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Kodak agrees to sell Gallery online photo service to Shutterfly for $24 million

Source: http://www.engadget.com/2012/03/02/kodak-agrees-to-sell-gallery-online-photo-service-to-shutterfly/

Remember that Kodak Photo Gallery online picture service that we didn’t use? It appears that years of shipping packed-in with the company’s cameras have netted it some 75 million users, making it an asset that now-bankrupt Kodak has agreed to sell off to Shutterfly for $23.8 million. The deal isn’t quite done yet, with Shutterfly’s offer entered as a stalking horse bid while other buyers may also submit proposals before the process is targeted to close in the spring. This is all a part of Kodak’s pivot away from digital cameras and related products as it focuses on enterprise services and desktop printers instead. Under the current agreement, current gallery customers uncomfortable with being shipped off to Shutterfly will be able to opt out and either download their stored pics or buy them on DVDs. Otherwise, their accounts will be transferred in a way that is “preserved, and protected” — that is to say, almost entirely unlike the way they’re handled on iOS and Android.

Continue reading Kodak agrees to sell Gallery online photo service to Shutterfly for $24 million

Kodak agrees to sell Gallery online photo servic! e to Shu tterfly for $24 million originally appeared on Engadget on Fri, 02 Mar 2012 06:56:00 EDT. Please see our terms for use of feeds.

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Friday, March 2nd, 2012 news No Comments

These Time Magazine Covers Explain Why Americans Know Nothing About The World

Source: http://www.businessinsider.com/these-time-magazine-covers-explain-why-americans-know-nothing-about-the-world-2011-11


It’s not news that Time magazines uses different covers for its different regional editions, but it’s only when you gather them all together — so you can see what Europe and Asia read in Time compared to what Americans read in Time — that it becomes clear how insular the U.S. edition of Time is.

If you live abroad, the current edition of time features a dramatic picture of an Arab rebel wearing a gas mask under the headline “Revolution Redux.” In America, we got “Why anxiety is good for you”:

time magazine covers

Hmm.

Publishing ain’t easy, of course. Editors need to pick what sells (and what sells advertising). There are good reasons why the U.S. audience won’t be as interested in Tintin as Europe’s would be, which explains why Tintin dominated the foreign Time covers on Oct. 31. In the U.S., to Time’s credit, that edition featured “The China Bubble,” a piece about whether economic growth in the East is sustainable.

That laudable example aside, however, this collection of recent Time covers does make us Americans look like we’re just not that interested in the rest of the world.

While the rest of the world gets a thoughtful piece about Islam, the U.S. gets … chores!

Cold Turkey

Turkish prime minister Recep Tayyip Erdoğan may be the key democratically elected Muslim leader who stands at the crossroads between East and West, but hey! What about these inventions?!

Mom liked them best …

The Nov. 14 editions were soft features in all regions, but American exceptionalism was alive and well.

See the rest of the story at Business Insider

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Monday, November 28th, 2011 news No Comments

Here’s What Groupon Insiders REALLY Think Of LivingSocial (GRPN)

Source: http://www.businessinsider.com/heres-what-groupon-insiders-really-think-of-livingsocial-2011-11


LivingSocial is a very close competitor to Groupon.

Unaiz Kabani, the data whiz at Daily deals aggregator Yipit, tells us that Groupon’s market share dropped to 54% in September, down from 57% in August. Meanwhile LivingSocial was up to 22% from 19% in August.

Despite this heated race, Groupon barely mentioned LivingSocial in its IPO roadshow. Can you even spot it on this slide from the presentation?

GRPN IPO

Ridiculous, right?

But what do Groupon execs really think of LivingSocial? While we were talking to sources for our story INSIDE GROUPON, we got a pretty clear picture.

Highlights:

  • “LivingSocial was discussed in every management meeting.  It always seemed liked Groupon was winning in the markets that mattered, except in D.C., which is LivingSocial’s home base.”
  • “I would say LivingSocial was the main driver behind the huge marketing expenses because the idea was always, lets have more subscribers and thus more sales, then them.”
  • “Internally, the company rhetoric to employees was we’re way better, way cooler. [It was] a pep rally approach – they’re the rival the team can beat. At the management level, I would say they were taken seriously.”
  • “LivingSocial had the biggest influence when they would do something before Groupon.  They launched their instant deals before Groupon Now got launched and that was kind of a blow.  They did their escapes before we had a travel channel and that was a blow also. “
  • “The perception was that they launched an inferior product so ours was better. Just as a consumer, their mobile platform is far inferior.”
  • “Having that first mover advantage was huge.  It just always seemed like Groupon maybe had deeper pockets and could take advantage of the scale they thought they needed, then LivingSocial could.”
  • “They think they’re a lot smarter than LivingSocial.  Andrew thinks about LivingSocial all night and all day.  He totally obsesses about them.”
  • The Whole Foods thing drove him crazy. Groupon was bidding on that too, and basically LivingSocial went in and fully subsidized the deal and said “we’ll pay the whole thing, we just want Whole Foods on our roster.’ And you saw the number, the LivingSocial thing really worked for them, it really lifted their top line.”
  • “They’re a great company, a great fast follower. I don’t know what they’re worth – maybe $3 billion to $6 billion dollars – which is amazing [since it] didn’t exist 3 years ago.”
  • “There’s scale advantage that they don’t have; they don’t have a global presence. “
  • “I think they get gobbled up by one of the big four – Apple, Amazon, Google, and Facebook. Or maybe they even get acquired by Groupon.”
  • “[If] Groupon is worth $15 billion or $16 billion then maybe LivingSocial is worth 4 or 5.”

