Newspaper Uses Photoshop to Make Syria Look Worse


Newspaper Uses Photoshop To Make Syria Look Even Worse SomehowThe Kronen Zeitung is Austria’s largest newspaper, with a daily readership of around three million people. Yesterday, those readers were treated to the image on the left of war-torn Aleppo, bombed out and desperate. Except, as one sharp-eyed Redditor points out, that wasn’t the scene at all. It was just another Photoshop job.

Just to be clear, the family in the photograph is, in fact, in Syria; the original photo (on the right) came from the European Pressphoto Agency. But merely fleeing a city ravaged by guns and mortars apparently isn’t quite dramatic enough on its own. The editors of the Krone—as it’s commonly called—needed this baby to sing.

Using Photoshop to make actresses and models look unrealistically attractive is bad enough. Using it to make a part of the world that has enough problems as it is look even more apocalyptic? That’s just disgraceful. [Facebook via Reddit]

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Sunday, July 29th, 2012 digital No Comments

US Moves Toward Banning Photoshop In Cosmetics Ads (PG)


ann ward cover girl

Procter & Gamble has agreed to never again run an ad for its CoverGirl mascara because it used “enhanced post-production” and “photoshopping” to make eyelashes look thicker than they were in real life. P&G agreed to the ban even though it disclosed in the ad that the image was enhanced.

The move is the latest in a series of baby steps that U.S. and international advertising regulators have taken to ban the use of Photoshop in advertising when it is misleading to consumers.

The company’s decision was described in a ruling by the National Advertising Division, the U.S. industry watchdog that imposes self-regulation on the advertising business. NAD is part of the Council of Better Business Bureaus. Its rulings are respected and followed by most advertisers because it enjoys a close relationship with the FTC, from which it has historically drawn some of its senior staff. Recalcitrant advertisers who refuse to withdraw or amend misleading ads are referred by the NAD to the FTC, which has the power to fine, sue or bring injunctions against companies.

When asked whether this was a de facto ban on Photoshop, NAD director Andrea Levine told us:

“You can’t use a photograph to demonstrate how a cosmetic will look after it is applied to a woman’s face and then – in the mice type – have a disclosure that says ‘okay, not really.’”

The ad in question was for CoverGirl NatureLuxe Mousse Mascara, which promised “2X more volume” on women’s lashes. After reviewing the ad, P&G agreed to yank it. (A different CoverGirl ad is shown here.) The NAD ruling said:

“… [P&G] advised NAD it has permanently discontinued all of the challenged claims and the photograph in its advertisement. NAD was particularly troubled by the photograph of the model – which serves clearly to demonstrate (i.e., let consumers see for themselves) the length and volume they can achieve when they apply the advertised mascara to their eyelashes. This picture is accompanied by a disclosure that the model’s eyelashes had been enhanced post production.”

In a footnote, the NAD said it was following the lead of its sister body in the U.K., the Advertising Standards Authority, which in July banned cosmetics ads featuring Julia Roberts and Christy Turlington because they used Photoshop. The NAD said:

“Advertising self-regulatory authorities recognize the need to avoid photoshopping in cosmetics advertisements where there is a clear exaggeration of potential product benefits.”

“… the picture of Ms. Roberts had been altered using post production techniques (in addition to professional styling, make-up, photography and the product’s inherent covering and smoothing nature which are to be expected), exaggerating what consumers could expect to achieve through product use.”

The U.K. ruling found the use of photo retouching misleading per se.

In the U.S., the FTC has has also tightened rules to hold celebrities accountable if they make claims in ads they know cannot be true.

And in France, in 2009, 50 politicians asked for health warnings to be imposed on fashion ads if they showed retouched models’ bodies.

SEE ALSO: Ryanair: ‘We Will Continue To Support The Right Of Our Crew To Take Their Clothes Off’

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Friday, December 16th, 2011 news No Comments

Google Places’ camera exposed in the convenience store wilds


That right there friends, is a real life Google employee and his trusty camera capturing the internals of a fine New York City bodega. It’s all part of a pilot launched back in April to photograph the insides of businesses for Google Places. The idea here is that by seeing the actual facilities, merchandise, layout, and decor Google can help consumers make a better decision about which businesses might best suit their particular needs. First our WiFi data and now the fetid bowels of our snack shops… oh Google, is there no data left that’s sacred?

Google Places’ camera exposed in the convenience store wilds originally appeared on Engadget on Thu, 24 Jun 2010 07:41:00 EDT. Please see our terms for use of feeds.

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Thursday, June 24th, 2010 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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