percentage points

How Digital Time Spent Breaks Down by Device, Gender, Content Area

source: http://www.emarketer.com/Article/How-Digital-Time-Spent-Breaks-Down-by-Device-Gender-Content-Area/1010239

Women spend more time on smartphones, tablets

While the desktop PC may still have the greatest reach among US web users, time spent accessing the internet via mobile has surpassed time spent on the PC, according to research from mobile ad network Jumptap and comScore. This is in keeping with eMarketer’s findings, which estimate that this year, for the first time, time spent on nonvoice mobile activities will surpass time spent online on desktops and laptops.

comScore and Jumptap found that in April 2013, time spent accessing the web on smartphones and tablets surpassed time spent online on the PC by 2 percentage points. The amount of time women 25 to 49 years old spent on the smartphone and tablet was particularly notable, reaching above 60%, while for men in that age range, the PC remained the platform where they spent more than half their online time.

Plenty of online content areas were still firmly rooted in PC use, with the desktop accounting for more than 60% of time spent accessing auto, business, TV, news and sports content. Game playing and radio were predominantly mobile activities, while two-thirds of social activity went to the smartphone and tablet. And visual-focused content, including food, entertainment, lifestyle and retail, were beginning to tip toward mobile.

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Tuesday, September 24th, 2013 news No Comments

drag2share: Android’s Mobile Devices Control 60% Of The Global Computing Platform Market

source: http://feedproxy.google.com/~r/businessinsider/~3/vZ4dbe7HTnw/androids-mobile-devices-control-60-of-the-global-computing-platform-market-2013-9

The increasing obsolescence of the PC couldn’t be more evident.

Android, which runs almost exclusively on mobile devices, was installed on 60% of computing devices — including all PCs, tablets, and smartphones — shipped globally during the second quarter of 2013.

That’s up from only 39% a year before.

Android’s mobile-powered rise, and the decline of PC-linked platforms, becomes increasingly clear when we compare the recent fate of Android and Windows.

One year ago, Windows held 34% market share next to Android’s 39%. Four quarters later, that small 5% gap has exploded to a massive 35% rift between the two platforms.

The Windows market share has fallen to 24%.

In a mobile-centric landscape, Windows remains tied to the moribund PC market. About 87% of Windows’s total unit sales last quarter were PCs. Meanwhile, tablet and smartphone-oriented Windows software simply hasn’t taken hold.

Apple also lost global computing market share over the 12 months through the end of the second quarter. Its share dropped five percentage points to 14%.

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GlobalComputing

Apple’s slippage is due to competitive dynamics within the mobile industry itself.

Android has been able to continue rising as a mobile platform, while Apple has clung to its strategy of selling high-end, premium devices and has lately succumbed to stasis. Over the last four quarters, Apple’s market share as a mobile platform has dropped from 26% to 16%.

That’s due to losses in the smartphone and tablet markets. With no new iPhones in the first eight months of 2013, Android climbed to take a record 80% share of the smartphone platform market in the second quarter.

On the tablet side, Apple has been unable to hold its own against the varied portfolio of fair quality, inexpensive Android tablets hitting the market. Android has a 64% share of that market.

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GlobalMobile


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Friday, September 13th, 2013 news No Comments

Android Continues To Crowd Apple Out Of The Global Smartphone Market

Source: https://intelligence.businessinsider.com/welcome

Updated global smartphone platform shipment numbers show that nearly 80% of the smartphones shipped during the last quarter run on Android.

That’s a significant climb from just under 70% a year ago.

The strong jump can be attributed to the immediate success of Samsung’s flagship device, the Galaxy S4. But the predominantly Android-centric Chinese manufacturers — Huawei, ZTE, and Lenovo — also helped spur growth. Each manufacturer shipped around 11 million units last quarter, according to the latest data from IDC.

The pace of Android’s expansion far exceeded Apple’s, resulting in Apple ceding six percentage points in market share year-over-year.

It should be noted that no new Apple devices have been launched since September 2012. When the iPhone 5 launched, it helped boost quarterly shipments 23% year-over-year.

Android is not the only platform growing, however. Windows Phone grabbed a percentage point to reach 3.7% market share.

It has firmly entrenched itself in third place in the smartphone wars. BlackBerry’s market share continues to decline, despite the release of its BlackBerry 10 OS.

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SmartphoneMarketShare

Here’s another look at the shipments data in volume terms. Android is dictating global smartphone market growth.

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SmartphoneShipmentsPlatform

 

 

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Friday, August 9th, 2013 news No Comments

Android Bounces Back From U.S. Market Share Declines

Source: https://intelligence.businessinsider.com/welcome

Android gained in the U.S. market in March after three months of consecutive declines, increasing its market share slightly to 52%, according to comScore.

