pilot group

Why Click On A Smart TV Ad?

source: http://www.marketingcharts.com/wp/television/why-click-on-a-smart-tv-ad-36566/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

YuMeLGNielsen-Reasons-Clicking-Smart-TV-Ad-Sept2013Smart TV ads are quite effective, with full package ad buys potentially outperforming traditional TV on several advertising and brand metrics. So say YuMe and LG in a new study [download page] conducted by Nielsen among a small pilot group of US participants. In a larger follow-up survey of smart TV users in the US, the researchers examine the reasons given for clicking on a smart TV ad. Not surprisingly, most said it was because they were interested in the advertised product or brand.

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Wednesday, September 11th, 2013 news No Comments

MBTA and Masabi team up for first smartphone rail ticketing system in the US, launching in Boston this fall

Source: http://www.engadget.com/2012/04/23/mbta-masabi-smartphone-ticketing/

MBTA and Masabi team up for first smartphone rail ticketing system in the US, launching in Boston this fall

In Boston this fall, you won’t need to keep up with your train ticket anymore — as long as you don’t leave your smartphone at home. The Massachusetts Bay Transportation Authority (MBTA) and Masabi have joined forces to bring a rail ticketing to handheld devices via iPhone, Android and BlackBerry apps. Headquartered in London, Masabi has launched similar tech for transit companies in the UK, eliminating ticket lines for many smartphone-wielding passengers. Software will allow riders to purchase tickets and passes that are validated with a barcode scan by conductors equipped with mobile devices of their own. MBTA is looking to cut costs and provide added convenience with the new system instead of adding more ticketing kiosks to its stations. The aforementioned apps will be developed alongside focus groups and a small pilot group this summer with a full rollout to all MBTA customers expected to happen this fall. Looking for a bit more info? Hit the coverage and source links below to read on.

[Image credit: Masabi on Flickr]

Continue reading MBTA and Masabi team up for first smartphone rail ticketing system in the US, launching in Boston this fall

MBTA and Masabi team up for first smartphone rail ticketing system in the US, launching in Boston this ! fall originally appeared on Engadget on Mon, 23 Apr 2012 13:09:00 EDT. Please see our terms for use of feeds.

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Monday, April 23rd, 2012 news No Comments

MBTA and Masabi team up for first smartphone rail ticketing system in the US, launching in Boston this fall

Source: http://www.engadget.com/2012/04/23/mbta-masabi-smartphone-ticketing/

MBTA and Masabi team up for first smartphone rail ticketing system in the US, launching in Boston this fall

In Boston this fall, you won’t need to keep up with your train ticket anymore — as long as you don’t leave your smartphone at home. The Massachusetts Bay Transportation Authority (MBTA) and Masabi have joined forces to bring a rail ticketing to handheld devices via iPhone, Android and BlackBerry apps. Headquartered in London, Masabi has launched similar tech for transit companies in the UK, eliminating ticket lines for many smartphone-wielding passengers. Software will allow riders to purchase tickets and passes that are validated with a barcode scan by conductors equipped with mobile devices of their own. MBTA is looking to cut costs and provide added convenience with the new system instead of adding more ticketing kiosks to its stations. The aforementioned apps will be developed alongside focus groups and a small pilot group this summer with a full rollout to all MBTA customers expected to happen this fall. Looking for a bit more info? Hit the coverage and source links below to read on.

[Image credit: Masabi on Flickr]

Continue reading MBTA and Masabi team up for first smartphone rail ticketing system in the US, launching in Boston this fall

MBTA and Masabi team up for first smartphone rail ticketing system in the US, launching in Boston this ! fall originally appeared on Engadget on Mon, 23 Apr 2012 13:09:00 EDT. Please see our terms for use of feeds.

Permalink The Verge  |  sourceMasabi  | Email this | Comments

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Monday, April 23rd, 2012 news No Comments

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