phenomenon

Nielsen study shows connection between TV ratings and Twitter activity

Source: http://www.engadget.com/2013/08/06/nielsen-study-shows-connection-between-tv-ratings-and-twitter-ac/

DNP Nielsen study links TV ratings with volume of related tweets

In recent years, social media has altered the way we interact with each other, and according to a Nielsen study released today, it’s also changing the way we consume media. While it may sound like a common sense conclusion to anyone who witnessed the storm of tweets surrounding the SyFy phenomenon Sharknado, Nielsen has uncovered a statistical link between what people tweet and what people watch. Basically, the more people tweet about a particular show, the more people will watch it. Likewise, the higher a program’s viewership, the more likely people are to discuss it on Twitter in real time. Certain types of programming — reality TV, comedies and sports — showed a higher percentage of ratings changes influenced by social media, while things like scripted dramas showed a smaller but still noticeable uptick. The times are a-changin’, and studies like this one are bound to inspire broadcasters and advertisers to change with them.

 

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Tuesday, August 6th, 2013 news No Comments

drag2share: Mobile-Native Teens are “Over” Facebook

source: http://feedproxy.google.com/~r/businessinsider/~3/cEKhdrwt4Pw/tablets-and-smartphones-ecommerce-share-2013-5

Facebook teen popularityMobile-Native U.S. Teens Are Over Facebook (Pew)
Pew found U.S. teens have waning for enthusiasm for Facebook, which they view as inundated with adults, drama, and reputation management. We wrote about this phenomenon in a recent report. Buzzfeed had a good round up up of the respondent’s quotes. Elsewhere, Pew reported that 47% of U.S. teens own smartphones and one-third access the Internet primarily through a cell phone


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Wednesday, May 22nd, 2013 news No Comments

How Are Dead People Liking Stuff on Facebook?

Source: http://gizmodo.com/5967716/how-are-dead-people-liking-stuff-on-facebook

How Are Dead People Liking Stuff on Facebook?Have you noticed your friends liking stuff on Facebook that you know they don’t like? Yes? No? Well, have you seen some people like stuff on Facebook even though they’re… dead? It’s happening. And it’s because of a weird underworld of fake Facebook Likes.

Read Write took a look at the odd phenomenon of fake or accidental likes, showing countless examples of people claiming they’ve never liked a company or brand even though Facebook showed them as ‘Liking’ it. Facebook says these fake Likes aren’t fake at all but rather “accidental” mistakes, possibly done by “inadvertently pressing a button, perhaps on the mobile app.” I guess. Maybe it’s a good time to audit all your Facebook Likes to see if any rogue Likes happened to you.

How Are Dead People Liking Stuff on Facebook? But how does that explain people who’ve passed away still liking things after they’ve been, well, dead? The picture above shows a zombie Like.

A Facebook spokesman says the “likes” from dead people can happen if an account doesn’t get “memorialized” (meaning someone informs Facebook that the account-holder has died). If nobody tells Facebook that the account-holder is dead, Facebook just keeps operating on the assumption the person is alive.

And the way Facebook operates is that it keeps on recycling and re-using a user’s Like. So if you Like something from a long time ago, it could pop up again as if it was a bradn new Like. Read more about this weird Facebook phenomenon at Read Write. [Read Writer]

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Wednesday, December 12th, 2012 news No Comments

Mobile Apps Are Challenging TV In A Way The Web Never Did

Source: http://www.businessinsider.com/mobile-apps-television-time-spent-2012-12

TV and tablet

A new study by Flurry, a mobile-analytics company, shows that usage of mobile apps is rapidly catching up with television.

Flurry CEO Simon Khalaf reports that the company has tracked a total of a trillion “events”—actions inside apps like finishing a game level or making a restaurant reservation. Those numbers have grown exponentially in the past two years.

All those taps and swipes translate to a significant amount of usage. 

In the US, time spent on the Web has stagnated at 70 minutes per day. Television watching has grown slightly, from 162 minutes to 168 minutes. But app usage has almost doubled from 66 minutes to 127 minutes a day. At current growth rates, it should catch up with television within a year.

Flurry Web vs. app time spent

This isn’t necessarily bad for television content producers, Khalaf notes, who are increasingly adapting their shows to be watched alongside a tablet or smartphone—the “second screen” phenomenon.

