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Netflix wants users to be able to share viewing habits on Facebook, US Senate agrees

Source: http://www.engadget.com/2012/12/21/netflix-facebook-law-change/

Netflix wants users to be able to share viewing habits on Facebook, US Senate agrees

We knew Netflix was big, but big enough to change the law? Apparently so, as an amendment to the Video Privacy Protection Act backed by the streaming service has been cleared by the US Senate. If the alteration gets a final sign-off from Obama himself, it’ll allow Netflix users to easily share their streaming activity on Facebook — something already implemented in regions outside the US. The current law, which makes such sharing tricky, was passed in the late 80’s after a judge saw his video rental history leaked to a newspaper. There wasn’t anything embarrassing in this list, but the episode begat the Act which requires a person’s legal consent every time there’s a request to publish such data. Instead, Netflix is proposing a one-off authorization which streamlines the whole process. We imagine the president’s signature is just a formality, in which case you’ll soon know exactly how many times we’ve watched Step Up 2: The Streets.

Continue reading Netflix wants users to be able to share viewing habits on Facebook, US Senate agrees

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Via: TechCrunch

Source: Bloomberg

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Friday, December 21st, 2012 news No Comments

How Are Dead People Liking Stuff on Facebook?

Source: http://gizmodo.com/5967716/how-are-dead-people-liking-stuff-on-facebook

How Are Dead People Liking Stuff on Facebook?Have you noticed your friends liking stuff on Facebook that you know they don’t like? Yes? No? Well, have you seen some people like stuff on Facebook even though they’re… dead? It’s happening. And it’s because of a weird underworld of fake Facebook Likes.

Read Write took a look at the odd phenomenon of fake or accidental likes, showing countless examples of people claiming they’ve never liked a company or brand even though Facebook showed them as ‘Liking’ it. Facebook says these fake Likes aren’t fake at all but rather “accidental” mistakes, possibly done by “inadvertently pressing a button, perhaps on the mobile app.” I guess. Maybe it’s a good time to audit all your Facebook Likes to see if any rogue Likes happened to you.

How Are Dead People Liking Stuff on Facebook? But how does that explain people who’ve passed away still liking things after they’ve been, well, dead? The picture above shows a zombie Like.

A Facebook spokesman says the “likes” from dead people can happen if an account doesn’t get “memorialized” (meaning someone informs Facebook that the account-holder has died). If nobody tells Facebook that the account-holder is dead, Facebook just keeps operating on the assumption the person is alive.

And the way Facebook operates is that it keeps on recycling and re-using a user’s Like. So if you Like something from a long time ago, it could pop up again as if it was a bradn new Like. Read more about this weird Facebook phenomenon at Read Write. [Read Writer]

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Wednesday, December 12th, 2012 news No Comments

How Google Ruined Its First True Social Network (GOOG, FB)

Source: http://www.businessinsider.com/how-google-ruined-google-reader-2012-12

Fail, Failure, Sad, Girl

Before Google launched Google+ last year, Google Reader served as the company’s true social network.

While Google Reader never grew to hundreds of millions of users, a niche group of people found the service to be a great tool to consume and share content.

“Google had fostered a social network and earned die-hard fans in the most valuable way possible — without trying,” Rob Fishman of BuzzFeed writes

Users could easily add friends, subscribe to another person’s feed of shared items, and even comment on those items.

Google Reader even helped online friends become real-life friends. As Fishman notes, one user actually became roommates with two people he met using Google Reader.

But Google eventually decided that it needed to reshape the company by challenging Facebook.

When Google launched Google+, it heavily integrated the social network into Reader. As a result of the changes, Google Reader lost its internal social features like friending, following, and sharing. Google forced users to share strictly through Google+.

“When we heard it was going away, it was like the end of the world,” Ramey Moore, a Reader user who met his wife using the service, told Fishman. “It’s like your favorite bar and your favorite restaurant and your favorite newspaper all closing on the same day.”

