period of time

drag2share: Brand Videos Hit Their Viral Peak On Day Two After Launch

source: http://feedproxy.google.com/~r/businessinsider/~3/0m5Dhiqfny8/brand-videos-hit-viral-peak-on-day-two-2013-7

Television is no longer the only game in town for distributing and watching video. The Internet and the social web have provided content creators and advertisers with a cost-effective way to distribute video.

“Social” video  is video that is influenced — in any part of the pipeline, from production to distribution — by social media. For audiences, discovery is no longer about flipping through channels or a TV guide, it’s about listening to friends’ recommendations and glancing at social media feeds.

In a recent report from BI Intelligence, we look at the general state of social video, examine social video audiences and their demographics, analyze how marketers and advertisers are getting into the mix, compare the major social video platforms, and detail how social is influencing video as a content medium.

Access The Full Report And Data By Signing Up For A Free Trial Today >>

The first few days following launch are key to a video’s viral success. Unruly Media studied the top 200 viral ! brand vi deos launched 2012, and shared some of their results exclusively with BI Intelligence.

Take a look at these charts:

BII video sharing week

Here is a look at the same chart, but over a longer period of time:

BII social video sharing

According to Unruly’s data, 10% of shares occurred on day two (the viral peak), and 25% of shares occurred within the first three days. However, marketers shouldn’t forget that brand videos also have a shelf-life and somewhat of a long-tail: 50% of shares came after the first three weeks.  Shares are defined as  Facebook shares, Facebook likes, Facebook comments, Twitter mentions, retweets, and blog post mentions .

A separate Unruly study of 1,000 brand videos analyzed how the different days of the week stacked up for video shares, whether they saw more or fewer shares than the daily average. The resu! lt was c lear: video shares increase late in the work week — Fridays saw 16% more shares than the daily average — and then drop precipitously over the weekend. 


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

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Monday, July 15th, 2013 news No Comments

A Massive Facebook Glitch Took Down Several Major Websites (FB)

Source: http://www.businessinsider.com/facebook-connect-glitch-2013-2

mark zuckerberg

A brief glitch with Facebook Connect took down several major websites this evening.

It appears users who went to a site that used a Facebook button to let users log in redirected to a Facebook error page. The glitch went away if users logged out of Facebook.com.

We experienced the glitch with several major sites including Gawker, New York Times, CNN, and even Business Insider.

The glitch only lasted a few minutes, and sites appear to be loading normally now.

Here’s the statement from Facebook:

For a short period of time, there was a bug that redirected people logging in with Facebook from third party sites to

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Thursday, February 7th, 2013 news No Comments

Source: http://gizmodo.com/5882703/your-deleted-facebook-photos-still-arent-really-deleted

Your Deleted Facebook Photos Still Aren't Really DeletedThree years ago, Ars Technica discovered that when you “deleted” your photos, they were still kept on Facebook’s servers, and anyone with a static URL could still access it. Three years later, Ars Technica revisited the matter and found little has changed. But Facebook says that things will be different…eventually.

Ars Technica’s Jacqui Cheng got Facebook to comment on the matter, they’re developing a new one which will permanently wipe photo off their servers within 45 days of a user “deleting” the photo from the site.

“The systems we used for photo storage a few years ago did not always delete images from content delivery networks in a reasonable period of time even though they were immediately removed from the site,” Facebook spokesperson Frederic Wolens told Ars via e-mail.

Wolens explained that photos remaining online are stuck in a legacy system that was apparently never operating properly, but said the company is working on a new system that will delete the photos in a mere month and a half. For really real this time.

So if there’s some incriminating piece of imagery on Facebook you’re really dying to have removed once and for all, maybe all hope isn’t lost entirely. [Ars Technica]

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Monday, February 6th, 2012 Uncategorized No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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