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More Than 70 Percent Of App Sessions Are Outside Of The U.S.

Source: https://intelligence.businessinsider.com/welcome

Mobile apps are no longer just for an American audience.

According to Flurry, the U.S. share of Android and iOS app sessions shrank a remarkable 19 percentage points in the past year. U.S.-based sessions now account for less than one-third of the total. The next nine largest markets soaked up much of the usage, increasing their share 12 percentage points to 39 percent of app sessions.

While the U.S. is still the most profitable market for app makers, developers need to start turning their eyes toward the global market, where much of the growth in mobile apps will occur as smartphone penetration slows in the U.S. and other early adopter markets.

Distribution Of App Sessions

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Friday, November 30th, 2012 news No Comments

Facebook Sponsored Posts Results are SOOOO Low

Facebook does not report actual views, just a relative percentage of paid versus regular views because the actual views are SO low, it’s embarrassing.

This also applies to big huge brands like @burberry too. Just because they have 14 million fans doesn’t mean all of them will see a particular post. In fact, if you consider the number of DAILY active users who actually go on Facebook, and then the percent of those who actually go on Burberry’s page and then the percent of those who actually caught a glimpse of a particular post, you can understand these are truly small numbers.
But, good for Facebook, they booked $7 of Promoted Post revenue from my credit card for whatever little actual number of views they actually sent to my post.
BUYER BEWARE
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NOW THIS IS CERTAINLY CURIOUS.  The result of the sponsored post is identical to the sponsored post screen shot from a prior sponsored post. Hmmmm.

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Monday, November 5th, 2012 news No Comments

Google is The Least Diversified Business In Tech (GOOG, AAPL, MSFT, EBAY)

Source: http://www.businessinsider.com/chart-of-the-day-google-is-the-least-diversified-business-in-tech-2012-2

We love this chart from Dan Frommer at SplatF.

He calls it the “Eggs In One Basket” index, because it charts out the largest source of revenue as a percentage for all the major tech companies. (Profits would be a different story altogether.)

Google gets over 90% of its revenue from one source: Advertising. The next closest is Amazon with product sales. But, Amazon’s product sales are a mix of goods, so it’s not exactly the same as relying on just advertising.

For now, this isn’t a big problem for Google. The online ad market is still growing, and Google can capture a lot of the market. But, if things were to change, or advertising were to slow down, then look out.

What’s incredible about this chart is how diverse Microsoft is from a sales perspective. Its most dominant business group, Office, only accounts for 30% of sales. Read more on the chart from Frommer here →

chart of the day, revenue source by percentage for tech companies, feb 13 2012

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Tuesday, February 14th, 2012 news No Comments

Here’s Facebook’s Next Big Business

Source: http://www.businessinsider.com/chart-of-the-day-heres-facebooks-next-big-business-2012-2


Facebook’s ad revenue may not be growing fast enough to justify a $100 billion valuation. But ads are not the company’s only source of revenue.

Payments are becoming a big deal as well.

Last summer, Facebook started charging companies like Zynga 30 percent of each transaction — like purchasing a virtual good like a cow. (That’s a big reason why Zynga accounts for 12 percent of Facebook’s revenue, alhough that figure includes advertising as well.)

So although payments started as a tiny sliver of Facebook’s overall revenue, now it’s up to about 17 percent of the total.

As companies start to sell other kinds of goods through Facebook, like concert tickets, this percentage could grow.

facebook ad revenue split 

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Friday, February 3rd, 2012 news No Comments

Here’s Facebook’s Next Big Business

Source: http://www.businessinsider.com/chart-of-the-day-heres-facebooks-next-big-business-2012-2


Facebook’s ad revenue may not be growing fast enough to justify a $100 billion valuation. But ads are not the company’s only source of revenue.

Payments are becoming a big deal as well.

Last summer, Facebook started charging companies like Zynga 30 percent of each transaction — like purchasing a virtual good like a cow. (That’s a big reason why Zynga accounts for 12 percent of Facebook’s revenue, alhough that figure includes advertising as well.)

So although payments started as a tiny sliver of Facebook’s overall revenue, now it’s up to about 17 percent of the total.