SEE ALSO: The Google+ Boss Just Brilliantly Deconstruct! ed Every thing Annoying About Facebook

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Friday, December 7th, 2012 news No Comments

‘The Sad Moment Has Arrived’

Source: http://www.businessinsider.com/tina-brown-daily-beast-firings-2012-12

Tina Brown

Newsweek is cutting a chunk of its editorial staff.

We still don’t know exactly how many in the Newsweek/Daily Beast newsroom will be losing their jobs, but an anonymous source tells The New York Observer that it’s a “bloodbath” that could annihilate half the jobs in editorial.

The Observer acquired the somber memo editor-in-chief Tina Brown and CEO Baba Shetty sent out to the staff.

Here it is:

To: All Staff
From: Tina Brown / Baba Shetty

The sad moment has arrived when we must go forth with the editorial staff reductions that we discussed in person with all of you several weeks ago. Employees in the affected positions will be notified today. Much of this has already happened on the business side, and today we will be letting staff on the editorial side know where we will be eliminating positions. This is a very difficult day, and one that we approach with enormous regret.

Anyone whose job (or job category) is affected will meet today with a senior member of the editorial team. No one will be asked to leave before December 31st (and many will stay at least into mid-January). Managers will be getting in touch later this afternoon with groups of affected employees to let them know when and where their particular meeting will take place. After the meetings with management, you should feel free to speak with Holly Antiuk or Lauren Strada for more specifics on all aspects of this transition. We are working to ensure that the process is handled as sensitively as possible.

Tina & Baba

S EE ALSO: The Most Iconic And Controversial Newsweek Covers Ever >

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Friday, December 7th, 2012 news No Comments

Verizon Wants to Watch and Listen to Your Life While You Watch TV

Source: http://gizmodo.com/5965843/verizon-wants-to-watch-and-listen-to-your-life-while-you-watch-tv

Verizon Wants to Watch and Listen to Your Life While You Watch TVLast week, Verizon filed a patent for a set-top box that detects what you’re doing while you watch TV, and serves you advertising accordingly. Ew, weird, companies watching what I do while I consume content. Big brother! Chill, son.

“Methods and Systems for Presenting an Advertisement Associated with an Ambient Action of a User” describes a system by which a device captures information about what you’re doing while enjoying TV, movies, etc, and uses it to target advertising to you. Using a “a depth sensor, an image sensor, an audio sensor, and a thermal sensor” the system would be able to detect whether you’re fiddling with your phone, interacting with another person, as well as performing any of:

eating, exercising, laughing, reading, sleeping, talking, singing, humming, cleaning, and playing a musical instrument.

Now, this might seem kind of creepy, but there’s a few important points to remember before you freak out and sound the privacy alarm. First, companies like Facebook, Google, etc, are capturing all sorts of information about what you’re consuming online and using it to serve you targeted advertising. Second, any system like this would almost certainly require you to opt-in before peeking into your life. Besides, how many of these patents actually turn into products, anyway? [USPTO via Ars Technica via Betabeat]

Image by Tischenko Irina/Shutterstock

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Wednesday, December 5th, 2012 news No Comments

Online Doctor’s Sick Visits Could Be Coming To A Computer Near You

Source: http://www.businessinsider.com/online-doctors-sick-visits-2012-11

doctor

Could we be seeing the end of routine doctor visits?

Scientific American reports that researchers are testing a new system for electronic doctor visits that could potentially eliminate the need for patients to see a doctor for routine illnesses.

Patients would simply enter their symptoms and health record into an online system, and doctors would use this information to send a diagnosis and, when necessary, a prescription.

Early reports suggest that such diagnoses were just as accurate as those given in person, although there are still some kinks that need to be ironed out:

Researchers analyzed some 5,000 doctor visits for sinus infections and 3,000 visits for urinary tract infection. Less than 10 percent of all visits were electronic. One possible e-visit drawback: doctors were more likely to prescribe antibiotics after an e-visit than a face-to-face.

