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Is there hope for SMS health alerts?
Source: http://pewinternet.org/Commentary/2012/December/Is-there-hope-for-SMS-health-alerts.aspx
85% of American adults have a cell phone, yet just 9% have signed up for health alerts via text. What is the potential for this type of intervention?
Santa crammed more tablets than smartphones into Christmas stockings
Source: http://www.engadget.com/2012/12/28/more-tablets-than-smartphones-activated-christmas/
Assuming you were a non-naughty-lister who didn’t get the proverbial coal lump, it looks like that gift under the tree was more likely a tablet than a phone this No
Automatic Video Ads (With SOUND?) Coming To Your Facebook Feed
Source: http://gizmodo.com/5969497/report-automatic-video-ads-with-sound-coming-to-your-facebook-feed
If you think the auto-play commercials on sites like ours are annoying, get ready to have it in your face times a billion: Ad Age says video ads are hitting Facebook.
The transition, which AdAge’s anonymous industry sources say will begin in the first half of 2013, will stick video commercials in your browser, tablet, and phone. Annoying, right? But what could be even worse is that there’s no play button:
In what’s sure to be a controversial move, the visual component of the Facebook video ads will start playing automatically — a dynamic known as “autoplay” — according to two of the executives.
This means an ad for Bacardi (if you’re targeted as a drinker) will show up upon your arrival at The Book and start flashing without any intervention—”Facebook is still debating whether to have the audio component of the ads activated automatically as well,” says AdAge. That latter part seems unthinkable, given how universally-despised audio ads are. A total web faux pas. Unlike obscure, opaque image sub-licensing, automatically playing a cereal jingle when you go to Facebook seems like the kind of thing that actually drive people away from using Facebook. At least as regularly.
Yes, Facebook is free. And yes, ads on Facebook are only going to multiply and advance. But that doesn’t mean we can’t challenge auto-play video commercials with spontaneous sound as idiotic and obnoxious. But for now, this is just a rumor—keep your eyes and ears peeled. In the meantime, we’ve reached out to Facebook for comment. [Ad Age]
Why Many Are Unlikely To Switch To Windows Phone Or BlackBerry 10
Source: http://gigaom.com/mobile/why-many-are-unlikely-to-switch-to-windows-phone-or-blackberry-10/
The smartphone industry is at an interesting point in time. In 2007, Apple’s iPhone practically invented — or re-invented, if you will — the current smartphone age with a full capacitive touchscreen and support for mobile apps. Google Android followed in 2008 and although it was slow to catch up, is relatively on par with iOS in terms of usability and app support.
Can Microsoft and RIM succeed where others have failed?
These incumbents — Apple and Google’s Android partners — account for 89.9 percent of smartphone sales as of the third quarter of 2012, per IDC. Some alternative platforms, such as Palm’s webOS and Nokia’s Maemo software, entered the market only to disappointingly disappear: webOS is now an open-source platform and Maemo became MeeGo, which Nokia abandoned when it chose to use Microsoft’s Windows Phone software. Windows Phone has been around for two years but has relatively little in the way of sales to show for it.
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Android Completely Owns The Chinese Smartphone Market
Source: https://intelligence.businessinsider.com/welcome
Android’s share of the Chinese smartphone market ended the third quarter at 90 percent.
According to Analysys International, Android’s share is up from 83 percent a quarter prior and 58 percent a year ago.
With the Chinese market now accounting for a quarter of global smartphone shipments, Android’s dominance there is driving its widening lead in global smartphone platform market share.
In China, Android’s gain has mostly come at the expense of Symbian, Nokia’s antiquated platform that will eventually disappear as Nokia shifts its product offerings on to Windows Phone.
Interestingly, despite its dominance, Google only offers limited support for Google Play in China and Android apps are usually downloaded in third-party app markets.
Apple, meanwhile, has never really gained traction after a weak market entry on only on! e of the country’s major providers. The iPhone 5 will be available on two carriers, but as of now will not be distributed by the largest carrier, China Mobile. Additionally, while many Chinese consumers may fawn over iPhones, they are simply out of reach financially for a substantial part of the market.
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Google Apps discontinues basic package, asks new customers to pony up $50 per user for premium
Source: http://www.engadget.com/2012/12/07/google-apps-discontinues-basic-package/
Looking towards Mountain View to provide a suite of digital tools for your new business? Make sure to pen per-user costs into your ledger — Google Apps isn’t free anymore. According to Google’s enterprise blog, the basic Google Apps package is being abandoned to streamline the service, offering businesses a single, $50 per user option that promises 24/7 phone support, 25GB inboxes and a 99.9% uptime guarantee. Pre-existing free customers can still hum along unmolested, of course, and the standard pricing doesn’t apply to schools or universities, either. Personal Google accounts are still free too, doling out gratis Gmail and Drive access to anyone with a unique user name. The team hopes that streamlining the Apps will allow it to provide better service, possibly offering enterprise users new features on a faster timetable.
Source: Google
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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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Google, LG seeing more Nexus 4 demand than expected
Source: http://www.engadget.com/2012/12/06/shocker-google-lg-seeing-more-nexus-4-demand-than-expected/
Who’d have thought that pricing a high-end smartphone like the Nexus 4 at $350 or less would lead to strong sales? Google and LG certainly appear to have been caught off-guard. LG’s UK mobile lead Andy Coughlin tells CNET that the pair estimated Nexus 4 shipments in the way you’d expect for any phone, but have been rocked by “huge demand” — in short, they didn’t realize that offering such a giant bargain would lead to sellouts within minutes. While we don’t have tangible shipping numbers, that the spending sprees happen over and over again suggests that LG is producing more than a handful of Nexus 4s as it tries to keep up. We suspect that many of you reading this just want to know when sales resume; sadly, Coughlin’s not telling.
Filed under: Cellphones, Mobile, Google, LG
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Via: TmoNews
Source: CNET UK
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