pew research center

The Demographics of “Cell-Mostly” Internet Users


Pew-Demos-Cell-Mostly-Internet-Users-Sept201363% of mobile phone owners used their devices to go online as of May this year, according to [pdf] a new report from the Pew Research Center’s Internet & American Life Project, and of those, 34% said they go online mostly using their mobile phone (“cell-mostly internet users”). Despite no gender differences, there are some strong variations in cell-mostly internet use when sorting by age, ethnicity, education attainment and household income.

Predictably, the percentage of mobile internet users who rely mostly on their device for access is higher among younger age brackets. Exactly half of 18-29 mobile internet users claim to go online mostly using their phone, a figure which drops to 35% in the 30-49 bracket, 14% in the 50-64 group, and 10% in the 65+ crowd.

Pew recently found Hispanics to have an above-average incidence of mobile check-in services use, and Hispanics also stand out in this latest survey of cell-mostly internet use. Fully 60% of Hispanic mobile internet users primarily use their phone for internet access. Black Americans aren’t far behind (43%), although only 27% of white mobile internet users are cell-mostly internet users.

Beyond age and ethnicity, there is also a strong skew towards lesser-educated, lower-income respondents. Among mobile internet users, 45% who count their education attainment as high school graduate or below primarily use their phone to access the internet. That’s about twice the proportion (21%) of those with a college degree. Similarly, 45% of mobile internet users with household income of less than $30,000 go online mostly using their mobile phone, compared to 27% of their counterparts in households with at least $75,000 in annual income.

The demographics of teen cell-mostly internet us! ers can b! e found here.

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Wednesday, September 18th, 2013 news No Comments

Only 37% of Online Adults Believe They Can Use the Internet Anonymously



This year, half of the survey’s respondents said they worry about how much information is available about them on the internet, up from 33% in September 2009. Those worries appear to be well-founded: many respondents said that their photos (66%), birth dates (50%), email addresses (46%) and employer information (44%) are available online. Those numbers were significantly higher for 18-29-year-olds, among whom 90% say their photos are available online.

Online Americans are taking steps to protect themselves, though. 64% have cleared cookies and browser history, 41% have deleted or edited something they had posted in the past, and an equal 41% have set their browser to disable or turn off cookies. 18-29-year-olds – whose information appears to be most readily available online – are also most likely to have taken these steps.

So who are they trying to avoid? Among the 55% who have taken steps to hide from specific people or organizations, hackers or criminals (33%) were the most commonly cited, followed by advertisers (28%), certain friends (19%) and people from their past (19%).

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Friday, September 6th, 2013 news No Comments

Most Facebook Users Have Taken a Break From the Site, Study Finds


Facebook is the most popular social network in America — roughly two-thirds of adults in the country use it on a regular basis.

But that doesn’t mean they don’t get sick of it.

A new study released on Tuesday by the Pew Research Center‘s Internet and American Life Project found that 61 percent of current Facebook users admitted that they had voluntarily taken breaks from the site, for as many as several weeks at a time.

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Saturday, February 9th, 2013 news No Comments

Pew Research finds 22 percent of adults in US own tablets, low-cost Android on the rise


Pew Research finds 22 percent of adults in US own tablets, lowcost Android on the rise

It shouldn’t come as much of a surprise that more Americans than ever now own tablets, but if you’d ever wanted some quantifiable data to go along with that homespun wisdom, then the Pew Research Center is glad to help. According to its latest report, 22 percent of US adults now own a tablet of some form. While the iPad remains the dominant player in the space with a 52 percent market share, this figure starkly contrasts the 81 percent share that Pew reported in 2011. As you might expect, Android tablets have made significant inroads and now account for 48 percent of the overall tablet space. Leading the Android charge is the Kindle Fire, which alone accounts for 21 percent of all tablets sold. It’s worth pointing out that Pew’s survey was conducted before the release of either the Nexus 7 or the Kindle Fire HD, which means that even the most recent information is a bit behind the curve. You’ll find a press release after the break that provides a much broader take on Pew’s latest findings in the mobile space, but those who want to go straight to the meat should hit up the source link below.

Continue reading Pew Research finds 22 percent of adults in US own tablets, low-cost Android on the rise

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Pew Research finds 22 percent of adults in US own tablets, low-cost Android on the rise originally appeared on Engadget on Tue, 02 Oct 2012 17:33:00 EDT. Please see our terms for use of feeds.