But patients with an e-visit had just about the same rate of follow up as those who had an office visit. Which suggests that there was not a higher rate of misdiagnosis or treatment failure online. E-visits were also cheaper.

Detractors will note that this program only applies to relatively routine illnesses, but even so, this is nothing to sneeze at.

One of the primary goals of Obamacare was to cut down on the use of expensive emergency room visits for routine medical care, which was clogging up emergency rooms and leading to millions of dollars in unpaid medical bills. This looks like a much cheaper and simpler way to accomplish the same thing.

Naturally, we’ll need to see more studies before these programs can be rolled out on a national scale, but this looks like a good place to start toward improving the ! efficien cy of the health care system. Massive, top-down reforms like Obamacare get most of the attention, but it is smaller innovations like these will do the most to shape the healthcare of the future.

It also seems clear that letting consumers benefit from cheaper prices is a way to push the health care system as a whole toward less costly methods. E-visits for routine problems (and ultimately, perhaps, e-visits to nurses rather than to physicians) can offer better, faster, more convenient service at a lower price. Moving in directions like this is the kind of health care reform we desperately need.

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Thursday, November 29th, 2012 news No Comments

Cleveland Clinic and IBM team up to make Watson a Doctor (video)

Source: http://www.engadget.com/2012/10/30/cleveland-clinic-watson/

Image

Medical research facility Cleveland Clinic and IBM are teaming up to develop ways to let supercomputer Watson become a useful tool for doctors. The machine’s ability to analyze language and scour its database for answers is hoped to offer quicker and more exhaustive diagnoses for patients. As modern medical students spend less time memorizing diseases, they’re focusing on learning how to think critically and navigate the huge amount of available data. Big Blue is also hoping that the Jeopardy champion will learn how to digest a person’s medical records in order to match up their history with maladies. We’re just nervous that someone will give Watson a telepresence robot and send him out onto the wards — you’d be worried about his bedside manner if you’ve seen his ruthless quizzing manner.

Continue reading Cleveland Clinic and IBM team up to make Watson a Doctor (video)

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http://w ww.engadget.com/2012/10/30/cleveland-clinic-watson/”>Cleveland Clinic and IBM team up to make Watson a Doctor (video) originally appeared on Engadget on Tue, 30 Oct 2012 15:46:00 EDT. Please see our terms for use of feeds.

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Wednesday, October 31st, 2012 news No Comments

32GB Nexus 7 tablets appear at retail with $249 price tag, October 29th street date

Source: http://www.engadget.com/2012/10/19/32gb-nexus-7-249-oct-29th-leak/

32GB Nexus 7 tablets appear at retail with $249 price tag, October 29th street date

Ahead of Google’s Android event on the 29th there’s additional confirmation of a storage upgrade for the Nexus 7, as 32GB units have now been spotted on shelves at US retailers. Seemingly dead-set on matching the LG E960 “Mako” Nexus G for the title of worst-kept secret, we’ve received this photo of a tag for the new unit at a Sam’s Club (with a placeholder price). Reports on Android Central and The Verge also mention hardware spotted at Staples locations, with one person actually succeeding in buying one. All of that follows a listing on the Staples website and one Japanese buyer apparently receiving one early by accident. According to the tags and receipts, the new units are scheduled to go on sale the same day as the Android event, and at the same $249 price of the current 16GB model. Now that the alleged Sony Nexus phone has been exposed as a fake we don’t know if there will be any surprises left, but if you want to buy anything from Google’s brand then patience (or at least shopping around) is probably your best strategy.

[Thanks, Adam]

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32GB Nexus 7 tablets appear at ret! ail with $249 price tag, October 29th street date originally appeared on Engadget on Fri, 19 Oct 2012 18:35:00 EDT. Please see our terms for use of feeds.