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Tuesday, November 8th, 2011 news No Comments

Dr. Thaker is now accepting new patients

as I was walking home today along Park Avenue in New York City …  this is what I saw…  🙂  

the picture below is the "old way" of getting new patients — ZocDoc is the "new way."  The old way relied on people walking by and seeing the sign, then remembering it, then remembering the number when they needed a foot doctor, etc. (ironically, if they had foot problems they may never even walk by to see the sign on Park Ave). 

dr-thaker-accepting-patients.jpg

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Wednesday, June 30th, 2010 news No Comments

Try On New Glasses in Warby Parker’s Virtual Booth

Source: http://lifehacker.com/5533311/try-on-new-glasses-in-warby-parkers-virtual-booth

Try On New Glasses in Warby Parker's Virtual BoothBuying glasses online can save you tons of money but the downside is you don’t get to try the glasses on and see how they look on your face. Upload a picture to Warby Parker and see different styles on your face.

Last year we shared out exploits in buying super cheap glasses online—it was awesome and we got great glasses for only $8!—but as we noted then it’s a gamble, albeit a cheap one, to buy glasses without trying them on.

Eyeglass retailer Warby Parker has an excellent virtual try on booth on their site which alleviates the can’t-try-it-on shoppers anxiety. Upload a picture of yourself, try out the different frames, and get a feel for how they look on your face. If you absolutely love a pair you find there you can snag them for $95 or just take the style and go shopping on other sites. Make sure to read our guide to scoring cheap eye glasses before you go shopping for some important pointers.

Warby Parker Virtual Try On [via Unpluggd]

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Friday, May 7th, 2010 news No Comments

Would the iPad Take Over Casual Home Gaming?

Source: http://gizmodo.com/5497379/would-the-ipad-take-over-casual-home-gaming

Would the iPad Take Over Casual Home Gaming?Get ready, because this one may get big: 44% of all iPad applications being tested on the actual device are games. Hey Nintendo, Sony, and Microsoft, the iPhone/iPod titan is getting its tentacles all over the living room.

The iPhone/iPod monster has positioned itself as the preferred mobile gaming platform for developers and is quickly becoming one of the largest game platforms in the planet, with 75 million iPhone OS devices sold in just 2.5 years. The current king of all game platforms sold 125 million units of the much cheaper Nintendo DS in five years and two months.

Now Apple is moving the action into the living room. Would gaming be one of main purposes of the iPad? Would the iPad become the next casual home gaming juggernaut, like the Wii? The market will tell in time, but apparently developers think that the possibility is there. Their reasoning seems solid: The iPhone/iPod demonstrated that you don’t need buttons and a d-pad to offer a good gaming experience to most people (not only hardcore gamers). It’s the same road first taken by the Nintendo DS and then the Wii. Both have a big amount of incredibly successful games that don’t use buttons at all and require little involvement and time. In fact, it seems like consumers—not hardcore gamers—favor that kind of interaction, along with games that can be easily shared and enjoyed by a few people at the same time.

The iPad Sharing Factor

Like the iPhone/iPod Touch, the iPad is a continuation of this road. Unlike its handheld brothers, however, the bigger screen of the iPad is good to share the game experience with other people. I can easily picture two or three people sitting together on a sofa, playing with one iPad, passing it around in turns. I can also imagine multiple iPads in the same household, and people playing networked games in separate screens. Or people around a table, playing a board game touching the iPad and using their iPhones. Except this board game would have spectacular graphics and be fully animated. And perhaps have remote players connected too.

Given the general direction of the market and the possibilities of the platform, it’s not surprising that game developers are pushing so hard for the iPad. It’s yet to be seen if the Apple device would be a success or not, but having such a developer support is going to play a big role. The fact is that developers are betting that it will be a success in the gaming department. 44% is a huge figure, especially considering that the next category—entertainment—only grabs 14%. And especially considering that this is a completely unknown device. They don’t have too much to lose, since the games can target both the iPad and the iPhone/iPod Touch.

