Perfect
Top Posts Week Ending August 22, 2009.
Top Posts – Week Ending August 7, 2009.
Top Posts – Week Ending 7/31/2009
The JKWeddingDance video was real; the viral effect was MANUFACTURED – Post 1 of 2
539 Views
Facebook advertising metrics and benchmarks
63 Views
Enthusiast digital cameras – super high-speed, high dynamic range, foveon direct capture
33 Views
Brand Gravity attracts new customers and keeps current ones in orbit
33 Views
The Perfect Babe – Megan Fox (pics)
32 Views
How to manufacture a viral video sensation and make viral profits – Post 2 of 2
27 Views
viral videos that worked – drove sales
24 Views
What is Web 3.0? Characteristics of Web 3.0
19 Views
What viral videos look like; what non-viral videos look like — by the stats
The first 2 are viral videos – notice the shape of the “total views curve” (quick rise and approaches the max asymptotically). The last 2 videos are not viral, and supported by paid advertising and promotion. It is a straight line that grows steadily over time. The 2 examples of non-viral videos were chosen simply to have similar view counts as the first and second examples.
Viral video examples – notice the asymptotic curve towards the max on the total views chart.
Frozen Grand Central ImprovEverywhere viral video – 18 million views – added on Jan 31, 2009. ”Other/viral” gave it its first big boost and embedded views gave it another big push.
No Pants Subway Ride ImprovEverywhere viral video – 9 million views – uploaded January 13, 2009; got onto YouTube homepage and got a major boost from it.
NON-viral video examples – notice the straight line of the total views chart.
Perfect example of NON-viral video that had help with paid media – in this case, GoDaddy supported these videos with costly Superbowl ads — which led to nice bumps-up in total views.
In the case of Smirnoff’s Tea Partay, it was not supported by paid media so it took longer to grow and the shape of the curve is a nice blend between the straight line of a non-viral video and the asymptotic line of a viral video.
Finally, blatant ads don’t go viral – Sony’s grand central product demo stunt. And even if they are discussed in dozens of blogs it is not enough to get past the first tipping point.
Top Posts for Week Ending July 26th
Top Posts Week Ending July 17, 2009
The Perfect Babe – Megan Fox (pics)
Megan Fox – The Perfect Babe Product Placement
No, this post is not about Megan Fox. Well, yeah it is. But it’s about the MARKETING of Megan Fox.
Megan Fox has been around in films and TV since 2001 (see filmography below). But it wasn’t until 2007 when she starred in the first Transformers movie that she burst on the scene and became an overnight mega celebrity, especially online (see Google Search Volume chart). If you look at Ford’s search volume during the same period, there was NO lift in search that was detectable — there probably was some lift, but it is simply not detectable.
So Megan Fox went from very very little awareness to not only massive awareness, but also massive demand — people remembered her name and even took action (performed searches on her name). If some product placements would have had only 10% of the success of the “megan fox” product placement, they might actually justify the immense cost a bit better (millions of dollars paid by the advertiser to the movie makers to place products into the storyline of the movie).
And why is she “perfect,” in the marketing sense, of course? Her search volume has not only sustained but also continued to grow. She was not a flash in the pan that went away after the advertising/media dollars stopped or the public interest died off (see the snuggie and etrade search volume charts below).
transformer girl, second girl in transformers, other girl in transformers – Isabel Lucas
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