That’s still down nearly 2 percentage points from Android’s market share peak in November and is only up 1 percentage point from a year ago.

Rival Apple continues to pick up market share on the back of a strong iPhone 5 release. At the end of March, Apple accounted for 39% of U.S. smartphone users, up from 31% a year ago.

comScore measures market share by installed base, not shipments. It looks at U.S. smartphone subscribers over the age of 13.

Given the healthy growth of the overall smartphone market, however, Android still has 17 million more net users in the U.S. than a year ago. Apple picked up 21 million net users in the same period.

Microsoft‘s Windows Phone 8 operating system has yet to gain traction. Its market share fell slightly to 3% last month, which means it actually shed 200,000 net users in March.

Since its introduction in late October, Windows Phone has only added 400,000 net American users. Nokia is expected to release the Lumia 928 this week in the U.S. market! , which may help Windows Phone a bit, but we don’t see evidence of a turnaround yet.

Meanwhile, the overall U.S. market continues to see robust penetration growth. Smartphone penetration is now 58 percent, a 13 percentage point increase over a year prior, and an acceleration of growth. However, we don’t believe the acceleration is sustainable. Eventually, penetration growth will slow.

It is important to remember that with the rapid emergence of China, the U.S. is no longer as central to the global smartphone market as it previously was.

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bii u.s. smartphone market share by platform

Here’s a look at U.S. smartphone penetration growth:

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U.S. smartphone penetration

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Tuesday, May 21st, 2013 news No Comments

More Than 70 Percent Of App Sessions Are Outside Of The U.S.

Source: https://intelligence.businessinsider.com/welcome

Mobile apps are no longer just for an American audience.

According to Flurry, the U.S. share of Android and iOS app sessions shrank a remarkable 19 percentage points in the past year. U.S.-based sessions now account for less than one-third of the total. The next nine largest markets soaked up much of the usage, increasing their share 12 percentage points to 39 percent of app sessions.

While the U.S. is still the most profitable market for app makers, developers need to start turning their eyes toward the global market, where much of the growth in mobile apps will occur as smartphone penetration slows in the U.S. and other early adopter markets.

Distribution Of App Sessions

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Friday, November 30th, 2012 news No Comments

Google Chrome Now Has A Third Of The Browser Market Worldwide (GOOG)

Source: http://www.businessinsider.com/google-chrome-now-has-a-third-of-the-browser-market-worldwide-2012-8

Google Chrome lead in the browser market continues to grow.

Chrome accounted for 33.8% of the global browser market in July, an increase of more than ten percentage points from the year before, according to the latest data from StatCounter. Internet Explorer, the second most popular browser, had 32% of the market.

Google’s browser first passed Internet Explorer for a full week back in May and then took the top spot for the entire month of June.

While Chrome’s share of the market has been increasing, Internet Explorer and Firefox have been on the decline. Apple’s Safari browser has remained relatively stagnant at about 7% market share.Google Chrome Market Share

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Monday, August 6th, 2012 news No Comments

‘iPhone vs Android’ report finds Apple has three times Google’s market share

Source: http://www.engadget.com/2010/06/05/iphone-vs-android-report-finds-apple-has-three-times-googles/

It’s oftentimes easy for us to get swept up in Android mania and forget that Google’s mobile platform is still in its infancy. Then we get cold hard numbers like these — showing iPhone OS owning 28 percent of the US smartphone market and closing in on RIM’s leading 35 percent — and we face up to the realization that Android handsets still account for less than one in every ten smartphones owned by Americans today. In spite of collecting 28 percent of all consumer smartphone purchases in the first quarter of 2010 (according to NPD), Google’s OS was only able to climb up a couple of percentage points in terms of total market share, showing just how long a road lies ahead of its world-conquering plans. Guess that now explains why Apple’s response to the earlier numbers was so nonchalant.

Other intriguing figures include a high rate of loyalty among iPhone OS and Android users, with 80 percent of the former and 70 percent of the latter expressing a preference for the same OS in their next phone — both rather shaming Microsoft and RIM’s numbers, which were a mediocre 34 and 47 percent, respectively. Funnily enough, despite its inflammatory title, this report finds Android and iPhone users are more similar to each other than anyone else — an uncomfortable fact for both parties to deal with, we’re sure. The source link contains some more demographic comparisons, so why not go check them out and drop some sage analysis for us in the comments?

‘iPhone vs Android’ report finds Apple has three times Google’s market share originally appeared on Engadget on Sat, 05 Jun 2010 15:34:00 EDT. Please see our terms for use of feeds.

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Monday, June 7th, 2010 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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