57% of the Facebook stock being offered in the IPO is coming from insiders selling shares. For some context on how unusual that is, the Wall Street Journal reports that only 37% of Google’s IPO offering came from insiders, and 0% for Amazon and Yahoo came from insiders.
In Facebook’s case, it’s going public at a later stage in its development, so investors are itching to get out. And word is that Facebook asked insiders to sell during the IPO so they don’t crush the stock when the lock-up period ends.
If you’ve recently made a particularly profitable stock investment and want to show it off, Paul Kweton has created a line of jewelry that turns a boring stock performance chart into fashionable wrist adornments.
His Embrace-Stock pieces are made with the assistance of Shapeways’ 3D printing service, and are available in two and three stock versions for $12.55 and $12.18 respectively. (I’m not sure why the more complicated version is the cheaper of the two.) All you need to do is choose the stocks, the time period, and software does the rest, creating a unique design that doesn’t even require you giving a cut to a smarmy investor. [Paul Kweton via Notcot]
Three years ago, Ars Technica discovered that when you “deleted” your photos, they were still kept on Facebook’s servers, and anyone with a static URL could still access it. Three years later, Ars Technica revisited the matter and found little has changed. But Facebook says that things will be different…eventually.
Ars Technica’s Jacqui Cheng got Facebook to comment on the matter, they’re developing a new one which will permanently wipe photo off their servers within 45 days of a user “deleting” the photo from the site.
“The systems we used for photo storage a few years ago did not always delete images from content delivery networks in a reasonable period of time even though they were immediately removed from the site,” Facebook spokesperson Frederic Wolens told Ars via e-mail.
Wolens explained that photos remaining online are stuck in a legacy system that was apparently never operating properly, but said the company is working on a new system that will delete the photos in a mere month and a half. For really real this time.
So if there’s some incriminating piece of imagery on Facebook you’re really dying to have removed once and for all, maybe all hope isn’t lost entirely. [Ars Technica]
We’ve run a version of this chart a few times, but after today’s jobs number, it looks even more stark…
Obama’s monthly jobs record is WAY better than what it was in the months before he took office.
In every commercial, he can just contrast his tenure with the period before it, and remind people how much better things are now.
Also worth noting that the 8.3% unemployment rate is the lowest is since Obama’s first month in office.
UPDATE: Obama used the chart!
Reality appears to have finally arrived at Procter & Gamble, the world’s largest marketer, whose $10 billion annual ad budget has hurt the company’s margins.
P&G said it would lay off 1,600 staffers, including marketers, as part of a cost-cutting exercise. More interestingly, CEO Robert McDonald finally seems to have woken up to the fact that he cannot keep increasing P&G’s ad budget forever, regardless of what happens to its sales.
He told Wall Street analysts that he would have to “moderate” his ad budget because Facebook and Google can be “more efficient” than the traditional media that usually eats the lion’s share of P&G’s ad budget.
This is coming from the man who increased P&G’s adspend by a staggering 24 percent over the two years through October 2011, even though sales rose only 6 percent in the same period.
Note that P&G’s revenues were up 4 percent to $22 billion in the quarter but the company’s costs for sales, general and administrative work were flat.
P&G’s staggering ad budget has become a bit of an issue among analysts. On the call, McDonald and his crew were asked about ad costs three different times! . McDonald eventually said:
As we’ve said historically, the 9% to 11% range [for advertising as a percentage of sales] has been what we have spent. Actually, I believe that over time, we will see the increase in the cost of advertising moderate. There are just so many different media available today and we’re quickly moving more and more of our businesses into digital. And in that space, there are lots of different avenues available.
In the digital space, with things like Facebook and Google and others, we find that the return on investment of the advertising, when properly designed, when the big idea is there, can be much more efficient. One example is our Old Spice campaign, where we had 1.8 billion free impressions and there are many other examples I can cite from all over the world. So while there may be pressure on advertising, particularly in the United States, for example, during the year of a presidential election, there are mitigating factors like the plethora of media available.
P&G’s Old Spice campaign is a textbook example of what the entire company should be doing. The problem is that the entire company isn’t doing it. Check out Mr. Clean’s Twitter stream, for instance. Oh, right—he doesn’t have one.
McDonald’s recent discovery that digital media is free comes after the long-delayed launch of Tide Pods, now scheduled for a month from now but with only a limited supply. It was originally planned for July 2011. The ad budget for that campaign is estimated at $150 million and will come from agency Saatchi & Saatchi.
The problem is that while P&G has struggled to get a single U.S. pod out the factory door, several of its competitors have already launched competing laundry pod products.
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Just when it looked like things were starting to look up for cash-strapped American Apparel, profits are reportedly getting shaved.
The hipster clothing chain racked up impressive sales gains during the holidays, but profits were squeezed hard as it took steep discounts, including those from a barrage of Groupon offers nationwide, sources told The Post.
American Apparel rang up millions of dollars in the fourth quarter selling cardigans, corduroys and sexy leggings through the daily deals site — a heap of bargains amounting to a “small but material” percentage of the company’s $157 million in total sales during the period, said one source briefed on the company’s finances.
The controversial clothing company has been struggling to turnaround its operations.
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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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