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Saturday, October 20th, 2012 news No Comments

Source: http://feeds.gawker.com/~r/gizmodo/vip/~3/kxnvLJen2SQ/best-buy-to-price+match-the-internet

Best Buy to Price-Match the InternetThe Wall Street Journal is reporting that Best Buy plans to match the price of internet retailers like Amazon over the holidays this year, as well as offering free home delivery when stores are out of stock.

According to a good ol’ “person familiar with the matter”, the electronics chain is assuming the strategy over the holiday season to draw customers away from shopping purely online. That’s something that will appeal to many consumers—especially those who prefer a traditional shopping experience.

It does, however, seem to contradict comments made by Best Buy’s new CEO Hubert Joly. He recently claimed that the prevalence of “showrooming”—where consumers head into shops to check out goods before ultimately buying online—has been blown out of proportion.

Maybe that contradiction is just reflective of the conundrum all big-box retailers face: they need to keep up with online retailers, but they don’t want to lose sight of what once made them successful. That’s a tough call.

Either way, price matching would inevitably draw in more custom. Would you buy something at Best Buy instead of ordering online, all prices being equal? [WSJ]

Image by Lynn Watson / Shutterstock.com

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Friday, October 12th, 2012 Uncategorized No Comments

How Grey Goose is Capitalizing on Luxury Using Social

Source: http://blog.compete.com/2012/10/03/how-grey-goose-is-capitalizing-on-luxury-using-social/

Grey Goose Hotel Noir

Image from: Grey Goose Hotel Noir / GreyGoose.com

People love to advertise their experiences. Social media is more or less about the marketing of the self, and so the move of Grey Goose to host its interactive Hotel Noir campaign on social upstarts Pinterest and Instagram makes complete sense.

Luxury is embedded in this brand’s story, and they know it. Just watch the film paired with the campaign; it’s that coy and elusive drama that intrigues you and convinces you that you’re missing something crucial. It’s romantic. It’s private, captivating, and calculating. This aura is designed, and it’s the same aura many people seek to create about themselves through social media. But is it working for Grey Goose?

GreyGoose.com - Unique Visitors vs. Average Stay

It very well may be. The 3rd and 4th highest volumes of incoming traffic to GreyGoose.com are off Facebook and Pinterest respectively. Looking at the unique visitors to the site, we can see a distinct upward trend coupled with a rise in the average stay on the site. More people are spending more time on GreyGoose.com over the past three months. This speaks to engagement, content, and interaction.

The reason this campaign could be working is because Grey Goose knows who they are appealing to. Looking at their online demographics (below), it’s clear their audience is predominantly young, between the ages of 18-34. This generation loves social media, but more importantly knows how to use it and collaborate across platforms. That’s why a campaign that uses Pinterest in tandem with Facebook in tandem with Instagram in tandem with a branded site can work.

GreyGoose.com Age DemographicsEssentially Grey Goose has found a way to captivate its audience and inspire them to advertise for the brand by generating a story that is alluring to online consumers. The campaign asks users to submit photos within the motif (an elegant black and white motif, accents blushed to crimson) through Instagram that can then be displayed on other platforms (like Pinterest and Facebook).

People are promoting themselves in the same instance that they’re promoting Grey Goose. All  Grey Goose had to do was create that crucial air of mysterious luxury, and the need to partake in the exclusivity would propel the rest of the campaign.

This is already the draw to Instagram, where users select only the most delightful aspect of their lives to be photographed, filtered, gussied up and shared. Each photo is part of a meticulously constructed online identity, handpicked and refined so that it more-or-less represents how a person prefers to be represented rather than the actual person themselves.

And that’s fine! It’s already how people behave in most in-person social situations, so why shouldn’t the phenomenon of self-construction exist online? And since it is online, why shouldn’t a brand already exquisite in its classy aura take ahold of it? Good show, Grey Goose, good show.

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Thursday, October 4th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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