85% of American adults have a cell phone, yet just 9% have signed up for health alerts via text. What is the potential for this type of intervention?
Assuming you were a non-naughty-lister who didn’t get the proverbial coal lump, it looks like that gift under the tree was more likely a tablet than a phone this No
The smartphone industry is at an interesting point in time. In 2007, Apple’s iPhone practically invented — or re-invented, if you will — the current smartphone age with a full capacitive touchscreen and support for mobile apps. Google Android followed in 2008 and although it was slow to catch up, is relatively on par with iOS in terms of usability and app support.
Can Microsoft and RIM succeed where others have failed?
These incumbents — Apple and Google’s Android partners — account for 89.9 percent of smartphone sales as of the third quarter of 2012, per IDC. Some alternative platforms, such as Palm’s webOS and Nokia’s Maemo software, entered the market only to disappointingly disappear: webOS is now an open-source platform and Maemo became MeeGo, which Nokia abandoned when it chose to use Microsoft’s Windows Phone software. Windows Phone has been around for two years but has relatively little in the way of sales to show for it.
Android’s share of the Chinese smartphone market ended the third quarter at 90 percent.
According to Analysys International, Android’s share is up from 83 percent a quarter prior and 58 percent a year ago.
With the Chinese market now accounting for a quarter of global smartphone shipments, Android’s dominance there is driving its widening lead in global smartphone platform market share.
Apple, meanwhile, has never really gained traction after a weak market entry on only on! e of the country’s major providers. The iPhone 5 will be available on two carriers, but as of now will not be distributed by the largest carrier, China Mobile. Additionally, while many Chinese consumers may fawn over iPhones, they are simply out of reach financially for a substantial part of the market.
If you’ve been holding out for a Gmail or Drive app on WinPho8, you’re all outta luck. Google has announced that it has no plans to roll out Windows Phone 8 software for the major Google apps.
Speaking to V3, Clay Bavor, product management director at Google Apps, explained:
“We have no plans to build out Windows apps. We are very careful about where we invest and will go where the users are but they are not on Windows Phone or Windows 8. If that changes, we would invest there, of course.”
Instead, Google plans to concentrate its efforts in iOS and Android apps:
“In 2012 we’ve laid some of the ground work and really improved the experience of our core apps on mobile devices, such as adding native editing of spreadsheets for both iOS and Android apps.”
Image by AP
There was time, not so long ago, when the innovative RIM device dominated the business market, but in today’s mobile-drive world, the Blackberry is being pushed out by more advanced smartphones.
During our IGNITION 2012 conference, Grimshaw explained why switching to a Google-powered phone has convinced him that Google is well positioned to take over the business market that Blackberry once held.
“Google are placing themselves very well within the business market because the combination of the email services and the Android devices is really very powerful and it’s perhaps something that Apple doesn’t have to the same extent.”
He goes on to explain how this impacts the mobile market for publishers:
Produce by Business Insider Video
Who’d have thought that pricing a high-end smartphone like the Nexus 4 at $350 or less would lead to strong sales? Google and LG certainly appear to have been caught off-guard. LG’s UK mobile lead Andy Coughlin tells CNET that the pair estimated Nexus 4 shipments in the way you’d expect for any phone, but have been rocked by “huge demand” — in short, they didn’t realize that offering such a giant bargain would lead to sellouts within minutes. While we don’t have tangible shipping numbers, that the spending sprees happen over and over again suggests that LG is producing more than a handful of Nexus 4s as it tries to keep up. We suspect that many of you reading this just want to know when sales resume; sadly, Coughlin’s not telling.
Source: CNET UK
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
Collaborators – Digital Profs
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