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Slideshare – Social Amplification Blows Up the Good, Bad, and Ugly

“Before you do ‘trial-and-error’ social media marketing, you’d better plan ahead and be ready for it to blow up – good OR bad. The opportunity for marketers is to leverage social amplification instead of sticking ads in social media sites.” – Augustine Fou
Social Amplification Blows Up the Good, Bad, and Ugly
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PepsiCo Discovers Consumers Will Pay More For Orange Juice With Less Juice (PEP)

Source: http://www.businessinsider.com/pepscico-discovers-consumers-will-pay-more-for-watered-down-orange-juice-2012-2


tropicana carton redesignThis post originally appeared at Newser

PepsiCo’s plan to increase profit margins for its Tropicana orange juice is simple: Just add water. Apparently some consumers are already doing that on their own, in order to get a less-thick or lower-calorie beverage. “They themselves add water before drinking OJ,” a PepsiCo exec tells Bloomberg. “So why not add the water ourselves and charge for it?” Tropicana lost market share to Coca-Cola Co.’s Minute Maid and Simply Orange brands after PepsiCo repackaged its juice three years ago.

Now, instead of continuing to compete in the 100% juice category, PepsiCo will focus on different products with higher profit margins. One such product—Trop50, which contains 42% orange juice and uses a low-calorie stevia-based sweetener—has already been successful. Says the exec, “We have lost perspective here on the primary reason we are in business, which is to make money.” Consumers will always know what they’re getting, thanks to strict FDA juice labeling guidelines.

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Wednesday, February 15th, 2012 news No Comments

Source: http://lifehacker.com/5883683/the-best-times-to-buy-infographic-shows-you-all-the-savings-by-month-and-day

The Best Times to Buy Infographic Shows You All the Savings by Month and DayPlan your purchases and you can grab the best deals on everything from clothes to flat-screen TVs to appliances and more. This infographic from Savings.com breaks down the sale times for just about every product so you can save all year round.

The graphic includes recommendations by month and by day, as well as some additional optimal times to buy (e.g., oil changes early in the morning). The savings recommendations overlap our own comprehensive Best Time to Buy Anything guide and Best Days of the Week to Buy Almost Anything, just offering a different view and some additional items like real estate.

Here’s the full image. Click to expand or right-click to save to disk:
The Best Times to Buy Infographic Shows You All the Savings by Month and Day

Infographic: Best Time to Buy Airline Tickets and Everything Else | Savings.com

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Friday, February 10th, 2012 Uncategorized No Comments

EMV in, magnetic strips out

Source: http://www.engadget.com/2012/01/31/mastercard-reveals-roadmap-for-our-electronic-payment-future-em/

MasterCard reveals roadmap for EMV electronic payments It’s been over fifteen years since MasterCard, Visa and Europay developed EMV technology to make your credit cards more secure, but it has yet to really catch on here in the US. However, MasterCard has created a master plan to help usher in the EMV era and sound the death knell for the magnetic strip. Why? The EMV infrastructure is far more fraud-resistant because each transaction is authenticated dynamically using cryptographic algorithms and a user-specific PIN. That’s why MasterCard plans to help build out the EMV POS infrastructure by April of next year and have its secure e-payment system functioning at ATMs, online and with its myriad mobile payment options as well. For now, the nuts and bolts of how the credit card firm plans to bring its plan to fruition are few, but more details will be forthcoming, and there’s a bit more info at the source and PR below.

Continue reading MasterCard reveals roadmap for our electronic payment future: EMV in, magnetic strips out

! MasterCard reveals roadmap for our electronic payment future: EMV in, magnetic strips out originally appeared on Engadget on Tue, 31 Jan 2012 05:42:00 EDT. Please see our terms for use of feeds.

Permalink   |  sourceMasterCard  | Email this | Comments

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Tuesday, January 31st, 2012 news No Comments

The Agonizingly Slow Decline Of Live TV

Source: http://www.businessinsider.com/chart-of-the-day-the-decline-of-live-tv-2012-1


It seems you can’t follow the tech industry today without being bombarded with reports heralding the impending death of television as we know it. While we believe the television model will eventually be disrupted, there’s no evidence of any imminent collapse. Instead, the likely scenario is of a very slow decline, with TV remaining an amazingly large and profitable business for many many years to come.

A new survey from Deloitte indicates viewers are engaging with that model in new ways, with bad implications for the network’s ad sales.  When asked how they watched their favorite show, 71% of respondents chose live TV, down from 87% three years ago.  Some of the biggest winners? DVR, on demand, and the show’s internet site.

What does it mean? Consumers are wising up that you’re no longer chained to a show’s air date and if you have the patience to wait 30 minutes you can skip all the ads.  The real big problem, however, is that these are engaged consumers with intent. In other words, exactly the kind of people advertisers want to be reaching.   