“We believe that, with the introduction of connected TVs, TV shows will behave like apps,” he writes.

Flurry’s results match what other observers are saying, like Kleiner Perkins Internet expert Mary Meeker.

But as Peter Kafka of AllThingsD points out, the explosion of mobile usage doe! sn’t nec essarily mean a mobile-ad bonanza.

And since we’re not getting more hours in the day, it’s pretty clear that the increased usage of apps must be happening simultaneously with other activities—like, yes, watching television.

SEE ALSO: Mary Meeker’s Latest Must-Read Presentation On The State Of The Web

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Wednesday, December 5th, 2012 news No Comments

The Small Screen Boom [Slide Deck]

Source: http://www.businessinsider.com/mobile-video-the-small-screen-boom-2-2012-10

Ooyala_Mobile_Video

We at BI Intelligence have built on our recent mobile video report to put together a comprehensive presentation on the mobile video revolution. 

Mobile video is quickly becoming a mass consumer phenomenon, much as digital photos were earlier in the smartphone adoption cycle.

In Mobile Video: The Small Screen Boom, we explore what is driving this massive mobile video growth, examine who watches mobile video and how they watch it, and look at the mobile video monetization opportunity. 

We’ve posted the deck here. We hope you enjoy it. 

BI Intelligence is a new research and analysis service focused on mobile computing and the Internet. Subscribers can download the entire deck as a PDF or PowerPoint, as well as any of the individual charts from the presentation. Please sign up for a free trial here.

See the rest of the story at Business Insider

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Monday, October 29th, 2012 news No Comments

The 20 Most Popular TED Talks Of All Time

Source: http://www.businessinsider.com/the-20-most-popular-ted-talks-of-all-time-2012-8

Vijay KumarTED Talks have become a worldwide phenomenon.

It’s a platform where the brightest minds — scientists, designers, inventors —  go to spread their ideas. Many of these leaders deliver their insights at TED conferences around the world, which are then uploaded onto TED.com.

To date, the talks have received over 800 million pageviews. TED has just released a list of the top 20 talks of all time, which we’ve compiled here.

#20 – Vijay Kumar demos robots that fly like birds

Views: 3,535,340

University of Pennsylvania professor Vijay Kumar spent countless hours in the General Robotics, Automation, Sensing and Perception (GRASP) Lab. The result: flying robots that can sense each other, move together in formation, and can even adjust their formation if one of the robots drops out.

With these robots, Kumar sees a lot of potential“[Agile aerial] robots like this have many applications. You can send them inside buildings as first responders to look for intruders, maybe look for biochemical leaks … [or they] can be used for transporting cargo.”

#19 – Mary Roach reveals the most surprising facts about orgasm

Views:  3,810,630 

The reason behind this video’s popularity isn’t just in the topic, it’s! also th e humor and wit of Mary Roach. Roach details her findings from hours of obscure research into the unknown and centuries-old topic of the orgasm. In the end, she gives viewers 10 bold and surprising claims about the sexual climax. (Viewer discretion is advised).

#18 – Keith Barry hacks the most complex thing in nature, the human brain

Views: 3,847,893

Keith Barry is well known in Europe for his mind-blowing (literally) stunts. Some call him a magician, others call him a brain hacker. Whatever the name, Barry entertains with “brain magic,” composing routines that exploit the human mind’s loopholes and bugs. The effect: a revealing look into the complex software between our ears. 

See the rest of the story at Business Insider

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Wednesday, August 22nd, 2012 news No Comments

Wall Street Analysts Are Becoming Increasingly Worthless

Source: http://www.businessinsider.com/subramanian-wall-street-analysts-herding-2012-7

Savita Subramanian and the U.S. equity strategy team have noted that Wall Street analysts have been unusually bearish lately, a phenomenon that often precedes a massive rally in the market.

In other words, Subramanian is suggesting that the best move may be to do the exact opposite of what Wall Street is saying.

In a new note to clients, she offers even more evidence suggesting that analysts might not be worth what they’re getting paid for.

Today, estimates may be lower quality than normal, given evidence of herding around consensus,” she wrote.

