Why Android Phones, And Not The iPhone, Will Capture The Business Market


There was time, not so long ago, when the innovative RIM device dominated the business market, but in today’s mobile-drive world, the Blackberry is being pushed out by more advanced smartphones.

The Financial Times recently switched their emailing system to Gmail, and managing director Rob Grimshaw gave up his Blackberry for an Android device that let him seamlessly transition his workflow.

During our IGNITION 2012 conference, Grimshaw explained why switching to a Google-powered phone has convinced him that Google is well positioned to take over the business market that Blackberry once held.

“Google are placing themselves very well within the business market because the combination of the email services and the Android devices is really very powerful and it’s perhaps something that Apple doesn’t have to the same extent.”

He goes on to explain how this impacts the mobile market for publishers: 

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Thursday, December 13th, 2012 news No Comments

Where Microsoft’s Profits Come From (MSFT)


When Microsoft revealed its first ever computer, the Surface, CEO Steve Ballmer said, “Windows is the heart and soul of Microsoft from Windows PCs to Windows Servers to Windows Phones and Windows Azure.”

And while that’s certainly accurate, the Windows division was not the company’s heart and soul as far as profits go, last quarter. The company made twice as much money last quarter from the Business Division, which is home to Office. And Microsoft’s Server and Tools group had bigger profits than the Windows division.

The reason Windows profits were light is that Microsoft is in a transition from Windows 7 to Windows 8. Windows operating profit should pick back up once Windows 8 sales pick up this quarter into next year.

chart of the day, microsoft income by segment, oct 2012

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Tuesday, October 23rd, 2012 news No Comments

Here’s How Consumers Are Shopping With Their Phones


shopping mobile

Mobile devices are playing an increasingly large role in commerce.

In a special report out from BI Intelligence, we analyze patterns around all types of mobile behavior, including how people use their phones to shop.

Access The Full Report By Signing Up For A Free Trial Today>>

So, how are consumers using their phones in the shopping process? 

The report is full of charts and da! ta that can be easily accessed, downloaded, and put to use.

In full, the report also looks at:

To access BI Intelligence’s full report on Mobile Usage, sign up for a free trial subscription here.

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Tuesday, September 11th, 2012 news No Comments

How Mobile Phones Are Killing The Magazine Business


Kantar Media

Total U.S. ad spending increased just 0.9 percent in Q2 2012, to $34.4 billion, according to Kantar Media, but that marginal increase masked the disproportionate damage suffered by the magazine sector.

Magazine ad sales declined -2.7% percent in the quarter, with across-the-board declines at consumer, business and Sunday magazines. The only magazine sectors to post growth were niche publications like local and Spanish language magazines, according to Kantar.

The report doesn’t say why the declines occurred. The ad economy has been growing in fits and starts for about three years now, and magazines ought to be benefiting from that. But the Kantar numbers offer a clue that mobile phones may be killing the magazine business.

Web display advertising also declined in the quarter, by -5.4%. Kantar only measures display, and not search or other forms of digital adspend. The one thing we know about digital adspend is that money right now is pouring into mobile ad delivery, and lowering prices as it does so. The effect of that is to reduce the total amount of dollars spent on internet display ads — which is probably why you’re seeing web sales declines in Kantar’s numbers.

Now put that together with the way people use their phones and tablets. The iPad and the Samsung Galaxy S III are used by consumers in an almost identical way to how they use magazines: Portable delivery of entertainment and news.

The Kantar numbers also show a continued decline in the newspaper business, where ad revenue sank another -3.1%. The web, famously, killed the newspaper business.

It looks like mobile will do the same for magazines.


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Monday, September 10th, 2012 Uncategorized No Comments

Here’s What Smartphone Users Are Doing With Their Phones


mobile content usage

A decade ago, we used our mobile phones to make phone calls and perhaps to send text messages. Some advanced users checked their email and maybe did occasional tasks online.

Smartphones and tablets have changed these habits dramatically. But how, exactly?

In a recent report on Mobile Usage from BI Intelligence, we analyze various usage patterns in mobile behavior and examine recent trends and developments. 

To Access The Full Report, Sign Up For A Free Trial Of BI Intelligence Today >>

Here’s a brief breakdown of the most important mobile usage trends:

  • Mobile web use is exploding: A majority of U.S. mobile users now access browsers and apps. According to Nielsen, the minutes spent per month on apps more than doubled from M! arch 201 1 to March 2012. Many of our most time-consuming mobile activities — games, social networks, and music — are accessed through apps. Time spent on the mobile web was basically flat. 
  • And the most popular mobile activities are becoming even more popular: Social networking and games are the two largest categories of daily app consumption. According to comScore, 37% of all U.S. mobile users accessed social networks on their phones in May, while 34% of all U.S. mobile users played games. These are double digit increases over two years ago. 
  • The shopping process is being revolutionized: U.S. mobile commerce is expected to hit $10 billion this year, up from $6 billion in 2010 — but that’s only a small part of the story. According to Nielsen, 89% of smartphone owners have used their phone while shopping in stores in a host of different ways, most notably to access digital marketing campaigns, conduct research, and make mobile payments. 
  • And, of course, users are consuming more content than ever before:
    Digital consumers read more books a year on average than their print-only counterparts, the percentage of U.S. mobile users listening to music on their phone has more than doubled in less than three years, tps://in”>over 60% of smartphone and tablet owners access news on their devices, and mobile video consumption is experiencing rapid growth.
  • There is plenty more growth to come: There are six dumbphones out there for every smartphone, and smartphones have penetrated only half of the U.S. 