I don’t know about you, but I can’t wait for a fully-networked Tron light cycle game for the iPad, with each device being a bike cockpit. [Business Week]

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Sunday, March 21st, 2010 news No Comments

Source: http://feeds.gawker.com/~r/gizmodo/full/~3/ya3ssH2_cb4/israeli-raid-cancelled-after-very-stupid-facebook-post

If you’re in the military, here’s a tip: don’t put upcoming missions in your Facebook status. You wouldn’t think someone would need to tell you that, but here we are.

A raid on suspected militants in the West Bank was cancelled yesterday after an Israeli soldier updated his Facebook status to read “On Wednesday we clean up Qatanah, and on Thursday, god willing, we come home.” The solider has since, unsurprisingly, been relieved of combat duty for being a moron. He’ll also spend 10 days in prison for his update.

Trying to educate soldiers on the importance of not leaking classified info to Facebook, the Israel Defense Forces have started putting up new posters in bases:

In posters placed on military bases, a mock Facebook page shows the images of Iranian President Mahmoud Ahmadinejad, Syrian President Bashar Assad and Hezbollah leader Sheik Hassan Nasrallah. Below their pictures – and Facebook “friend requests” – reads the slogan: “You think that everyone is your friend?”

I really want to see one of those posters. Anyone in the IDF want to send us a picture? My email address is below. I won’t post it on Facebook, promise. [NY Times]

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Friday, March 5th, 2010 digital No Comments

WTF Is Google Doing? [Google]

Source: http://feeds.gawker.com/~r/gizmodo/full/~3/hPdshh1OwAQ/google-shopper-visual-search-app-officially-confuses-me-wtf-is-google-doing

I don’t understand Google Shopper. Not because the function—searching for books, CDs, DVDs and more by using the cover art or barcode—is confusing. But because they already have a visual search app built into new Android phones, Goggles.

Goggles does the same thing: You take a picture of something, like a book cover, and it searches for it. I get that Shopper is slightly different, with more of a direct Amazon-competitive slant, since you can bookmark products to buy them later (presumably through Google Checkout).

But why not just integrate that into Goggles? Why the hell does this separate other product exist? Like Fake Steve says, WTF is going on over there? Android and Chrome OS? Wave and Buzz? (Okay, Buzz and Wave aren’t an entirely fair comparison, though try explaining them to a normal person.) Now Goggles and Shopper? Am I just missing something? [Google]

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Friday, February 19th, 2010 digital No Comments

behavioral targeting works only in the brief research period leading up to the purchase

targeting based on a picture of their intent – by seeing what sites they visit; but this is limited to the time period relatively near the time of purchase – the length of time depends on the product (longer research period for larger ticket items)

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Thursday, July 30th, 2009 digital No Comments

Padma Lakshmi makes sweet-and-savory love (pics) to …

My colleagues know I have argued against advertising’s ability to do “demand generation” — create need where there was none before. Instead I have always argued that advertising solves an awareness “missing link” for demand that was already there. In other words, a user has a need. Advertising puts a new product or a product that a particular user was simply not aware of before on his radar screen. And after further research, if the product fulfills that need he buys. Advertising rarely creates NEW demand. For example, we buy 4 quarts of milk per week because we have 2 kids. No amount of milk advertising will make us buy 5 quarts, because we simply don’t need it. Or, we’ve just bought a minivan. No amount of advertising, no matter how cool the family or the kids in the ad, will make us buy another mini van. If we just locked in health insurance this year, we are likely not to buy more or to switch, just because it is such a hassle. Make up more of your own examples.

But, I have to say, Carl Jr’s ad with Padma is really really making me want their bacon, barbecue sauce burger.  Or is it just ANY bacon, barbecue sauce burger? Or wait, is there even a Carl Jr around here? hmm ….. I guess I’ll just look at the picture some more…   🙂

Source: AdFreak

Padma devours fast food, Lindsay Lohan goes retro for Fornarina and vampire ads raise the stakes

March 30, 2009

-By Tim Nudd

padma-carls-jrfast-food-xxxx-padma-carls-jr

Carl’s Jr. serves it piping hot.

When we learned in February that Padma Lakshmi was filming a commercial for Hardee’s/Carl’s Jr., it didn’t seem likely that the Top Chef host would make as big a splash as Paris Hilton did with her infamous car-wash spot for the fast-fo.od company in 2005. But Lakshmi has actually put her own impressively suggestive mark on burger advertising with the new ad, in which she makes sweet-and-savory love to a Western-bacon deluxe on the front steps of a city apartment building. Paris Hilton, please pack your knives and go.

read more….

http://www.adweek.com/aw/content_display/news/agency/e3ie96e4a3e8c042db21628ca3995645a52

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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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