peter kafka

Mobile Apps Are Challenging TV In A Way The Web Never Did

Source: http://www.businessinsider.com/mobile-apps-television-time-spent-2012-12

TV and tablet

A new study by Flurry, a mobile-analytics company, shows that usage of mobile apps is rapidly catching up with television.

Flurry CEO Simon Khalaf reports that the company has tracked a total of a trillion “events”—actions inside apps like finishing a game level or making a restaurant reservation. Those numbers have grown exponentially in the past two years.

All those taps and swipes translate to a significant amount of usage. 

In the US, time spent on the Web has stagnated at 70 minutes per day. Television watching has grown slightly, from 162 minutes to 168 minutes. But app usage has almost doubled from 66 minutes to 127 minutes a day. At current growth rates, it should catch up with television within a year.

Flurry Web vs. app time spent

This isn’t necessarily bad for television content producers, Khalaf notes, who are increasingly adapting their shows to be watched alongside a tablet or smartphone—the “second screen” phenomenon.

“We believe that, with the introduction of connected TVs, TV shows will behave like apps,” he writes.

Flurry’s results match what other observers are saying, like Kleiner Perkins Internet expert Mary Meeker.

But as Peter Kafka of AllThingsD points out, the explosion of mobile usage doe! sn’t nec essarily mean a mobile-ad bonanza.

And since we’re not getting more hours in the day, it’s pretty clear that the increased usage of apps must be happening simultaneously with other activities—like, yes, watching television.

SEE ALSO: Mary Meeker’s Latest Must-Read Presentation On The State Of The Web

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Wednesday, December 5th, 2012 news No Comments

Pay TV May Not Be Dead, But It’s Dead In The Water

Source: http://www.businessinsider.com/chart-of-the-day-pay-net-additions-2012-11

Some people think the pay TV business is on its deathbed. These numbers from Bernstein Research’s Craig Moffett, via Peter Kafka, don’t hurt that argument.

As you can see, subscriber growth has been just about flat for the last two years. This is good news because it means people aren’t ditching pay TV in droves. But it’s bad news because it means the industry is stuck.

chart of the day, pay tv net additions, total yoy subscribers growth, nov 2012

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Friday, November 9th, 2012 news No Comments

Twitter Brags To Advertisers That 55% Of Its Audience Is Mobile

Source: http://www.businessinsider.com/chart-of-the-day-twitter-mobile-advantage-2012-7

Here’s a slide from the deck Twitter is sending to advertisers, which Peter Kafka at All Things D got his hands on.

The message here is pretty clear: Twitter is a mobile company, and Facebook is not. If you want to reach people using mobile phones, Twitter is the way to go.

chart of the day, twitter mobile advantage, july 2012

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Wednesday, July 11th, 2012 news No Comments

Do We Need An Apple TV? People Already LOVE Watching (AAPL)

Source: http://www.businessinsider.com/chart-of-the-day-do-we-need-an-apple-tv-people-already-love-watching-2012-1


It’s easy to assume that Apple is going to change the game when it launches a TV later this year.

But remember one thing: People already LOVE television.

Look how much they’re watching compared to doing other things, according to this chart posted by Peter Kafka at All Things D:

How much people watch TV

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Friday, January 13th, 2012 news No Comments

How Apple’s Magazine Subscription Plan Helped Sell More Copies Of Popular Science (AAPL)

Source: http://www.businessinsider.com/chart-of-the-day-ipad-subs-2011-12

We’re still in the early days of magazines on tablets, but this chart from Peter Kafka at All Things D showing sales of Popular Science’s iPad app looks pretty decent for publishers.

As you can see sales have been steadily climbing and got a nice boost when Apple introduced the “newsstand,” which makes it easier for users to subscribe to magazines.

chart of the day, cumulative subscription sales through itunes, dec 23 2011

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Sunday, December 25th, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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