pizza

Source: http://gizmodo.com/5882173/the-dominos-super-bowl-pizza-war-room-oozes-pepperoni-cheese-and-sadness

The Domino's Super Bowl Pizza War Room Oozes Pepperoni, Cheese, and SadnessOn Super Bowl Sunday, 55 IT specialists will huddle together in a dark room to keep their company’s website afloat on the biggest day of its entire year, since it’s going to be bombarded by millions of ravenous fans. But the company they work for isn’t the NFL.

It’s freaking Domino’s.

Here’s how Domino’s social media specialist explained the roles of who’s in the room to The Atlantic:

* Application owners check the initial code of our applications, making up our defensive line.
* Those watching our operating systems are our second line of defense, or “line backers”… who react to every situation on the “field.”
* Those observing the network will jump in and “cover” if anything looks dicey on a larger scale, serving as our “cornerbacks.”
* In case someone tries a “Hail Mary” play to hack into part of our system, we have our Security team there as our “safeties” – our last line of defense!

Which is about the caliber of sports metaphor you’d expect from a social media specialist. But it doesn’t make it any less cool that Dominos stuffs bunch of nerds into a room during the super bowl to make sure you get your pizza. [Dominos via The Atlantic]

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Sunday, February 5th, 2012 Uncategorized No Comments

The End Of Google Search Is In The Palm Of Your Hand (GOOG, AAPL)

Source: http://www.businessinsider.com/the-end-of-google-search-is-in-the-palm-of-your-hand-2011-12


The funny thing about anti-trust cases against technology businesses is that technology businesses may sometimes monopolize a platform – but the platforms they monopolize are always on fire.

In the 1990s, Microsoft came under attack because Windows dominated the PC. 

But then the Internet made the operating system you use to access it from your PC irrelevant.

Now Google is getting scrutiny in Washington and in Europe because it owns so much of the search market.

But did you know that you hold the end of Google search is already in the palm of your hand?

Google makes money because people search the Web for stuff they want to buy (or for information about stuff they want to buy). Google brings them back a list of Web pages and ads. The ads are often as relevant to these commercial Web searches and the links, and so users click on them, ringing Google’s cash register.

But here’s the thing. I buy lots of stuff on the Internet, almost. I buy groceries. I buy movie tickets. I buy plane tickets. I book golf tee times. I order pizza. I buy Christmas presents from Amazon.

Google doesn’t take part in any of the transactions at all.

That’s because I do all this commerce not through the Web or through Google search; I do it through apps on my phone.

Check it out:

]iphone home screen

Now, at some point, I do search for these apps, just like I would search for Web pages. But I don’t use Google search to find them. I use Apple’s Apple Store.

My search results look like this. 

iphone home screen

Right now, Apple isn’t showing any ads in them, but that’ll change. When it does, it will mean less money for Google ads.

The good news for Google is that its mobile operating system, Android, owns a healthy slice of the smartphone market. It will be able to put ads in its own app store.

The bad news is that share is much smaller than its market share in search, where it also faces much weaker competition.

SplatF’s Dan Frommer made an awesome chart illustrating this:

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Monday, December 12th, 2011 news No Comments

Social “media” is created – the total quantity, reach, frequency, and intensity are not pre-known

Social “media” is created – the total quantity, reach, frequency, and intensity are not pre-known. The “media” that is generated can be positive or negative or both. Extremity or “extreme-ness” is usually a necessary ingredient. Extremely positive, extremely entertaining, extremely negative, etc.

Oprah Winfrey KFC Grilled Chicken disaster, coupon debacle. Her reputation may have been permanently tarnished because she was found out to have been paid by KFC to promote the coupon tied to the launch of KFC grilled chicken.

oprah-kfc-blog-volume

Dominos was on the hot seat when 2 employees shot a video of them sticking mozzarella cheese up their nose and then putting it into the pizza.

dominos-blog-mentions

Motrin offended the sensibilities of moms when they implied that a baby was a cool “accessory.”  The blogosphere and twitter lit up with people taking exception to that.

motrin-blog-mentions

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Wednesday, July 29th, 2009 social networks No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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