There was time, not so long ago, when the innovative RIM device dominated the business market, but in today’s mobile-drive world, the Blackberry is being pushed out by more advanced smartphones.
During our IGNITION 2012 conference, Grimshaw explained why switching to a Google-powered phone has convinced him that Google is well positioned to take over the business market that Blackberry once held.
“Google are placing themselves very well within the business market because the combination of the email services and the Android devices is really very powerful and it’s perhaps something that Apple doesn’t have to the same extent.”
He goes on to explain how this impacts the mobile market for publishers:
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Mobile devices are playing an increasingly large role in commerce.
So, how are consumers using their phones in the shopping process?
- Buying items directly: Mobile is driving an increasingly large share of traffic to ecommerce sites. Forrester Research forecasts U.S. mobile commerce to hit $10 billion this year, up from $6 billion in 2010. Mobile sales made up 6.6% of Cyber Monday sales in 2011, more than double the percentage of the previous year.
- Opening emails for discounts and coupons: Email is a crucial marketing ! channel for companies like Gilt Groupe, Groupon, and LivingSocial. Since many consumers access email mainly through their phones, mobile has become an important marketing channel.
- Research and comparison shopping: Mobile shoppers are likely to use their phones in-store to compare prices and consult on potential purchases with friends. An analysis by Deloitte estimates mobile will influence $158 billion of in-person retail sales this year. This is a big problem for brick-and-mortar retailers, as it brings ecommerce competition directly into their stores.
- In-Store Payments: Consumers are beginning to make payments directly with their phones. According to Nielsen, 9% of mobile shoppers have paid for goods or services at point of sale. NFC probably won’t be the solution that powers this change though, but new apps like Pay with Square and Apple’s Passbook are promising.
In full, the report also looks at:
- The most popular mobile activities: We take a look at usage patterns around social networking, gaming, email, weather, search, and maps.
- The growth of the mobile web: We take a deep dive into mobile browser and app usage patterns and analyze the recent trends.
- How users are consuming content on their mobile devices: We take a look at how mobile users are consuming books, video, news, and music on their mobile devices.
Total U.S. ad spending increased just 0.9 percent in Q2 2012, to $34.4 billion, according to Kantar Media, but that marginal increase masked the disproportionate damage suffered by the magazine sector.
Magazine ad sales declined -2.7% percent in the quarter, with across-the-board declines at consumer, business and Sunday magazines. The only magazine sectors to post growth were niche publications like local and Spanish language magazines, according to Kantar.
The report doesn’t say why the declines occurred. The ad economy has been growing in fits and starts for about three years now, and magazines ought to be benefiting from that. But the Kantar numbers offer a clue that mobile phones may be killing the magazine business.
Web display advertising also declined in the quarter, by -5.4%. Kantar only measures display, and not search or other forms of digital adspend. The one thing we know about digital adspend is that money right now is pouring into mobile ad delivery, and lowering prices as it does so. The effect of that is to reduce the total amount of dollars spent on internet display ads — which is probably why you’re seeing web sales declines in Kantar’s numbers.
Now put that together with the way people use their phones and tablets. The iPad and the Samsung Galaxy S III are used by consumers in an almost identical way to how they use magazines: Portable delivery of entertainment and news.
The Kantar numbers also show a continued decline in the newspaper business, where ad revenue sank another -3.1%. The web, famously, killed the newspaper business.
It looks like mobile will do the same for magazines.
The chart below is based on data that came out during the Samsung-Apple patent trial (via CNET). It suggests that if Apple had been on all carriers in the U.S. Android would not have become as popular as it did.
Alas, Apple was not on Verizon, Sprint, or T-Mobile. This gave Google an opportunity to win over new customers. Those customers are likely coming off their first Android contracts now. It will be interesting to see if they stick with Google, or if they decide to jump to the iPhone.
Nokia only became the largest Windows Phone manufacturer in March, according to mobile analytics company Localytics. Manufacturer market share was estimated using data from apps using Localytics platform, which is imperfect, but offers a decent approximation.
However, Windows Phone overall market share has barely budged. Its global market share is up less than 1 percent since the beginning of the year. Furthermore, because no current Windows Phones will be upgraded to Windows Phone 8, its global market share will slump until the release of the new platform.
IDC’s latest figures offer some predictable reading. More phones are being sold than ever before; 406 million units were sold in Q2, against 401.8 million in the same period last year — with a 42 percent increase in smartphone sales. The winners? Perrenial court antagonists, Samsung and Apple, with the duo doubling their combined market share over the last two years. Samsung maintains its lead, reaching over 50 million phones sold — and a new quarterly sales record — while Apple saw a quarter-over-quarter decline, as buyers presumably wait for Cupertino’s latest iteration, or go elsewhere. Nokia, meanwhile, had another “transitional” quarter, with sales of both Symbian and MeeGo devices shrinking, although its Windows Phones proved stronger. According to IDC‘s figures, Nokia and Microsoft’s team-up handset sales have doubled since last quarter. HTC misses out on a top three spot, but its fortunes appear to have improved over the last two quarters, with the IDC pointing the finger at a more streamlined product range from the Taiwan manufacturer. ZTE continues to nip at its heels, reaching the top five thanks to strong entry-level smartphone sales in China, while continuing to inch onto US shores. If you’re looking for a full breakdown of all phones sold, dumb and otherwise, ! read up at the source below.
Filed under: Cellphones
IDC: Samsung and Apple ship almost half of all smartphones, but Korean manufacturer maintains lead originally appeared on Engadget on Fri, 27 Jul 2012 03:58:00 EDT. Please see our terms for use of feeds.
Americans are using their cell phones to find new ways to engage with the TV shows they are watching. According to Pew Research Center, the most popular mobile activities while watching TV are fact-checking assertions and texting with friends about programs they’re watching.
Pew found that 53 percent of U.S. cell owners are “connected viewers.” The survey includes all mobile users, which means means some activities are probably even more popular among smartphone owners.
Networks may be disheartened to find that 38 percent of cell owners use their phones to “keep themselves occupied during commercials,” but the results also indicate consumers are using their phones to engage with programming in new and deeper ways.
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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