Chart 14 shows that the “dispersion of EPS estimates for S&P 500 companies is near all-time lows, likely reflecting an unwillingness of analysts to diverge from consensus amid macro uncertainty.”

subramanian analysts

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Monday, July 16th, 2012 news No Comments

The Stealth Stimulus That Could Tip Consumer Spending

Source: http://www.businessinsider.com/citi-tax-refunds-2012-6

Bulls on the economy are constantly looking for any reason to be optimistic on the U.S. economy.

Personal consumption accounts for around 70 percent of GDP, so any help to the consumer would be welcome.

“There are many reasons to be skeptical of forecasts for a significant overall reacceleration in consumer spending in 2H,” writes Citi economist Steve Wieting.  “But there are some bright spots.”

Wieting dug up a nugget that could provide a little stimulus: tax refunds.  From his note to clients:

As Figure 12 shows, gross tax refunds have increased relative to disposable income in recent years. Tax refunds are a seasonal phenomenon, and ordinarily don’t deserve much attention. But as they have increased in amplitude, their impact may be more notable. Payments within the first quarter were particularly large and early. For the consumers relying on such payments, savings rates are low, and consumption is closely and immediately tied to cash flows.

tax refund chart

SEE ALSO: The Most Unemployed City In Every State >

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Friday, June 29th, 2012 news No Comments

Holy SMOKE! Pinterest Is The Fastest Growing Site Ever

Source: http://www.businessinsider.com/holy-smoke-pinterest-is-the-fastest-growing-site-ever-2012-2


Pinterest UP kid halloween

Social image-sharing site Pinterest, which is the toast of Silicon Valley and the VC world, has passed 10 million users after only 9 months.

TechCrunch reports that it got exclusive stats from ComScore showing that Pinterest had 11.7 million unique monthly visitors in January 2011. That’s up from only 7.5 million in December…and a scant 418,000 last May.

That’s the fastest growth ever for a standalone site.

Users aren’t spending that much time at the site — about 90 minutes a month, compared with 7 hours for Facebook. But it’s clear that Pinterest is a huge phenomenon.

Most interesting, it took off among non-techies first. That’s a great reminder for startups trying to stand out — the world is a lot bigger than your friends who work at tech companies. Sometimes, you have to get outside the bubble.

See also: The Secret To Pinterest’s Astounding Success.

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Tuesday, February 7th, 2012 news No Comments

Tumblr Blows Past 15 Billion Pageviews Per Month, Thumbing Nose At Old Media Thinking As It Goes

Source: http://www.businessinsider.com/tumblr-blows-past-15-billion-pageviews-per-month-2012-1


david%20karp%20wallstrip

The latest social-media phenomenon, Tumblr, continues to post astounding traffic metrics.

Founder and CEO David Karp spoke at the DLD conference in Munich this morning, where he reiterated some of the company’s recent milestones:

  • 100+ million uniques per month
  • 15+ billion pageviews per month

Tumblr, which is basically halfway between a blogging platform and Twitter, allows users to post photos, videos, and text. Critically, it also allows users to “follow” each other and “re-blog” the posts of others.

The latter concepts, which Twitter has also capitalized on with amazing success (through “following” and “re-tweets”), inserts reblogged posts into each user’s timeline stream. Thus, anyone who “follows” a user, also sees the re-blogged posts.

This turns Tumblr users into editors and curators in addition to content creators. The sharing functionality allows posts to spread rapidly, just as links and headlines do on Facebook and Twitter. In Tumblr’s case, though, the whole post is shared, not just the headline and link.

It’s worth noting that this whole concept makes a mockery of the idea of traditional content “theft.” If someone “re-blogged” a traditional newspaper story, inserting it into their own site, the newspaper would probably scream bloody murder and sic lawyers on them. And yet, on Tumblr, those whose posts are “re-blogged” feel nothing but gratitude and pride (thanks for sharing my work!).

Some other stats from David Karp’s talk this morning (as tweeted by idealab founder Bill Gross and digital journalism guru Jeff Jarvis):

  • The average post is “re-blogged” 9 times
  • 90% of the posts on Tumblr are reblogs or groups (curation). 10% are original content creation.

In another DLD panel, Glam Media CEO Samir Arora remarked that the “old version of media was that you needed editors that work for you. In new era they don’t.”

Nowhere is that more clear than at Tumblr.

SEE ALSO: Check Out Tumblr’s Amazing New York Headquarters, Where All Those Pageviews Are Made

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Monday, January 23rd, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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