perception

Are Young People Watching Less TV? (Updated – Q2 2013 Data)

source: http://www.marketingcharts.com/wp/television/are-young-people-watching-less-tv-24817/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

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Nielsen’s most recent study indicates that the 18-24 group, for example, watched a weekly average of roughly 21-and-a-half hours of traditional TV during Q2 2013, exactly one hour less than they did in Q2 2012. That equates to a little less than 9 minutes per day.

Of course, compared to two years ago (Q2 2011), the drop-off is more stark, reaching nearly 24 minutes per day, almost the length of a sitcom episode.

Traditional TV viewing by 18-24-year-olds has now dropped on a year-over-year basis for at least 6 consecutive quarters. Here’s what that decline looks like:

  • Q2 2013 vs. Q2 2012: 9 minutes per day
  • Q1 2013 vs. Q1 2012: 11 minutes per day
  • Q4 2012 vs. Q4 2011: 20 minutes per day
  • Q3 2012 vs. Q3 2011: 17 minutes per day
  • Q2 2012 vs. Q2 2011: 15 minutes per day
  • Q1 2012 vs. Q1 2011: 13 minutes per day

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Wednesday, September 11th, 2013 news No Comments

Mobile Is Starting To Drive Global Internet Penetration

Source: https://intelligence.businessinsider.com/welcome

The PC has long been associated with bringing the Internet to new audiences, but that perception is changing. These days, the world’s unconnected billions are being introduced to the Web on their mobile screens.

According to the International Telecommunications Union, there were 1.6 billion mobile Internet users at year-end 2012, up from 1.2 billion a year prior.

The mobile Internet is scaling incredibly fast. It took the desktop-based Web 18 years to reach 1.6 billion users.

The ITU forecasts there will be 2.1 billion mobile Internet users in 2013, or 71% of the total global Internet population.

Since mobile phones are one of the most widely deployed technologies in history, it makes sense that mobile will start driving global Internet penetration, which currently stands at 36%.

In some countries this is already happening. In China, for example, there are now more mobile Internet than broadband users.

As Google CEO Larry Page argued on the Charlie Rose Show, mobile phones connected to the Internet are going to be “most people’s first computer.”

Click here to download chart and data in Excel.

Mobile Internet Users

Here’s a look at total Internet penetration:

Global Internet Penetration

 

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Friday, July 5th, 2013 news No Comments

drag2share: Budweiser Is Still Trying To Prove Beer Isn’t Watered Down In New Ads

source: http://feedproxy.google.com/~r/businessinsider/~3/yrlxQAQVWH0/bud-ads-react-to-watered-down-claims-2013-4

Budweiser Is Still Trying To Prove Beer Isn’t Watered Down In New Ads

Apr 30, 2013

Budweiser Brewmaster Brewery AdsBudweiser’s new ads, which focus on the people who physically brew the Bud and the integrity with which it’s made, looks like a continued effort to fight the perception that its beers are watered down.


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Tuesday, April 30th, 2013 news No Comments

It Seems That Target Is Still Being Haunted By A Donation It Made More Than Two Years Ago

Source: http://feedproxy.google.com/~r/businessinsider/~3/bWwNmtwA7GE/target-brand-perception-2012-10

bullseye target

Back in 2010, the retailer made a controversial — and much publicized — $150,000 donation to MN Forward, which then supported a gubernatorial candidate who was anti-gay marriage. It resulted in calls for a national boycott.

Consumer recommendation levels have been steadily dropping ever since, according to brand perception firm YouGov.

[Target’s] customer loyalty seems to be still haunted,” writes YouGov BrandIndex SVP and managing director Ted Marzilli.

Marzilli explains:

“Once the political donation news broke in July 2010 and became a political flashpoint, the two brands took different paths: while Amazon went on to climb modestly from 53 to its current 56 score, Target’s score fell for more than three months, from 53 down to 44 at the end of October. Since that bottom point, Target’s highest recommend score was 50 in February 2011, but it is currently at 46.”

Here’s a chart of Target and Amazon on the YouGov BrandIndex:

target

NOW SEE: The Mega-Trends That Are Changing Retail Forever >

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Wednesday, October 10th, 2012 news No Comments

Best Buy Canada Has A Plan To Crush The Online Competition (BBY)

Source: http://www.businessinsider.com/best-buy-canada-showrooming-online-competition-2012-7

Best Buy

Best Buy’s biggest problem these days is “showrooming.

Showrooming is when a consumer walks into a store, tests out a products, and buys it on the cheap elsewhere online.

Best Buy has been called Amazon.com’s showroom, a nickname that the big-box retailer has been trying to shake.

