Mar 6, 2013
Instagram has over 100 million users, but it doesn’t generate any revenue for Facebook. On the flip side, Shutterstock has over 22 million photos in its database and is a publicly traded company generating tons of revenue.
So, what’s Shutterstock doing differently than Facebook?
For starters, Shutterstock is a subscription service that relies on a secure approval process for its photos.
Shutterstock founder and CEO Jon Oringer talks to us about Shutterstock’s comprehensive approval process and what life is like as the leader of a publicly traded company:
- Privacy and Terms of Service Changes on Instagram Effective January 16, 2013, Instagram is updating its Privacy and Terms of Service documents. The new policies, which can be read on their blog, addresses sharing user information as a part of Facebook and new spam/abuse policies. The biggest change, found in the ‘Rights’ section of the new Terms of Service, gives Instagram the right to use your photos and profile information in ads without compensation. [Instagram Blog]
- Facebook to Launch Its Own Snapchat Competitor App Facebook is prepping to launch a service that will go head-to-head with Snapchat, a popular app that lets users send photos and short videos to one another—which are then automatically deleted after a brief increment of time. Facebook’s as-yet unnamed application will be, much like its Messenger and Camera apps, entirely self-contained and separate from the main Facebook app. Look for its release before the year’s end. [AllThingsD]
- New Rhapsody for iPad and iPad Mini: the Fastest, Most Visually-Stunning Rhapsody Experience Yet Premium music streaming service Rhapsody has released a new iPad app. Built for the ground up for the tablet with a visual-heavy interface, the Rhapsody app comes with a free 30-day trial for those looking to give it a shot. [Rhapsody Blog]
Recent research from HubSpot has indicated that Facebook photos generate higher engagement than the average post, and new data provided to MarketingCharts by Socialbakers supports this finding. Socialbakers took a sample of approximately 90,000 posts from 24,000 brand pages around the world during the week of November 26-December 2, and analyzed the top 10% most [...]
Craigslist’s apartment search still sucks, but thankfully there are third-party developers out there making it better (even if Craigslist doesn’t like it). Previously mentioned Lovely is dedicated to making the apartment finding process easier, and this weekend they built a new search tool to help you find a great place with photo-based search results.
All you need to do is choose a city and a neighborhood to get started. From there you can narrow down your options by choosing the number of bedrooms you want in your apartment and a price range. As you make your selections, Lovely will provide you with a grid of photos depicting the various apartments available to you. From there you can click on anything appealing for more information and view the entire listing if you choose. While browsing on a map is great, sometimes you just want to pick the places that look the best before you worry too much about the exact location. Lovely’s new tool helps you do just that.
If you were ever curious to how many photos get uploaded to Facebook everyday or how many likes happen across the entire social network or the sheer size of data booking the face is responsible for, look no further. Facebook gave a state of the union (of sorts) that detailed just how big Facebook data is.
Here’s the enormous breakdown that’s so big my head doesn’t understand the sheer size:
- 2.5 billion content items shared
- 2.7 billion Likes
- 300 million photos uploaded
- 500+ terabyte data ingested
Roughly broken down into indivudal Facebook users, the numbers translate to a little under 3 Facebook likes a day and one picture uploaded every 3 days per Facebooker. But how come Facebook didn’t let us know how many time people get poked! Or how many pictures get pulled because of complaints? What about people tagged in photos? I want to know more. I want to know everything! [CNET]
The Argument Against CEO Marissa Mayer’s Alleged Plot To Go After Google And Facebook (GOOG, YHOO, FB)
Yahoo’s board hired Marissa Mayer to be its CEO because board members want the company to embrace a “products” strategy instead of the “media” strategy that interim CEO Ross Levinsohn would have gone with if he had gotten the full time job.
What kind of software tools?
Google products include Google News, Gmail, Google Maps, and Google Docs. Facebook products include Events, Photos, and News Feed. Yahoo’s top products are email, Yahoo Finance, and Yahoo fantasy sports.
It’s obvious why this strategy is appealing to Yahoo’s board. All you have to do is look at the size of Google, a $200 billlion company, and Facebook, a $65 billion company.
One reason they are so big (other than lots of growth) is because they have wonderful margins typical of the Internet software business, where raw materials and freight are cheap. Also, you can build Gmail once and then move most of the engineers who built it onto something else, leaving only a few behind to maintain and upgrade it.
Margins aren’t as lovely in the media business. If your business is to create content, you have a recurring cost the software business does not have; you have to pay people to create it over and over. If you depend on these people too much, they ask for too much money. Likewise, if your business is in the distribution of content, the people who make it will do their best to figure out, and then cut into your margins. (This is why Hulu and Spotify are longshot bets to take over the world.)
So, focusing on a “products” strategy seems like a smart, no-brainer, right?
Not so fast, says one long-time Yahoo-watcher we recently spoke to.
This person says that the conventional wisdom about the software business’s excellent margins, outlined above, is outdated and that Google is to blame.
He told us:
“12 years ago, engineering and helpful tools were such an incredible change in lifestyle so that if you were good at it, you could make a lot of moeny. Software was a crazy high margin business. But here’s what’s changed: Google and companies worth $100 billion and $200 billion have brought software innovation to a zero margin business. They don’t charge for software. They don’t charge for ad serving. They don’t charge for reporting. Google makes all their money on a monopolistic position in advertising. There are no software businesses anymore. The software business is dead. The people who are making their money there are doing it because Google hasn’t killed them yet.”
Translation: Google can afford to make software tools for consumers free to use because it’s search business makes so much money, so Yahoo would be nuts to go out and try making a Yahoo Docs, Yahoo Maps, or Yahoo mobile operating system.
Hopefully, that’s not Mayer’s plan for Yahoo.
Hopefully, the plan is to bring “product” features to Yahoo’s powerful media brands, Yahoo Sports, Yahoo News, and Yahoo Finance.
Look at how, moving left to right, the red bars extend away from the gray bars.
Know what that means?
It means, in the words of the Distimo analyst who put together the chart, that “the average number of shares per users are increasing.”
That’s profound: The app isn’t just getting more popular, it is becoming a more important part of its users’ lives.
Bokeh refers to blurry effects in photographs—purposely out of focus shapes that are creamy and wonderfully fuzzy. You can make your own bokeh with just some inexpensive black cardstock.
This DIY lens hood and cap, dubbed the Circle of Confusion Shape Modifier, is similar to a previous one we’ve featured before, except this one lets you change out the “slides” or bokeh shapes easily—so you’re not stuck with just one shape. The tutorial at DIYphotography is very detailed: It tells you how to set up the grid in Photoshop or Gimp, create the squares and cutouts, and assemble it all together.
Check out the original article and the reader comments for a discussion of the techniques used to create the effects in the photos, such as setting your camera to the lowest aperture value. Enjoy making dazzling, beautiful photos!
DIY: Circle of Confusion Shape Modifier | DIY Photography
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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