As companies start to sell other kinds of goods through Facebook, like concert tickets, this percentage could grow.

facebook ad revenue split 

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Friday, February 3rd, 2012 news No Comments

Redbox, Not Netflix, Is The Nation’s Largest DVD-Renter (NFLX, DISH, CSTR)

Source: http://www.businessinsider.com/chart-of-the-day-redbox-not-netflix-is-the-nations-largest-dvd-renter-2012-1

From 2010 to 2011, Redbox’s percentage of the physical-disc rental market increased from 25% to 37%, according to market research firm NPD Group. (via Deadline)

Meanwhile, Netflix’s share stayed flat, despite the Qwikster debacle and Reed Hastings’ statement that DVD-by-mail subscribers will decrease steadily from here on out. Brick-and-mortar stores like Blockbuster lost 7%. And video on demand continues to increase in popularity, now accounting for 31% of all rentals.

chart of the day, movie disc rentals, jan 30 2012

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Wednesday, February 1st, 2012 news No Comments

American Apparel’s Profits Are Getting Clipped Thanks To Groupon (APP)

Source: http://www.businessinsider.com/american-apparel-groupon-2012-1


american apparel

Just when it looked like things were starting to look up for cash-strapped American Apparel, profits are reportedly getting shaved.

Why?

Groupon.

From The New York Post‘s James Covert:

The hipster clothing chain racked up impressive sales gains during the holidays, but profits were squeezed hard as it took steep discounts, including those from a barrage of Groupon offers nationwide, sources told The Post.

American Apparel rang up millions of dollars in the fourth quarter selling cardigans, corduroys and sexy leggings through the daily deals site — a heap of bargains amounting to a “small but material” percentage of the company’s $157 million in total sales during the period, said one source briefed on the company’s finances.

The controversial clothing company has been struggling to turnaround its operations.

Read more at NYPost.com >
 
SEE ALSO: Here’s What American Apparel Thinks The Holidays Should Look Like >

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Wednesday, January 11th, 2012 news No Comments

Android continues to boom, RIM and Microsoft decline

Source: http://www.engadget.com/2011/12/05/comscore-android-continues-to-boom-rim-and-microsoft-decline/

Numbers, numbers, numbers. ComScore is back with a few more of them, this time covering the mobile market during a three-month average period ending in October. The results aren’t going to shock you: Android not only continues to dominate the market, it’s on the up-and-up. Out of 90 million smartphone users in the US, Android held strong at 463 percent (up from 41.9 between May and July). Apple bumped up a full percentage point, while RIM’s BlackBerry OS took the largest fall from 21.7 to 17.2 percent. What about Windows Phone? Microsoft’s mobile OS fell slightly from 5.7 to 5.4. Moving from mobile platforms to OEMs, Samsung was still the top vendor at 25.5 percent, though it didn’t grow or diminish that number. Rounding out the top five was LG (20.6 percent), Motorola (13.6), Apple (10.8) and RIM (6.6). If more numbers are what you crave, check out the full press release — as well as another chart — after the break.

Continue reading ComScore: Android continues to boom, RIM and Microsoft decline

ComScore: Android continues to boom, RIM and Microsoft decline originally appeared on Engadget on Mon, 05 Dec 2011 15:22:00 EDT. Please see our terms for use of feeds.

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Monday, December 5th, 2011 news No Comments

Switching to Private Label Products is Accelerating and Irreversible

See the charts below from comScore, Nielsen and Symphony/IRI.  The percent buying branded products of past has dropped to 43%.  The percentage switching (2nd graph) is most in OTC drugs and apparel. And even if the economy improves, consumers would continue to buy private label. Whole Foods has been offering their 365 “house brand” for many years and Trader Joe’s also has great private label products that are often equal to or arguably higher quality than branded alternatives.

Brand Loyalty is Declining

 

 

 

 

 

 

 

willingness to switch to generic or private label versus branded product

 

 

 

 

consumers will continue buying private label even when economy improves

 

 

 

Related Article:  Spend Polarization – consumers save money in the down economy by buying more from Costco, Sam’s Wholesale, and BJ’s but when they splurge, they buy ultra-high-end.

 

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Monday, November 28th, 2011 Branding No Comments

Corporate Sites Most Effective Online B2B Lead Gen Tool

Source: http://www.marketingcharts.com/direct/corporate-sites-most-effective-online-b2b-lead-gen-tool-19440/

Although four in 10 (41%) B2B marketing/IT professionals say personal connections and referrals are their top lead source, corporate websites (23%) are the clear leader in online lead generation, according to [landing page] a study released in September 2011 by Demandbase. Results of the “2011 National Website Demand Generation Study” indicate the percentage of respondents […]


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Friday, September 30th, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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