In full, the report looks at:

To access BI Intelligence’s full report on Mobile Usage, sign up for a free trial subscription here.


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Thursday, August 23rd, 2012 news No Comments

Why People Bought Android Phones Instead Of iPhones, According To An Apple Survey (AAPL, GOOG)


An internal Apple study from 2011 reveals that the number one reason people ended up buying an Android phone after considering an iPhone was that they didn’t want to leave their wireless carrier.

The chart below is based on data that came out during the Samsung-Apple patent trial (via CNET). It suggests that if Apple had been on all carriers in the U.S. Android would not have become as popular as it did.

Alas, Apple was not on Verizon, Sprint, or T-Mobile. This gave Google an opportunity to win over new customers. Those customers are likely coming off their first Android contracts now. It will be interesting to see if they stick with Google, or if they decide to jump to the iPhone.

apple android chart

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Wednesday, August 22nd, 2012 news No Comments

Global Windows Phone Market Share By Manufacturer


Nokia only became the largest Windows Phone manufacturer in March, according to mobile analytics company Localytics. Manufacturer market share was estimated using data from apps using Localytics platform, which is imperfect, but offers a decent approximation.

However, Windows Phone overall market share has barely budged. Its global market share is up less than 1 percent since the beginning of the year. Furthermore, because no current Windows Phones will be upgraded to Windows Phone 8, its global market share will slump until the release of the new platform.  

Windows Phone Market Share

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Tuesday, August 21st, 2012 Uncategorized No Comments

U.S. Smartphone Market Share


Android and iOS continue to dominate the U.S. smartphone market, with a combined 84 percent of the market, according to the latest comScore numbers. It also reports that U.S. smartphone penetration is 47 percent at the end of of the second quarter. Mobile content use is up across the board, with web browsing and listening to music making the biggest one month gains.  

We have updated our charts in the chart library. Here are the updated versions:

U.S. Smartphone Market Share By Platform:

us smartphone market share

U.S. Mobile Market Share By Platform (Includes Non-Smart Phones):

blue ocean

U.S. Mobile Content Use Over Time:

us. mobile content use

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Wednesday, August 1st, 2012 news No Comments

Samsung and Apple ship almost half of all smartphones, but Korean manufacturer maintains lead


IDC Apple and Samsung ship almost half of all smartphones, jockey for first and second place

IDC’s latest figures offer some predictable reading. More phones are being sold than ever before; 406 million units were sold in Q2, against 401.8 million in the same period last year — with a 42 percent increase in smartphone sales. The winners? Perrenial court antagonists, Samsung and Apple, with the duo doubling their combined market share over the last two years. Samsung maintains its lead, reaching over 50 million phones sold — and a new quarterly sales record — while Apple saw a quarter-over-quarter decline, as buyers presumably wait for Cupertino’s latest iteration, or go elsewhere. Nokia, meanwhile, had another “transitional” quarter, with sales of both Symbian and MeeGo devices shrinking, although its Windows Phones proved stronger. According to IDC‘s figures, Nokia and Microsoft’s team-up handset sales have doubled since last quarter. HTC misses out on a top three spot, but its fortunes appear to have improved over the last two quarters, with the IDC pointing the finger at a more streamlined product range from the Taiwan manufacturer. ZTE continues to nip at its heels, reaching the top five thanks to strong entry-level smartphone sales in China, while continuing to inch onto US shores. If you’re looking for a full breakdown of all phones sold, dumb and otherwise, ! read up at the source below.

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IDC: Samsung and Apple ship almost half of all smartphones, but Korean manufacturer maintains lead originally appeared on Engadget on Fri, 27 Jul 2012 03:58:00 EDT. Please see our terms for use of feeds.

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Friday, July 27th, 2012 Uncategorized No Comments

How Americans Use Their Phones While Watching TV


Americans are using their cell phones to find new ways to engage with the TV shows they are watching. According to Pew Research Center, the most popular mobile activities while watching TV are fact-checking  assertions and texting with friends about programs they’re watching.

Pew found that 53 percent of U.S. cell owners are “connected viewers.” The survey includes all mobile users, which means means some activities are probably even more popular among smartphone owners.

Networks may be disheartened to find that 38 percent of cell owners use their phones to “keep themselves occupied during commercials,” but the results also indicate consumers are using their phones to engage with programming in new and deeper ways.

Cell Phone Use During TV

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Thursday, July 19th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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