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drag2share: CHART: Pinterest Has Exploded As An E-Commerce Player, Driving Nearly One-Fourth Of Social Commerce

source: http://feedproxy.google.com/~r/businessinsider/~3/ZObRfqdNFUY/twitter-and-pinterest-in-social-commerce-2013-9

It wasn’t so long ago that Twitter was thought to be a non-starter for retail, and many suspected Pinterest might not drive enough volume, but recent data has shown that they’re both driving significant e-commerce traffic.

During the second quarter of this year, Pinterest accounted for 23% of social-generated e-commerce sales and Twitter 22%. Facebook’s share was slightly higher, at 28%.

But a year ago the space looked extremely different. Pinterest was a blip, and accounted for just 2% of social commerce. Facebook dominated with a whopping 55% of social-mediated e-commerce sales.

At BI Intelligence, Business Insider’s paid subscription service, we recently analyzed over 15 datasets culled from a variety of sources to probe the viability of social media as a commerce and retail-driver. We published our insights in a recent report, “The New Art Of Social Commerce: How Brands And Retailers Are ! Converti ng Tweets, Pins, And Likes Into Sales.”

Subscribers also gain access to over 100 in-depth reports and hundreds of charts and datasets on mobile, social, and their impact across industries, including retail.

BII social commerce sales

This data was provided by AddShoppers, which relies on tracking code embedded on thousands of retailers’ websites worldwide to determine whether sales revenue can be attributed to a referral from a social media site.

In the grand scheme of things, social still represents a small source of direct e-commerce traffic. However, we know that social does play a very important role in multi-touch attribution, as 74% of consumers rely on social networks to guide their purchases, according to Gartner.


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Wednesday, September 4th, 2013 news No Comments

drag2share: The Rise Of Social Commerce: How Tweets, Pins And Likes Can Turn Into Sales

source: http://feedproxy.google.com/~r/businessinsider/~3/-0TCfE2VDH4/social-commerce-drives-retail-2013-8

bii social commerce revenue share

Overall usage on social media platforms is exploding. Millions and millions of consumers are expressing likes on Facebook, tweeting about products on Twitter, and pinning on Pinterest every single day.

Retailers and brands are therefore increasingly focusing their attention on social commerce.

But, many struggle with the question: how do you convert a “like,” a “tweet,” or “pin” into a sale?

In a new report from BI Intelligence, we look at successful examples of businesses and business models for generating commerce via social media-based strategies, analyze Pinterest’s success as a social commerce platform, look at Facebook’s potential as a social commerce contender, and examine the e-commerce conversion and order value gap.


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Tuesday, August 20th, 2013 news No Comments

drag2share: The Rise Of Social Commerce: How Tweets, Pins And Likes Can Turn Into Sales

source: http://feedproxy.google.com/~r/businessinsider/~3/wKSxAdMyfcg/the-rise-of-social-commerce-2013-77

bii social commerce revenue share

Overall usage on social media platforms is exploding. Millions and millions of consumers are expressing likes on Facebook, tweeting about products on Twitter, and pinning on Pinterest every single day.

Retailers and brands are therefore increasingly focusing their attention on social commerce.

But, many struggle with the question: how do you convert a “like,” a “tweet,” or “pin” into a sale?


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , , , , , , ,

Tuesday, July 30th, 2013 news No Comments

drag2share: The New Art Of Social Commerce: How Brands And Retailers Are Converting Tweets, Pins, And Likes Into Sales

source: http://feedproxy.google.com/~r/businessinsider/~3/w6l2w1gWYNI/the-state-of-social-commerce-2013-5

The New Art Of Social Commerce: How Brands And Retailers Are Converting Tweets, Pins, And Likes Into Sales

May 29, 2013

Two trends are converging that promise to transform social media into a viable commerce platform.

BII social AOV growthOne is the rise of mobile, which means shoppers can price-compare and solicit advice from friends wherever they are. Another is the rise of the visual Web, with sites like Tumblr, Pinterest, Instagram, and Wanelo becoming repositories for shopping ideas, fashion tips, and wish lists — in essence user-generated catalogs.

The last trend is demographic. Today’s mobile-savvy consumers in their teens and early twenties are accustomed to shopping online and tend to see their smartphones and tablets as their main computing device, and an important shopping tool.


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Wednesday, May 29th, 2013 news No Comments

drag2share: The Most Pinned Brand On Pinterest Doesn’t Even Use A Pinterest Account [THE BRIEF]

source: http://feedproxy.google.com/~r/businessinsider/~3/UxyETk53-YQ/chanel-is-the-most-pinned-brand-on-pinterest-2013-5

The Most Pinned Brand On Pinterest Doesn’t Even Use A Pinterest Account [THE BRIEF]

May 22, 2013

Chanel woman girl eye watchGood morning, AdLand. Here’s what you need to know today:

Chanel is the most pinned brand on Pinterest. It generates 400 pins and more than 3,600 repins per day, Mashable says. The brand does not have an active Pinterest page.


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Wednesday, May 22nd, 2013 news No Comments

Pinterest unveils web analytics, offers insight into visitor pinning behavior

Source: http://www.engadget.com/2013/03/13/pinterest-web-analytics/

Pinterest unveils web analytics tool, offers insight into pinning behavior

If you’ve wanted to know just which adorable puppy picture on your website got the most pins on Pinterest, you’re in luck. The internet pinboard folks just unveiled a new web analytics tool for businesses and site owners that’ll track which content receives the most attention in terms of clicks, pins and repins, and how recently those items were selected. Verify your website with Pinterest, and you’ll be able to check out your visitors’ pinning behavior starting today. Hmm, maybe now we’ll get to see which one of our editors is the most popular.

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Via: LA Times

Source: Pinterest blog

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Wednesday, March 13th, 2013 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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