Well, it seems Best Buy Canada has an obvious plan to address this problem.  The Financial Post’s Hollie Shaw reports:

We always had a price-match guarantee, but now we have extended that to all Canadian online competitors,” [Canada operations president Mike Pratt] said while touring a Best Buy in downtown Toronto. “Showrooming is a completely price-based concept — it’s about the perception of getting a lower price somewhere. When Web pure-play competitors don’t have price, they don’t have any other advantage, quite frankly.”

If you’re in the store and you know they’re giving you the best price, then you’ll probably buy it then and there.

The issue will be profitability.  Online retailers have much lower overhead costs.  They don’t operate store fronts and they require fewer employees.

SEE ALSO: Best Buy Is Laying Off 1,800 Store Employees And 600 Geek Squad Workers >

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Wednesday, July 11th, 2012 news No Comments

These Are The Brands Taking Over America

Source: http://247wallst.com/2012/05/14/americas-hottest-brands/

24/7 Wall St. asked CoreBrand to identify America’s hottest brands. We wanted to know the biggest brands that were the best known and most well regarded.

Generally, most brand analysis done by the business press is biased toward dollar valuations and contributions to corporate earnings.

Obviously, financial success is one factor that demonstrates how well a brand is regarded by consumers.

But brand valuation is a financial view, and not one that relies entirely on consumer perception. Based on analysis performed by brand expert company CoreBrand, 24/7 Wall St. wanted to see brands through the eyes of the consumer.

For this reason, Corebrand examined brands from the standpoint of favorability and familiarity.

One of the most notable results of the analysis is the high ranking of brands not normally present on most highly valued brands list. When they are evaluated through the consumers’ eyes, however, brands that belong to companies that are struggling financially can still be high on a consumer-perception weighted list. These brands, naturally, are used by a large number of people. More than that, the consumer interaction with the product and services associated with the brand is positive.

Read the rest of the story at 24/7 Wall St >

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Monday, May 28th, 2012 news No Comments

Here’s What Groupon Insiders REALLY Think Of LivingSocial (GRPN)

Source: http://www.businessinsider.com/heres-what-groupon-insiders-really-think-of-livingsocial-2011-11


LivingSocial is a very close competitor to Groupon.

Unaiz Kabani, the data whiz at Daily deals aggregator Yipit, tells us that Groupon’s market share dropped to 54% in September, down from 57% in August. Meanwhile LivingSocial was up to 22% from 19% in August.

Despite this heated race, Groupon barely mentioned LivingSocial in its IPO roadshow. Can you even spot it on this slide from the presentation?

GRPN IPO

Ridiculous, right?

But what do Groupon execs really think of LivingSocial? While we were talking to sources for our story INSIDE GROUPON, we got a pretty clear picture.

Highlights:

  • “LivingSocial was discussed in every management meeting.  It always seemed liked Groupon was winning in the markets that mattered, except in D.C., which is LivingSocial’s home base.”
  • “I would say LivingSocial was the main driver behind the huge marketing expenses because the idea was always, lets have more subscribers and thus more sales, then them.”
  • “Internally, the company rhetoric to employees was we’re way better, way cooler. [It was] a pep rally approach – they’re the rival the team can beat. At the management level, I would say they were taken seriously.”
  • “LivingSocial had the biggest influence when they would do something before Groupon.  They launched their instant deals before Groupon Now got launched and that was kind of a blow.  They did their escapes before we had a travel channel and that was a blow also. “
  • “The perception was that they launched an inferior product so ours was better. Just as a consumer, their mobile platform is far inferior.”
  • “Having that first mover advantage was huge.  It just always seemed like Groupon maybe had deeper pockets and could take advantage of the scale they thought they needed, then LivingSocial could.”
  • “They think they’re a lot smarter than LivingSocial.  Andrew thinks about LivingSocial all night and all day.  He totally obsesses about them.”
  • The Whole Foods thing drove him crazy. Groupon was bidding on that too, and basically LivingSocial went in and fully subsidized the deal and said “we’ll pay the whole thing, we just want Whole Foods on our roster.’ And you saw the number, the LivingSocial thing really worked for them, it really lifted their top line.”
  • “They’re a great company, a great fast follower. I don’t know what they’re worth – maybe $3 billion to $6 billion dollars – which is amazing [since it] didn’t exist 3 years ago.”
  • “There’s scale advantage that they don’t have; they don’t have a global presence. “
  • “I think they get gobbled up by one of the big four – Apple, Amazon, Google, and Facebook. Or maybe they even get acquired by Groupon.”
  • “[If] Groupon is worth $15 billion or $16 billion then maybe LivingSocial is worth 4 or 5.”

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Tuesday, November 8th, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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