDC.

The pace of Android’s expansion far exceeded Apple’s, resulting in Apple ceding six percentage points in market share year-over-year.

It should be noted that no new Apple devices have been launched since September 2012. When the iPhone 5 launched, it helped boost quarterly shipments 23% year-over-year.

Android is not the only platform growing, however. Windows Phone grabbed a percentage point to reach 3.7% market share.

It has firmly entrenched itself in third place in the smartphone wars. BlackBerry’s market share continues to decline, despite the release of its BlackBerry 10 OS.

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Here’s another look at the shipments data in volume terms. Android is dictating global smartphone market growth.

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Friday, August 9th, 2013 news No Comments

Email Leads Real-Time Marketing Channels


Marketers are beginning to focus on getting out real-time messages that respond to what consumers are doing “now.” According to an April 2013 survey from the Direct Marketing Association (DMA), on behalf of Neolane, a real-time marketing technology provider, 77% of marketers in North America said real-time personalization was a high priority.

While there is still some question as to what marketers mean when they talk about “real-time marketing,” the survey found that definitions are crystallizing around one primary idea of “dynamic personalized content across channels.” Subscribed to by 43% of marketers, this response had a 30-percentage-point lead ahead of the next most popular definition.

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Friday, July 26th, 2013 news No Comments

drag2share: Facebook Remains The Largest Social Media Crowd Draw On iOS, But It May Be Slipping


Facebook remains by far the most popular social media platform on Apple’s mobile operating system. But recent data indicates Facebook’s app may be losing some of its grip on iOS users.

In June 2013, 73% of U.S. iOS users opened the Facebook app at least once on their tablets or smartphones. That’s an impressive number, since it means that three-fourths of the iOS population can be counted as Facebook monthly active users.

But that figure was actually a six percentage point decline from July 2012, when 79% of iOS users opened the Facebook app.

The findings were in U.S. data provided by Onavo Insights. Onavo’s data is aggregated from users of its data management apps such as Onavo Count and Onavo Extend, and does not include Android usage.

Also since the data is from users of a single company’s apps, it’s necessary to take it with a grain of salt. (Onavo’s data-conscious iOS customer base may have different habits than the general mobile population.)

However, Onavo does offer a rare glimpse across a large swath of the U.S. iOS user base. The company’s apps have “hundreds of thousands of U.S. users” on iOS, including iPad users, Onavo said.

Meanwhile, some of the smaller social media platforms have been growing or maintaining their penetration into the iOS user base.

  • Twitter has kept its numbers steady, with 25% to 27% of iOS users over the previous 12-month period.
  • Pinterest’s mobile app was opened at least once by 11.4% of U.S. iOS users during June 2013, compared to 7.7% who did so in July 2012.
  • LinkedIn’s mobile app was opened at least once by 9.7% of! U.S. iO S users during June 2013, compared to 5.1% who did so in July 2012. The company launched a redesigned iOS app in April of this year, which could be helping to draw in more iOS users.

As a large, multi-featured social media service, Facebook may be experiencing the first signs of user loss to more focused competitors, such as social photo messaging app, SnapChat.

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Wednesday, July 24th, 2013 news No Comments

U.S. Mobile Content Use Keeps Treading Up


The rise of smartphones continues to push U.S. mobile content use higher. According to the latest comScore numbers, mobile apps and web browsers were the biggest winners, notching 12 and 10 percentage point gains in the past year, respectively.

As we discuss in our mobile usage report, much of this activity is additive. For example, while some mobile Internet use certainly cannibalizes desktop browsing, much of it would not have happened without smartphones.

However, smartphone penetration in the U.S. will begin to slow as we cross the 50 percent threshold, which means that growth in mobile content use will temper as well.  

Mobile Content Usage

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Thursday, October 4th, 2012 Uncategorized No Comments

US subscriber count reaches 100 million, Android and iOS use continues to climb


Oh, ComScore. Every month you come out with a new market share report for smartphones, and every month it seems to offer the same theme: Android and iOS go up, RIM and Microsoft go down. The latest report, which details the three-month period ending in January, shows an increase in Google’s mobile OS of 2.3 percent while Apple jumped 1.4; conversely, RIM dropped 2 percent while Microsoft (which likely encompasses WinMo and Windows Phone) went down a percentage point. Individual OEM market share is even more lackluster: LG and Motorola dipped ever so slightly, while Apple jumped up a couple percentage points. Possibly the most noteworthy item in the report, however, is the fact that the total number of US smartphone subscribers has finally exceeded 100 million. That count appears to be growing at an incredible pace, too, so it may not be terribly long before the coveted 200 million milestone is within reach.

Continue reading ComScore: US subscriber count reaches 100 million, Android and iOS use continues to climb

ComScore: US subscriber count reaches 100 million, Android and iOS use continues to climb originally appeared on Engadget on Wed, 07 Mar 2012 23:42:00 EDT. Please see our terms for use of feeds.

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Thursday, March 8th, 2012 Uncategorized No Comments

Android continues to boom, RIM and Microsoft decline


Numbers, numbers, numbers. ComScore is back with a few more of them, this time covering the mobile market during a three-month average period ending in October. The results aren’t going to shock you: Android not only continues to dominate the market, it’s on the up-and-up. Out of 90 million smartphone users in the US, Android held strong at 463 percent (up from 41.9 between May and July). Apple bumped up a full percentage point, while RIM’s BlackBerry OS took the largest fall from 21.7 to 17.2 percent. What about Windows Phone? Microsoft’s mobile OS fell slightly from 5.7 to 5.4. Moving from mobile platforms to OEMs, Samsung was still the top vendor at 25.5 percent, though it didn’t grow or diminish that number. Rounding out the top five was LG (20.6 percent), Motorola (13.6), Apple (10.8) and RIM (6.6). If more numbers are what you crave, check out the full press release — as well as another chart — after the break.

Continue reading ComScore: Android continues to boom, RIM and Microsoft decline

ComScore: Android continues to boom, RIM and Microsoft decline originally appeared on Engadget on Mon, 05 Dec 2011 15:22:00 EDT. Please see our terms for use of feeds.

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Monday, December 5th, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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