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Wednesday, October 3rd, 2012 news No Comments

You’d Be Surprised By The Content People Want To See On YouTube



YouTube has gained a reputation for hosting mindless video content. But new research from Pew Research Center’s Project for Excellence in Journalism shows that about a third of the time, a news story is the topic viewers are most interested in seeing.

Looking at YouTube’s internal data, Pew found that in four months of 2011, a news topic was the subject most viewers were looking for. The most searched topics included a fatal motorcycle accident, the Japanese Earthquake and the killing of Osama Bin Laden.

The power of a news story to take over YouTube was demonstrated in the week after the March 2011 earthquake in Japan, when all of the top 20 news-related videos dealt with the natural disaster for a combined 96 million views.

According to Pew, the research shows that although entertainment videos continue to dominate the YouTube landscape, a single news story can instantly rule the site:

News events are inherently more ephemeral than other kinds of information, but at any given moment news can outpace even the biggest entertainment videos.

The power of YouTube as a news source has a great impact on traditional televised broadcast journalism as well. It allows ordinary citizens across the world to publish videos without the influence of overarching news corporation and sponsor-minded producers.

In fact, 42 percent of the most viewed news videos were raw footage that had been completely unedited. In addition, the Pew Center found that unlike corporate news, YouTube news stories were not personality-oriented, with 65 percent of the most popular news videos not featuring anyone at all.

As YouTube and other video sites continue to grow, the sites become a more viable medium as the news outlet of the future.  Pew found that in 2011, over a quarter of Americans who use the Internet went on YouTube or a site like it everyday.

YouTube has become such a news-centric hub that it has started to make some governments nervous. China, Iran and Libya, for example, have all at one time banned YouTube for fear of the information that was being made available through its videos.

Despite all of this, televised news still greatly surpasses online news videos in terms of views.

Pew says that YouTube’s place as an international news source is significant because unlike televised broadcasts and cable news shows it allows viewers to “determine the news agenda for themselves.” 

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Thursday, July 19th, 2012 news No Comments

Dramatic Declines In Usage of Traditional News Sources; Internet The Only One Growing


Campaign News Sources


% of Consumers Who Regularly Get Campaign News From:






Cable news





Local TV news





Network news










Local paper





Source: Pew Research Center, January 4-8, 2012

Read more:

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Wednesday, February 29th, 2012 news No Comments

6 Charts About The Future Of Learning


This past summer, the Pew Research Center published a report on the “Digital Revolution and Higher Education.” The whole report is worth a read, but we’re drawn to the charts. Here are a few.

In these, only 15% of college presidents said that most of their students have taken a class online. But half think that 10 years from now, most students will take classes online.

Interestingly, college presidents see a greater educational value for online learning than the general public. Some 51% of college presidents polled said online courses offer an equal educational value, compared to classroom courses, versus just 29% of the public.

Pew education charts

Here, we start to see which types of colleges are leading the way in online learning: community colleges and less-selective colleges. Those trends are expected to lead the way, with 4-year private school presidents considering their undergrad student bodies the least likely to be taking online classes.

Pew education charts

Not surprising: 62% of college presidents think that more than half of student textbooks will be entirely digital in 10 years. Only 7% of college presidents think that less than 25% of student textbooks will be entirely digital.

Pew education charts

What’s helping that trend? Apple’s iPad. Here’s a bonus chart from Kleiner Perkins’ Mary Meeker showing just how fast the iPad is gaining steam relative to the iPhone and iPod.

iPad shipment in its first six quarters

More from our special report on The Future of Learning:

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Tuesday, December 13th, 2011 news No Comments

Pew’s 2010 Mobile Access survey shows more people are doing more things on their phones


Pew's 2010 Mobile Access survey shows more people doing more things on their phones

As smartphones continue to extend their pocket-swelling domination of the mobile market, it should come as no surprise that people are less worried about talking and more concerned with doing other stuff on their handsets than ever before. But, still, if you want some hard numbers to make you feel better about making such conclusions, the Pew Research Center‘s 2010 Mobile Access survey has ’em. Compared to April of last year, 76% of people take pictures with their phones, up from 66%, and over a third play games, up from about a quarter. A third of people now play music on their phones, compared to 21% in 2009, but the biggest jump is in recording video: 34% vs. 19% before. Given the number of new movie-capturing phones released over the past year, it’s easy to see why. So, no shocking numbers here, but sadly there’s no indication of the one usage statistic we think might actually be falling: making calls.

Pew’s 2010 Mobile Access survey shows more people are doing more things on their phones originally appeared on Engadget on Thu, 08 Jul 2010 08:31:00 EDT. Please see our terms for use of feeds.

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Friday, July 9th, 2010 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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