Deloitte: Live TV Decline


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Wednesday, January 11th, 2012 news No Comments

Apple And Google Get A Record Breaking Christmas (AAPL, GOOG)

Source: http://www.businessinsider.com/chart-of-the-day-apple-and-google-get-a-record-breaking-christmas-2011-12


Apple and Google activated a record breaking number of mobile devices this Christmas, according to Flurry analytics, which delivers mobile analytics to developers. Flurry has 140,000 apps running its software, and believes it can track every new Android or iOS device activated.

Between December 1 and 20, 1.5 million Android and iOS devices were activated daily on average. On Christmas day, a record breaking 6.8 million devices were activated, a 353% increase over the rest of the month. It’s also much better than 2010, when 2.8 million devices were activated.

Don’t miss: The First 15 iPhone Apps You Must Download

chart of the day, iphone android acrtiviations on christmas, dec 27 2011

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Tuesday, December 27th, 2011 news No Comments

How Apple’s Magazine Subscription Plan Helped Sell More Copies Of Popular Science (AAPL)

Source: http://www.businessinsider.com/chart-of-the-day-ipad-subs-2011-12

We’re still in the early days of magazines on tablets, but this chart from Peter Kafka at All Things D showing sales of Popular Science’s iPad app looks pretty decent for publishers.

As you can see sales have been steadily climbing and got a nice boost when Apple introduced the “newsstand,” which makes it easier for users to subscribe to magazines.

chart of the day, cumulative subscription sales through itunes, dec 23 2011

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Sunday, December 25th, 2011 news No Comments

Ads will possess your phone using subliminal sound waves

Source: http://www.engadget.com/2011/12/09/ads-will-possess-your-phone-using-subliminal-sound-waves/

Er, we don’t want to sensationalize this or anything, but your phone could soon be at the mercy of inaudible sound pulses that trigger location-specific ads, sales promotions and other potentially demonic notifications. Unlike normal advertising within apps, and also different to sound-responsive apps like Shazam and Shopkick, a new platform called Sonic Notify is meant to work discretely in the background, without the need for any user activation. Its creators, NY-based digital agency Densebrain, plan to attach small high-frequency sound-emitting beacons to store shelves, which will “set people’s phones off” when they stand in front of a particular product. It’s not clear how the platform might affect your battery life, or why you wouldn’t just disable it at the first inopportune alert, but drug stores, TV networks and big players like Proctor & Gamble are nevertheless said to be gripped by the concept.

Ads will possess your phone using subliminal sound waves originally appeared on Engadget on Fri, 09 Dec 2011 08:41:00 EDT. Please see our terms for use of feeds.

Permalink   |  sourceAdWeek  | Email this | Comments


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Friday, December 9th, 2011 news No Comments

Restaurants plan DNA-certified premium seafood

Source: http://www.physorg.com/news/2011-11-restaurants-dna-certified-premium-seafood.html

(AP) — Restaurants around the world will soon use new DNA technology to assure patrons they are being served the genuine fish fillet or caviar they ordered, rather than inferior substitutes, an expert in genetic identification says.


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Sunday, November 27th, 2011 news No Comments

John Bell, Managing Director, Oglivy 360

Source: http://blog.compete.com/2011/11/14/digital-cmo-series-john-bell-managing-director-oglivy-360/

“Even Social Media needs brand management.”

At the 2011 Digital CMO Summit, John Bell, Managing Director at Ogilvy 360 shared his thought provoking presentation – Overcoming the CMO’s Dilemma. John discussed a number of key questions and challenges that CMO’s are facing as brands begin to move from experimentation into operationalizing” social media.  It’s not as simple as senior marketing executives finally “getting it.” CMOs and their immediate teams are faced with some organizational issues, capability gaps, and the unforeseen consequences of embracing social media marketing and communications. Below are the 7 big challenges that must be overcome in order to reap the largest business value from social media:

1. Challenge: The Curse of the Channel Mindset

Solution: Plan around owned, earned and paid ‘engagement’
____________________________________________________________

2. Challenge: Understanding what to value

Solution: Adopt a new model that values behavior
____________________________________________________________

3. Challenge: Uncontrolled growth

Solution: Social Brand Management
____________________________________________________________

4. Challenge: What do I do with my Web site

Solution: Develop a content strategy
____________________________________________________________

5. Challenge: Assigning the right roles

Solution: Form a “center for excellence”
____________________________________________________________

6. Challenge: Building knowledge and capacity

Solution: Train, train, train
____________________________________________________________

7. Challenge: How else does social media drive value?

Solution: Develop a social business strategy
____________________________________________________________

Hear from John as he discusses the 7 big challenges and more on the CMO’s Dilemma on the Compete YouTube Channel.

About John: John Bell, managing director at Ogilvy, developed and leads 360° Digital Influence, the world’s largest, award-winning network of social media strategists, with team members in more than 27 countries. Bell and his team have designed integrated social media strategy and programs for B2B and B2C businesses as diverse as Unilever, American Express, Dupont, LG, and Lenovo. Bell has also received recognition for his enterprise social media strategy for The Ford Motor Company.


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Thursday, November 17th, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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