physical sensors

drag2share: MOBILE INSIGHTS: How Apple’s New iBeacon May Be The End Of NFC

source: http://feedproxy.google.com/~r/businessinsider/~3/4CjM_1zRKiY/mobile-insights-how-apples-new-ibeacon-may-be-the-end-of-nfc-2013-9

ibeacons

Apple iBeacon One-Ups NFC And Makes The Internet Of Things A Reality (GigaOM)
You might have missed iBeacon in Apple’s flurry of new announcements this week. Basically, iBeacon uses Bluetooth technology to connect iPhones to physical sensors.  It has a much higher range than any NFC chips and NFC sensors, making it more appealing to retailers who can utilize it for mobile payments and in-store marketing


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Thursday, September 12th, 2013 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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