Perfect

Top Posts Week Ending August 22, 2009.

  • Samsung 52 inch HDTV $9.99 at BestBuy – purchase receipt below (6:21a eastern time August 12, 2009)
  • The JKWeddingDance video was real; the viral effect was MANUFACTURED – Post 1 of 2
  • How to manufacture a viral video sensation and make viral profits – Post 2 of 2
  • Facebook advertising metrics and benchmarks
  • Two perfectly executed viral marketing programs in the SAME day – #bestbuy #jetblue #all-you-can-jet
  • The Perfect Babe – Megan Fox (pics)
  • JetBlue All-You-Can-Jet Pass – how viral can be manufactured (easily)
  • social media benchmarks
  • What is Web 3.0? Characteristics of Web 3.0
  • crispin porter bogusky’s beta site
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    Saturday, August 22nd, 2009 Uncategorized No Comments

    Top Posts – Week Ending August 7, 2009.

  • The JKWeddingDance video was real; the viral effect was MANUFACTURED – Post 1 of 2
  • Facebook advertising metrics and benchmarks
  • How to manufacture a viral video sensation and make viral profits – Post 2 of 2
  • The Perfect Babe – Megan Fox (pics)
  • crispin porter bogusky’s beta site
  • What is Web 3.0? Characteristics of Web 3.0
  • social media benchmarks
  • Twitter Marketing; Twitter Advertising; Twitter Customer Service
  • Enthusiast digital cameras – super high-speed, high dynamic range, foveon direct capture
  • Brand Gravity attracts new customers and keeps current ones in orbit
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    Monday, August 10th, 2009 Uncategorized No Comments

    Top Posts – Week Ending 7/31/2009

    The JKWeddingDance video was real; the viral effect was MANUFACTURED – Post 1 of 2

    539 Views

    Facebook advertising metrics and benchmarks

    63 Views

    Enthusiast digital cameras – super high-speed, high dynamic range, foveon direct capture

    33 Views

    Brand Gravity attracts new customers and keeps current ones in orbit

    33 Views

    The Perfect Babe – Megan Fox (pics)

    32 Views

    How to manufacture a viral video sensation and make viral profits – Post 2 of 2

    27 Views

    viral videos that worked – drove sales

    24 Views

    What is Web 3.0? Characteristics of Web 3.0

    19 Views

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    Monday, August 3rd, 2009 Uncategorized No Comments

    What viral videos look like; what non-viral videos look like — by the stats

    The first 2 are viral videos – notice the shape of the “total views curve” (quick rise and approaches the max asymptotically). The last 2 videos are not viral, and supported by paid advertising and promotion. It is a straight line that grows steadily over time. The 2 examples of non-viral videos were chosen simply to have similar view counts as the first and second examples.

    Viral video examples – notice the asymptotic curve towards the max on the total views chart.

    Frozen Grand Central ImprovEverywhere viral video – 18 million views – added on Jan 31, 2009.  ”Other/viral” gave it its first big boost and embedded views gave it another big push.
    frozen-grand-central-improveverywhere-viral

    No Pants Subway Ride ImprovEverywhere viral video – 9 million views – uploaded January 13, 2009; got onto YouTube homepage and got a major boost from it.

    no-pants-subway-ride-improveverywhere-viral

    NON-viral video examples – notice the straight line of the total views chart.

    corbin-bleu-non-viral-video

    ashley-tisdale-non-viral-video

    Perfect example of NON-viral video that had help with paid media – in this case, GoDaddy supported these videos with costly Superbowl ads — which led to nice bumps-up in total views.

    godaddy-viral-non-viral-videos

    In the case of Smirnoff’s Tea Partay, it was not supported by paid media so it took longer to grow and the shape of the curve is a nice blend between the straight line of a non-viral video and the asymptotic line of a viral video.

    tea-partay-partially-viral-video

    Finally, blatant ads don’t go viral – Sony’s grand central product demo stunt. And even if they are discussed in dozens of blogs it is not enough to get past the first tipping point.

    sony-grand-central-stunt-video

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    Friday, July 31st, 2009 Uncategorized No Comments

    Top Posts for Week Ending July 26th

  • Notes from the front lines: Facebook advertising metrics and benchmarks
  • crispin porter bogusky’s beta site
  • The Perfect Babe – Megan Fox (pics)
  • The hardest thing to do in web 2.0 …
  • marketing misconceptions, advertising misconceptions, social media misconceptions
  • What is Web 3.0? Characteristics of Web 3.0
  • Bing is bigger than CNN, Digg, Twitter? Not so fast!
  • Smaller social networks are losing even the few users they have…
  • Harry Potter and the Half-Blood Prince and other Harry Potter Movies
  • Branding is still a useful activity? Reach and frequency is still a useful metric?
  • Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

    Monday, July 27th, 2009 Uncategorized No Comments

    Top Posts Week Ending July 17, 2009

  • Notes from the front lines: Facebook advertising metrics and benchmarks
  • crispin porter bogusky’s beta site
  • The hardest thing to do in web 2.0 …
  • The Perfect Babe – Megan Fox (pics)
  • marketing misconceptions, advertising misconceptions, social media misconceptions
  • Bing is bigger than CNN, Digg, Twitter? Not so fast!
  • Smaller social networks are losing even the few users they have…
  • Branding is still a useful activity? Reach and frequency is still a useful metric?
  • What is Web 3.0? Characteristics of Web 3.0
  • Merovingian Knot (video)
  • Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

    Tuesday, July 21st, 2009 Uncategorized No Comments

    The Perfect Babe – Megan Fox (pics)

    Megan Fox  – The Perfect Babe Product Placement

    megan-fox-1 megan-fox-2 megan_fox_covers_june_2009_ellemegan-fox-babemegan-fox-pink-strapless-dress

    No, this post is not about Megan Fox. Well, yeah it is.  But it’s about the MARKETING of Megan Fox.

    Megan Fox has been around in films and TV since 2001 (see filmography below).  But it wasn’t until 2007 when she starred in the first Transformers movie that she burst on the scene and became an overnight mega celebrity, especially online (see Google Search Volume chart).  If you look at Ford’s search volume during the same period, there was NO lift in search that was detectable — there probably was some lift, but it is simply not detectable.

    So Megan Fox went from very very little awareness to not only massive awareness, but also massive demand — people remembered her name and even took action (performed searches on her name). If some product placements would have had only 10% of the success of the “megan fox” product placement, they might actually justify the immense cost a bit better (millions of dollars paid by the advertiser to the movie makers to place products into the storyline of the movie).

    And why is she “perfect,” in the marketing sense, of course? Her search volume has not only sustained but also continued to grow. She was not a flash in the pan that went away after the advertising/media dollars stopped or the public interest died off (see the snuggie and etrade search volume charts below).

    megan-fox-search

    ford-search

    snuggie

    etrade-baby

    megan-fox

    transformer girl, second girl in transformers, other girl in transformers – Isabel Lucas

    isabel-lucas-transformer-girl

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    Wednesday, June 24th, 2009 SEO, Uncategorized, metrics 3 Comments