platforms
drag2share: Smartphone Penetration Reaccelerates In The U.S.
Handset manufacturers will have to find new markets as U.S. smartphone sales growth slows. U.S.-focused developers will start to refocus on monetization as audience growth will no longer be robust. Mobile platform operators will need to focus on converting users of rival platforms to their ecosystem as they can no longer lean on a steady stream of new smartphone owners to boost usage.
Click here for a larger version of this chart.
The Threats That Literally Surround Facebook
Source: http://www.businessinsider.com/threats-that-literally-surround-facebook-2013-5
The tech world is mystified and frightened by teens. At the same time, tech companies are desperately catering to them, knowing that teens will shape the industry’s future.
In a recent report from BI Intelligence, we analyze how teens and their mobile-first habits threaten to upend the tech industry.
We specifically dig into how established Internet companies like Facebook are threatened by teen audiences and their tendency to fragment across platforms.
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Take a look at this infographic:
Teenagers are flocking to mobile services that peel away many of the features at the heart of Facebook. Like most trends in the tech industry, the fragmentation of social media has started with the youngest users and is working its way up the age chain.
Right now, cross-posting softens some! of the edges of competition. For example, your Tumblr and Pinterest updates can automatically be cross-posted to Facebook. However, given the spate of conflicts between networks recently, one shouldn’t assume cross-posting will always be allowed.
As we argue in our report, we may be witnessing is the unraveling of a unitary, centralized social media landscape, dominated by Facebook, into a set of multipolar nodes. Facebook warded off the Instagram threat by buying the company, but it won’t always be possible for the company to neutralize threats with acquisitions.
American Express cardholders can now buy goods by tweeting special hashtags
Source: http://www.engadget.com/2013/02/12/american-express-sync-twitter-buy-products/
If driving to a store and waving your phone by a terminal puts too much sweat on your brow, American Express has launched a new way to part with your money in exchange for physical goods that’s even more effortless. Since last year, Amex Sync has let American Express cardholders earn discounts in return for posting tweets including hashtags about certain products, and now it’s letting them buy things just by tweeting special hashtags. After signing up for the service, users can send out a tweet with a hashtag such as #BuyAmexGiftCard25, reply to the @AmexSync account to confirm their purchase and wait for the package to arrive via free 2-day shipping. As of now, the outfit is offering a $25 American Express gift card for $15, but will being offering up new products, ranging from a Kindle Fire HD to an Xbox 360, with sweetened prices starting February 13 at noon EST. Not a Twitter user? According to AllThingsD, Leslie Berland, Amex’s SVP of digital partnerships and development, says the solution will head to the likes of Facebook and other platforms at some point as well.
Filed under: Internet
Via: The Verge, AllThingsD
Source: American Express (1), (2)
iPhone up to 36 percent of US phone share in December, Android stayed put
Source: http://www.engadget.com/2013/02/07/comscore-iphone-up-to-36-percent-of-us-phone-share-in-december/
There’s been indications that Apple staged something of a comeback in the US during the fourth quarter, owing partly to an iPhone 5-related spike. ComScore’s smartphone share data for December appears to bear that out. It estimates that the Apple claimed a 36.3 percent slice of the American market in the last month of 2012: that’s a noticeable boost from 35 percent in November, and two points up since the iPhone 5′s September arrival. Android remained on top at 53.4 percent, but it was once again unusually static, edging down from highs earlier in the year. Other platforms took their usual blows, although there’s no doubt some hopes for revival.
Just don’t anticipate looking for overall cellphone market share. ComScore has switched to focusing on smartphones, and it’s telling a different story than we’ve seen in the past. When only smartphones count, Samsung’s December share left it in second place, at 21 percent — still an increase over prior months, but not as large as Apple’s 36.3 percent. The biggest surprise is LG’s rise to 7.1 percent and fifth place, quite possibly due to the Optimus G and Nexus 4. Enough shifted that the market may be even less recognizable in 2013, for better or worse.
Source: ComScore
Social Media Poised To Become A Stronger Force For Innovation
Companies have big plans to use social tools as innovation platforms, details a new study [download page] from the IBM Institute for Business Value. Among companies experienced in social innovation activities, 57% now use social business for internal collaboration, but that number will reach 78% over the next 2 years. Similarly, while 58% now monitor [...]
The Collapse Of The Microsoft-Intel Monopoly (INTC, MSFT, AAPL, GOOG)
Source: http://www.businessinsider.com/chart-of-the-day-personal-computing-platforms-2012-9
Here’s an awesome chart from Horace Dediu of Asymco that shows the collapse of Microsoft and Intel’s monopoly in personal computing. It’s been making the rounds today.
As you can see, Android and Apple have successfully eaten into Wintel’s marketshare. That’s not to say Microsoft is going to collapse. It has a number of successful businesses. It’s just not going to run the world like it once did.
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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights. 
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